Mobile Startups - Why to focus on mobile?Teemu Kurppa
Why mobile is an interesting opportunity for startups: AppStore and it's rivals are offering both distribution and small payment solutions.
Simple solutions for small payments do not exists in web, thus mobile can offer an interesting possibility to test new (old) business models.
¥Coins enable you to offer users digital content in Japan. Give them access to their favorite digital goods in this lucrative Asian market with one simple, virtual payment method.
Mobile Startups - Why to focus on mobile?Teemu Kurppa
Why mobile is an interesting opportunity for startups: AppStore and it's rivals are offering both distribution and small payment solutions.
Simple solutions for small payments do not exists in web, thus mobile can offer an interesting possibility to test new (old) business models.
¥Coins enable you to offer users digital content in Japan. Give them access to their favorite digital goods in this lucrative Asian market with one simple, virtual payment method.
The vendors mobile devices with embedded-SIM card (eSIM) which provides direct connection to local
mobile operators in 150+ countries at local prices
without roaming charges.
How Successful Brand Marketers Combine the Power of Mobile Data Science And C...InMobi
Brands have complex goals when it comes to mobile marketing. Crafting effective creatives for mobile in addition to delivering on large-scale awareness and ‘real’ user-engagement goals are major pain points for agencies and brands. We tell you how brand marketers and agencies on mobile achieve higher engagement by combining the power of real-time data signals with immersive creatives for each campaign.
In this presentation, you will
1. Learn how award-winning mobile campaigns of brands like Unilever harness the true power of mobile marketing
2. Know how to create ad campaigns that are relevant (what the user likes) and contextual (where and when she is), so your brand is discovered at the most appropriate moment
3. Understand how to combine mobile data sciences with a user-first approach and innovative creatives to enable discovery, engagement, and loyalty for brands.
Fiksu presentation at App Promotion Summit: Optimizing Around KPIs July 2013Fiksu
How to Optimize an App Promotion Campaign Around Your Key Performance Indicators
- Finding the Best Performing Traffic Sources: Navigating 200 Mobile Ad Networks Across the Globe
- The Growing Opportunities Using Social Ad Units
- Targeting Loyal Users Based on Your KPIs: How to Target Those Most Likely to Monetise - At Scale
S4M (previously Sam4Mobile) has grown substantially since the last SlideShare. Now with offices in Singapore, New York, Sao Paulo and ever-expanding suite of products, it offers for media agencies and marketers a comprehensive platform including: mobile ad serving, tracking, reports, apps & mobile site life-time-value, attribution tracking, ad network comparison, and ROI calculations.
Boost Retention on Mobile and Keep Users Coming Back for More!InMobi
More than half of mobile app users today lose interest or uninstall within a week. In such a transient environment, the onus is on the app developer to ensure that active users continue to engage and dormant users re-engage with the app. But what steps do you need to take to achieve this? Well, the good thing is that mobile is one of the most measurable ecosystems in the world! Going beyond just app installs, deep dive into your in-app user data to measure and optimize for maximizing retention.
Download this slide to learn:
1. Importance of Mobile Retention
2. Insights into retention rates across different app categories in India
3. How to leverage tracking and attribution partners to boost user retention
4. Evolution of mobile retention from last click attribution to multi-touch attribution
MoMoTLV Israel March 2010 - Aviv Revach - Mobile Apps Monetization OverviewMobileMonday Tel-Aviv
MoMoTLV Israel March 2010
Mobile Apps Monetization Overview - Aviv Revach, Co-Founder, VP Business Development @ Mo'Minis. Co-Founder @ MobileMonday Tel-Aviv.
Mobile Betting - Gaming Racing & Wagering Australia (13 Aug 2014), Sydney AUPub Payments
Mobile Betting Post Conference Masterclass as part of the Gaming Racing & Wagering Australia (13 Aug 2014), Sydney Australia. http://www.gamingdownunder.com/
The vendors mobile devices with embedded-SIM card (eSIM) which provides direct connection to local
mobile operators in 150+ countries at local prices
without roaming charges.
How Successful Brand Marketers Combine the Power of Mobile Data Science And C...InMobi
Brands have complex goals when it comes to mobile marketing. Crafting effective creatives for mobile in addition to delivering on large-scale awareness and ‘real’ user-engagement goals are major pain points for agencies and brands. We tell you how brand marketers and agencies on mobile achieve higher engagement by combining the power of real-time data signals with immersive creatives for each campaign.
In this presentation, you will
1. Learn how award-winning mobile campaigns of brands like Unilever harness the true power of mobile marketing
2. Know how to create ad campaigns that are relevant (what the user likes) and contextual (where and when she is), so your brand is discovered at the most appropriate moment
3. Understand how to combine mobile data sciences with a user-first approach and innovative creatives to enable discovery, engagement, and loyalty for brands.
