Total advertising expenditure (ADEX) in Vietnam registered a slight growth of 13% in the first half of 2016. Four fast-moving consumer goods (FMCG) sectors saw positive growth and accounted for 76% of total industry spending. The number of advertisers decreased from 2014 to 2015 and the first half of 2016 saw the highest number of lapsed advertisers withdrawing from the industry. The top three sectors by spending were food, hygiene and beauty, and drinks.
Google Vietnam digital profiling report 7/2012Anh Pham Duy
Google Vietnam digital profiling report 7/2012
1 Background & Methodology
2 Internet users at a glance
3 Cross-media consumption behaviour
4 The role of the internet when shopping
5 Search and the research process
6 Advertising and the research process
7 Summary
8 Appendix
What are consumers trends in 2017?
What 2017 consumer index could tell you? Would consumer spend much on Education, Entertainment or Food & Beverage?
See to know more
Take a look at our comprehensive report about Vietnam EC market 2018. The landscape of Vietnam EC market is changing quickly with on-going fierce competition, especially between top players. This comprehensive report provides a closer look into the market characteristics, consumer behaviors and new trends in the market.
Although Vietnamese love Facebook and smartphones are everywhere, enterprises fail to leverage this opportunities and rely on traditional media approach. Q&Me by Asia Plus Inc has gone through multiple analysis how to narrow this gap and approach users via social media
Google Vietnam digital profiling report 7/2012Anh Pham Duy
Google Vietnam digital profiling report 7/2012
1 Background & Methodology
2 Internet users at a glance
3 Cross-media consumption behaviour
4 The role of the internet when shopping
5 Search and the research process
6 Advertising and the research process
7 Summary
8 Appendix
What are consumers trends in 2017?
What 2017 consumer index could tell you? Would consumer spend much on Education, Entertainment or Food & Beverage?
See to know more
Take a look at our comprehensive report about Vietnam EC market 2018. The landscape of Vietnam EC market is changing quickly with on-going fierce competition, especially between top players. This comprehensive report provides a closer look into the market characteristics, consumer behaviors and new trends in the market.
Although Vietnamese love Facebook and smartphones are everywhere, enterprises fail to leverage this opportunities and rely on traditional media approach. Q&Me by Asia Plus Inc has gone through multiple analysis how to narrow this gap and approach users via social media
Báo cáo hơn 60 trang nội dung về thị trường thương mại điện tử và thói quen người tiêu dùng Việt Nam. Mức độ thâm nhập Internet và sự phổ biến của smartphone khiến hành vi mua sắm của người tiêu dùng vô cùng thú vị.
In launching a product to Vietnamese consumer market, we often face the issue of “ where to sell.” In Vietnam, the traditional channel is dominant while the cultivation takes time.
On the other hand, the rapid growth of the Internet and mobile usage helps e-commerce to be established as new channel rapidly. This report illustrates all the details about Vietnamese E-commerce market and its consumers’ behaviors.
Uniqlo finally announced to launch their first store in Ho Chi Minh in fall 2019. This survey is conducted to find out customer awareness in fast fashion brand and the depth analysis as to Uniqlo.
The survey was conducted to 400 male and female 18 – 39 year-olds in Ho Chi Minh & Hanoi.
Since smartphone is booming in Vietnam, mobile apps have playing an important role in their lifestyle. It also becomes a latest trend of information source. Let's discover mobile apps market in Vietnam with Q&Me.
Vietnamese spend more on fashion, as their income increases. Let us take a look what brand Vietnamese recognize, as well as where they spend, how they get the information about fashion
Vietnam is in the top of the country in the world having the fastest growing population of ultra rich individuals. This leads to a blooming consumption. The modern trade therefore thrives.
The competition among retail chains is very tough. All the retail brands take measures to engage their customers, retain and drive repeat purchases. A loyalty program is one of a most useful tool to manage the customer database and increase the engagement with the brand.
The research was conducted to have a better understand of the loyalty program usage. It surveyed 260 shoppers at modern retail chains, from 15 to 60 years old nationwide.
