This document discusses the importance of mobile apps for businesses. It notes that while about 35% of the population owns smartphones, Android and Apple dominate the market, with Android grabbing 41% of new smartphone users. Mobile apps are important because they allow businesses to take advantage of features like augmented reality. People also use mobile differently than desktop, often searching for local information and businesses. The document then outlines how brands can use mobile marketing strategies like websites, ads, location-based marketing and apps. It emphasizes starting with a mobile-friendly website, claiming a business on location apps, running mobile ads, and designing a mobile app as ways for businesses to get started in mobile.

1. How
Mobile
App Plays
Major
Role in
Business
Success?

2. Mobile Media Facts and Figures

3. Mobile Media Facts and Figures

4. Why You Need Mobile Apps?
Because…
Everyone Has an iPhone
Only about 35% of the
population owns any
kind of smartphone.
Android has grabbed 41% share of
smartphone users who have purchased a
phone in the past 6 months, compared with
27% for Apple and 19% for Blackberry.

5. Why You Need Mobile Apps?
Because…
You Need an App for That...
With the
rise of
HTML5, the
functionality
and feel of mobile
websites is
nearing that of
Apps.
You will
need an
App if you
want to take
advantage of
augmented
reality and other
features.

6. Why You Need Mobile Apps?
Because…
Mobile is the Internet, Just Smaller
People use mobile
differently from how they
use the internet.
They use mobile to find
information quickly,
compare prices and find
local businesses.
1/3 of all searches on
mobile are local and 70% of
searches lead to action
within one hour.

7. How Brands Use Mobile Market?
Mobile Operating Systems

8. How Brands Use Mobile Market?
• Mobile Websites
• Short Message Service (SMS)
• Multimedia Message Service
(MMS)
• Mobile Display Ads
• Mobile Paid Search
• Location-Based Marketing
and Near Field
Communications
• Apps
• 2D Codes
• Mobile Email
• Tablet Computing

9. How People Use Smartphones

10. How to Get Started in Mobile
Today
If you are looking for a business
that promises to offer huge fun
and huge fund in return, creating
iPhone apps would be a smart
way to go. Many people have
already made millions and they
never even thought about it!
To help get you started, here are
highly doable ways to
get success in business.

11. How to Get Started in Mobile
Today
Mobilize
your
website
•Watch how your competitors are
using mobile media.
•Start using mobile media yourself.
•Read everything you can about
mobile media.

12. How to Get Started in Mobile
Today
Claim your business on
location-based
applications
Run a mobile ad
campaign
Design an iPhone
or a Smart Phone app

13. How to Get Started in Mobile
Today
Encourage interactivity
Integrate
Track your results
Test your way into success

14. www.mobilepundits.co
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