This document discusses the importance of optimizing the customer journey and website for mobile users. It emphasizes that the customer journey now often begins on mobile via sources like Facebook, YouTube, or email. It provides examples of how desktop-optimized websites can frustrate mobile users and hurt conversion rates. The key takeaways are to ensure your site is fully mobile responsive, test it across devices, map out all mobile touchpoints and sources of traffic, make your content easily consumable on mobile, and use mobile-friendly payment solutions.

1. Greg
Hickman
-­‐
MobileMixed.com
MOBILE
MOMENTS
OF TRUTH
Converting
@gjhickman

2. Do you know where your
customers journey begins?

3. The Customer Journey Starts From…

5. Photo
Credit:
D.
Sinclair
Terrasidiius
on
Flickr
Mobile users will do
anything and everything
desktop users will do,
provided it’s presented in
a usable way.
~Brad Frost

7. Our Goal:
Funnel
Map

8. Funnel Map -
Close up

9. Exploration
Publish & Promote

10. Publish, Promote, Syndicate

12. From Facebook

13. Youtube

14. Podcast
Visit
FreeVideoGift.com
Submit
a
question
at
AskPat.com

15. Email

16. Decision Making
Be Worth Finding
!

17. From Facebook

18. From Facebook

19. When People Find Your Home Base

20. Is it consistent on mobile?

21. Nice clean desktop site…

22. Sexy mobile responsive…
iPhone

23. Why you gotta hate on Android?
Galaxy
S4

24. Your Home Page
Galaxy
S4
iPhone
VS

25. From Email

26. Youtube
Not
clickable
on
mobile.

27. Don’t
make
mobile
users
suffer…

32. Use Leadpages

33. May
2013:
The
First
Key
to
Online
Business
Success
Original
Blog
Post
Visits:
2755
Audioblog
Downloads:
28,720

34. "I didn't even realize you had text
blog content.”
!
"Thank you for finally letting me
consume all your content in the way
I want.”
!
"What an awesome way to create
more value. Keep it up!"

35. Purchase
Capitalize On Marketing
!

36. Typical Payment Pages On Mobile

37. Custom Solutions

38. 3rd Party Tools Can Save You…like Clickbank…

39. …or Gumroad

40. Think Through The Journey
The Whole Way Through
!

41. Starting From A Facebook Ad

42. To The Lead/Registration Page

43. Adds To Cal

44. Funnel Map

45. Understanding Context

46. Key Takeaways
!
1. Your site should be mobile
2. Test it on multiple devices
3. Map out all incoming sources from
mobile
4. Make your content stackable
5. Use mobile-friendly payment solutions

47. Greg
Hickman
-­‐
MobileMixed.com
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