This document provides an overview of the differences between mobile websites and mobile apps. It discusses how mobile apps provide more functionality than mobile websites but require an internet connection. The document then covers the mobile app development process and considerations for different types of apps. Examples are provided of successful apps like the Starbucks mobile card app and enterprise apps. Metrics for measuring mobile app ROI from advertising, in-app purchases, and commerce are also summarized.

1. Mobile Apps
101

2. Mobile App
vs
Mobile Website
What are the differences,
Really?

3. Mobile Website
-Needs an internet
connection
-Meant to allow your
customers easy access to
your content on-the-go.
-Can provide the same
convenience as an app, but
not the same experience

4. Mobile Website
-Alters the real estate of
the site to fit your phone’s
screen
-CNN provides a great
example of a polished
mobile site.

5. Mobile Apps
-Faster than a mobile site,
not constrained by
internet connection
-Provides advanced
functionality
-Solves a problem for a
company or customer

6. Mobile App - Starbuck Mobile Card
-Typical Starbucks customer get in and get
out. Simplicity is the name of the game.
-Starbucks decided to use a Mobile App
meet these needs.
Starbucks Mobile Card stores customer
orders and credit card info in a private,
secure account.
The Results?

7. Mobile App - Starbuck Mobile Card
3 Million
Customers
now pay for Starbucks
coffee via their iPhone
app since the launch in
January!

8. What makes Mobile App tick?

9. App Development
Inherency
One thing builds on top of another.

10. What’s the process of
building an App?
-Goals of the App
-Design
-Development
-Submission
-Support

11. Push-
notifications. Features API
Integration.
Website connectivity
Motion (updates in real time).
sensors.
Contacts.
GPS (global positioning
Map Media.
system).
Integration.

12. Features Interactive
Advertising. Games.
Animations.
Microphone. Social Sharing/
E-mail.
Calendar.
Photos/Videos.

13. What Mobile App is right
for my Business?
vs

14. Enterprise Rollouts
-Highly Customizable Tools,
generally used to
streamline internal processes
-Easy to rollout updates
to user base
-ROI Measured by Time Saved

15. Enterprise Rollouts - transcribeit
-transcribeit was developed for a client
to streamline processes
for doctor offices
-gives the doctor the entire patient
record at their fingertips
-allows for dictation directly to the iPad

16. Public Rollouts - The App Store
-Approval Process: .
-iTunes: 7-14 days, curated
-Android: 1 hours, uncurated

17. App ROI
Purchased Apps
-Provides Value or Function Revenue Share with Apple
to Customer
-Customers get updates for the
entire life of the app for FREE
-Updates improve performance 70% 30%
or add new features

18. App ROI
Free Apps
In-App Purchases Mobile Commerce
-extend promotional -can connect directly to
functionality current online store
-adds new content -simple purchases, on the go

19. App ROI
Free Apps
Ad Revenue
-iAds
-AdMob
-Sponsored Ads

20. Our Favorite Apps
Evernote -The ultimate note-taking
application
-Save notes, photos and voice
memos
-Access the notes from your
phone, tablet, or computer

21. Our Favorite Apps
-The newspaper designed
specifically for iPad. The Daily
-Superimposed advertisements,
videos, animated effects and
more
-Interactive version of tradition
newspaper games (crossword
puzzles and more)

22. Our Favorite Apps
Square -The newest way to receive
payment on your phone.
-Free hardware, low processing/
interest charges
-Funds available immediately

23. Our Favorite Apps
-Retail shopping for a new
generation
-Animated models that move by
themselves
-Interactive shopping cart
-Secure credit card storage, fast Gilt
shopping

24. Our Favorite Apps
-The Equus owner’s manual is a
customized, private iPad App.
-Interactive features
-Schedule your next
Hyundai “Equus” maintenance appointment from
the iPad

25. Our Favorite Apps
-Full Screen SlidePad
Presentations -Advanced Search
-Login to -Favorites
SlideShare.net
-Social Sharing
-View Featured,
Top-Rated &
Recents

26. Stay in Touch
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E-mail: info@motionmobs.com
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