Mobile apps provide enhanced functionality compared to mobile websites through features like push notifications, interactive games, and offline access, but require app development and maintenance. Both public and private/enterprise mobile apps can drive revenue and ROI through in-app purchases, ads, commerce connections, and productivity gains. The document discusses examples like Starbucks, Square, and Hyundai apps that leverage these mobile app capabilities.
Designing a user experience that mobile smartphone users love requires understanding the best practices in testing and monitoring mobile apps and mobile optimized websites - for performance, usability, and adoption.
Designing a user experience that mobile smartphone users love requires understanding the best practices in testing and monitoring mobile apps and mobile optimized websites - for performance, usability, and adoption.
At space150, we work at the intersection of physical and digital; connecting the touchpoints of a brand's experience, from its physical presence to online channels. A popular technology in this space right now is Apple's iBeacon. As we've started several iBeacon projects with our partners and potential partners, we’ve done our research, created a simple way to think about iBeacon, and wanted to share it.
Introduction
Beacons are small wireless devices that broadcast signals using Bluetooth Low Energy (BLE), or Bluetooth SMART technology. Mobile apps on compatible devices are able to listen for signals from beacons placed in the physical world and then trigger an experience via the app.
Beacon enabled apps are notified when the device enters or exits the range of a beacon, and are also able to monitor the distance from the beacon as it changes, often referred to as 'ranging'.
Bluetooth Low Energy
BLE or Bluetooth Smart is an intelligent and power friendly version of Bluetooth wireless technology and exchanges data over short distances using radio transmissions. The power of BLE is in its ability to work with an app on a smartphone, tablet or any other compatible mobile device.
The Beacon System
The Beacon system from Apple can be broken down into two parts:
• A piece of hardware – the “Beacon”, which constantly broadcasts a Bluetooth Low Energy signal. This transmits a unique identifier (UUID) and two further identifiers; major and minor (unsigned 16 bit integer values), which can be used to identify the beacon.
• Application Programmable Interface (API) - An API to search for beacons with a certain UUID and optionally a specific major and minor value. iBeacon adds the possibility for the developer to subscribe to beacons like you would subscribe to geolocations. This enables the app to get notifications (whether the app is currently running or not) when the user gets within range of a specific beacon.
Importance
• High degree of accuracy
• Low impact on battery life
• Low cost of entry
• No Internet connection required
Security
Some of the most common beacon security myths:
• Beacons are transmitting personal data:
Beacons don’t transmit any personal data. In fact, beacons don’t receive any data at all.
• Beacons are tracking my location:
Beacons can’t track your location. The only thing they can do is let your mobile device know that you’re nearby.
Compatibility
Beacons work with both Android and iOS. They were initially introduced in iOS7 and are compatible with every Android version > 4.3
This puts beacon functionality in 300 million + devices.
Conclusion
Beacons transmit a low energy signal from a device with a radius of 0-50 meters to broadcast static pieces of data within short distances.
In a nutshell, our basic requirements for an operational beacon are:
1. Beacon enabled mobile app
2. Network of deployed beacons
3. Bluetooth switched on and relevant permissions
Without a doubt, the Beacon is a useful convergence device that can be given a shot at, which is for sure a revolution in technology
Apps in the Enterprise: Creating New Lines of Business & ProductivityApperian
From Ibrahim Jackson's (Estee Lauder Company) and Cimarron Buser's (Apperian) talk at info360 on June 14, 2012
Take a deep dive into the apps that enterprises are producing and using to create new lines of business and increase productivity. Moving beyond the basics to apps that truly increase ROI and create exceptional customer experiences.
• Learn how to create in house apps, the challenges around security and deployment, and the real-world use of apps.
• Understand the challenges that IT decision makers face when trying to build secure apps, including an in-depth look at real world examples of apps and how enterprises are taking advantage of these new mobile tools.
• Hear how a global cosmetics company headquartered in New York City is using iPad and enterprise apps as part of a global brand initiative.
• How this enterprise-wide program applies cutting edge technology to meet customer needs for the brand’s line of products and consultants.
