Today, native and 3rd party applications, SMS, geolocation, and social media transform an attendee's smartphone into a platform that breaks past ordinary exhibit space boundaries.
We explore key trends, case studies, and latest tech, tools, and apps.
Checkout our session site for more info and resources:
mobileexhibitor.wordpress.com
Maximizing the Value of Real-Time: The Importance of AuthenticityJulie Epstein
An overview of how authenticity lends credibility to brands and creates consumer confidence in the framework of today’s real-time digital world. It includes social media usage, best practice case studies, and suggested strategies for implementation.
This presentation was prepared for the IPG Media Lab in February 2011.
Road to mobile w/ Sinatra, jQuery Mobile, Spine.js and MustacheBrian Sam-Bodden
Ruby is powerful server-side language with great collection of libraries and frameworks but to create a full mobile offering, Ruby developers need to become masters of many a craft. In this talk we'll walk through the design and development of a full stack HTML5 mobile application using Sinatra to create a robust RESTful API, Spine.js to bring MVC order to the client and jQuery Mobile to style and structure the application for the mobile world.
Maximizing the Value of Real-Time: The Importance of AuthenticityJulie Epstein
An overview of how authenticity lends credibility to brands and creates consumer confidence in the framework of today’s real-time digital world. It includes social media usage, best practice case studies, and suggested strategies for implementation.
This presentation was prepared for the IPG Media Lab in February 2011.
Road to mobile w/ Sinatra, jQuery Mobile, Spine.js and MustacheBrian Sam-Bodden
Ruby is powerful server-side language with great collection of libraries and frameworks but to create a full mobile offering, Ruby developers need to become masters of many a craft. In this talk we'll walk through the design and development of a full stack HTML5 mobile application using Sinatra to create a robust RESTful API, Spine.js to bring MVC order to the client and jQuery Mobile to style and structure the application for the mobile world.
MyEventApps (www.MyEventApps.com) presents "Mobile 101: Your Introduction to Mobile."
Get yourself up to speed! This guide explains the stuff you just need to know about smartphones, mobile apps and the technology. Topics include feature phones vs. smart phones, key mobile stats, the big players, mobile web apps vs. native apps and much more.
It even includes a Mobile 101 Glossary to easily understand all the things you’ve wanted to know but were too afraid to ask: what are 3G, Bluetooth, GPS, HTML5, Push Notifications, etc.
This presentation is brought to you by the team at MyEventApps, a feature-rich yet easy and affordable mobile app service for the event market. www.MyEventApps.com
Smartphones and tablet devices have grown to play a leading role in how consumers access media and make purchasing decisions. Expectations about what makes for an ideal mobile experience depend on the motivations and behaviors of users. Successful outcomes require tailoring communications so they take full advantage of unique device interaction styles, context of usage and technical constraints. This presentation provides tips and best practices on creating mobile-friendly experiences that surprise and delight.
Build Mobile Websites | How to make a Mobile Website | Creating Mobile WebsitesClickTecs
Let’s start with the premise that, given the growing demand and popularity of mobile sites you decide it’s time to consider a mobile website for your business. However, you remain a somewhat skeptical whether you need a mobile website for ‘your’ business and the prospect of building one leaves you even more puzzled.
Why Create a Mobile Website?
You'll find everything you need to know here, from the latest technology and best practice, to surprising statistics.
Mobile marketing is big news for B2B. We've all got around-the-clock internet access at our fingertips now. We can check emails, browse websites and book meetings - at work, at home or on the move. Consequently, PC is no longer the principal business tool. Indeed 70% of today's under-40s consider mobile their primary communication tool. What's more, mobile internet access has overtaken desktop internet access.
Slides associated with a presentation for the UN Communications Group; a group of senior communications Directors of the UN and its associated agencies. Presentation by Elliott King, Managing Director of MintTwist, a multi-national Digital Agency business.
Pre-Conference Course: Wearables Workshop: UX Essentials - Phillip LikensUXPA International
Let's go zero to wireframe with wearables!
Wearables can be tough to understand and design for, especially if you don’t have experience with the hardware. In one evening we’ll get you up to speed on wearable technology. We’ll talk about two trends, context and continuity, and focus on how those trends will impact the user experience of screen-based wearables. Then we’ll spend the rest of our time getting hands-on by wire framing a smart watch app.
In this workshop we will:
Explore the world of wearables, and hone in on smart watches.
Explore the challenges that come along with screen-based wearables - specifically context and continuity.
Get hands-on with smart watches - wireframing a smart watch app with feedback and discussion.
You’ll leave this workshop with the skill and knowledge you need to get started designing the UX for smart watches.
