Does your organization have a mobile strategy? While businesses can benefit from the development of a mobile strategy, not all businesses will benefit from the development of a mobile app. Determining where your mobile app will add value while extending your brand is a significant challenge. Join R2integrated CTO, Chris Chodnicki as he walks you through the ever-changing mobile marketing ecosystem and how it can effectively tie into an integrated marketing program. Learn all of the integral parts included in an effective mobile marketing campaign. We will explore:
Understanding the complex mobile landscape:
- The Mobile Matrix: Does mobile make sense for your business?
- Tips for successful mobile marketing programs
- Integrating QR codes, social media & text message marketing campaigns
- Tracking the success of mobile marketing campaigns
Mobile Marketing, SEO & Visibility: Why You Should CareR2integrated
Do you think your company needs an SEO optimized mobile site? Odds are, if you offer local products and services, you customers and potential customers are trying to find you on their smart phones. Are you helping them find what they’re looking for? Local search is hot. Period.
On November 2, 2011, Lori Ulloa, R2integrated Senior Web Strategist and in-house SEO guru, presented "Mobile Marketing, SEO & Visibility: Why You Should Care," to the American Marketing Association, Baltimore Chapter. From the importance of a mobile strategy for your organization to best practices in structuring your mobile site for search, Lori covers it all. Click on the presentation below to learn more. Questions? Contact us at info@r2integrated.com.
R2i State of Mobile App and Web: Tips and Trends to Building a Solid Mobile P...Wayne Chen
Wayne Chen, our VP, Mobile Strategy recently outlined tips and trends to help attendees at the IFIC Summit Communication Conference build a mobile gameplan. Attendees of the conference included executives from over 50 food companies, including Dannon, General Mills, and Bayer CropScience.
Chen highlighted the fact that only some of the largest companies in the food industry deliver value through mobile applications and built a strong case for why mobile should be an essential part of every company’s digital strategy. View Chen’s complete presentation from IFIC below.
Exhibitor2011 Session: Social Media and Mobile Event Technology, Tools and Ap...Lumen Consulting
Today, native and 3rd party applications, SMS, geolocation, and social media transform an attendee's smartphone into a platform that breaks past ordinary exhibit space boundaries.
We explore key trends, case studies, and latest tech, tools, and apps.
Checkout our session site for more info and resources:
mobileexhibitor.wordpress.com
Mobile Marketing for Businesses and Brands, Tools for Mobile Marketing including advertising and analytics. Plus lots of case studies and digital marketing ideas.
Mobile Marketing: Everything You Need To KnowVincent Teo
Mobile presents a unique opportunity for marketers to reach consumers at the right place and time and add value through branded utility. There's a huge growth potential in Mobile in Asia and this presentation provides a good framework for developing your Mobile Marketing strategy
Mobile Marketing, SEO & Visibility: Why You Should CareR2integrated
Do you think your company needs an SEO optimized mobile site? Odds are, if you offer local products and services, you customers and potential customers are trying to find you on their smart phones. Are you helping them find what they’re looking for? Local search is hot. Period.
On November 2, 2011, Lori Ulloa, R2integrated Senior Web Strategist and in-house SEO guru, presented "Mobile Marketing, SEO & Visibility: Why You Should Care," to the American Marketing Association, Baltimore Chapter. From the importance of a mobile strategy for your organization to best practices in structuring your mobile site for search, Lori covers it all. Click on the presentation below to learn more. Questions? Contact us at info@r2integrated.com.
R2i State of Mobile App and Web: Tips and Trends to Building a Solid Mobile P...Wayne Chen
Wayne Chen, our VP, Mobile Strategy recently outlined tips and trends to help attendees at the IFIC Summit Communication Conference build a mobile gameplan. Attendees of the conference included executives from over 50 food companies, including Dannon, General Mills, and Bayer CropScience.
Chen highlighted the fact that only some of the largest companies in the food industry deliver value through mobile applications and built a strong case for why mobile should be an essential part of every company’s digital strategy. View Chen’s complete presentation from IFIC below.
Exhibitor2011 Session: Social Media and Mobile Event Technology, Tools and Ap...Lumen Consulting
Today, native and 3rd party applications, SMS, geolocation, and social media transform an attendee's smartphone into a platform that breaks past ordinary exhibit space boundaries.
We explore key trends, case studies, and latest tech, tools, and apps.
Checkout our session site for more info and resources:
mobileexhibitor.wordpress.com
Mobile Marketing for Businesses and Brands, Tools for Mobile Marketing including advertising and analytics. Plus lots of case studies and digital marketing ideas.
Mobile Marketing: Everything You Need To KnowVincent Teo
Mobile presents a unique opportunity for marketers to reach consumers at the right place and time and add value through branded utility. There's a huge growth potential in Mobile in Asia and this presentation provides a good framework for developing your Mobile Marketing strategy
How Mobile Apps Can Be Used For Sales And BrandingVincent Teo
This is a presentation I gave at eTail Asia 2013 in Singapore that highlights the opportunities for brands to leverage on mobile devices and apps to drive sales and branding. There are interesting statistics that show how consumer behavior has shifted with mobile devices and insights from a survey I did on what makes a great mobile app. It also details three key rules when it comes to making mobile apps and some brand examples of great apps.
Digital and Social Media in Aesthetics MarketingVincent Teo
This is a presentation I gave at a Regional Aesthetics Marketing Workshop on how clinics in Asia can leverage on digital and social media to engage consumers and acquire new prospects.
You'll find everything you need to know here, from the latest technology and best practice, to surprising statistics.
Mobile marketing is big news for B2B. We've all got around-the-clock internet access at our fingertips now. We can check emails, browse websites and book meetings - at work, at home or on the move. Consequently, PC is no longer the principal business tool. Indeed 70% of today's under-40s consider mobile their primary communication tool. What's more, mobile internet access has overtaken desktop internet access.
