The document discusses how mobile usage is growing rapidly and will soon surpass desktop usage. It notes that mobile data traffic and app downloads are increasing significantly each year. The presentation encourages businesses to develop a mobile strategy and app to engage mobile customers. It emphasizes understanding customer needs and behaviors, developing quality content and experiences, and testing strategies through an iterative process.
Why "mobile first" isn't enough - Developing a better user experienceKevin Powell
"Mobile first," is a concept that serves us well as a design tool, putting constraints on our messaging, layout, etc. But to use "mobile first" as a complete mobile strategy can lead to some dangerous lines of thought.
There's a bigger picture that needs to be seen, and it's what we've always done when developing experiences for the web. We need to put the "Experience First." Then we can think about "mobile", "desktop", "lean-back", and whatever other technologies are released in the next several years. It's not about devices, it's about users and experiences.
Presentation first given at BarCamp Nashville in October of 2011.
A discussion about the benefits of a mobile-first responsive approach to web development, why it is as important for desktop environments as it is for mobile devices and why it is the future of web development.
Along the way we'll dispell some of the myths you have heard about responsive web development, leaving you no excuses to not start your next project thinking mobile-first.
Coming soon to a device near you.
This presentation was first shown at the international Joomla conference, J and Beyond 2012, by Seth Warburton of Internet Inspired.
Mobile First Strategy - A Game-Changing Opportunity for Your EnterpriseWSO2
In this webinar, Shanmugarajah Sinnathamby, director - mobile architecture at WSO2, will discuss the following
What is mobile first strategy
Steps to create the mobile first strategy in your enterprise
Benefits of the mobile first strategy
Different approaches to create mobile applications
We are one of the leading mobile app development companies in India. We offer mobile commerce , mobile testing and porting services at an attractive price.
Why "mobile first" isn't enough - Developing a better user experienceKevin Powell
"Mobile first," is a concept that serves us well as a design tool, putting constraints on our messaging, layout, etc. But to use "mobile first" as a complete mobile strategy can lead to some dangerous lines of thought.
There's a bigger picture that needs to be seen, and it's what we've always done when developing experiences for the web. We need to put the "Experience First." Then we can think about "mobile", "desktop", "lean-back", and whatever other technologies are released in the next several years. It's not about devices, it's about users and experiences.
Presentation first given at BarCamp Nashville in October of 2011.
A discussion about the benefits of a mobile-first responsive approach to web development, why it is as important for desktop environments as it is for mobile devices and why it is the future of web development.
Along the way we'll dispell some of the myths you have heard about responsive web development, leaving you no excuses to not start your next project thinking mobile-first.
Coming soon to a device near you.
This presentation was first shown at the international Joomla conference, J and Beyond 2012, by Seth Warburton of Internet Inspired.
Mobile First Strategy - A Game-Changing Opportunity for Your EnterpriseWSO2
In this webinar, Shanmugarajah Sinnathamby, director - mobile architecture at WSO2, will discuss the following
What is mobile first strategy
Steps to create the mobile first strategy in your enterprise
Benefits of the mobile first strategy
Different approaches to create mobile applications
We are one of the leading mobile app development companies in India. We offer mobile commerce , mobile testing and porting services at an attractive price.
Mobile is for business. Every firm with a web app must now consider the visibility and sales they are losing by not having a mobile version. Every new business or software product is faced with this same concern. Responsive design only gets us so far before it’s time to build a native app for several platforms. How do we build business apps for Android, iOS, and Windows phones and tablets? Learn about the key considerations when scaling up your company’s mobile presence.
Understanding the Complex Mobile Landscape R2integrated
Does your organization have a mobile strategy? While businesses can benefit from the development of a mobile strategy, not all businesses will benefit from the development of a mobile app. Determining where your mobile app will add value while extending your brand is a significant challenge. Join R2integrated CTO, Chris Chodnicki as he walks you through the ever-changing mobile marketing ecosystem and how it can effectively tie into an integrated marketing program. Learn all of the integral parts included in an effective mobile marketing campaign. We will explore:
Understanding the complex mobile landscape:
- The Mobile Matrix: Does mobile make sense for your business?
- Tips for successful mobile marketing programs
- Integrating QR codes, social media & text message marketing campaigns
- Tracking the success of mobile marketing campaigns
Digital and Social Media in Aesthetics MarketingVincent Teo
This is a presentation I gave at a Regional Aesthetics Marketing Workshop on how clinics in Asia can leverage on digital and social media to engage consumers and acquire new prospects.