Introduction to Beacon, its protocols and its ecosystem.Also contains information on companies providing end to end beacon solutions from hardware,software and cloud based beacon management.
The Future is Now - PopTech Marketing Event March 8thAmber Case
Today we’re all carrying around not phones in our pockets, but sensors. These sensors are capable of processing information, and taking pictures, as well as knowing where we are and how fast we’re moving, These sensors used to cost thousands of dollars and weigh tens of pounds. Now they’re available to everyone.
This presentation will cover a history of augmented reality and mobile connectivity, as well as where the market is today and how it can be leveraged to deliver groundbreaking interactive campaigns and engaging media. We'll dive into some of the augmented reality campaigns, pros and cons of AR and QR codes, and a series of platforms on which you can make your own location based augmented reality applications. Also discussed is http://geoloqi.com, a service and platform for building location-aware applications.
iBeacon and IoT: Where We're At, Where We're GoingDoug Thompson
iBeacon and Bluetooth LE technology has seen rapid adoption since Apple announced support last summer. This presentation at the IoT Waterloo meet-up summarizes a few of the key success factors, myths and questions surrounding iBeacon and Bluetooth LE deployment.
This presentation introduces the motivation behind Beacon Technology and its potential. It briefly provides information about different protocols. The last part of the presentation is about basic implementation details that would enhance the user experience while presenting the current challenges.
We have been doing some work with Beacons (iBeacon’s) at the moment and there where many preconceptions we had to overcome before getting to grips with the technology. We have compiled this presentation to help explain the landscape and explore some possibilities.
iBeacon, BLE and The Future of Engagement: Dsrupted ConferenceDoug Thompson
Bluetooth LE beacons will do more than transform retail. They'll change the way we think about designing experiences and how we provide value to our customers and communities.
This overview of beacons was first presented at the Dsrupted Conference September 17, 2014.
http://www.dsrupted.com/about/agenda/
At space150, we work at the intersection of physical and digital; connecting the touchpoints of a brand's experience, from its physical presence to online channels. A popular technology in this space right now is Apple's iBeacon. As we've started several iBeacon projects with our partners and potential partners, we’ve done our research, created a simple way to think about iBeacon, and wanted to share it.
Introduction
Beacons are small wireless devices that broadcast signals using Bluetooth Low Energy (BLE), or Bluetooth SMART technology. Mobile apps on compatible devices are able to listen for signals from beacons placed in the physical world and then trigger an experience via the app.
Beacon enabled apps are notified when the device enters or exits the range of a beacon, and are also able to monitor the distance from the beacon as it changes, often referred to as 'ranging'.
Bluetooth Low Energy
BLE or Bluetooth Smart is an intelligent and power friendly version of Bluetooth wireless technology and exchanges data over short distances using radio transmissions. The power of BLE is in its ability to work with an app on a smartphone, tablet or any other compatible mobile device.
The Beacon System
The Beacon system from Apple can be broken down into two parts:
• A piece of hardware – the “Beacon”, which constantly broadcasts a Bluetooth Low Energy signal. This transmits a unique identifier (UUID) and two further identifiers; major and minor (unsigned 16 bit integer values), which can be used to identify the beacon.
• Application Programmable Interface (API) - An API to search for beacons with a certain UUID and optionally a specific major and minor value. iBeacon adds the possibility for the developer to subscribe to beacons like you would subscribe to geolocations. This enables the app to get notifications (whether the app is currently running or not) when the user gets within range of a specific beacon.
Importance
• High degree of accuracy
• Low impact on battery life
• Low cost of entry
• No Internet connection required
Security
Some of the most common beacon security myths:
• Beacons are transmitting personal data:
Beacons don’t transmit any personal data. In fact, beacons don’t receive any data at all.
• Beacons are tracking my location:
Beacons can’t track your location. The only thing they can do is let your mobile device know that you’re nearby.
Compatibility
Beacons work with both Android and iOS. They were initially introduced in iOS7 and are compatible with every Android version > 4.3
This puts beacon functionality in 300 million + devices.
Conclusion
Beacons transmit a low energy signal from a device with a radius of 0-50 meters to broadcast static pieces of data within short distances.