Being found on Mobile - Mobile SEO FindabilityDan Ouellette
Presentation given at the VT Web Marketing Summit on being found on mobile using search engine optimization (SEO) tactics. Mobile approaches such as domain, sub-domain, and responsive design were covered.
Distimo Mobile World Congress 2010 Presentation - Mobile Application Stores S...Distimo
At the Barcelona Mobile World Congress 2010, we gave a presentation titled "Mobile Application Stores - State Of Play", during the "Mobile Applications - Innovation versus fragmentation" session.
ISITE Design's Ryan Summers presents "Mobile Analytics Shoot-Out: New Google Analytics for Mobile SDK Hits the Streets" at GAUGE conference, October 2012.
Smartphones keep getting larger and tablets are getting smaller, beginning to totally blur what was just a few years ago considered a group of distinct form factors. The platforms that power these blocks of glass, plastic, and silicon have also seen improvements, with iOS7 appearing to be able to keep the iPhone growth alive and Android utterly dominating countries such as China in its path to 1 billion activations. New operating systems such as Firefox are in the wild as companies such as Microsoft frantically try to right the ship and save their platforms and devices from obscurity.
Across Europe 4G LTE is beginning to see deployments that will allow its users to see the speed and latency benefits that those in parts of Asia, the US, and others have over the past years. This in turn will begin to accelerate mobile data consumption and creation across a greater global footprint. Live and high quality video from mobile devices will become amazingly commonplace.
Today we are also seeing new products from Google, Samsung and even possibly Apple that are serious entrants to the wearable technology arena – and all of them are running mobile operating systems. Apple has thrown down the gauntlet against NFC technology with its new iBeacon service which means that all parties involved are taking mobile payments and other types of direct interactions over secure mobile channels very seriously.
Organizations who are late to the mobile game are hurrying to catch up. Many who have focused more on the consumer aspect of mobility are starting to put serious efforts into B2E mobile initiatives. Those who are already mobilizing their workforce are looking for ways to improve, standardize, and focus their efforts.
Also, the Web isn’t going anywhere….
So what does this all mean to you?
Mobile Website Landscape, Small Screen, Big OpportunitySuresh John
Mobile Website Landscape, Small Screen, Big Opportunity
Presented to the American Gas Association (AGA) Communications and Marketing Spring Meeting Presentation
thunder::tech President Jason Therrien presented at the Independent Practitioners Group in April 2011 on mobile marketing. Enjoy this presentation that discusses important mobile marketing issues such as marketing integration, content delivery, user interface and the growing trend of mobile usage.
HTML5 vs. Native Apps: Demystifying the Decision Making ProcessiTexico
It’s now clear that mobile is the path consumer markets are leaning towards to utilizing mobile apps as their preferred way to conduct e-commerce. According to a study by Gartner, 70% of customer interactions will originate from a mobile device by 2015. More and more organizations are realizing that mobile can significantly impact their core business operations and are transitioning to a mobile-based strategy. Therefore, iTexico partnered with Propelics to deliver a webinar: "HTML5 vs Native Apps: Demystifying The Decision Making Process" Here we present the slides from the last webinar.
Mobile Marketing, SEO & Visibility: The Evolving Conversation R2integrated
How can you make the right “mobile” decision for your company and make it it easy for mobile users to find your mobile property? R2i is the exclusive Learning Partner for AMADC and, earlier this week, we gave a presentation on this very topic to a group of marketing professionals in the DC area. Our discussion focused on best practices for structuring mobile sites for optimal search and visibility.
How Mobile Apps Can Be Used For Sales And BrandingVincent Teo
This is a presentation I gave at eTail Asia 2013 in Singapore that highlights the opportunities for brands to leverage on mobile devices and apps to drive sales and branding. There are interesting statistics that show how consumer behavior has shifted with mobile devices and insights from a survey I did on what makes a great mobile app. It also details three key rules when it comes to making mobile apps and some brand examples of great apps.
Digital and Social Media in Aesthetics MarketingVincent Teo
This is a presentation I gave at a Regional Aesthetics Marketing Workshop on how clinics in Asia can leverage on digital and social media to engage consumers and acquire new prospects.
You'll find everything you need to know here, from the latest technology and best practice, to surprising statistics.
Mobile marketing is big news for B2B. We've all got around-the-clock internet access at our fingertips now. We can check emails, browse websites and book meetings - at work, at home or on the move. Consequently, PC is no longer the principal business tool. Indeed 70% of today's under-40s consider mobile their primary communication tool. What's more, mobile internet access has overtaken desktop internet access.
Being found on Mobile - Mobile SEO FindabilityDan Ouellette
Presentation given at the VT Web Marketing Summit on being found on mobile using search engine optimization (SEO) tactics. Mobile approaches such as domain, sub-domain, and responsive design were covered.
Distimo Mobile World Congress 2010 Presentation - Mobile Application Stores S...Distimo
At the Barcelona Mobile World Congress 2010, we gave a presentation titled "Mobile Application Stores - State Of Play", during the "Mobile Applications - Innovation versus fragmentation" session.
ISITE Design's Ryan Summers presents "Mobile Analytics Shoot-Out: New Google Analytics for Mobile SDK Hits the Streets" at GAUGE conference, October 2012.
Smartphones keep getting larger and tablets are getting smaller, beginning to totally blur what was just a few years ago considered a group of distinct form factors. The platforms that power these blocks of glass, plastic, and silicon have also seen improvements, with iOS7 appearing to be able to keep the iPhone growth alive and Android utterly dominating countries such as China in its path to 1 billion activations. New operating systems such as Firefox are in the wild as companies such as Microsoft frantically try to right the ship and save their platforms and devices from obscurity.
Across Europe 4G LTE is beginning to see deployments that will allow its users to see the speed and latency benefits that those in parts of Asia, the US, and others have over the past years. This in turn will begin to accelerate mobile data consumption and creation across a greater global footprint. Live and high quality video from mobile devices will become amazingly commonplace.