This is the consolidated report summarizing the public information as to Vietnam economy. The report is the summary of
Vietnam retail sales data from GSO
Vietnam consumer price index data from GSO
Vietnam car sales trend (VAMA)
Vietnam motorbike sales trend (VAMM)
This report was made in July 2020
Thanks to the popularity of internet and social media, the information that Vietnamese receive become more versatile. So what are the effective information for them?
This survey is conducted in order to track the trend of usage and trusted information sources.
Vietnam ad market is moving rapidly to the digital. The report summarizes the latest status of Vietnam digital advertisement market and its issues to solve, from a various research data that Q&Me market research has collected
Smartphone is on everyone’s hand and Vietnamese spend hours playing with it. We made the research as to what apps are indispensable for those who live in urban area of Vietnam.
-2/3 of smartphone users have feature phone as well
-46% use internet more than 3 hours / day, while no more than 28% access same hours from smart phone
-For brands, Samsung tops with 33% share followed by Nokia and apple
-Brand (53%), Pricing (52%) and Design (51%) are the main consideration factors
50-100K are the most common spending for the monthly phone usage
Less than 18% of smart phone users have paid for app
The survey is conducted in November 2020 to find out the trend and the behavior of Vietnamese when using applications on mobile and to see if there’s any change compared with 2019.
The data was analyzed base on the screenshot of “screen time” on IOS device of males and females from 18-39 years old in HCM and Hanoi.
This is the consolidated report summarizing the public information as to Vietnam economy. The report is the summary of
Vietnam retail sales data from GSO
Vietnam consumer price index data from GSO
Vietnam car sales trend (VAMA)
Vietnam motorbike sales trend (VAMM)
This report was made in November 2020
-68% use mobile communication service.
-Viettel 62%, MobiFone 22.5%, Vinaphone 13%
-Viettel has the second to none popularity in other areas except Ho Chi Minh where the competition with MobiFone is tougher.
-90% of users prepay, and most of post-paid users are full-time employment.
-MobiFone had the highest satisfaction score in all categories. Viettel is stronger in all area except HCMC than in only HCMC.
Vietnam is a country where smartphones are highly penetrated while IT utilization in the normal work environment is behind.
This survey was made in order to clarify how people communicate at work
This survey was conducted among 18-39 Vietnamese of 579 respondents in January 2019.
Vietnam Digital Landscape Q3/2015 by Moore CorporationMoore Corporation
Moore Corporation – a member of IREP (the largest SEM Agency in Japan - http://www.irep.co.jp/english/history.html), is a Digital Agency focus on Performance Based Adverting in Vietnam
With knowledge and experience, Moore Corp consults and implements Digital marketing campaign by using technology and industry knowledge to maximize the effectiveness of advertisement campaign with the motto: "Strategic solution, Effective concentration”
To follow Moore mission for enriching community's value, from 2014, Moore Corp is the sole Agency process Series of Digital Activities Report (http://moore.vn/tin-tuc/digital-report) and Vietnam Digital Landscape which is free published and shared for Clients, Partner and Digital Community
Find more about us and our work at: www.moore.vn
Riding sharing market is still attractive to players after Uber leave South East Asian market. Many ride sharing apps (local and foreign) are launched for filling in Uber space and competing to Grab in Vietnam market. This survey is conducted to evaluate the awareness of certain Ride hailing apps among Vietnamese and show the comparison of Grab and other apps.
The survey was conducted to over 300 male and female among 20 – 39 years old in HCM and Hanoi, who use ride sharing apps.
Báo cáo hơn 60 trang nội dung về thị trường thương mại điện tử và thói quen người tiêu dùng Việt Nam. Mức độ thâm nhập Internet và sự phổ biến của smartphone khiến hành vi mua sắm của người tiêu dùng vô cùng thú vị.
In launching a product to Vietnamese consumer market, we often face the issue of “ where to sell.” In Vietnam, the traditional channel is dominant while the cultivation takes time.
