SoSmart Ads Network là một dịch vụ tiên phong trong ngành Mobile Marketing tại Việt Nam, được đầu tư và triển khai bởi công ty Goldsun Focus Media .

1. GOLDSUN FOCUS MEDIA
MOBILE ADVERTISING NETWORK

2. WHO ?
32.5 million
internet users
21 million of
mobile
internet users
Mobile subscriber: 122 million
Smart phone occupation: 30%
Source: Ministry of Information & Communications
70% have used mobile everyday in last 7 days
50% don’t leave home without device
37% rather give up TV than smart phone
78% search on their mobile everyday
80% visit social network at least once a day
47% look for local information daily
95% have searched products on their phone

3. Source: Cimigo 2012
8
8
9
9
11
12
13
14
16
18
19
20
30
59
64
0 20 40 60 80
To Find Out Movie Information
To Download Mobile Apps
To Send Or Receive Emails (Non-Work)
To Watch TV
To Search For Directions
To Purchase Music
To Keep Updated On Sport
To Send Or Receive Emails (Work)
To Download Ringtones
To Find Out The Weather
For Social Network-Update Profile
To Download Games
To Search
To Keep Updated On News
For Entertainment
WHEN ?

4. Awareness
Targeted
Mobile Ads
Interaction
Mobile Interaction
Design & Tech.
Selection
User Data base
Sharing
Mobile
OH/OOH
TV/Radio
Print
Internet
POS
Mobile is the only media to interact with other medium.
Direct
Marketing
Mobile interaction

5. HOW MANY ?
Mobile user: 19,500,000 users
Publisher: 1,500+
Traffic/ month: 990,000,000
Impression/ month 550,000,000
CTR on network: 0,2%
Sourced by: www.sosmart.vn

6. 10 TARGETING FILTERS
1. Country
2. Province
3. Device
4. Manufacturer
5. Pricing Level
6. OS
7. Carrier
8. Channels
9. Time of day
10. Day of week
7 CHANNELS BEHAVIOUR
News
Finance - Ecommerce
Men – Sports - Tech
Entertainment
Social
Daily Utility
Women – Healthcare - Lifestyle
FOCUS WITH STRONG FILTERS

7. Anti - View and Click Fraud
ONE
USER
+
IN
ONE
HOUR
=
JUST
PAY
ONE

8. Premium Brand Positioning
Mass Approach
Better User Interaction
Niche + Targeted Approach
With 30% increase YOY, SoSmart inventory keeps growing …
BIG INVENTORY
Mobile
Application
1200+ Mobile Apps for all kinds
of daily purpose
WAP version of
website
200+ Wap sites in all categories
(VNExpress, Tinhte, Webtretho…)

9. TOP PREMIUM PUBLISHERS

10. Floating Banner
Video Banner
Pop-Up Banner
Hotpot Banner
Expandable Banner
MOBILE BANNERS

11. Floating Banner
Popup Banner
RICH BANNERS
Hotpot Banner

12. Product presentation
Special offer
Register, Log in
Review &
Recommendation Face
book sharing
Outlet list
TVC
Other advices
LANDING PAGE

13. Interact with
end users
1
Gratification
with gift
2
Collect
Database
3
DIALOGUE SCRIPT

14. MOBILE APPLICATION
• Xây dựng sản phẩm đưa hình ảnh thương hiệu coca-cola vào ứng dụng
• Xây dựng mini game thu hút người chơi trúng thưởng
• Upload trên các app store
Apps: Én Khai Xuân
Example : Cocacola App – Campaign Tet

15. Powerful CRM systems

16. FINAL REPORT
3TH PARTY REPORT
POWERFUL SYSTEMS
AS MMA STANDARD

17. Rate card – SoSmart Ad-network
PACKAGE REGULAR GOLD DIAMOND
CPM (VND/1000 imps) 6,000 10,000 15,000
CPC (VND/Click) 3,000 5,000 8,000
Targeting
Country Country Country
Province Province Province
Channel Channel Channel
OS OS OS
Device Device Device
Time of day Time of day Time of day
Day of week Day of week Day of week
Extra targeting
Handset Handset
Pricing level Pricing level
Carrier Carrier
Type of banner
Image Banner Image Banner
Image Banner
Rich banners (Floating,
Expandable, Pop up, Multi
click, Image banner with
video)
Management
Setup Setup Setup
Reports: Final report, Real
time report
Reports: Weekly report, Final
report, monitoring report
Reports: Weekly report,
Final report, monitoring
report

19. SONY XPERIA Z
Objectives:
1. Branding: Launching Sony Xperia Z.
2. Engagement: Attract consumers’
attention to make pre-order for the
product and research about its
information.
Solutions:
1. Using SoSmart creative solutions to
create banner and landing-page
on mobile.
2. Using SoSmart Ad-network to cover
more 14 millions smart phone users
in Viet Nam
3. Messages and interactive way
consistent with all other advertising
channels to create overall effective
360-degree campaign.
Results:
1. Ads served: 85,000,000 impression
2. Click: 205,966
3. CTR: 0.24%

20. SONY XPERIA Z
PHASE 1: PRE ORDER
1. Promotion: Gifts for ones who register
early.
2. Message: Super expectations, Order
Now to Get original gifts.
3. Time: 20/3 – 22/3 (3 days)
PHASE 2: CONQUERING
1. Promotion: Excluded
2. Message: Attracted from the First Sign,
only by Sony Xperia Z
3. Time: 23/03-8/5/2013
PHASE 3: MYSTERIOUS CODE
1. Promotion: Gift is Sony Xperia Z
2. Message: Tracing the mysterious code,
owning Xperia Z right now.
3. Time: 09/05-28/5/2013
PHASE 4: TABLET Z
1. Promotion: 200 Xperia Tablet Z gifts
2. Message : Be the first 200 Xperia Tablet Z
owners.
3. Time: 03/06/-08/06/2013

21. SONY XPERIA Z

22. THANK YOU
For more information, pls contact
Lưu Hoàng Dũng (Mr.) – Account Manager
Mail: dung.luu@goldsunfocusmedia.com.vn
Tel: (08).39106848 - Ext: 121
Mobile: 0907.282.961 & 0986.905.438