Today we are also seeing new products from Google, Samsung and even possibly Apple that are serious entrants to the wearable technology arena – and all of them are running mobile operating systems. Apple has thrown down the gauntlet against NFC technology with its new iBeacon service which means that all parties involved are taking mobile payments and other types of direct interactions over secure mobile channels very seriously.
Organizations who are late to the mobile game are hurrying to catch up. Many who have focused more on the consumer aspect of mobility are starting to put serious efforts into B2E mobile initiatives. Those who are already mobilizing their workforce are looking for ways to improve, standardize, and focus their efforts.
Also, the Web isn’t going anywhere….
So what does this all mean to you?
Mobile Website Landscape, Small Screen, Big OpportunitySuresh John
Mobile Website Landscape, Small Screen, Big Opportunity
Presented to the American Gas Association (AGA) Communications and Marketing Spring Meeting Presentation
thunder::tech President Jason Therrien presented at the Independent Practitioners Group in April 2011 on mobile marketing. Enjoy this presentation that discusses important mobile marketing issues such as marketing integration, content delivery, user interface and the growing trend of mobile usage.
HTML5 vs. Native Apps: Demystifying the Decision Making ProcessiTexico
It’s now clear that mobile is the path consumer markets are leaning towards to utilizing mobile apps as their preferred way to conduct e-commerce. According to a study by Gartner, 70% of customer interactions will originate from a mobile device by 2015. More and more organizations are realizing that mobile can significantly impact their core business operations and are transitioning to a mobile-based strategy. Therefore, iTexico partnered with Propelics to deliver a webinar: "HTML5 vs Native Apps: Demystifying The Decision Making Process" Here we present the slides from the last webinar.
Mobile Marketing, SEO & Visibility: The Evolving Conversation R2integrated
How can you make the right “mobile” decision for your company and make it it easy for mobile users to find your mobile property? R2i is the exclusive Learning Partner for AMADC and, earlier this week, we gave a presentation on this very topic to a group of marketing professionals in the DC area. Our discussion focused on best practices for structuring mobile sites for optimal search and visibility.
Incorporating Mobile Into Your Digital Experience Strategyrivetlogic
Mobile web traffic continues to increase and in some cases is surpassing that of desktops. And from 2013 to 2014, mobile app usage saw an astounding 52% increase compared to just a 1% increase with desktops. With facts like these, it’s apparent that businesses can no longer afford to ignore their mobile experience.
Whether your audience is spending just a few minutes checking on the status of an order or watching streaming media for hours on their mobile device, it all plays a part in the overall customer experience journey they have with your business.
With so much attention focused on mobile opportunities in the consumer space, Julie Renwick, Executive Director of Mobile, OgilvyOne Worldwide, is instead shining a light on mobile opportunities for B2B marketers.
In this presentation, Julie outlines six key pointers for developing a successful B2B mobile strategy:
1. Understand your (mobile) customer.
2. Develop a mobile-friendly content strategy.
3. Invest in discoverability.
4. Optimize the conversation chain for mobile.
5. Empower your team.
6. Listen and evolve.
Get Mobile | Mobile & Digital Marketing | Crystal Olig | Upward | OxiemLessing-Flynn
Why marketers should care about mobile marketing now. Includes statistics on mobile device proliferation, responsive website design, mobile websites vs. mobile apps, and how the market will continue to change.
Presentation given at Interact13 conference in January 2013, Springfield Ohio.
Building a mobile app is no easy task, and with all the options out there, picking the right technology is half the battle. This report, released by IQ, illustrates the differences between building a mobile web app and a native app. At the end is a scorecard to help readers decide which approach is right for them. For questions or more information, please contact IQ at newbiz@iqagency.com.
How to take you website mobile. Sitecore and guest presenters discussing mobile website. Perfect for anyone interested in making there website mobile friendly.
Authored by David Apple, and team at AT in 2010 specifically for the 2011 iStrat Conference. The deck as been referenced over 2000 times since then. Feel free to use, but please source.
Mobile presence & location based marketingPriyanka Rana
Slides talk about value of mobile marketing , various tools and technologies that support mobile marketing along with discussion of location-based marketing.
Similar to Understanding the Complex Mobile Landscape (20)
R2i works with clients to help them architect, optimize, integrate and Marketo with CRMs and other marketing technology to execute and manage integrated demand generation, personalization and lead nurturing campaigns.
The presentation slides correspond with the Social Media Monthly November Webinar on Responsive Design, which focused on the web design approach from a marketer's point of view. The presentation serves as a quick but thorough introduction to responsive design and includes informative graphics that help illustrate the concept in an attempt to answer the 5 W's: Who, What, When, Where, Why as well as the How.
For more information, please visit http://www.r2integrated.com
R2integrated - From Pointing Fingers to PartnershipR2integrated
R2integrated and Loyola University Maryland's presentation at the 2014 AMA Symposium for the Marketing of Higher Education, "From Pointing Fingers to Partnership: An Integrated Approach to Drive Enrollments Goals and Departmental Affection", which highlights how r2i was able to increase enrollment at Loyola by 138% while strengthening the brand and building departmental affection in just 9 short months.
Paid Social Advertising: Now, Next and What Works BestR2integrated
This year r2i was proud to co-host a presentation with Adobe at the Seattle Interactive Conference (SIC). R2i's Page Sands and Monica Lay, Senior Product Marketing Manager at Adobe, led a discussion on paid social advertising.
Presentation: Paid Social Advertising: Now, Next and What Works Best
With the drop-off in organic social engagement between brands and customers, the value of paid advertising has come full circle and is a critical component of a scalable social marketing strategy to reach targeted audiences and make an impact. This session reviews the current landscape of paid social media on the leading social channels, why brands need paid media to reach a target audience and how they can use specific targeting, budgeting and forecasting tools to optimize social media campaigns.