Communication Design for the Mobile ExperienceDavid Drucker
Presented to the Vancouver Chapter of the Society for Technical Communication at their May 2011 meeting. This is a discussion of issues, and strategies for creating usable, navigable, relevant content for mobile computing devices like smartphones. Included many examples and a case study.
R2i State of Mobile App and Web: Tips and Trends to Building a Solid Mobile P...Wayne Chen
Wayne Chen, our VP, Mobile Strategy recently outlined tips and trends to help attendees at the IFIC Summit Communication Conference build a mobile gameplan. Attendees of the conference included executives from over 50 food companies, including Dannon, General Mills, and Bayer CropScience.
Chen highlighted the fact that only some of the largest companies in the food industry deliver value through mobile applications and built a strong case for why mobile should be an essential part of every company’s digital strategy. View Chen’s complete presentation from IFIC below.
Pass the i pad please - 5 Lessons for Creating Great Tablet ExperiencesAnswerLab
As the tablet market continues to grow, so does the need to keep pace with the interaction challenges and opportunities these devices provide. The tablet platform raises unique challenges for developing and testing digital experiences. As a guide for user experience professionals, developers, designers, and product managers, AnswerLab has identified three key trends across our tablet UX research and will provide five lessons for creating tablet experiences, as well as best practices for conducting tablet research.
The four common types of mobile apps are- native, hybrid, web, and progressive web apps. In the end, I have also discussed the top 5 future trends of the mobile app that are going to change the world.
Mobilizing a group of supporters requires more than communication. To effectively unite people around a common cause for social action, marketers face the task of creating a massive, engaged, online and offline community. Without numbers, the community’s voice lacks punch. Without engagement - both on the ground and the web - the community only thinks and talks about, rather than activating, change.
To build, engage and support this community, marketers need to capture supporters anywhere and everywhere. Communication need to be immediate in order to take advantage of any political or societal developments. Location data remains vital in order to pinpoint concentrated groups of followers. Above all, social-action organizations need to transform supporters into advocates and activists empowered by each other.
This webinar discusses how mobile addresses all of the above and enables development of an effective community with engaged constituents. Part of the Waterfall Industry Insights series.
Everyone's screaming "We need to be 'on' mobile!" What does that even mean? Where do you start? One of the biggest challenges is getting clients, coworkers and stakeholders on board with the mobile web and actually execute a project the right way. The hurdles are many: lack of understanding of the medium, small budgets, outdated processes and many more. Every organization is different so changing existing behaviors and processes takes a lot of effort, patience and time.
This presentation shows you how to execute a mobile web project successfully with a cross-disciplinary team. We'll provide a set of helpful tools and practices to get you started and help educate your coworkers and clients at the same time.
Topics discussed:
- Selling the mobile-first philosophy and strategy
Using mobile as an excuse to develop a strong content strategy
- Overcoming "App-itis" (people's tendency to think anything made for mobile needs to be a native app)
- How to create future-friendly mobile web experiences
Mobile is for business. Every firm with a web app must now consider the visibility and sales they are losing by not having a mobile version. Every new business or software product is faced with this same concern. Responsive design only gets us so far before it’s time to build a native app for several platforms. How do we build business apps for Android, iOS, and Windows phones and tablets? Learn about the key considerations when scaling up your company’s mobile presence.
Understanding the Complex Mobile Landscape R2integrated
Does your organization have a mobile strategy? While businesses can benefit from the development of a mobile strategy, not all businesses will benefit from the development of a mobile app. Determining where your mobile app will add value while extending your brand is a significant challenge. Join R2integrated CTO, Chris Chodnicki as he walks you through the ever-changing mobile marketing ecosystem and how it can effectively tie into an integrated marketing program. Learn all of the integral parts included in an effective mobile marketing campaign. We will explore:
Understanding the complex mobile landscape:
- The Mobile Matrix: Does mobile make sense for your business?
- Tips for successful mobile marketing programs
- Integrating QR codes, social media & text message marketing campaigns
- Tracking the success of mobile marketing campaigns
Digital and Social Media in Aesthetics MarketingVincent Teo
This is a presentation I gave at a Regional Aesthetics Marketing Workshop on how clinics in Asia can leverage on digital and social media to engage consumers and acquire new prospects.
Communication Design for the Mobile ExperienceDavid Drucker
Presented to the Vancouver Chapter of the Society for Technical Communication at their May 2011 meeting. This is a discussion of issues, and strategies for creating usable, navigable, relevant content for mobile computing devices like smartphones. Included many examples and a case study.