On the other hand, the rapid growth of the Internet and mobile usage helps e-commerce to be established as new channel rapidly. This report illustrates all the details about Vietnamese E-commerce market and its consumers’ behaviors.
Uniqlo finally announced to launch their first store in Ho Chi Minh in fall 2019. This survey is conducted to find out customer awareness in fast fashion brand and the depth analysis as to Uniqlo.
The survey was conducted to 400 male and female 18 – 39 year-olds in Ho Chi Minh & Hanoi.
Since smartphone is booming in Vietnam, mobile apps have playing an important role in their lifestyle. It also becomes a latest trend of information source. Let's discover mobile apps market in Vietnam with Q&Me.
Vietnamese spend more on fashion, as their income increases. Let us take a look what brand Vietnamese recognize, as well as where they spend, how they get the information about fashion
Vietnam is in the top of the country in the world having the fastest growing population of ultra rich individuals. This leads to a blooming consumption. The modern trade therefore thrives.
The competition among retail chains is very tough. All the retail brands take measures to engage their customers, retain and drive repeat purchases. A loyalty program is one of a most useful tool to manage the customer database and increase the engagement with the brand.
The research was conducted to have a better understand of the loyalty program usage. It surveyed 260 shoppers at modern retail chains, from 15 to 60 years old nationwide.
This is the consolidated report summarizing the public information as to Vietnam economy. The report is the summary of
Vietnam retail sales data from GSO
Vietnam consumer price index data from GSO
Vietnam car sales trend (VAMA)
Vietnam motorbike sales trend (VAMM)
This report was made in July 2020
Thanks to the popularity of internet and social media, the information that Vietnamese receive become more versatile. So what are the effective information for them?
This survey is conducted in order to track the trend of usage and trusted information sources.
Vietnam ad market is moving rapidly to the digital. The report summarizes the latest status of Vietnam digital advertisement market and its issues to solve, from a various research data that Q&Me market research has collected
Smartphone is on everyone’s hand and Vietnamese spend hours playing with it. We made the research as to what apps are indispensable for those who live in urban area of Vietnam.
-2/3 of smartphone users have feature phone as well
-46% use internet more than 3 hours / day, while no more than 28% access same hours from smart phone
-For brands, Samsung tops with 33% share followed by Nokia and apple
-Brand (53%), Pricing (52%) and Design (51%) are the main consideration factors
50-100K are the most common spending for the monthly phone usage
Less than 18% of smart phone users have paid for app
The survey is conducted in November 2020 to find out the trend and the behavior of Vietnamese when using applications on mobile and to see if there’s any change compared with 2019.
The data was analyzed base on the screenshot of “screen time” on IOS device of males and females from 18-39 years old in HCM and Hanoi.
This is the consolidated report summarizing the public information as to Vietnam economy. The report is the summary of
Vietnam retail sales data from GSO
Vietnam consumer price index data from GSO
Vietnam car sales trend (VAMA)
Vietnam motorbike sales trend (VAMM)
This report was made in November 2020
-68% use mobile communication service.
-Viettel 62%, MobiFone 22.5%, Vinaphone 13%
-Viettel has the second to none popularity in other areas except Ho Chi Minh where the competition with MobiFone is tougher.
-90% of users prepay, and most of post-paid users are full-time employment.
-MobiFone had the highest satisfaction score in all categories. Viettel is stronger in all area except HCMC than in only HCMC.
Vietnam is a country where smartphones are highly penetrated while IT utilization in the normal work environment is behind.
This survey was made in order to clarify how people communicate at work
This survey was conducted among 18-39 Vietnamese of 579 respondents in January 2019.