- How to leverage the right mix of paid social channels based on audience and objectives
- How to navigate the various targeting options on the leading social platforms
- How to engage audiences using different content-types
- How to use the right metrics to know if your campaigns are working
- How to optimize campaign performance to get real business results
There has been an important shift within the marketing department of organizations because of the use of technology. R2i's Director of Marketing, Natalie Staines, explains why it's something we've been watching for and how the role of the CMO is changing and what they will need to be successful within this new landscape in this years CMO Summit Webinar.
Digital Video: Powerful Today, Explosive TomorrowR2integrated
At the 2013 fall Mid Atlantic Marketing Summit r2i's Senior Digital Marketing Strategist, Lindsay Moore, discussed digital video consumption trends, video marketing & advertising trends and 5 key strategies for success.
Solving Compliance Challenges Across Digital ChannelsR2integrated
At this years Net Finance Conference r2i's VP of Technology, Nick Christy, spoke about how financial institutions are driven by a core set of business goals and how compliance and regulatory laws can stand in the way of achieving the goals.
Measuring the Success of Your Organizations WebsiteR2integrated
R2i's Director of Search Marketing, Kara Alcamo, explains how to measure the success of your website through awareness, lead numbers, site conversions, site engagement and more at this years C3 conference.
Executive Director of Strategic Partnership and Alliances, Chris Chodnicki, talked about how data has changed over the decades, what big and small data is and which one is better for marketers as well as how to use it to their advantage.
The Future of Search Marketing Starts with ContentR2integrated
The "Future of Search Marketing Starts with Content" focuses on how to create a holistic approach to search and content marketing using organic and paid search, content (including social) and analytics for the most optimal campaign performance.
Measuring the Success of Your Website R2integrated
At the Capitol Communicator Convergence in Communications Conference (3C), r2i's Director of Search, Kara Alcamo discussed how to measure the success of a website and the process by which marketers and communications professionals can define success, map that to measurable KPIs, slice through big data, and lay everything out in a meaningful report that provides actionable information.
Digital Marketing Dashboard: Which Metrics are Lame & Which are AwesomeR2integrated
In a presentation for the AMA Symposium for the Marketing of Higher Education, r2i VP of Digital Marketing Eric Jones presented with AVP Marketing & Communications Sharon Higgins from Loyola University of Maryland to talk about lessons learned in creating an omnichannel dashboard and the value of combining offline and online marketing metrics. When faced with big data, marketers have to know how to create the small data sets that will provide meaningful information about marketing campaigns. From evaluating landing page performance to creating campaigns to drive more qualified lead conversions, Loyola captured all activity in multiple marketing dashboards with a focus on what was working and what was not. An optimized dashboard leads to optimized marketing.
Softening the Social Blow with Crisis ManagementR2integrated
Not all messaging is a flashy slogan or catchy tagline and not all customer communications are special offers and promotions. Sometimes brands have to deliver bad news, product recalls or information that could challenge their customer loyalty. A common practice is to plan out the softest and least offensive communication and hope that no one will notice. But, what if you took a proactive approach to anticipating negative reactions and had a crisis management plan in place before the bad news is even released? This presentation by r2i Senior Social Marketing Strategist, Lynn Morton, and Emilie Bridon, Senior Digital Marketing Manager at Microsoft shares how a proactive approach using social media along with an online listening and engagement plan mitigated customer dissatisfaction and maintained positive brand sentiment.
Microsoft Compete: 2013 PSAMA Pulse Award Winning CampaignR2integrated
R2i's "Why Microsoft" campaign developed for Microsoft Compete won at the 2013 Puget Sound AMA Pulse Awards for its integrated strategy, tactical execution and measurable outcomes all of which leveraged Microsoft Compete social channels to position the product against competitors in the market. R2i was responsible for the social strategy, content development, campaign optimization and reporting.
Everything r2i does for our clients includes a layer of data and analytics that we use to inform the digital strategy and optimize individual tactics. We do this by boiling big data down into manageable small data sets that tell a story. The real value of big data comes to life when you can create intersections and identify meaningful small data sets tied to KPIs, targets and goals.
At the Inbound Marketing Summit in Boston in 2013, r2i Co-founder Chris Chodnicki and VP of Digital Strategy, Eric Jones, discussed the power of small data during a fireside chat. They discussed why relying on small data alone is shortsighted for marketers, the definition of small data, the valuable insights that marketers can get out of small data and how small data can help marketers get down to the last millisecond of activity with a customer.
This deck breaks down a few key facts about big and small data and what marketers can do to efficiently and effectively leverage small data for marketing activities.
If you are a marketer, designer or developer, Windows 8 should be in your overarching digital assets as a platform to deliver your brand experience to the huge number of consumers that use Windows devices and Windows 8 technology. Windows 8 technology has a user-friendly interface, clean design elements and intuitive features and functions that can be scaled across desktops, tablets and Windows phones. R2i has designed and developed numerous W8 solutions for clients in a variety of industries in part so they can leverage the unique capabilities of Windows 8 and in part so they can provide a holistic platform offering across all devices to their customers. Find out why Windows 8 should be part of your digital strategy.
Social's Real Impact on Buying Behavior - Digital Marketing Exchange - r2iR2integrated
Most marketers think of social media as a tool and while it is indeed a tool that helps to publish content and engage with target audiences there are certain aspects of social media that marketers need to understand as it relates to their customer's buying behaviors. Rather than focus on how many likes, fans or retweets social can generate, marketers should focus on the un-owned properties and communities of interest that their audience turns to for advice seeking and giving. Since more than 75% of consumers have completed all their research before making a buying decision, it is imperative that brands understand where their customer is getting their information so they can contribute in a relevant way to their customer's decision-making journey.