R2i State of Mobile App and Web: Tips and Trends to Building a Solid Mobile P...Wayne Chen
Wayne Chen, our VP, Mobile Strategy recently outlined tips and trends to help attendees at the IFIC Summit Communication Conference build a mobile gameplan. Attendees of the conference included executives from over 50 food companies, including Dannon, General Mills, and Bayer CropScience.
Chen highlighted the fact that only some of the largest companies in the food industry deliver value through mobile applications and built a strong case for why mobile should be an essential part of every company’s digital strategy. View Chen’s complete presentation from IFIC below.
Pass the i pad please - 5 Lessons for Creating Great Tablet ExperiencesAnswerLab
As the tablet market continues to grow, so does the need to keep pace with the interaction challenges and opportunities these devices provide. The tablet platform raises unique challenges for developing and testing digital experiences. As a guide for user experience professionals, developers, designers, and product managers, AnswerLab has identified three key trends across our tablet UX research and will provide five lessons for creating tablet experiences, as well as best practices for conducting tablet research.
The four common types of mobile apps are- native, hybrid, web, and progressive web apps. In the end, I have also discussed the top 5 future trends of the mobile app that are going to change the world.
Mobilizing a group of supporters requires more than communication. To effectively unite people around a common cause for social action, marketers face the task of creating a massive, engaged, online and offline community. Without numbers, the community’s voice lacks punch. Without engagement - both on the ground and the web - the community only thinks and talks about, rather than activating, change.
To build, engage and support this community, marketers need to capture supporters anywhere and everywhere. Communication need to be immediate in order to take advantage of any political or societal developments. Location data remains vital in order to pinpoint concentrated groups of followers. Above all, social-action organizations need to transform supporters into advocates and activists empowered by each other.
This webinar discusses how mobile addresses all of the above and enables development of an effective community with engaged constituents. Part of the Waterfall Industry Insights series.
Everyone's screaming "We need to be 'on' mobile!" What does that even mean? Where do you start? One of the biggest challenges is getting clients, coworkers and stakeholders on board with the mobile web and actually execute a project the right way. The hurdles are many: lack of understanding of the medium, small budgets, outdated processes and many more. Every organization is different so changing existing behaviors and processes takes a lot of effort, patience and time.
This presentation shows you how to execute a mobile web project successfully with a cross-disciplinary team. We'll provide a set of helpful tools and practices to get you started and help educate your coworkers and clients at the same time.
Topics discussed:
- Selling the mobile-first philosophy and strategy
Using mobile as an excuse to develop a strong content strategy
- Overcoming "App-itis" (people's tendency to think anything made for mobile needs to be a native app)
- How to create future-friendly mobile web experiences
For companies that are successfully monetizing their mobile investment, mobile context is proving itself to be the “not-so-little” big data that’s making all the difference. Mobile context is the insight into consumer information, behavior and location that brands can leverage to optimize customer engagement through hyper-personalization that drives increased brand loyalty and revenue. That’s why the contextual mobile marketing opportunity is being valued at as much as $44 billion.
Join this webinar to understand how companies today are using mobile context to drive deeper customer engagement and loyalty, mitigate risk and fraudulent activity, optimize mobile marketing ROI and deliver the best possible customer experience.
Mobile context experts will be on hand to answer your questions around:
How best to employ mobile context to benefit your business
How to ensure your customers opt-in to share their mobile contextual information
How to leverage mobile context to enhance and optimize current mobile investments
Best practice industry use cases for mobile context
Register today to receive a free copy of a recent research report by Syniverse and consulting firm Strategic Economic Engineering Corp. that uncovered a market value of as much as $44 billion for mobile context.
Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association
Speakers:
Alastair Hanlon, VP, Enterprise Solutions, Syniverse
James Davlouros, VP, MasterCard Enterprise Partnerships, MasterCard
Live Webinar Date: August 14, 2014
You don't get to decide which device people use to access your content: they do. By 2015, more people will access the internet via mobile devices than on traditional computers. In the US today, one-third of people who browse the internet on their mobile phone say that's the only way they go online—for teens and young adults, those numbers are even higher. It's time to stop avoiding the issue by saying "no one will ever want to do that on mobile; "chances are, someone already wants to. In this session, Karen will discuss why you need to deliver content wherever your customer wants to consume it — and what the risks when you don't make content accessible to mobile users. Already convinced it's important? She'll also explain how to get started with your mobile content strategy, defining what you want to publish, what the relationship should be between your mobile and desktop site, and how your editorial workflow and content management tools need to evolve.
eHub presentation of mobile application for any ecommerce store, loyalty platform, Push Notifications, Event Triggers, Vouchers / Coupons, Gift Cards, etc. Take control over you cutomers online.
