Mobile Marketing
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Mobile marketing is a great direct marketing tool for several reasons. It provides interactivity and allows marketers to target customers immediately. Mobile also offers a wide range of marketing tools like SMS, MMS, mobile applications, and location-based marketing. The document recommends mobile marketing as a choice for advertising channels due to its interactivity, immediate customer reach, and ability to measure key performance indicators.
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HasOffers is a performance marketing platform that connects advertisers and publishers through mobile app tracking and networks globally. It provides campaign targeting and tracking across desktop, mobile web, and apps. HasOffers saw a 12% increase in click-to-install rates by passing data directly to mobile apps without redirects. The platform also offers a flexible API that large clients use to integrate custom technology. Performance marketing is a global business, and insights were shared from networks and campaigns in Asia, Europe, and the US, highlighting differences in top performing apps, devices, and user behaviors across regions. Emerging opportunities mentioned include video ads and tracking traffic between apps and mobile web.
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Bài presentation về cơ hội và thị trường mobile marketing tại diễn đàn MMA 2013 được tổ chức tại Việt Nam
JUJUZ Deck For Angels
Katy Digovich founded a nonprofit called PING in Botswana that builds mobile apps. She now wants to start a for-profit startup using her experience to create a mobile version of Craigslist and Yelp for emerging markets. She has done customer development work in Botswana, found positive responses from merchants, and made progress partnering with telecom companies and newspapers. The startup will be called Jujuz and allow users to browse, search and post classified ads from basic to smart phones. Katy is raising $100k for an MVP and further customer development work.
Umsl mm spring 15 mod 2 030615
The document discusses various mobile marketing tactics, including apps, mobile web, and mobile advertising. It provides examples of successful SMS, app, and mobile web campaigns. Some key points made are that mobile marketing engagement occurs through apps, web, and messaging; SMS has high open and response rates; mobile apps and time spent on apps is increasing significantly; and mobile advertising spending is growing rapidly and will surpass desktop advertising spending.
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Vietnam Startup Ecosystem (May 2015)
The document discusses characteristics of successful tech startups in Vietnam. It finds that on average, founders of successful startups were older at 28.8 years when starting their first successful company. They tended to gain experience through multiple jobs and startups before striking out on their own. Many had international exposure through work or study overseas. Successful founders also customized proven business models from other countries and were relentless, treating their startups like a marathon rather than a sprint by spending over 5 years on average building their companies. The document advises emulating these factors or being exceptional in other ways, but emphasizes taking action to actually start and build a company.
Vietnam Startup Investment and M&A 2013
This document discusses 5 trends in Vietnam startup investment and mergers & acquisitions from 2012-2013. The trends are: 1) Startup investing has not slowed down though deals are smaller. 2) E-commerce, mobile, and edtech are attracting more deals. 3) Startups are targeting global/regional rather than domestic markets. 4) Japanese investors are increasingly active. 5) Strategic investors are making early-stage investments in addition to acquisitions. The document also provides details on some notable startup success stories and exits in Vietnam.
Topica founder institute (vietnam) _ Hanoi Winter 2013
Thông tin giới thiệu về khóa huấn luyện khởi nghiệp Topica Founder Institute
Để được hỗ trợ thông tin, xin mời liên hệ:
+ Website: http://tfi.topica.edu.vn/
+ Email : tfi@topica.edu.vn
+ Hotline : 0914.884.989 (Mr Giang)
[Startup online] Slide Session 2: Product Development
This document provides advice on developing a new product or startup. It recommends focusing on solving a specific real-world problem and understanding target customers. It emphasizes simple, easy-to-use designs and ongoing testing to ensure usability and scalability. The goal is to create a product that provides clear benefits to users and a viable business model to generate revenue.
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Vietnam NetCitizens 2012 (Cimigo)
Mobile users are leaping forward in Vietnam, with lesser cities and rural users expected to leapfrog the PC journey. While internet usage among youth is saturated, mobile adoption is expected to significantly grow among those aged 35 and older, changing the online journey. As consumers spend more time online at home competing with or complementing TV, advertising needs to follow consumer eyeballs online where 9 in 10 rely on the internet for news over entertainment. However, trust remains a barrier to online purchasing.
The Funding Game
The document provides advice on seeking funding for startups. It recommends proving your concept first before asking for money by building a prototype, getting customers, and collecting real-world data. This will make your startup more attractive to investors and allow you to get funding at a higher valuation. While funding can help with growth, not all startups need outside investment. The document suggests going as long as possible without outside money and only seeking funds if your cash flow cannot support the business.
Đóng tàu hay chờ sóng đến ?
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The document advertises the Founder Institute, a startup accelerator program that helps entrepreneurs build successful technology companies. It provides key details about the program, including that it has graduated over 300 companies, is located in 17 cities globally, and has over 500 mentors. The program is 4 months long and helps founders with guidance from idea to fundraising through a structured curriculum and mentorship from experienced entrepreneurs.
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Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
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Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
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UiPath Test Automation using UiPath Test Suite series, part 6
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
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2. Understanding how this integration enhances test automation within the UiPath platform
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Artificial Intelligence for XMLDevelopment
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
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Removing Uninteresting Bytes in Software Fuzzing
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
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Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
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Mobile Marketing
- 1. Mobile Marketing và các loại hình ở Việt Nam Nguyen Xuan Tai [email_address] Mobile: 0988.402.064
- 2. IF YOU ARE MARKETING DIRECTOR!
- 7. You can spend more than 1 million dollar on a campaign THAT’S OK
- 8. How many people can remember your advertising ? How can you know your customer think? John Wanamaker : Half my advertising is wasted, I just don't know which half
- 9. WHAT’S USALLY BESIDE YOU MORE THAN 8 HOURS/DAY?!
- 11. Over 5 billion mobile phones have been sold around the world last year, and globally there are more mobile phones than PCs
- 12. “ Worldwide over 350 billion text messages , are exchanged across the world’s mobile networks every month” Source: GSM World
- 13. Nearly 150 million mobile subsciber in Vietnam 2010 Source: BMI, MIC & GSO
- 14. Vietnam: 30 million GPRS/3G users 12 million active
- 15. MOBILE IS A GREAT DIRECT MARKETING TOOL
- 16. WHY??? <video> Source: Youtube.com-Mobile marketing (Nextwavemultimedia.com)
- 18. A world of interactivity
- 19. MOBILE PROVIDES A WIDE RANGE OF MARKETING TOOLS SMS or Text Short Message Service MMS Multimedia Message Service Web Bluetooth Location Based Marketing QR Codes Quick Response Barcodes Mobile application
- 20. NOKIA MOBILE MARKETING CAMPAIGN <video>
- 22. HONDA – 12 UNIQUES CAMPAIGN IN SOCBAY IMEDIA Want more case studies? Contact Tainx at [email_address]
- 24. In two years from now, mobile advertising should be as big as Internet advertising is today (Source: eMarketer, October 2007 + ABI Research, 2007 + Informa Telecoms & Media, February 2007)
- 25. MOBILE MARKETING IS NOT CHEAP Higher CPM than other traditional media
- 26. Right to target customers Immediacy Interactivity Fast and convenient KPI measurability MOBILE MARKETING
- 27. SO WHAT SHOULD YOU CHOICE THE ADVERTISING CHANNEL IN YOUR PLAN?
- 28. “ Think Naiscorp ”
- 29. Thanks! Contact me: [email_address] or text me an message 0988.402.064