Vietnam Digital Landscape Q3/2015 by Moore CorporationMoore Corporation
Moore Corporation – a member of IREP (the largest SEM Agency in Japan - http://www.irep.co.jp/english/history.html), is a Digital Agency focus on Performance Based Adverting in Vietnam
With knowledge and experience, Moore Corp consults and implements Digital marketing campaign by using technology and industry knowledge to maximize the effectiveness of advertisement campaign with the motto: "Strategic solution, Effective concentration”
To follow Moore mission for enriching community's value, from 2014, Moore Corp is the sole Agency process Series of Digital Activities Report (http://moore.vn/tin-tuc/digital-report) and Vietnam Digital Landscape which is free published and shared for Clients, Partner and Digital Community
Find more about us and our work at: www.moore.vn
Riding sharing market is still attractive to players after Uber leave South East Asian market. Many ride sharing apps (local and foreign) are launched for filling in Uber space and competing to Grab in Vietnam market. This survey is conducted to evaluate the awareness of certain Ride hailing apps among Vietnamese and show the comparison of Grab and other apps.
The survey was conducted to over 300 male and female among 20 – 39 years old in HCM and Hanoi, who use ride sharing apps.
To Gage the Afghan media industry Mediatrack has prepared some very useful media analysis. The analysis are equally useful to Pakistan and Afghanistan media gurus.
A JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN
TV MONTHLY INDUSTRY REPORT gives the overall picture of advertising on TV during the month of November 13. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots. The report also compares % advertising in minutes done by various advertisers on YOY basis.
Industry X.0: Unlocking the Power of Digital in Plant Operations accenture
The Accenture 2017 Digital Technology in Chemical Plant Operations Survey 2017 shows digital technology is beginning to play a pivotal role in plant operations. Digital adoption is increasing and more firms recognize the financial and operational value. The study provides a perspective on where the industry is today and where it plans to go in the future and offers insights into how chemical companies can focus efforts on their digital journey.
Based on data from 894/1615 Listed Companies officially announced 2Q2019 business results on 3 Exchanges, (645/766 Companies on HoSE and HNX), we summarized and updated as follows:
Overview: Revenue growth is 6.7% and Total Attribute to parents company’s growth is 10.4% over the same period. However, the rate excluding Banks and Insurance sector are only 4.7% and 4.9% respectively.
By Industry: Sectors with highest Attribute to parents company growth over the same period were: Real Estate (67.13%), Telecommunications (42.11%), Retail (39.52%), Banks (25.9%).
Real estate: After VIC and VHM (accounting for 69% of total real estate capitalization) published their report with the growth rate of Attribute to parents company of 687.5% and 75.3% respectively, The whole real estate industry grew up to 67.1%, on top of the market. If VHM and VIC are not included, the real estate industry has net profit growth of only 24.5% over the same period. In addition, the industry EBITDA also increased by 72.8% over the same period.
Bank: All listed banks published report. Total Attribute to parents company of listed banks announced an increase of 25.9% compared to the same period last year.
Oil and gas: Profit growth was only 8.29% over the same period. The main reason is that PLX (accounting for nearly 72% of the industry's capitalization) slightly decreased by 3.42% of Attribute to parents company compared to the same period.
Insurance: A special case when the largest company in the industry BVH (accounting for over 70% of the industry cap) decreased by 23% compared to the same period, as a result, the industry growth went down from 66.5% to only 12.29%
Retail: Retail sector has impressive growth of 39.52% thanks to major companies like MWG, DGW with high profit growth of 47.44% and 55.1% respectively.
A JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN
TV MONTHLY INDUSTRY REPORT gives the overall picture of advertising on TV during the month of December 2013. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots. The report also compares % advertising in minutes done by various advertisers on YOY basis.
The GGV Capital Digital Economy Index looks at the IRR of publicly-traded ecommerce companies that are shaping economic performance in consumer industries ranging from ecommerce, fintech, education technology, food technology, wellness and health tech, and more.
Similar to Media landscape & Trends report H12016 (20)
Tương lai của tiêu dùng & thương mại châu Á TBDDuy, Vo Hoang
Shoppertainment2024 - Tương lai của tiêu dùng & thương mại châu Á TBD. Báo cáo được ghi nhận đầy đủ các yếu tố bán hàng thành công thông qua các case thực tế tại từng thị trường bởi Tiktok Platform.