A Social Media Primer Driving Better Engagement For Your EventsLumen Consulting
Events are by definition social, yet many companies are hesitant or uncertain how to leverage social media in their portfolio. Social media is transforming the way we network and communicate personally and in business. In this interactive session, we'll consider what differentiates this technology trend from other fads and look at the demographics of who is using social media. See how any size organization can use social media to build awareness, foster word of mouth, and deepen attendee engagement.
Exhibitor2010 Lumen Consulting Leveraging Social Media To Drive Better Engage...Lumen Consulting
Here is my presentation from the recent EXHIBITOR 2010 Conference. Some recycled material from earlier presentations but this is more of an extended play version with updated research & content.
What else would you like to know or see?
Exhibitor2011 S404 Leveraging Social Media to Drive Better Engagement & ResultsLumen Consulting
With social media transforming the way we network and communicate, how do you leverage it for your events? In this interactive workshop, you will learn how any size organization can use social media to build awareness, foster word of mouth, deepen attendee engagement, and extend the reach of your program.
MyEventApps (www.MyEventApps.com) presents "Mobile 101: Your Introduction to Mobile."
Get yourself up to speed! This guide explains the stuff you just need to know about smartphones, mobile apps and the technology. Topics include feature phones vs. smart phones, key mobile stats, the big players, mobile web apps vs. native apps and much more.
It even includes a Mobile 101 Glossary to easily understand all the things you’ve wanted to know but were too afraid to ask: what are 3G, Bluetooth, GPS, HTML5, Push Notifications, etc.
This presentation is brought to you by the team at MyEventApps, a feature-rich yet easy and affordable mobile app service for the event market. www.MyEventApps.com
Smartphones and tablet devices have grown to play a leading role in how consumers access media and make purchasing decisions. Expectations about what makes for an ideal mobile experience depend on the motivations and behaviors of users. Successful outcomes require tailoring communications so they take full advantage of unique device interaction styles, context of usage and technical constraints. This presentation provides tips and best practices on creating mobile-friendly experiences that surprise and delight.
Build Mobile Websites | How to make a Mobile Website | Creating Mobile WebsitesClickTecs
Let’s start with the premise that, given the growing demand and popularity of mobile sites you decide it’s time to consider a mobile website for your business. However, you remain a somewhat skeptical whether you need a mobile website for ‘your’ business and the prospect of building one leaves you even more puzzled.
Why Create a Mobile Website?
You'll find everything you need to know here, from the latest technology and best practice, to surprising statistics.
Mobile marketing is big news for B2B. We've all got around-the-clock internet access at our fingertips now. We can check emails, browse websites and book meetings - at work, at home or on the move. Consequently, PC is no longer the principal business tool. Indeed 70% of today's under-40s consider mobile their primary communication tool. What's more, mobile internet access has overtaken desktop internet access.
Slides associated with a presentation for the UN Communications Group; a group of senior communications Directors of the UN and its associated agencies. Presentation by Elliott King, Managing Director of MintTwist, a multi-national Digital Agency business.
Pre-Conference Course: Wearables Workshop: UX Essentials - Phillip LikensUXPA International
Let's go zero to wireframe with wearables!
Wearables can be tough to understand and design for, especially if you don’t have experience with the hardware. In one evening we’ll get you up to speed on wearable technology. We’ll talk about two trends, context and continuity, and focus on how those trends will impact the user experience of screen-based wearables. Then we’ll spend the rest of our time getting hands-on by wire framing a smart watch app.
In this workshop we will:
Explore the world of wearables, and hone in on smart watches.
Explore the challenges that come along with screen-based wearables - specifically context and continuity.
Get hands-on with smart watches - wireframing a smart watch app with feedback and discussion.
You’ll leave this workshop with the skill and knowledge you need to get started designing the UX for smart watches.
A Social Media Primer Driving Better Engagement For Your EventsLumen Consulting
Events are by definition social, yet many companies are hesitant or uncertain how to leverage social media in their portfolio. Social media is transforming the way we network and communicate personally and in business. In this interactive session, we'll consider what differentiates this technology trend from other fads and look at the demographics of who is using social media. See how any size organization can use social media to build awareness, foster word of mouth, and deepen attendee engagement.
Exhibitor2010 Lumen Consulting Leveraging Social Media To Drive Better Engage...Lumen Consulting
Here is my presentation from the recent EXHIBITOR 2010 Conference. Some recycled material from earlier presentations but this is more of an extended play version with updated research & content.
What else would you like to know or see?
