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All About Apps




     Daniel R. Odio, CEO
Sue Ko, Director of Operations
2008: PointAbout




                   d
2010: Self-Service Apps
2011: Making Apps Social
s
s
Agenda
•    Audience Poll         Tweet your questions with
                                hashtag #NTCAapps
•    Mobile Vocab
•    Mobile Stats
•    Mobile Trends
•    Enterprise App Opportunities
•    Consumer App Opportunities
•    AppMakr Demo



                                                       d
Audience Poll




                ds
Mobile Vocab




               ds
Mobile Vocab
•    Mobile          •    In-App Purchase
•    Smartphone      •    Hybrid App
•    Feature phone   •    NFC
•    Tablet
                     •    SDK
•    App
•    Mobile Web      •    API
•    HTML5           •    Gamification
•    Downloads
•    Engagement


                                            ds
The Mobile Pyramid
                                                                            Rich Experience. Narrow Distribution
Functionality (richness of experience)




                                                                            Typically limited to smartphones (iPhone,
                                                                            Android, Palm). Utilizes phone’s features like
                                                                            GPS, accelerometer, address book, offline access.
                                                       Apps                 Great for gaming, social networking, augmented
                                                                            reality and other rich applications.

                                                                            Experience Limited by Browser (some
                                                                            better than others). Wide Distribution
                                                  Mobile Web                Mobile banking, airline flight status… most of
                                                                            what you do on the web, but on the phone.


                                                                            Limited Experience. Widest Distribution
                                                 SMS / Texting              Useful for calls to action. Text “HAITI” to 12345.


                                         Distribution (potential audience size)


                                                                                                                                 d
How an App Works


 Web     HTTP            SQL
                Server         Data
 Page




         API             SQL
   App          Server         Data




                                      d
Mobile Stats




               ds
Android Market Share rose from    1.6% to 9.6% in one year (mid 2010)

  There are   5.6 Billion cell phones worldwide
  Mobile app industry projected to be      $100 Billion+             by 2017


       103%             of US households have a cell phone


                 Smartphone sales overtook feature phone sales in   2011

 Age 18-24 has    96% wireless penetration
              Mobile ad industry will be   $30 Billion          by 2015



                                                                               s
d
d
d
ds
d
Mobile Trends




                s
2010 iPhone = 2000 iMac

2000 iMac                                2010 iPhone 4

•  Operating System - Mac OS 9.0.4       •  Operating System - iOS 4.0
•  Processor - 500 MHz PowerPC G3        •  Processor - 1 Ghz ARM A4 CPU,
CPU, 128MB Memory                        512MB Memory
•  Graphics - ATI Rage 128 Pro, 8MB      •  Graphics - PowerVR SGX 535, uses
of memory (8 million triangles)          system memory (28 million triangles)
•  Screen - 786K pixels                  • Screen - 614K pixels
•  Data Transfer Speeds - 1.3-12.5       •  Data Transfer Speeds - .04-20MB/s
MB/s (DVD-ROM-1/100 Ethernet)            (3G-WiFi)
•  Storage - 30GB Hard Drive             •  Storage - 32GB Flash Drive
•  Dimensions - 15.0 x 15.0 x 17.1 in.   •  Dimensions - 4.5 x 2.31 x .31 inches
•  Weight - 34.7 pounds                  •  Weight - 4.8 ounces




                                                                                   s
My Vacation




              d
My Vacation




              d
My Vacation




              d
App Assisted Devices




                       d
An App for Every Need




                        d
Gamification




               d
Mobile Commerce
•  Accept CC Payments with Square




                                    s
Geofencing




             d
Augmented Reality




                    s
Enterprise App Opportunities




                               d
Enterprise App Opportunities
•    Exec Dashboard
•    Sales Teams
•    Cust. Svc. Reps
•    Auditing
•    Quality Control

Big Tablet Oppty!