Digital Video: Powerful Today, Explosive TomorrowR2integrated
Lindsay Moore, Senior Digital Marketing Strategist at r2i, a digital marketing and technology agency, presented on the current landscape and future of digital video and the role it plays in social media marketing. This presentation is from the Baltimore 2013 Mid-Atlantic Marketing Summit.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Welcome to the first live UiPath Community Day Dubai! Join us for this unique occasion to meet our local and global UiPath Community and leaders. You will get a full view of the MEA region's automation landscape and the AI Powered automation technology capabilities of UiPath. Also, hosted by our local partners Marc Ellis, you will enjoy a half-day packed with industry insights and automation peers networking.
📕 Curious on our agenda? Wait no more!
10:00 Welcome note - UiPath Community in Dubai
Lovely Sinha, UiPath Community Chapter Leader, UiPath MVPx3, Hyper-automation Consultant, First Abu Dhabi Bank
10:20 A UiPath cross-region MEA overview
Ashraf El Zarka, VP and Managing Director MEA, UiPath
10:35: Customer Success Journey
Deepthi Deepak, Head of Intelligent Automation CoE, First Abu Dhabi Bank
11:15 The UiPath approach to GenAI with our three principles: improve accuracy, supercharge productivity, and automate more
Boris Krumrey, Global VP, Automation Innovation, UiPath
12:15 To discover how Marc Ellis leverages tech-driven solutions in recruitment and managed services.
Brendan Lingam, Director of Sales and Business Development, Marc Ellis
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
2. Who Am I
And how to talk about me…
Chris Chodnicki | CTO
410.327.0007
x1123 www.r2integrated.com
@cchodnicki
#R2integrated
#r2ihowto
3. Key Takeaways
• Understanding the complex mobile landscape
• The Mobile Matrix: Why mobile makes sense for your business?
• Tips for successful mobile marketing programs
• Integrating QR codes, social media & text message marketing campaigns
• Tracking the success of mobile marketing campaigns
5. Top 5 Myths for Marketers
1. I need an App
2. If I build one, they will come
3. It’s about the smartphones
4. Analytic tools automatically pick up all mobile traffic
5. Bandwidth is unlimited
Top 5 Conclusions
1. Mobile is not a device but way of moving experiences around
2. Mobile will soon be the dominant web access method
3. Fragmentation will continue with a high likelihood of game changing innovation
4. Smartphone / Feature phone debate is irrelevant
5. Mobile is not a desktop made smaller. Different medium & design approach
dotMOBI 2012 report
6. Your Target is Primed
35% of U.S. adults own a
smartphone, according to the Pew
Research Center
66% sleep with their smartphones next
to their beds
70% of mobile searches are acted upon
within an hour vs. 30% of other searches
91% of all American’s have their mobile
phone within arm’s reach 24/7
7. The Reality of Mobile Marketing
Created a Mobile Website
Use Mobile Apps to Run a Business
Use Text Messaging Marketing
Accept Orders via Mobile App
Developed a Mobile App
Haven't Incorporated Mobile
0% 10% 20% 30% 40% 50% 60% 70% 80%
Adobe- Mobile Whitepaper
8. Putting it in Perspective…
“It is true across the board. Roughly one in seven
searches, even in the smaller categories, are
happening on a mobile phone, but how many of
you are putting one seventh of your resources
into mobile?
Your customer is trying to engage you… it would
be like not doing business with your customers
on Thursdays.”
- Jason Spero, Google (Feb 2011)
Confidential 4/12/2012
9. Mobile Usage
• 1 in 3 mobile searches are local. After looking
up a local business on their smartphone, 61%
of users called the business and 59% visited
• 79% consumers use smartphones to help with
shopping
• 71% consumers that see a TV, magazine or
online ad, do a mobile search for more
information, but 79% of online advertisers do
not have a mobile optimized site
12. This Isn’t Going Away
Seriously!
• 25% of smartphone owners say that
they mostly go online using their
phone, rather than a computer
• Smartphones are being utilized in
lieu of a computer similar to how
cell phones decreased the usage of
home landlines
Confidential 4/12/2012
18. Key Takeaways:
• Prioritize based on customer profile. If you have resources to create only one
app or one version of your mobile website, use data to determine which
device your customers are using the most and optimize your mobile website
or app for that device.
• If doing a native application: In the US, create iPhone & iPad apps. In
Europe and Asia, Android.
• To scale and save money cater to all device types. While it is optimal to
target the highest level of mobile engagers by device, recognize that other
devices may offer specific opportunities.
Adobe- Mobile Whitepaper
20. Options
Google BlackBerry Apple iPhone Palm WebOS Symbian OS Windows
Mobile
1. Mobile Friendly Website: Content renders on mobile$
2. Mobile Optimized Website: Mobile I/A and content, Scalable$$
3. Native App: Unique functionality built for specific device, Store Distribution$$$$
4. Hybrid App: Mix of Native + Browser, Easier Scale, store Distribution$$$
21. Web Mobile vs. Native Application
Decision Matrix
Web Mobile Native (Apple, Android, Windows Phone, etc.)
• Open Source solution • Direct technical support
• One programming language or solution • User has more control
could be applied for different browsers • App store and device portal solution
• Centralized – more control, updates • Can apply existing User Interface (UI) standards
• UI design takes less time to implement for mobile users
• Faster development • Better UX leveraging native platform
• No code size and memory limitations • Data persistent – data could be available even
• Better integrated tracking (ie. Google with no network connection; more option on
Analytics) data cached
• Reliance on internet connection • Frequent library updates – Fluid technology
• Potential slowness • Not all are Open Source solution
• Native features not as accessible (HTML5) • Different programming languages
• Browser rending issue for different version • Different UX design pattern
and browsers • Slow development time
• Data persistent – limited access to offline • Code size and memory limitation
data ability • Update depends on the app store & user
• Expensive
26. Your Mobile App – What is your strategy and success measures?
27. Choosing a Mobile Solution: What is an App?
Definition:
App designed to help perform singular or multiple related specific set of tasks on a mobile device.