In a nutshell, our basic requirements for an operational beacon are:
1. Beacon enabled mobile app
2. Network of deployed beacons
3. Bluetooth switched on and relevant permissions
Without a doubt, the Beacon is a useful convergence device that can be given a shot at, which is for sure a revolution in technology
Apps in the Enterprise: Creating New Lines of Business & ProductivityApperian
From Ibrahim Jackson's (Estee Lauder Company) and Cimarron Buser's (Apperian) talk at info360 on June 14, 2012
Take a deep dive into the apps that enterprises are producing and using to create new lines of business and increase productivity. Moving beyond the basics to apps that truly increase ROI and create exceptional customer experiences.
• Learn how to create in house apps, the challenges around security and deployment, and the real-world use of apps.
• Understand the challenges that IT decision makers face when trying to build secure apps, including an in-depth look at real world examples of apps and how enterprises are taking advantage of these new mobile tools.
• Hear how a global cosmetics company headquartered in New York City is using iPad and enterprise apps as part of a global brand initiative.
• How this enterprise-wide program applies cutting edge technology to meet customer needs for the brand’s line of products and consultants.
Introduction to Beacon, its protocols and its ecosystem.Also contains information on companies providing end to end beacon solutions from hardware,software and cloud based beacon management.
The Future is Now - PopTech Marketing Event March 8thAmber Case
Today we’re all carrying around not phones in our pockets, but sensors. These sensors are capable of processing information, and taking pictures, as well as knowing where we are and how fast we’re moving, These sensors used to cost thousands of dollars and weigh tens of pounds. Now they’re available to everyone.
This presentation will cover a history of augmented reality and mobile connectivity, as well as where the market is today and how it can be leveraged to deliver groundbreaking interactive campaigns and engaging media. We'll dive into some of the augmented reality campaigns, pros and cons of AR and QR codes, and a series of platforms on which you can make your own location based augmented reality applications. Also discussed is http://geoloqi.com, a service and platform for building location-aware applications.
iBeacon and IoT: Where We're At, Where We're GoingDoug Thompson
iBeacon and Bluetooth LE technology has seen rapid adoption since Apple announced support last summer. This presentation at the IoT Waterloo meet-up summarizes a few of the key success factors, myths and questions surrounding iBeacon and Bluetooth LE deployment.
This presentation introduces the motivation behind Beacon Technology and its potential. It briefly provides information about different protocols. The last part of the presentation is about basic implementation details that would enhance the user experience while presenting the current challenges.
We have been doing some work with Beacons (iBeacon’s) at the moment and there where many preconceptions we had to overcome before getting to grips with the technology. We have compiled this presentation to help explain the landscape and explore some possibilities.
iBeacon, BLE and The Future of Engagement: Dsrupted ConferenceDoug Thompson
Bluetooth LE beacons will do more than transform retail. They'll change the way we think about designing experiences and how we provide value to our customers and communities.
This overview of beacons was first presented at the Dsrupted Conference September 17, 2014.
http://www.dsrupted.com/about/agenda/
Building a sustainable, cross-platform mobile application strategy - SoCon 20...Jeff Haynie
Presentation titled "How to use Mobile Applications to build a sustainable, cross-platform mobile application strategy". Presented by Jeff Haynie at the SoCon 2010 conference in Atlanta, GA on January 30, 2010.
This session will give attendees insight on how to port their content across multiple platforms and increase consumer engagement. Mobile initiatives have become necessary cornerstones of any campaign. How and where do you even begin to assess this rapidly growing market? Join Noel Webb of SpeakFeel Corporation to learn how to maximize your message.
Takeaways
• Where to start with your mobile initiative
• How to identify your mobile market
• Is mobile right for you?
Next Generation Digital Publishing for Newspapers - MIC Brussels presentationDanny Lein
High level overview of the Next Generation Digital Publishing Platform of Twipe.
Key lessons learnt of 12 years entrepreneurship in the internet and mobile space.
Mobile is booming, and that's a good thing! But with multiple operating systems and tens of thousands of devices on the market, how can you ensure your app delights your users everywhere, every time, at every turn?