                               d
Consumer App Opportunities




                             s
Consumer App Opportunities
•    New Communication Channel
•    Upsell + New Services
•    Customer Service
•    Publish Outage Maps
•    Mobile Scheduling for Services
•    Sign up for Accounts
•    Generate Revenue



                                      s
Resell Apps   Mobile Svcs.   Integrate

                                         d
Mobile Web Development
•  Find out what % of your users are mobile
•  Optimize your website for mobile web
•  Optimize your website for your userbase’s
   phone types
•  Explore HTML5 & PhoneGap technologies




                                               d
App Development
•    Know Your Audience
•    Budget & Goals
•    Define Success
•    In-House vs. Consulting
•    App Frameworks (AppMakr, Titanium)
•    Debrief & Round 2




                                          d
AppMakr Demo




               d
Contact Info



   Make an app at www.AppMakr.com

         info@AppMakr.com




                                    d

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Measures of Position DECILES for ungrouped data
 

All about apps

  • 1. All About Apps Daniel R. Odio, CEO Sue Ko, Director of Operations
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  • 7. Agenda •  Audience Poll Tweet your questions with hashtag #NTCAapps •  Mobile Vocab •  Mobile Stats •  Mobile Trends •  Enterprise App Opportunities •  Consumer App Opportunities •  AppMakr Demo d
  • 10. Mobile Vocab •  Mobile •  In-App Purchase •  Smartphone •  Hybrid App •  Feature phone •  NFC •  Tablet •  SDK •  App •  Mobile Web •  API •  HTML5 •  Gamification •  Downloads •  Engagement ds
  • 11. The Mobile Pyramid Rich Experience. Narrow Distribution Functionality (richness of experience) Typically limited to smartphones (iPhone, Android, Palm). Utilizes phone’s features like GPS, accelerometer, address book, offline access. Apps Great for gaming, social networking, augmented reality and other rich applications. Experience Limited by Browser (some better than others). Wide Distribution Mobile Web Mobile banking, airline flight status… most of what you do on the web, but on the phone. Limited Experience. Widest Distribution SMS / Texting Useful for calls to action. Text “HAITI” to 12345. Distribution (potential audience size) d
  • 12. How an App Works Web HTTP SQL Server Data Page API SQL App Server Data d
  • 14. Android Market Share rose from 1.6% to 9.6% in one year (mid 2010) There are 5.6 Billion cell phones worldwide Mobile app industry projected to be $100 Billion+ by 2017 103% of US households have a cell phone Smartphone sales overtook feature phone sales in 2011 Age 18-24 has 96% wireless penetration Mobile ad industry will be $30 Billion by 2015 s
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  • 21. 2010 iPhone = 2000 iMac 2000 iMac 2010 iPhone 4 •  Operating System - Mac OS 9.0.4 •  Operating System - iOS 4.0 •  Processor - 500 MHz PowerPC G3 •  Processor - 1 Ghz ARM A4 CPU, CPU, 128MB Memory 512MB Memory •  Graphics - ATI Rage 128 Pro, 8MB •  Graphics - PowerVR SGX 535, uses of memory (8 million triangles) system memory (28 million triangles) •  Screen - 786K pixels • Screen - 614K pixels •  Data Transfer Speeds - 1.3-12.5 •  Data Transfer Speeds - .04-20MB/s MB/s (DVD-ROM-1/100 Ethernet) (3G-WiFi) •  Storage - 30GB Hard Drive •  Storage - 32GB Flash Drive •  Dimensions - 15.0 x 15.0 x 17.1 in. •  Dimensions - 4.5 x 2.31 x .31 inches •  Weight - 34.7 pounds •  Weight - 4.8 ounces s
  • 26. An App for Every Need d
  • 28. Mobile Commerce •  Accept CC Payments with Square s
  • 32. Enterprise App Opportunities •  Exec Dashboard •  Sales Teams •  Cust. Svc. Reps •  Auditing •  Quality Control Big Tablet Oppty! d
  • 34. Consumer App Opportunities •  New Communication Channel •  Upsell + New Services •  Customer Service •  Publish Outage Maps •  Mobile Scheduling for Services •  Sign up for Accounts •  Generate Revenue s
  • 35. Resell Apps Mobile Svcs. Integrate d
  • 36. Mobile Web Development •  Find out what % of your users are mobile •  Optimize your website for mobile web •  Optimize your website for your userbase’s phone types •  Explore HTML5 & PhoneGap technologies d
  • 37. App Development •  Know Your Audience •  Budget & Goals •  Define Success •  In-House vs. Consulting •  App Frameworks (AppMakr, Titanium) •  Debrief & Round 2 d
  • 39. Contact Info Make an app at www.AppMakr.com info@AppMakr.com d