• Books
• Education
• Entertainment
• Finance
• Games
• Navigation
• News
• Photography
• Productivity
• Reference
• Social Networking
• Sports
• Healthcare
• Fitness
• Lifestyle
• Medical
• Music
• Travel
• Utilities
• Weather
Confidential 4/12/2012
29. The Importance of a Mobile Strategy
• Have an action/conversion in mind
• Data Exchange?
• Form Lead Generation?
• Push to site, video?
• mCommerce?
• Click to Call?
• Drive Users to Take Action through
a clear, simple path
30. Do You Need to Do Something? Check Your Analytics
31. Structuring Your Mobile Site for Search Engines
For optimal SEO benefits, use mobile
browser detection and redirection to direct
users to a /mobile version of your website:
• Be Device Agnostic
• Valid HTML
• No flash!
• HTML5 is cross platform and
great for rich media
• Create minimalist user experience
• Must be intuitive
• Mobile XML sitemap
32. Focus on B2C & m-Commerce
• In the US, m-commerce revenues are expected to
hit $6 billion by the end of 2011, growing to $31
billion by 2016, according to Forrester Research
(June 2011)
• m-commerce includes mobile media and
content, retail, travel, coupons/deals, and services
• 91% percent of online retailers in the US have a mobile strategy in place
or in development, according to Shop.org/Forrester Research (May 2011)
• PayPal expects to see $7 Billion in mobile payment volume in 2012
33. Focus on Conversions
• Coupons Generate Leads!
• Mobile coupons (via QR Codes, MSFT
Tags) yield 10 times the redemption rate of
traditional coupons
• Offer something interesting
• Would a user benefit from logging in to your site?
• Remember if you use QR codes / MSFT Tags
• Drive them to a mobile friendly page
Confidential 4/12/2012
36. Create
Think about your target audience needs
Key Questions:
• Is this a daily life app?
• What is the purpose of the mobile app?
• What action do I want my users to take?
• Which activities do mobile users engage?
• Which device types do they use?
• (smartphone, tablets)
Adobe- Mobile Whitepaper
37. Target
Determine reach to increase ROI
Key questions:
• How do I reach my target audience now?
• How can I personalize, geo target?
• How can I optimize the experience to increase business?
• Which segments respond differently to targeted content?
Adobe- Mobile Whitepaper
38. Measure
Mobile Visitor Analytics and Behavior Tracking
Key Questions:
• How can you measure mobile impact?
• How effective is the app in lead generation?
• Are users taking the action expected?
• If not, does my data tell me why or why not?
• What aspects of my mobile app need to be improved?
• What are my success KPI’s?
Adobe- Mobile Whitepaper
39. Optimize
Mobile App, Analytics, Cycle of change and Fine Tuning
Key Questions:
• What is the mobile marketing ROI by device?
• How does spend compare with other channels?
• What are the behavior metrics telling you?
Adobe- Mobile Whitepaper
40. Considerations
• ROI / Budget
• Target Audience
• Mobile Browser vs. Native
• Content
• Unique Functionality
• Marketing and Promotion
41. Getting Started
• Mobilize your website
• Create an App – Only if it fits your business needs
• Enable analytic tracking for visitor and behavior analytics
• Create a QR Code / MSFT Tag promotional campaign
• Test/Pilot Mobile Banner Ad Campaigns
• Utilize Social: Geolocation (Location-Based Applications)
43. R2INTEGRATED: CONTACT US
www.r2integrated.com
Chris Chodnicki | CTO R2integrated - Digital Marketing & Technology
410.327.0007 x1123 [m] 410.977.9433
Twitter / Skype: cchodnicki
cchodnicki@r2integrated.com | www.R2integrated.com
Baltimore/Washington • Seattle • Boston • St. Louis
Editor's Notes
Understanding the complex mobile landscapeThe Mobile Matrix: Does mobile make sense for your business?Tips for successful mobile marketing programsIntegrating QR codes, social media & text message marketing campaignsTracking the success of mobile marketing campaigns
Just by hands: How many of you own a Smartphone?How many of you have made a purchase through your phone?How many of you have searched for a restaurant, store, or directions on you phone? Look around the room at the faces of “Mobile”…or at least a microcosmHow many have kids? Are they on Text, Facebook, LinkedIn, Instagram, twitter?
Scary but….More than a third of U.S. adults - 35 percent - now own a smartphoneand two-thirds of them sleep with their phones right next to their bedsSadly, I am one of those people
Scary but….More than a third of U.S. adults - 35 percent - now own a smartphoneand two-thirds of them sleep with their phones right next to their bedsSadly, I am one of those people
According to Constant Contact- Fall 2011 Small Business Attitudes and Outlook Survey Percentages Haven't Incorporated Mobile72%Developed a Mobile App5%Accept Orders via Mobile App6%Use Text Messaging Marketing 9%Use Mobile Apps to Run a Business 9%Created a Mobile Website13%Source: http://bit.ly/IolNJz
To put mobile advertising in perspective, I found this great quote from Jason Spero at Google.“It is true across the board. Roughly one in seven searches, even in the smaller categories, are happening on a mobile phone, but how many of you are putting one seventh of your resources into mobile – anyone who hasn’t got mobile only business? Your customer is trying to engage you… it would be like not doing business with your customers on Thursdays.” Jason Spero, Google (Feb 2011).
Mobile internet usage is on the riseOne in seven searches are now mobile. That stat is from Google.Now what is mobile search user behavior?1 in 3 mobile searches are local. After looking up a local business on their smartphone, 61 percent of users called the business and 59 percent visited• 79 percent of smartphone users use their smartphones to help with shopping• Non mobile and sometimes offline channels are seeing mobile action. 71 percent of smartphone users that see TV, press or online ad, do a mobile search for more information, but 79 percent of large online advertisers still do not have a mobile optimized site
Chart Title: US Smartphone Users and Penetration, 2010-2016 (millions, % of mobile phone users and % of population) Publication Date: April 1, 2012Note: Smartphones are any voice handset with an advanced operating system (e.g., iPhone, Android, BlackBerry, Windows Mobile, etc.) and features/capabilities that resemble a PC.Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends, company-specific data, and demographic and socio-economic factors.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends, company-specific data, and demographic and socio-economic factors.