[Netcore] Ecommerce personalization benchmark report 2021Duy, Vo Hoang
[Netcore] Ecommerce personalization benchmark report 2021
A research study of 200 retailers and 600 consumers
An overwhelming 91% of shoppers would abandon an online retailer over a poor shopping experience. Many say it is crucial for retailers to personalize the experience to fit their preferences.
Report Digital in vietnam 2021 from We Are Social HootsuiteDuy, Vo Hoang
[CHÍNH THỨC] VIET NAM DIGITAL 2021
Tổng hợp từ We Are Social Hootsuite
Báo cáo tại thị trường Việt Nam được công bố hằng năm vào tháng 02
Tổng quan Dân số việt nam
▪ Việt Nam có dân số 97,75 triệu người vào tháng 1 năm 2021.
▪ Dân số Việt Nam tăng 852 nghìn (+ 0,9%) từ tháng 1 năm 2020 đến tháng 1 năm 2021.
▪ 50,1% dân số Việt Nam là nữ, trong khi 49,9% dân số là nam
▪ 37,7% dân số Việt Nam sống ở trung tâm thành thị, trong khi 62,3% sống ở nông thôn.
Người dùng Internet ở Việt Nam
▪ Có 68,72 triệu người dùng Internet tại Việt Nam vào tháng 1 năm 2021.
▪ Số lượng người dùng Internet ở Việt Nam tăng 551 nghìn (+ 0,8%) trong giai đoạn 2020-2021.
▪ Tỷ lệ sử dụng Internet ở Việt Nam đạt 70,3% vào tháng 1 năm 2021.
Thống kê sử dụng mạng xã hội cho Việt Nam
▪ Có 72,00 triệu người dùng mạng xã hội ở Việt Nam vào tháng 1 năm 2021.
▪ Số lượng người dùng mạng xã hội ở Việt Nam tăng 7,0 triệu (+ 11%) từ năm 2020 đến năm 2021.
▪ Số lượng người dùng mạng xã hội tại Việt Nam tương đương 73,7% tổng dân số vào tháng 1 năm 2021.
Kết nối di động tại Việt Nam
▪ Có 154,4 triệu kết nối di động tại Việt Nam vào tháng 1 năm 2021.
▪ Số lượng kết nối di động tại Việt Nam tăng 1,3 triệu (+ 0,9%) trong khoảng thời gian từ tháng 1 năm 2020 đến tháng 1 năm 2021.
▪ Số lượng kết nối di động tại Việt Nam vào tháng 1 năm 2021 tương đương 157,9% tổng dân số.
File pdf được upload tại group chung: https://www.facebook.com/groups/Data.Driven.Marketing.Communication/
B2B ecommerce insight 2021 from Keyrus
Discover Top B2B ECommerce trends and winning model for
2021
Source:https://www.linkedin.com/smart-links/AQEFsePhcFHJgw/88504737-90a6-46ce-afc1-0657195dba61
Digital customer experience report 2020Duy, Vo Hoang
Digital customer experience report 2020.
Bernard Slowey, worldwide lead for digital customer
support at Microsoft, maintains one of the biggest
mistakes in digital CX is not having a dedicated team.
“A lot of companies have teams of people focused on
call centers, as well as improving minutes-per-incident
and handle times for voice calls with customers, but
then digital is merely treated as a bolt-on to support
organizations,” says Slowey.
More than a third of our research group (36 per cent) is
seemingly making this mistake. For these brands
digital experiences are supported by multiple
functions, potentially between marketing, CX and
customer service departments. This dispersed setup
can result in customers receiving conflicting and
disjointed digital experiences.
However, the majority of the respondents (64 per cent)
recognize the value of dedicated digital experience
teams, which is an 18 per cent year-on-year increase.
