2. Who Is Destiny Pearce
My name is Destiny Pearce I am the CEO Of Social
Thrive Marketing LLC. Located in Baltimore,MD
3. Who Is Destiny
I create affordable mobile apps for small
business owners such as restaurants,hair
salons etc...I also provide solutions that are
specifically design to help build brand loyalty
and create frequent buyers for your business.
With the use of integrated mobile app features,
such as check in coupon system, food menu's,
push notifications, event calendars, GPS
routing to your location or event, and much
more!!
4. Things To Cover
What Are Mobile Apps
Benefits and Features
Marketing your mobile apps(bring
value,increases call to action.
Demo apps,real estate, restaurants, hair
salons,musicians,organizations,churches etc..
With mobile apps you can
Refferal Prog.
What is all the hype about mobile apps(review
stats
5. Things To Cover
How to super power your current
advertising methods.
What is mobile marketing/market brand
recognition/return on investment/cost
Measure the performance of your app
Send invite to connect on social networking
sites,blog,personal website
Your Customers want info quickly in their
mobile phones
The mobile app trend
Packages/recap
6. What Are Mobile Apps
A mobile app is a software application designed
to run on smartphones, tablet devices,
computers and other mobile devices. They are
available through application distribution
platforms, which are typically operated by the
owner of the mobile operating system, such as
the Apple App Store, Google Play, Windows
Phone Marketplace and BlackBerry App World.
7. Mobile Marketing
Mobile marketing is the most
direct,effective,affordable way too reach out to a
large percent of the population that's located in
your local area.
8. Mobile Apps
More people rely on
their mobile phones
for instant information
about local
businesses while
searching for
information on the go.
9. What Is The Big Hype With Mobile
Apps
If you have a local
business and are
looking for a small
business marketing
strategy that works,
then you need to
invest in the best apps
for business
advertising. Business
apps are fast
becoming the new
search engine for
mobile and tablet
searches taking
advantage of this
11. Why Your Local Business Needs
A Mobile App
With your own iPhone, iPad
and Android App, you can
reach out and connect with
people right on their
smartphones wherever they
are at – while on the go.
Offer coupons, push
message alerts and
updates, QR Code coupons
and loyalty programs right
inside your app! This keeps
customers coming back
and allows them to tell their
friends about your
business.
12. Why Your Business Needs A Mobile
App
Your customers want information quickly in their
mobile phones they don't want to go online and
have to navigate through a tiny website not
optimized for mobile phones to find you. More
and more people use their smart phones and
search for things on the go rather than sitting in
front of computers at home or at the office.
People want access to info NOW, and doing
this on their smart phones will allow for this.
13. Why Your Local Business Needs
A Mobile App
Market and Brand Recognition:
Apps are replacing websites. Tablet devices and mobile
phones are replacing computers, the market is currently 5+
Billion Mobile Phone Users….1.5 Billion Smart Phone
users, and growing by 1 million per day. If you have a
business…you need an App to effectively market to and
connect with your customers whenever and where ever
they are! Become a branded icon on their device!
14. Mobile App Trend
The Mobile App trend, The
Gartner Group says: (August
2011)
“Worldwide mobile application store
downloads are forecast to reach 17.7
billion downloads in 2011, a 117
percent increase from an estimated 8.2
billion downloads in 2010, according to
Gartner, Inc. By the end of 2014,
Gartner forecast over 185 billion
applications will have been
downloaded from mobile app stores,
since the launch of the first one in
July 2008.
Right now, in Apple’s App store –
they are seeing 1 BILLION APPS
DOWNLOADED PER MONTH,
WORLD WIDE. Current Stats- over 18
billion Downloads from Apple, 10 Billion
15. Mobile Marketing Stats
Americans Spend 2.7
hrs per day
socializing on their
mobile devices.
91% of mobile internet
access is to socialize.
Compared to 79% on
desktops.
16. Mobile Marketing Stats
One half of all local
searches are
performed on mobile
devices.
86% of mobile users
are using their
devices while
watching TV
17. Mobile Marketing Stats
Most consumers use
mobile apps on their
mobile devices 10+
times per day, more
frequently than
general grooming and
eating.
19. Mobile Marketing Stats
More than a third of U.S
Adults own a smart
phone.
95% of smartphone
owners search for
local business.
Customer attention
span is only 7 sec.
long.
21. GPS Coupon Feature
Create mobile coupons
for your customers to
unlock by “checking
in” at your business.
22. Push Notifications
Attract more customers to your business
with dynamic offers at any time.
Keep customers up-to-date with
announcements and alerts.
Inform customers of up-coming events,
offers, specials and more in real-time.
Better than SMS text messaging with no
can spam rules to follow,
Your App launches when users select the
View button. Now your entire business
is in the palm of your customers hands.
Users can turn off notifications at any time.
98% of text messages are read vs. only
10-20% via email.
Instantly send out push notifications to
user's phone when business is slow
23. Tell A Friend
Let your customers
take your business
viral with built in
sharing capabilities
over email, SMS,
Twitter and
Facebook.
24. GPS Features
Give your customers
turn-by-turn GPS
directions to your
business from
anywhere in the world
while inside your
business mobile app.
25. Event Listing
Include all of your
parties or business
events inside of your
application. Add to
Google Calendar with
1 touch!