Seriously, this really isn’t going away….25% of smartphone owners say that they mostly go online using their phone, rather than with a computerIn some cases, smartphones are being utilized in lieu of a computer similar to how cell phones decreased the usage of home landlines.
US focusedSource: http://bit.ly/IolNJz 67% prefer using mobile websites as opposed to mobile appsMobile shopping is gaining adoption/acceptance/trust – research ability thru transactionNFC will accelerate process
US focusedSource: http://bit.ly/IolNJz 67% prefer using mobile websites as opposed to mobile appsMobile shopping is gaining adoption/acceptance/trust – research ability thru transactionNFC will accelerate process
Key takeaways:• Take advantage of social media. With social media topping the list of activities that mobile users interact with daily, online marketers across all industries—not only media and entertainment—can take advantage of mobile marketing opportunities by creating entertaining and viral, brand-centered content delivered through frequent social media touchpoints like Facebook and Twitter. This will help establish and build customer relationships, strengthen brands, and deliver increased engagement.• Deliver content types by frequency of engagement. Most mobile users access certain types of content—like social media, games, and music—daily and other types of content—like videos and blogs—weekly. Therefore, releasing certain types of content daily and other types of content weekly may be optimal to align with mobile user media consumption patterns.• Consider delivering new forms of engagement media. The popularity of games across all age categories creates brand-centric and cobranded game development opportunities for marketers. Mobile user engagement with streaming and downloaded music and audio also highlights the value of creating or sponsoring podcasts and other audio content.• Consider developing new marketing relationships. With more than one-third of mobile users engaging with local content daily or weekly, marketers should consider sponsoring local events or offering geocentric advertising and discounts.Source: http://bit.ly/IolNJz
Key takeaways:• Take advantage of social media. With social media topping the list of activities that mobile users interact with daily, online marketers across all industries—not only media and entertainment—can take advantage of mobile marketing opportunities by creating entertaining and viral, brand-centered content delivered through frequent social media touchpoints like Facebook and Twitter. This will help establish and build customer relationships, strengthen brands, and deliver increased engagement.• Deliver content types by frequency of engagement. Most mobile users access certain types of content—like social media, games, and music—daily and other types of content—like videos and blogs—weekly. Therefore, releasing certain types of content daily and other types of content weekly may be optimal to align with mobile user media consumption patterns.• Consider delivering new forms of engagement media. The popularity of games across all age categories creates brand-centric and cobranded game development opportunities for marketers. Mobile user engagement with streaming and downloaded music and audio also highlights the value of creating or sponsoring podcasts and other audio content.• Consider developing new marketing relationships. With more than one-third of mobile users engaging with local content daily or weekly, marketers should consider sponsoring local events or offering geocentric advertising and discounts.Source: http://bit.ly/IolNJz
Key takeaways:• Prioritize based on customer profile. If you have resources to create only one app or one version of your mobile website, use data to determine which device your customers are using the most and optimize your mobile website or app for that device.• Create sites and apps optimized for the iPhone and iPad. Compared with their peers, iPhone and iPad users are more engaged with their devices and consume content across all categories, engaging in activities related to travel, shopping, finance, and media.• Cater to all device types. While it is optimal to target the highest level of mobile engagers by device, recognize that other devices may offer specific opportunities.Source notes: http://bit.ly/IolNJz
What does mobile mean?.....at least in a marketing sense?Mobile isAllowing users to enjoy your web content on their tiny screensAllowing users to use your website (make purchases, access materials, find important information) on their tiny screensAllowing users to find your business on their tiny screensThrough search (Organic SEO, CPC, Local)Also in a marketing sense, mobile means:As Is - You could have a site or web property that just renders ‘as is’ on a mobile screen. Examples of this could be a lot of local restaurant sites where you have to do a LOT of scrolling to find information. ORFriendly site - You may already have a mobile friendly site. This is often the case with sites designed on newer version content management systems. This basically means that your content will shrink to be readable on the screen similar to how liquid design worked on web layouts in the past but this doesn’t mean that you have a mobile site per se.Optimized Site - You could already have a mobile optimized site. Awesome!! If you do, your site will have a unique mobile user experience but does not require the user to download anything. If you’re holding your smartphones and are NOT currently on Facebook, check out www.rechargeyouryard.com. This is an example of a mobile optimized site.App - If it makes sense, you could do a mobile app. This could be in addition to your mobile optimized website. A mobile app requires download from the user. Apps make sense if the app can help the user accomplish something more easily than your website can.
Now, if you don’t already have a mobile solution, let’s look at some options.Here is an example of a mobile friendly site.Works on MAC/PCS/Tablets/SmartphonesTechnology: HTML/CSSDesign:I/A and UX are device agnosticShrunken Desktop experience for mobile usersContent: Renders “As Is” for most web and mobile browsersIf you currently have this setup, check your analytics to see if your mobile users are engaged with the user experienceComments: Reducing desktop experience may sometimes require zoomand horizontal scrolling as it would with a site that isn’t mobile friendlyLoading speed can affect UX and SEOCertain media players, programs, and plug-ins such as Flash/Silverlight and embedded JavaScript may not function due to lack of platform support. An example of this would be all Apple products.
A better option would be a mobile optimized site.This approach creates content specifically for the mobile user experience.Platforms: Tablets ( iPad, Playbook, Galaxy, etc)Smart Phones (iPhone, Droid, Blackberry, etc.)Technology: HTML/CSSDesign:New I/A Mobile UX, Portrait & Landscape Content:“Quick, Easy, & Relevant”. Optimized for simplebut functional content. Fast load time. Provide access to full-site (mobile friendly,as best practice)Mimic native mobile app without using development platformWeb analytics can measure successComments: /mobile construction is best – we will get into that shortlyContent is reduced and simpleMobile browser detection and redirection is required
If it makes sense for your company, you could go for a mobile app.A mobile app should serve a purpose and really assist a user with a taskApps make sense for product/service categories such as books, games, some retail, entertainment and a host of other categories. Making the decision to go with a mobile app means that you really need to be aware of it’s potential objective.You can use Google analytics to track your mobile apps but, obviously, Google has made this much easier on Droid apps than others.
