1) Touch is Salesforce's reimagined mobile experience using HTML5 to work across any device form factor. 2) Building Touch required prioritizing over 12 years of Salesforce features and customizations in a mobile-first way using HTML5, CSS3, and JavaScript. 3) Testing Touch across different mobile devices and form factors posed challenges around automation, simulation, and performance testing on mobile networks.

1. How We Built Touch
A behind the scenes look
Pratima Arora, Product Manager - @pratima_arora
Doug Chasman, Developer - @dchasman
Matthew Davidchuck, Developer - @matthewsftouch
Rachna Singh, Quality Engineer - @rachnasingh

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3. Pratima Arora – Product Management

4. Agenda
• Story of Touch
• Architecture and Challenges
• Sneak Preview into Roadmap
• Panel

5. Touch is a re-imagined
Salesforce experience across
any device, leveraging HTML5.

6. Let’s start from the beginning…

7. We need to think mobile first
 Mobile can’t lag
 Support ALL form factors
 Wait a minute…
 Native apps = Software
 Salesforce = No Software

8. HTML5 was the Winner
• You want customizations
• You want it on every device
• Our challenges:
• How far can we push HTML?
• How do you prioritize 12 years of
features from us and YOU?
• What about offline, contacts etc.?

9. Touch on Mobile Safari and AppStore

10. Doug Chasman – Developer

11. Harder Then it looks
Salesforce • Touch Architecture
iPad
Cloud • Web Version
Loaded From Hybrid App
Apple App Store
OAuth
• Hybrid App with Mobile
SmartStore Touch Chatter SDK
Services
View
View Defs
App / Tab Set
• Components made
Dynamically Models Recents Lists
API
Loaded From
Salesforce Cloud Controllers
Actions Models
Page Layouts
ground-up using HTML5,
Controllers
Touch Services
(available in Safari
Render Service Records CSS3 and Javascript
and hybrid app) Event Service
Related Lists
Action Service
Storage Service

12. Testing on multiple form factors is a challenge
• Tablets, Phones and In-between
• Automation
• 80% test coverage on browser
• Simulator testing
• Device testing
• Manual Testing
• Performance Testing –
• Mobile Network Virtualization

13. Even Harder…
Performance Offline VisualForce

14. Touch goes beyond Mobile
• Contacts 2.0 – Web Touch
Experience
• Touch Platform: Mobile SDK

15. Try Touch Today
• Pilot in Dec
• iPad for Sales
• Chatter, Contacts, Oppty, Accounts, Tasks
and Custom Objects
• Beta July Release
• Edit and Create
• Design Iterations
• Today: Touch on Safari

16. Touch Roadmap
• Touch tablet
• App on appstore
• App-picker, list views, other apps etc.
• Touch phone pilot
• Offline access
• Visual-force access
• Etc…

17. Pratima Arora Doug Chasman Matthew Davidchuck Rachna Singh
Product Manager Developer Developer Quality Assurance
@pratima_arora @dchasman @matthewsftouch @rachnasingh