The document discusses key trends in digital landscape and the state of internet in Vietnam. It finds that Vietnam's online population has grown 15% since October 2011, with 53% being male and 47% female. Social networking dominates users' time, though e-commerce is still developing. Online video is popular in Vietnam, more so than other Southeast Asian countries. Mobile internet and tablet usage are growing significantly in Vietnam as well. The document concludes that while Vietnam's internet population is young and engaged, digital advertising spending still lags far behind the country's total advertising expenditure.