Fiksu presentation at App Promotion Summit: Optimizing Around KPIs July 2013Fiksu
How to Optimize an App Promotion Campaign Around Your Key Performance Indicators
- Finding the Best Performing Traffic Sources: Navigating 200 Mobile Ad Networks Across the Globe
- The Growing Opportunities Using Social Ad Units
- Targeting Loyal Users Based on Your KPIs: How to Target Those Most Likely to Monetise - At Scale
S4M (previously Sam4Mobile) has grown substantially since the last SlideShare. Now with offices in Singapore, New York, Sao Paulo and ever-expanding suite of products, it offers for media agencies and marketers a comprehensive platform including: mobile ad serving, tracking, reports, apps & mobile site life-time-value, attribution tracking, ad network comparison, and ROI calculations.
Boost Retention on Mobile and Keep Users Coming Back for More!InMobi
More than half of mobile app users today lose interest or uninstall within a week. In such a transient environment, the onus is on the app developer to ensure that active users continue to engage and dormant users re-engage with the app. But what steps do you need to take to achieve this? Well, the good thing is that mobile is one of the most measurable ecosystems in the world! Going beyond just app installs, deep dive into your in-app user data to measure and optimize for maximizing retention.
Download this slide to learn:
1. Importance of Mobile Retention
2. Insights into retention rates across different app categories in India
3. How to leverage tracking and attribution partners to boost user retention
4. Evolution of mobile retention from last click attribution to multi-touch attribution
MoMoTLV Israel March 2010 - Aviv Revach - Mobile Apps Monetization OverviewMobileMonday Tel-Aviv
MoMoTLV Israel March 2010
Mobile Apps Monetization Overview - Aviv Revach, Co-Founder, VP Business Development @ Mo'Minis. Co-Founder @ MobileMonday Tel-Aviv.
Mobile Betting - Gaming Racing & Wagering Australia (13 Aug 2014), Sydney AUPub Payments
Mobile Betting Post Conference Masterclass as part of the Gaming Racing & Wagering Australia (13 Aug 2014), Sydney Australia. http://www.gamingdownunder.com/
Webinar deck: Mobile Marketing for Financial Services organizationsArcher Inc.
This webinar will cover key marketing objectives, strategies and tactics pertaining to mobile marketing and how they uplift financial services and banking companies' marketing initiatives. We'll also cover how a financial company successfully integrates mobile marketing into their business practices and internal teams, and the right people to talk to for core competencies in the mobile marketing ecosystem.
Learn how SMS promotional campaigns, SMS subscription groups, mobile sites and other mobile marketing initiatives are deployed to increase key marketing objectives for the financial and banking industry. Learn the basics of increasing traffic to your retail locations, product awareness and sales using the mobile channel. Also learn key deployments available for internal and customer facing enterprise messaging. Most importantly, learn how mobile is easily integrated into your existing traditional marketing campaigns and direct marketing initiatives for measurable success.
Adflex is a leading Performance Mobile platform in Vietnam. We have an App store, an Affiliate Network and an Ad Network which are optimized for CPI/CPA.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
7. WHAT SHOULD START-UP CARE ABOUT?
You should care about:
•Your target customers? Which operating system do
they use?
•Market size of your target customer?
•What’s good about your App?
•What is your benefit?
• Sell Admob Advertisements? (70/30)
• Charge End User? (50/50)
8. HARGE ON END USER / DIVISION RATIO TABLE
Charge on
End User
Percentage of Income for
Mobile OperatorsHead
Number
Mobifone Vinaphone Viettel
8051 500 VNĐ 79 79 70
8151 1.000 VNĐ 55 55 65
8251 2.000 VNĐ 50 50 60
8351 3.000 VNĐ 50 50 60
8451 4.000 VNĐ 50 50 60
8551 5.000 VNĐ 45 45 55
8651 10.000 VNĐ 45 45 55
8751 15.000 VNĐ 45 45 55
9. DIFFICULTIES
• Mobile Models and their operating system is a big
obstacle.
• Frequent spam messages make Vietnamese be on
guard against Mobile
• Copyright
• Business ethics
• Programming and testing App: How can you have
enough mobiles to test?
• Online Payment is indistinct and SMS service is
overcharged by Mobile Operators. (Solution: Pay by
prepaid phone cards)
11. MAKING MONEY FROM MOBILE APP
• Selling App on GetJar, App Store, Market... To earn
70% of total profit.
• Selling App domestically: TV, print-ad, website…
• Cooperating with Mobile Operators (Telco) : Mstore,
Mspace…
• Cooperating with portals: Xzone, Funzone, Banbe,
Aulac…
• Fanpage, blog, forum…
• Selling in Universities, industrial parks, hospitals…
• Spam waplink to users
12. VIETNAM’S MARKET
• Revenue of VAS 2010: > 30.000 billion dong
• There are more than 60 million active subribers
• 100% of population use mobile, 6% of them use
Smartphone
• ARPU is extremely low and Telco expects VAS to
be turned around
• There are more than 200 SMS companies but
sources of Game and App are poor
• The company with highest VAS revenue: VMG, 60
billion/ a month
• Most popular games belong to: TeaMobi, iWin... 2
billion/ a month
• Socbay: 1,4 million users -> No.1 in Vietnam
• There are more than 100,000 download turns on
Socbay each month
• iOS: there are about one million in Vietnam
