The document discusses emerging trends in mobile technology, emphasizing the rapid growth of smartphone usage and mobile internet access. It highlights the increasing popularity of mobile apps, especially in entertainment and social networking, along with the challenges marketers face, such as fragmentation and high development costs. The prediction is that within two years, a significant percentage of internet access will be from mobile devices, necessitating a focus on mobile marketing strategies.

1. Emerging Trends in Mobile Krista Neher CEO – Boot Camp Digital 513-702-7929 [email_address]

2. About Me 5+ years at P&G VP Marketing at Photrade BootCampDigital & BootCampMobile International speaker on digital Correspondent for Mobile Marketer Blogger for CES, Ad:tech, Search Engine Strategies

4. Mobile is Changing Everything.

5. SMS text messaging is used by twice the # of people who use the internet.

6. Click-through rates are higher on mobile than online. Is this sustainable?

8. In two years, 40% of Internet Access will happen from a mobile device.

9. People consume mobile differently.

10. Stop in for short snacking of the medium.

11. Screens are smaller.

12. Phones are getting smarter.

13. Smartphone sales grew 69% in 2008

14. 47% of consumers want an iphone. 30% say too expensive 34% don’t want ATT

15. Location is key.

16. Advertisers know where you are.

17. Mobile is changing search.

18. There is an app for that.

19. Forrester analyst Sucharita Mulpuru “ Marketers should like social media, but love mobile ."

20. Social Mobile

21. Bring web-based social onto the phone.

22. Create a mobile only social network.

23. Create your own social network.

24. A Mobile Panel Wouldn’t Be Complete without Talking about….

26. IPhones are only about 8 percent of the market , but they make up about 40 percent of Internet usage at present.

27. Overhyped? Maybe. Trend setters Early adopters Failure of BB app store Does this replicate to the rest of the market?

28. Currently over 60,000 apps in the app store

29. Almost 50% of the top apps are games Entertainment is the next most popular Social Networking is third most popular

30. Ebay Generated $400M in business from their iphone app.

31. MLB Branded App = Revenue $9.99 for app and $0.99 to stream game Over 400,000 paid downloads “ our mobile app consumers use it every day, which is staggering, we’ve seen phenomenal usage levels and it’s because you have the phone with you all the time.”

32. Challenges

33. Fragmentation Carriers Phones Screens Operating Systems

34. Standards are still emerging.

35. Expensive To develop PPC is high

36. Questions?