26. Fan Wall
Set up a fan wall for
your customers to
leave feedback on
your business.
Manage the
comments online.
Delete the bad ones
27. One Touch Calling
Give your customers
one touch calling from
inside your app. No
numbers to save or
remember.
28. Qr Coupons
Create QR Enable
COUPONS FOR
YOUR CUSTOMERS
TO REDEEM AT
YOUR BUSNESS BY
SCANNING A
SPECIFIED
barcode/item
29. Tip Calculator
Include a tip calculator
inside your mobile
app to help
customers quickly
calculate a tip amount
a dinner party,also
this feature also helps
keeps your app in
customers mind.
30. Blog Integration
Include a blog by
entering your RSS
feed to allow your
users to quickly and
easily read your blog
posts.
37. With Mobile Apps You Can
Send push notifications to user's phone this is ten
times more effective then email and is
instantaneously.
More exposure for your business in the app
store's. Ten's of thousand's of mobile app
searches are performed each day.
Set yourself apart from your compettion that does
not have a mobile app.
Allow customers to instantley obtain information
about your product or service.
39. Online Marketing Methods
Mobile Ad Networks(Mobile PPC)
Google Ads
Facebook Ads
Email List
Existing Websites( Home PG Of traditional site)
Mobile/SMS List
Mobile SEO
Web Directories
45. Sales Process
Step 1 Conduct a phone and in-person meeting
to determine what features and benefits are
needed for your mobile app.
Step 2 Design and development of your demo
mobile app.
Step 3 Choose a investment plan of your choice.
Step 4 Mobile app gets submitted to android and
I phone store for approval 2-4 weeks.
46. Android Market Place
Submit App to Android
Marketplace.
Wait for approval 2-4
wks
47. I Phone MarketPlace
Create Iphone
developer acct.
Submit mobile app $99
yr investment
Wait 2-4 wks for
approval.
49. Return on Investment for a Mobile
App
Day Spa is using the Select Easy App plan at
$39.99/month
Average spa treatment is priced at $100
Average Profit Margin for a spa treatment is
50%
Day Spa has 500 customers who have
downloaded app
Day Spa sends one pushDeal per week, or
4 per month
Each Deal is for 25% off regular price
50. Return on Investment for a Mobile
App
Conversion or redemption rate for a Deal
sent byDay Spa is 2.5%
Open Rate for “Deal” push notifications sent
byDay Spa to customers is 30%
51. Return on Investment for a Mobile
App
First, based on the numbers above, we’re
saying that 4 pushDeals were sent in the
month
150 customers opened the Deal each time
for a total of 600 Deal opens.
Based on a Deal conversion rate of 5%
that means we sell 15 incremental
treatments during the month with the push
of Deals.
Based on assumption laid out, the normal
profit margin of a $100 treatment is 50%,
or $50.
52. So, taking all of these numbers into
consideration let’s calculate the ROI of Day
Spa’s mobile app.
53. Return on Investment for a Mobile
App
In thisinstance the Deal is for 25% off, so
average treatment is priced at $75. This
means
Profit margin in dollar terms is $25 per
treatment sold from the pushof the Deals.
15 incremental treatments sold X $25 profit
per treatment equals $325.
So we calculate Return on Investment with the
following formula
54. Return on Investment for a Mobile
App
In our case then, 12
ROI would be:
10
(($325-$29.99)/$29.99)
x 100 = 980% 8
Return on
Investment each 6 Column 1
Column 2
Column 3
month
4
2
0
Row 1 Row 2 Row 3 Row 4
55. Pricing
Mobile App Setup Fee $500-$2000 (depends
upon features added).
** New Client Special Prices good through [7/30/12].
Monthly Service Contract Fees for Hosting, Push
Messages, Support and Software Updates
$39.95 Monthly Hosting for iTunes App, Android App Stores and HTML5
Web App for your app software
App Submission and Application Fee
$99.00 One Time Fee to get App in both Android and Apple App Stores,
to be paid once custom app is completed and approved by client.
Optional Monthly Service Contract Fees for Maintenance/Changes/Consultant
$59.95: Monthly Maintenance and Updating Service Bundle by Social
Thrive Marketing
56. Pricing
$79.95: Monthly Maintenance and Updating Service Bundle by -
Social Thrive Marketing LLC Includes up to 10 updates each month
to your Mobile App and includes 3 hours of marketing and consulting
each month to help get your app out in the public.
$149.95: Monthly Maintenance and Updating Service Bundle by
Social Thrive Marketing LLC - BEST OPTION Includes up to 30
updates each month to your Mobile App and includes 3 Facebook
Mobile Coupons Campaigns 3 hours of marketing and consulting
each month to help get your app out in the public.
$299.95: Monthly Maintenance and Updating Service Bundle Social
Thrive Marketing LLC - Includes unlimited updates and changes
each month to your Mobile and includes 12 hours of marketing and
consulting 5 Facebook Mobile Coupons each month to help get your
app out in the public.
58. Overview
What Are Mobile Apps
Benefits and Features
Marketing your mobile apps(bring
value,increases call to action.
Demo apps,realestate, resturants, hair
salons,musicians,organzations,churches etc..
With mobile apps you can
Refferal Prog.
What is all the hype about mobile apps(review
stats