Exhibitor2011 S404 Leveraging Social Media to Drive Better Engagement & ResultsLumen Consulting
With social media transforming the way we network and communicate, how do you leverage it for your events? In this interactive workshop, you will learn how any size organization can use social media to build awareness, foster word of mouth, deepen attendee engagement, and extend the reach of your program.
Preparing a huge complex website for the mobile era looks like a very tough mission. Bring in legacy applications and hundreds of thousands of active user accounts and it may seem near impossible. You can't just start from scratch. So where to begin? How do you get permission? And how to align with existing IT projects?
Together with a team of specialists, Peter and Bram help VDAB to let it’s website and app evolve into a user-centric, mobile friendly platform. They talk about mobile strategy and design thinking. Expect best practices, pitfalls and interesting insights.
Mobile Day - How mobile influences the customer journeyWijs
Let there be no doubt: mobile should be prominent in every digital strategy today. Actually you should even start all reasoning from "mobile first". But the concept "mobile" is not a technology, nor is it a specific device with it's specific screen size. Mobile stands for the fundamental change in the decision making process of consumers. Using this insight as the base of all your strategies will deliver results. We dig deeper into this strategic approach during this presentation.
This talk is all about what it takes to get to TED. This presentation is designed to tell you what to do once you get to that level. I hope you enjoy it.
How to take you website mobile. Sitecore and guest presenters discussing mobile website. Perfect for anyone interested in making there website mobile friendly.
How to Create, Equip & Manage an Event Tech, Mobile & Social Media Toolbox I...Echelon Design
Social media and mobile technologies offer new opportunities, but many think these tools are reserved for organizations with larger budgets and resources. For the constrained event professional, it can be a challenge to incorporate new approaches into your programs. Join us for an interactive and hands-on workshop where you’ll learn how to:
• Convert “blue sky” ideas into reality
• Tackle difficult goals with easy and low cost implementation
• Experiment with new approaches to gauge audience responsiveness and effectiveness
• Structure technology to increase traffic, optimize leads, and improve quality of engagement
Virtual Partner, Tiffany Odutoye Discusses Mobile Technology in the Meeting a...Tiffany Odutoye
Consumer experiences are very different today and necessitate a change in how we plan for, attend, and engage after events.
The mobile web plays a part. This presentation highlights a few tools that should be in your bag of tricks to make your event experiential!
Presented in collaboration with Will Burrus (247 Interactive), Nate Riggs (Social Business Strategies), and Eric Leslie (Be On Scene) at Skyline Exhibits - Columbus, OH.
Understanding the Complex Mobile Landscape R2integrated
Does your organization have a mobile strategy? While businesses can benefit from the development of a mobile strategy, not all businesses will benefit from the development of a mobile app. Determining where your mobile app will add value while extending your brand is a significant challenge. Join R2integrated CTO, Chris Chodnicki as he walks you through the ever-changing mobile marketing ecosystem and how it can effectively tie into an integrated marketing program. Learn all of the integral parts included in an effective mobile marketing campaign. We will explore:
Understanding the complex mobile landscape:
- The Mobile Matrix: Does mobile make sense for your business?
- Tips for successful mobile marketing programs
- Integrating QR codes, social media & text message marketing campaigns
- Tracking the success of mobile marketing campaigns
mobile marketing:
• What is mobile marketing?
• Why is mobile marketing important?
• Opportunities and challenges
• The foundational components explained
How Technology is Revolutionizing Property AssessmentsEDR
New technologies are being released at breakneck speed. Ones that were once so innovative and exciting at launch are now passé. Technological advances are having a deep impact on the speed, quality and effectiveness of property assessments, giving environmental professionals who use them a competitive advantage. At this webinar, you will learn more about advancements in digital content, mobile, information access, applications, workflow and communications that environmental professionals are using to improve efficiency and respond to pressure for fast turnaround time.
Benefits for attendees:
• Trends from the tech world that are shifting the landscape of how EPs conduct property assessments—and keep clients happy
• Technologies and apps with applicability for streamlining field work
• An inside look at how technologies are quickly changing how EPs do their jobs
• A look ahead to how future technologies will change the workplace for property assessment professionals
Panelists:
• Paul Schiffer, VP, Product Development, EDR
• Duncan Anderson, Business Development Officer, Odic Environmental & Energy
Intelligent Spaces - The future of experiencesKatie Streten
We are moving into a world where consumers will expect environments that respond to their needs rather than demands their active engagement. This presentation explores the trends driving this change and technologies that are making it real.
Intelligent Spaces - The future of experienceImagination
Consumers have a growing expectation of spaces that don't ask them to engage but provide tailored engagement, information and an adapted experience. This presentation explores the trends and technology driving this development and the implications for experience creators.