Pick Your Poison – Mobile Web, Native or Hybrid?Effective
Presented at Denver Startup Week - October 2012
As developers, one of the largest challenges is deciding what kind of mobile application to build: mobile web, hybrid, or native mobile. This is a thorny question because there isn’t a black-and-white answer. The solution can sit anywhere from pure mobile web to pure native mobile, or somewhere in between. In this session, Shane Church, technical lead at EffectiveUI, uncovers how the answer is tied to deep consideration of architecture decisions, the needs of the user, and the business goals for both the short and long term. He goes step-by-step through the questions and project considerations they should address when preparing to embark on a mobile development project. You'll learn that your responses to these questions will drive a clear path to the right decision that keeps end-users and organizational goals in line.
Pick Your Poison – Mobile Web, Native, or Hybrid? - Denver Startup Week - Oct...Shane Church
As developers, one of the largest challenges is deciding what kind of mobile application to build: mobile web, hybrid, or native mobile. This is a thorny question because there isn’t a black-and-white answer. The solution can sit anywhere from pure mobile web to pure native mobile, or somewhere in between. In this session, Shane Church, Technical Lead at EffectiveUI, will uncover how the answer is tied to deep consideration of architecture decisions, the needs of the user, and the business goals for both the short and long term. He’ll take attendees step-by-step through the questions and project considerations they should address when preparing to embark on a mobile development project. Attendees will also learn that their responses to these questions will drive a clear path to the right decision that keeps end-users and organizational goals in line.
2. Mobile App v. Mobile Website
What are the differences,
really?
3. -Needs an internet
connection
-Meant to allow
Mobile Websites
users easy access to
your content on-the-
go
-Can provide the
same convenience as
an App, but not the
same experience
4. -Alters the real
estate of the site to
fit your phone’s
screen Mobile Websites
-CNN provides a
great example of a
polished mobile
website
5. -Faster than a mobile
site, not constrained
by an internet
connection
Mobile Apps
-Provides advanced
functionality
-Should solve a
problem for a
company or a user
6. -Typical Starbucks customer
get in and get out. Simplicity
is the name of the game.
Starbucks
-Starbucks decided to use a
Mobile App meet these Mobile
needs.
Card App
Starbucks Mobile Card stores
customer orders and credit
card info in a private, secure
account.
The Results?
7. 3 Million Users
Starbucks
Mobile Starbucks App to pay for
in two months used the
Card App their coffee.
The App was launched in
January 2010.
15. Public Applications - The App Store
Approval Process
-iTunes: 7-14 days,
curated
-Android: 1 hour, not
curated
16. App ROI
Purchased Apps
-Provides Value or Function
to Customer Revenue Share with Apple
-Customers get updates for the
entire life of the app for FREE
-Updates improve performance or
add new features 70% 30%
17. App ROI
Free Apps
In-App Purchases Mobile Commerce
-extend promotional -can connect directly to
functionality current online store
-adds new content -simple purchases, on the go
18. App ROI
Free Apps
Ad Revenue
-iAds (third party)
-AdMob (third party)
-Sponsored Ads (contract
with an outside company)
19. The Daily
-The newspaper designed
specifically for iPad.
-Superimposed advertisements,
videos, animated effects and more
-Interactive version of tradition
newspaper games (crossword
puzzles and more)
20. Square
-The newest way to receive payment
on your phone.
-Free hardware, low processing/
interest charges
-Funds available immediately
21. Gilt
-Retail shopping for a new
generation
-Animated models that move by
themselves
-Interactive shopping cart
-Secure credit card storage, fast
shopping
22. Hyundai “Equus”
-The Equus owner’s manual is a
customized, private iPad App.
-Interactive features
-Schedule your next maintenance
appointment from the iPad
23. Square
-The newest way to receive payment
on your phone.
-Free hardware, low processing/
interest charges
-Funds available immediately
24. Contact Information
Twitter: @motionmobs
Facebook: facebook.com/motionmobs
E-mail: taylor@motionmobs.com
motionmobs.com