NPSAPPS began in 2012 and is part of a larger organization that has been in business since 2001. The NPSAPPS team is focused on your business. We have put together a program that will take your business to the next level. Digital marketing, digital advertising and branding are the future – and the future is here today! Everyone has a smartphone. iPhone, Android and other smart phones make up 70% of the cell phone market today – and that number is growing. Apps for businesses is something innovative and should be a part of your digital footprint.
NPSAPPS is not only going to design your app, we are going to assist you in marketing your app so you can get your business in your customers smartphones! Our apps are are affordable, feature rich and innovative! An app will help you build loyalty, brand your business and much more!
This is an interactive, participatory design session. We briefly cover the process for designing mobile homepages and will then ask audience members to volunteer to show their homepage so the group can translate it into a mobile-friendly layout.
I put together this point of view about responsive web design for my employer IQ. It's a deck you can share with clients or executives to help them understand what responsive design is, why they should care about it, and how to decide if it's right for their business.
Responsive Web Design: One Size No Longer Fits AllPerficient, Inc.
Designing to allow an ever-increasing number of devices to access your website or web application is a game you can never win. There is arguably little business benefit to targeting less-widely used devices, yet web-accessible smartphones that aren't iPhones constitute a large group of users that is costly to ignore.
Responsive Web Design is a new approach to the design and execution of websites and web applications that offers a way to cater to a much wider array of users and devices than would be possible otherwise. Through the use of modern web standards and a thorough execution plan it is possible to create attractive, brand-aware user experiences that work across a wide range of devices - feature phones, smartphones, tablets, netbooks, laptops and desktop computers - without requiring expensive device-centric development.
This slideshow covers:
• Costs and benefits of Responsive Web Design
• Examples of large-scale responsive websites currently deployed
• When to consider a responsive approach to your project
• The skills your team should have, and the techniques they should be using, when designing responsively
The Importance of Peer-to-peer Fundraising (and Social Giving)mcdavis7
Keynote session at the 2012 Digital Leap conference in Toronto. The session discusses the convergence of Social Media and Peer-to-peer fundraising. Social media has become an effective new channel for p2p fundraisers, allowing them to reach a broader pool of prospective donors. Furthermore, organizations are beginning to specifically recruit individuals who are highly networks within their own social networks as team captains and fundraising leaders.
Being found on Mobile - Mobile SEO FindabilityDan Ouellette
Presentation given at the VT Web Marketing Summit on being found on mobile using search engine optimization (SEO) tactics. Mobile approaches such as domain, sub-domain, and responsive design were covered.
Whether it’s designing software or the interior of a modern building, Juan Sanchez and Megan Moore must always rely on collaboration to carry things across the finish line. With a mix of skills, Juan and Megan set out alongside other talented individuals with a goal to create a shared workspace that could support local companies. The space, called Assembly, was no small feat, especially when a lot of critical aspects were new challenges to take on.
While the space is built for collaboration, the most impactful lessons came before opening Assembly’s doors. Juan and Megan will discuss their experiences guiding the creation of a shared workspace, how it affected their growth as creative professionals and what lessons they took away working with other talented people.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
1. Mobile Means Business
How to Grow Revenue, User
Engagement, and Unique Visitors
PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
2. A LITTLE ABOUT ME
Juan Sanchez
• Designer & Partner at Tack Mobile
• Author of “Creating Visual Experiences”
• Co-creator of FieldTest
• Senior Editor for UX Magazine
• Fun Fact: Hair has been at least 8 different colors
@juansanchez
juan@tackmobile.com
http://www.slideshare.net/TackMobile
PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
3. So, like, OMG, mobile
is a big deal.
PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
4. MOBILE
PC
2015
By 2015 more U.S. Internet users
will access the Internet through
mobile devices than through PCs
or other wireline devices.
via IDC: More Mobile Internet Users Than Wireline Users in the U.S. by 2015
PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
5. MOBILE
PC
2010 2015
Mobile data traffic is now
outpacing fixed broadband
traffic. In 2010, it grew 4.2 times
as fast.
via Cisco Visual Networking Index Forecast Projects 26-Fold Growth in Global Mobile Data Traffic From 2010 to 2015
PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
6. ?