Exhibitor2011 Session: Social Media and Mobile Event Technology, Tools and Apps Oh My
1. M619
Social Media and Mobile
Event Technology, Tools,
and Apps OH M Y!!
Desiree Lehrbaum & Eric Lukazewski
March 28, 2011
2. Mobile is a means to a
greater end
• Enable greater and broader participation
• Foster community
• Bridge face to face with digital
• Personalize their experiences
• Foster sustainable approaches
• Package your event experience “to go”
3. KEYWORD
278457 278458 279113 278459 279007
tweet @poll CODE submit a CODE at
http://poll4.com
6. Mobile Phone Adoption
• In 2011 more people have mobile phones than have
access to running water (4.6 billion)
• 1 in 4 US mobile subscribers uses a smartphone*
• 1 in 8 mobile adult cell phone users has paid to
download an app
*ComScore http://bit.ly/ezHGo1
Image by Joost J. Bakker Ijmuiden
7. Millenials (1982-1995)
• 40% of the workforce will be comprised of Gen Y/
Millennials by 2015
• 80% of current Gen Y/Millenials browse news via
mobile web
• 1 in 5 Millenials have dropped their smartphone in
the toilet
8. The Mobile Executive
• 82% of executives use a smartphone and on
average carry 3.46 devices
• Nearly 2/3 are comfortable making a purchase on
their mobile device
• 45% believe a smartphone will be their primary
device in three years
Source: Fobres Insights “The Untethered
Executive: Business Information in the age
of mobility” October 2010
9. KEYWORD
151610 151613 151614 151615
tweet @poll CODE submit a CODE at
http://poll4.com
13. Tablets: Not just for Angry Birds
• Deloitte forecasts enterprises will
purchase more 25% of all tablet devices
sold worldwide in 2011
• According to Apple more than 80 percent
of the Fortune 100 have already deployed
the iPad in the enterprise or are piloting it
• 65% of execs agree they’ll be using
tablets more frequently than a computer
in 3 years*
14. The Changing Landscape
“All cars were trucks because that’s what
you needed on the farm. Now trucks are
one in 25-30 vehicles sold. PCs are like
trucks. They will still be around. This
transformation will make some people
uneasy”
- Steve Jobs, June 2010
15. Size Matters
• Mobility more than just repurposing all your
content onto a smaller screen
• Have to think about
- Context - where and when is user accessing?
- Device - Tablet? Smartphone?
- Purpose
17. Why Consumption of
Content is Changing
• Improved experience on mobile devices
- Larger screens
- 3G/4G
- Unlimited data plans
- “There’s an app for that”
• Consumers (and attendees) have a wider range of
choices
18. How are Americans
Using Mobile Phones?
IM
2010
2009
Play music
Record video
Email
Play games
Access internet
SMS
Take pictures
0% 20% 40% 60% 80%
19. Mobile Video
• 200 million YouTube views
appear on mobile devices every
day
• Only 10% of the 229 million
subscribers 13 and over watch
video on their phones
• Almost 50% of the 22 million
mobile viewers in Q2-2010
watched a video on YouTube
making it the the #1 mobile video
20. Mobile Video Considerations
• On average, mobile users “move on” after about 60
seconds of content
• 87% of traffic is generated by 10% of mobile data
“power users”
21. Mobile Payments
• Juniper forecasts $22 billion in
mobile banking and payments
in 2011
• Amazon more than $1 billion in
products ordered via mobile
device
• $2 billion of eBay’s $53 billion
in merchandise transactions
were from mobile devices
22. Buying your Latte with your
Smartphone
• 6800 US stores enable mobile
payments from iPhone, iPod
touch & Blackberry
• 1 in 5 customers uses a
Starbucks card to pay
• Majority use their SPs while in line
• More users carry SP than a wallet
or purse
25. Forrester POST Methodology
• People - Know your Audience
• Objectives - Decide on your objective before you
decide on a technology
• Strategy - Imagine the endpoint to find your
beginning
• Technology - Utilize the tools that complete your
objectives
26. What Strategy is Important to
You?
• Enable greater and broader participation
• Foster community
• Bridge face to face with digital
• Personalize their experiences
• Foster sustainable approaches
• Package your event experience “to go”
• What else?