Now, does an app make sense for you?Here is a chart featuring data for downloaded apps per device.Wow, those iPhone folks love their games apps!
Great! You’ve just found in your analytics that a good portion of your traffic is coming from mobile devices. Now what?This is where mobile strategy comes into play. Your first step in mobile strategy is figuring out what you want users to accomplish on your mobile property. This will help you to determine what kind of mobile solution you may need.Some examples of potential user actions in your mobile solution could be data exchange as lead gen, form lead gen, mCommerce or click to call. The chart above gives a few examples of user actions after viewing a mobile ad.
So, how do you know if you need a mobile solution? It’s in your analytics….if you have analytics on your desktop website.*To see if you have mobile visits, take a large set of data to account for seasonal variations. I typically recommend a year. In your dashboard, find visits from mobile devices under the visitors section. When you get to the report and see that mobile visits account for even a small percentage of your site visits, you could be losing out.Once you’re viewing the data, also check the bounce & exit rates associated with your mobile visitors – this will give you an idea of how mobile users perceive your website’s mobile user experience. If you have a site that renders on a smartphone but isn’t a mobile site, per se, users could find it difficult to navigate through your website. Analytics can give you this information.If bounce and exit rates are high, you need to reevaluate your solutions for mobile visitors.Source: GA
Structuring your site for search will be an important consideration and is currently a hottly debated topic. From an SEO perspective, as mobile functionality grows and the ability to use your phone as you would a desktop becomes the norm, I highly recommend mobile browser redirection and a subdirectory for mobile as the way to go.The reason for this is that users may link to content on your mobile site that they find useful as they would on a desktop. Thus, you don’t want a link divide if you’re currently trying to build links. As you may know, most search engines see your subdomains as separate sites. As such, search engines will see your m. or .mobi sites as different sites in terms of in-links. A major factor in Google’s algorithms is in-links. So, you wouldn’t want to divide this effort between various web properties.In addition, your new subdomain will be just that….a NEW subdomain which lacks the credibility that domain age provides. So you can’t leverage the assets on your primary domain for your new mobile asset.You can get a rich mobile user experience using mobile browser detection and redirection to your mobile subdirectory.Regarding SEO meta data, much of the same applies but with focus on different user behaviors. We will get more into that shortly.Remember that when you’re designing your mobile user experience, you want to try, as much as you can, to be device agnostic. To do this, go back to basics with designing a clean user interface with a minimalist approach. Source: R2i
If it makes sense for your company, your site user action could focus on mCommerce.In the US, m-commerce revenues are expected to hit $6 billion by the end of 2011, growing to $31 billion by 2016.m-commerce could include mobile media and content, retail, travel, coupons/deals (and redemption), and services91 percent of online retailers in the US have a mobile strategy in place or in development…..they have to in order to keep up!In a recent Forrester survey, 48 percent of US retailers had a mobile-optimized website; 35 percent had deployed an iPhone app; 15 percent deployed an Android app; 15 percent had deployed an iPad appBut…..For every shopping activity, including researching products and prices, reviews, promotionsand purchasing products, most usersprefer their browser to a native app for shopping activities
In exploring user actions in a bit more depth, we’ll look at the data exchange as a source for lead gen.Data exchanging works best when you Offer something interestingCoupons are a great example of this and are growing fast as a marketing tactic!M-coupons will dominate mobile retail marketing spend until 2013, according to Juniper Research (March 2010)Another example could be a user account. Would a user benefit from logging in to you site?It’s important to think about the user benefit and how they can benefit quickly!Mobile coupons (via QR code) yield a 10 times the redemption rate of traditional coupons 70% of all mobile searches are acted upon within an hour, vs. 30% of all other searches
Playing on your phone might be taboo while out to dinner, but more people are pulling out their mobile devices to snap and share pictures of meals and update their Facebook statuses, a new study suggests. (Evernote, FB, TwitPics, FourSquare are services people are using)According to an infographic by market research firm Lab42, about 19% of those that use their smartphone while at a restaurant update their status on Facebook. Meanwhile, about 24% said they take pictures of their entrees and 18% check-in to the restaurant on services such as Foursquare.Not surprisingly, smartphone users (20%) are also communicating with others to make dinner plans and 19% use mobile devices to find nearby restaurants. Meanwhile, about one in five people who use their smartphones during their dining out experience do so to view a menu online and find directions.Does it bother your when someone uses a phone while at a restaurant or is it now socially acceptable? Let us know your thoughts in the comments
Think about your target audience needsKey Questions:Is this a daily life app? What is the purpose of the mobile app? What action do I want my users to take?Which activities do mobile users engage? Which device types do they use? (smartphone, tablets)Source notes: http://bit.ly/IolNJz
Determine reach to increase ROI Key questions:How do I reach my target audience now? How can I personalize, geo target?How can I optimize the experience to increase business? Which segments respond differently to targeted content? Source notes: http://bit.ly/IolNJz
Mobile Visitor Analytics and Behavior TrackingKey Questions:How can you measure mobile impact? How effective is the app in lead generation? Are users taking the action expected? If not, does my data tell me why or why not? What aspects of my mobile app need to be improved? What are my success KPI’s?Source notes: http://bit.ly/IolNJz
Mobile App, Analytics, Cycle of change and Fine TuningKey Questions:• What is the mobile marketing ROI by device? • How does spend compare with other channels?• What are the behavior metrics telling you?Source notes: http://bit.ly/IolNJz