Mobile apps provide enhanced functionality compared to mobile websites through features like push notifications, interactive games, and offline access, but require app development and maintenance. Both public and private/enterprise mobile apps can drive revenue and ROI through in-app purchases, ads, commerce connections, and productivity gains. The document discusses examples like Starbucks, Square, and Hyundai apps that leverage these mobile app capabilities.

1. Mobile Apps 101

2. Mobile App v. Mobile Website
What are the differences,
really?

3. -Needs an internet
connection
-Meant to allow
Mobile Websites
users easy access to
your content on-the-
go
-Can provide the
same convenience as
an App, but not the
same experience

4. -Alters the real
estate of the site to
fit your phone’s
screen Mobile Websites
-CNN provides a
great example of a
polished mobile
website

5. -Faster than a mobile
site, not constrained
by an internet
connection
Mobile Apps
-Provides advanced
functionality
-Should solve a
problem for a
company or a user

6. -Typical Starbucks customer
get in and get out. Simplicity
is the name of the game.
Starbucks
-Starbucks decided to use a
Mobile App meet these Mobile
needs.
Card App
Starbucks Mobile Card stores
customer orders and credit
card info in a private, secure
account.
The Results?

7. 3 Million Users
Starbucks
Mobile Starbucks App to pay for
in two months used the
Card App their coffee.
The App was launched in
January 2010.

8. What Makes a Mobile App Tick?

9. App Development
Inherency
One thing builds on top of another.

10. Vision Ideas Artwork Testing/Debug ng
Suppo
Brainstorm Agreement Code Submission rt
What is the process
of building an App?

11. Push-
notifications. Features API Integration.
Website connectivity
Motion sensors. (updates in real time).
Contacts.
GPS (global positioning
Media.
system).
Map Integration.

12. Features Interactive
Games.
Advertising.
Animations.
Microphone. Social Sharing/
E-mail.
Calendar.
Photos/Videos.

13. Types of
Private
Mobile Apps
Public
(Enterprise App)
v.

14. Enterprise Applications
-Highly Customizable Tools,
generally used to
streamline internal processes
-Easy to rollout updates
to user base
-ROI Measured by Time Saved

15. Public Applications - The App Store
Approval Process
-iTunes: 7-14 days,
curated
-Android: 1 hour, not
curated

16. App ROI
Purchased Apps
-Provides Value or Function
to Customer Revenue Share with Apple
-Customers get updates for the
entire life of the app for FREE
-Updates improve performance or
add new features 70% 30%

17. App ROI
Free Apps
In-App Purchases Mobile Commerce
-extend promotional -can connect directly to
functionality current online store
-adds new content -simple purchases, on the go

18. App ROI
Free Apps
Ad Revenue
-iAds (third party)
-AdMob (third party)
-Sponsored Ads (contract
with an outside company)

19. The Daily
-The newspaper designed
specifically for iPad.
-Superimposed advertisements,
videos, animated effects and more
-Interactive version of tradition
newspaper games (crossword
puzzles and more)

20. Square
-The newest way to receive payment
on your phone.
-Free hardware, low processing/
interest charges
-Funds available immediately

21. Gilt
-Retail shopping for a new
generation
-Animated models that move by
themselves
-Interactive shopping cart
-Secure credit card storage, fast
shopping

22. Hyundai “Equus”
-The Equus owner’s manual is a
customized, private iPad App.
-Interactive features
-Schedule your next maintenance
appointment from the iPad

23. Square
-The newest way to receive payment
on your phone.
-Free hardware, low processing/
interest charges
-Funds available immediately

24. Contact Information
Twitter: @motionmobs
Facebook: facebook.com/motionmobs
E-mail: taylor@motionmobs.com
motionmobs.com