2006 2008 2010 2012
Home usage of the PC is down
20% since 2008 & half of
computing sales are mobile.
via Business Insider: Is The Smartphone Killing The PC? & GigaOm
PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
7. Within 3 years, 44% of execs
expect a mobile device to be
their primary device for
business.
via B2B Trends in Mobile & Video Online Study
PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
8. In November 2010, visitors to
web-based email sites declined
6%; via their mobile devices grew
by 36%.
via ComScore: Web-based Email Shows Signs of Decline in the U.S. While Mobile Email Usage on the Rise
PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
9. 22-25% of US and UK mobile
Internet browsers never or
infrequently use the desktop
Internet.
via The ‘Mobile-Only’ Internet Generation
PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
10. Apple’s iPhone 4 is the most
popular camera used to take
pictures uploaded to Flickr.
via iPhone 4 About To Be Flickr's Top Camera. Point & Shoots? Pretty Much The Opposite.
PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
11. 2010
2011
The average iOS device owner
downloaded 83 apps in 2011 vs.
51 in 2010, a 61% increase year
over year.
via Apple users buying 61% more apps, paying 14% more per app
PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
12. 53% of executives download and
run branded B2B mobile apps.
via B2B Trends in Mobile & Video Online Study
PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
13. Almost 40% of Facebook use is
by mobile app.
via Almost 40 Percent Of Facebook Use Is By Mobile App
PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
14. $
In 2011, PayPal reached $4
billion in mobile payments, up
from $750 million in 2010 and
$141 million in 2009.
via VentureBeat
PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
15. MOBILE
PRINT
Adults now spend more time
with mobile devices than with
print media.
via PC World
PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
16. THINGS ARE CHANGING
Usage is swaying from
desktop to mobile.
PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
17. AND YET...
Many businesses have
yet to adopt a mobile
strategy.
PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
18. BUT...
Let’s say you’ve
decided your business
needs an app.
PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
22. KNOW YOUR CUSTOMER
• what’s their digital ecology?
• what’s the demographic?
• what are they trying to accomplish?
• how can you make that easier?
• how can you help them save money?
PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
23. KNOW YOUR MOBILE CUSTOMER
• context changes
• fragmentation
• connected in different ways
• devices are becoming cheaper
• app distribution channels
• where do you fit in?
PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
25. SPEAKING OF QUESTIONS
Is your content ready
for its mobile debut?
PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
26. CONTENT IS IMPORTANT
• use real content in design
• content must adapt
• contextual content
• mobile vs. desktop content
PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
28. A mobile strategy is
more than an app.
PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
29. THE CUSTOMER EXPERIENCE
• understand touch points and where
mobile can help
• brand carried across mediums?
• is the brand fragmented?
• make the voice consistent and clear
• compliment your business
PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
30. THE CUSTOMER EXPERIENCE
• browse and order
• sign up for help
• email receipt
• in-store wizardry
• product follow up
• a piece of the experience
PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
35. WHICH WOULD YOU DOWNLOAD?
FINANCIAL ACCOUNT TIP
ADVISOR ACCESS CALCULATOR
PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
36. IT TAKES MORE THAN A GOOD IDEA
Users choose good
experience design over
brand loyalty.
via User Expectations with Mobile Apps
PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
38. FINDING WHAT WORKS
• define the goals
• get everyone involved
• prioritize
• iterate
• evaluate
PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
39. IT’S A PROCESS
DEFINITION
DISCOVERY DESIGN
DEPLOY DEVELOPMENT
PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
40. IT’S A PROCESS
DEFINITION
DISCOVERY DESIGN
DEPLOY DEVELOPMENT
PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
41. IT’S A PROCESS
DEFINITION
DISCOVERY DESIGN
DEPLOY DEVELOPMENT
PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
42. IT’S A PROCESS
DEFINITION
DISCOVERY DESIGN
DEPLOY DEVELOPMENT
PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
43. IT’S A PROCESS
DEFINITION
DISCOVERY DESIGN
DEPLOY DEVELOPMENT
PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
44. IT’S A PROCESS
DEFINITION
DISCOVERY DESIGN
DEPLOY DEVELOPMENT
PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
45. IT HAPPENS IN CYCLES
PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
46. 2012 is a great time to
get started.
PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
47. SOMETHING TO THINK ABOUT
• What are 5 characteristics of your customers?
• What are 3 ways you already interact with
existing customers that can be housed in a
mobile app?
• What marketing goals do you have to reach
the 53% of executives that are already using
mobile apps?
PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
48. RESOURCES
• http://www.thinkwithgoogle.com/insights/
• http://www.cisco.com/en/US/solutions/
collateral/ns341/ns525/ns537/ns705/ns827/
white_paper_c11-520862.html
• http://www.slideshare.net/OnDevice/the-mobile-
only-internet-generation
• http://blogs.forrester.com/thomas_husson/
11-01-25-2011_mobile_trends
http://www.slideshare.net/TackMobile
PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012