Within 18 months of building its dedicated digital
customer support department, Microsoft’s digital team
achieved a 3× ROI (return on investment). This result was
obtained by solving customer issues digitally and so
reducing the volumes shouldered by more expensive
support channels such as voice.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
2. 2
TOTAL VIETNAM ADEX REGISTERED A SLIGHT GROWTH AT 13%
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19%
46%
21%
20% 13%
0%
10%
20%
30%
40%
50%
60%
-
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,000
50,000
2012 2013 2014 2015 Jan - Jun 2015 Jan - Jun 2016
TV spots TV non-spots Newspaper Magazine Internet Radio % Growth
Source: Kantar Media - Unit: Billion VND, Gross value, Before Discount & VAT
3. 3
6,539
6,134 6,004
4,200
2,598
2,252 2,374
1,191
2,644 2,657 2,504
2,995
-46
-405
-130
-1,804
2013 2014 2015 H1 2016
Number of advertiser New Advertisers Advertisers Disappear Net increase
Source: Kantar Media, TV+ print media
2014 recorded the biggest decrease in No. of Advertisers.
2015 kept decreasing as the lowest year in No. of Advertiser
The first 6 month of 2016 has recorded the highest number of advertisers withdrawal/absence
from the industry
SEE SIGNIFICANT LAPSED ADVERTISERS IN H1 2016
16. 16
VIETNAM MARKETIS OBSESSEDWITH ONLINEVIDEO
(mins)
243
207
229
241
248
240
240
• 42% of Internet users watch
video daily, 36% weekly
• 70% on a mobile device
• Music, Movies, Comedy,
News are top 4 genres viewed
Source: Milward Brown Ad Reaction Study 2015 Source: TNS Consumer Barometer Study 2014/15, Internal Google data
17. 17
YOUTUBEIS THE 1ST CHOICE& TREND IS FACEBOOK
97%
56%
16%
15%
Websites visit to watch TV/Videos online in L7D
Source: TKL Infusion Oct-2015– Target: P 22-35 AB
18. 18
18
Source: YouTube User Profiling, Vietnam, June 2015
Question Y5aa Which of the following types of videos do you generally watch on YouTube on the following devices?
Base: All using YouTube PC/laptop (804), on Smartphone (635), on Tablet (302)
Music videos are the preferred genre for smartphones and tablets – user-gen content and news broadcasts
also see a ranking uplift on portable devices. Films are more suited to PCs - longer viewing periods on
bigger screens. Comedy remains consistently popular across all devices
SHORTERVIDEOS VIEWEDON MOBILEDEVICES,FILMON PC
PC / Laptop Smartphone Tablet
Foreign movies 53%
Comedy 50%
Music videos/concert
footage
44%
TV shows 40%
Foreign Cartoons 37%
Vietnamese movies 37%
How to videos 37%
Reality shows 35%
Education 34%
User generated content 33%
Music videos/concert
footage
40%
Comedy 36%
Foreign movies 28%
User generated content 27%
How to videos 26%
News broadcasts 25%
Film previews, trailers 24%
Entertainment/celeb news 23%
Foreign Cartoons 22%
TV shows 21%
Music videos/concert
footage
39%
Comedy 39%
Foreign movies 38%
User generated content 32%
How to videos 29%
Lifestyle - travel, food,
fashion
28%
News broadcasts 27%
Film previews, trailers 27%
TV shows 27%
Vietnamese movies 27%
19. 19
19
Source: YouTube User Profiling, Vietnam, June 2015
Question Y3. Thinking about a typical day, what times of the day do you watch online videos on YouTube, on different devices?
Base: All using YouTube (913)
14
27
20 20
14
19
16
30
46
12
4
1 1
14
29
18
17
17
22
19
35
57
21
7
2 2
-
10
20
30
40
50
60
06:00 and
09:00
09:00 and
11:00
11:00 and
12:00
12:00 and
13:00
13:00 and
14:00
14:00 and
16:00
16:00 and
18:00
18:00 and
20:00
20:00 and
23:00
23:00 and
24:00
24:00 and
02:00
02:00 and
04:00
04:00 and
06:00
Usage Weekdays Weekends
Peak time
8-11pm will be a key time for advertisers in order to gain the maximum reach for their advertising. A smaller peak seen in
the mornings between 9-11am. Weekday usage overtakes weekend usage in the late morning and early afternoon.