27. Challenges of Mobile in
Events
• Environment: Wireless availability, access, and
affordability
• Perception: Many see mobile as a “nice to have”
• Industry: Rapidly changing space
28. Overcoming Challenges
Challenge Solution
• Wireless availability & • Create your own wireless
reliability environment
• Development of mobile sites/ • “DIY” app development &
apps is expensive and mobile plug-ins
requires deep technical • Understanding platform
expertise longevity
• Rapidly changing space
29. KEYWORD
158524 158525 158526 158527
tweet @poll CODE submit a CODE at
http://poll4.com
30. Mobile Technology
Considerations
Native Apps Mobile Web
Custom Development “DIY”
Development Approach “DIY” “Off-the-Shelf” Development
Piggyback Web Platform Plugins
Sponsorships
Content Access Downloaded Web Browser (Internet Req)
Platforms iPhone, Android, Etc. Web Enabled Devices
Costs $250-$50,000 $50-$5,000
Time 1-3 Months Few Hours to Few Days
Approval Process Required None
Push Notifications Wide Platform Coverage
Features/Advantages Geolocation Low Barrier Entry
Offline Content Easier Update Management
Monetization Ease of Setup & Use
SHOT Show EXHIBITOR2011
Examples Boston Conv Center EventCamp National Conf
Dreamforce
33. SMS
• With opt-in, content is delivered at your demand
• Invites opportunities for engagement and can
easily tie in to promotional/sponsorship campaigns
• Universal access - SMS features are enabled on
most mobile phones
34. Geolocation
• “Gaming” increases
engagement and ties exhibit
information in to fun activities
• Foursquare, Gowalla,
Facebook Places - Existing
applications that many
attendees may be using
35. The Fun of Geolocation
• Reports your location and
location of others
• “Check-in” to popular
locations/businesses
• Earn rewards – points, badges,
and if you check-in the most
can become Mayor and get
freebies or discounts
36. QR Codes
• Print based hypertext links
• Expedite information exchange
(registration, biz card, contact info,
etc.)
• “Scan and Go” - information can
be downloaded and digested
without needing to be stationary.
Attendees can scan and consume
content at their convenience
37. Digital Collateral
• Replaces/reduces amount of trade
show literature by giving attendee
opportunity to download digital
version
• Measurable. Distribution can be
tracked, down to attendee sharing
• Reduces money on printing & shipping
and reduces waste
• Has SMS feature, for those without
40. Adobe MAX Companion
• Annual developer conference
• 5 days. Over 200 sessions. Over 60 ancillary
events. 3 “unconferences”. Unlimited tweet-ups,
meetings, and informal gatherings
• Needed to communicate it all, allow attendees to
interact, stay connected, and drive additional
information, all while showcasing Adobe
technology?
41. Aggregate Channels &
Immersive Experience
• Agenda
• Detailed session information
• Speaker lists
• Your personal MAX schedule
• Venue Maps
• News and announcements
• Integrated twitter feed
42. Mass Convention Center
Authority
• Custom developed App by
Swiftmobile
• Available on iPhone, Android,
Blackberry, iPad, mobile web
• Venues, transportations, Nearby,
Agendas, social media
• Free - $10K sliding scale of
functionality
43. Sports South
SHOT Show 2011
• Exhibitor provided sales
staff with iPads & used an
iPhone/iPad app for lead
retrieval
• Exhibitor developed an
iPad app under a developer
license (no Apple approval
needed), which gave
mobility for demos
44. SHOT Show 2011
• SHOT Show management
developed an app for attendees
including integrated floorplan with
geolocation support, education
schedules, personalized agenda &
exhibitor suggestions
45. Swyft Technology
Dreamforce 2010
• Exhibitor received 60 check-ins
from 40 different users in
December 2010
• Tied in check ins with iPad
promotional giveaway and
mayor t-shirt
49. iLeads
• Capture leads anywhere, any
time on the show floor or a
party.
• Simply enter the unique
number printed on each badge
- the record is quickly and
easily captured.
50. Pollydaddy
• Polls can be created and
synced automatically to iOS
devices
• Offline mode allows for easy
mobile polling
51. FatStax
• Store a variety of
information with offline
access
• Sync literature, catalogs,
etc. and send to attendees
on demand
52. Jumpscan
• Create your personalized QR
code with contact info
• Link to social profiles and
info including Twitter,
Facebook and V-Card
53. Instagram
• Users take photos and stylize
them to share with others
• Creative way to encourage
attendees to share photos
54. Creating your Own QR Codes
• Generate QR codes with links to
- Phone numbers
- SMS Msg
- URLs
- Google Maps location
- PayPal Buy now link
- Event
- Social Media Link
55. Wiffiti
• Publishes SMS & Twitter
messages to a screen
• Interactive from mobile
devices
56. Resources
MobileExhibitor.wordpress.co
m •Slideshare
•References
•App Recommendations
•Videos