A PROMINENT PEAK OF YT USAGE SEEN IN THE LATE EVENINGS
Peak time
# = over-index men
# = over-index women
# = over-index 16-34
#
#
#
#
#
#
#
23. 23
LIVESTREAMING
In 2015, Facebook and YouTube made it
easy for everyone to livestream.
Source: yeah1 network
Live stream is becoming more popular with brands
Statistic of view on Youtube
live-stream of some campaigns
26. 26
ACCESS INTERNET THROUGH PHONE WITH HIGH FREQUENCY
100%
74%
38%
3%
Call/Received call
Internet Connection
Ringback tone
services
Music gift
Phone service use
73%
15%
8%
1%
About once a day
4 - 6 days a week
2 - 3 days a week
Once a week
Frequency access Internet through
smartphone
Source: TKL Infusion Oct-2015, P22-35AB
29. 29
SOCIAL NETWORK AND INSTANT MESSAGE INCREASE SIGNIFICANTLY
17%
47%
41%
52%
68%
58%
82%
75%
87%
81%
Using social network Using instant message
2012 2013 2014 2015 2016
Source: Kantar media Choice 4, P22-35AB
30. 30
SOCIAL NETWORK IS DAILY LIFE
66%
20%
12%
2%
Several times a day
About once a day
3 - 6 days a week
1 - 2 days a week
Frequency use social
Source: TKL Infusion Oct-2015, P22-35AB
32. 32
E-COMMERCE GROWS SIGNIFICANTLY IN BOTH 2 KEY CITIES
6%
12%
15%
12%
22%
20%
28%
22%
31%
25%
HN HCM
ONLINE PURCHASE
2012 2013 2014 2015 2016
Source: Kantar media Choice 4, total P 15+
33. 33
22% of online purchase made via mobile, mobile purchase is on uptrend, especially in HN
market
1% 1%
2%
1%
4%
3%
11%
3%
13%
4%
HN HCM
ONLINE PURCHASE VIA MOBILE
2012 2013 2014 2015 2016
Source: Kantar media Choice 4, total P 15+
22%
34. 34
P15-34 HAS HIGH AFF.INDEX TO ONLINE PURCHASE, P20-29 DONE MANY ONLINE SHOPPING
VIA MOBILE
15%
29%
22%
17%
6%
7%
4%
8%
36%
26%
8%
11%
9%
1%
15-19
20-24
25-29
30-34
35-39
40-44
45-49
15-19
20-24
25-29
30-34
35-39
40-44
45-49
112
167
141
128
47
66
39
59
208
164
64
91
93
13
Index vs. Total people
OnlinePurchaseMobilePurchase
Source: Kantar media Choice 4, total P 15+
35. 35
ONLINE AND MOBILE PURCHASE USERS SKEW TO FEMALE,
CLASS ABC
38%
62%
25%
19%
12%
31%
13%
39%
61%
25%
19%
11%
20%
25%
Male
Female
Class A
Class B
Class C
Class D
Class E
Male
Female
Class A
Class B
Class C
Class D
Class E
OnlinePurchaseMobilePurchase
77
121
248
190
123
99
35
59
208
164
91
93
64
13
Index vs. Total people
Source: Kantar media Choice 4, total P 15+
37. 37
READERS SHIFT FROM OFFLINE TO ONLINE GRADUALLY
83%
72%
80% 80%
62%
83%
49%
86%
48%
86%
Read news offline in P6M Read news online in P6M
2012 2013 2014 2015 2016
Source: Kantar media Choice 4, P22-35AB
Editor's Notes
Then - people who are online are obsessed with video! Vietnamese people spend 4 hours everyday consuming video content across screens. The amazing thing is 2/3rds of that is happening outside of the TV. It’s online video. Almost half of internet users watch online video everyday. More than 70% on a mobile device. An amazing stat is that 10% of YouTube’s watchtime in Vietnam happens on Smart TVs. This is the highest proportion of YT WT on Smart TVs globally! And music, movies, comedy and news are the top 4 genres viewed.