Mobile Applications Development - Lecture 6
Native apps - Web apps - Hybrid apps
Making money with apps
This presentation has been developed in the context of the Mobile Applications Development course at the Computer Science Department of the University of L’Aquila (Italy).
http://www.di.univaq.it/malavolta
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Got tired of long Ads? Spending to much timer searching for relevant Ads? Want to search Ads around your location ? ZygurAds will solve your problems !
You can search Ads using listing search, or search directly on the map around you ("radar search").
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>> What is App Monetization
>> App Monetization Models
>> Apple iTunes App Store
>> Amazon Android App Store
>> Google Play Store
>> Sample Apps & Monetization Strategy
Infinite Monkeys - Company IntroductionJay Shapiro
An introduction to Infinite Monkeys - a drag-and-drop Mobile App Builder start-up venture.
The company was founded by Jay Shapiro in Singapore and New York City in 2011. With over 10,000 small business customers now producing their own iPhone, Android and HTML5 mobile apps - for FREE and with no coding.
Currently profiled on Angel List at:
https://angel.co/infinite-monkeys
Try the service yourself for free at:
http://www.monk.ee
How I Achieved $15,000 Daily Sales on Google Play | Android App MonetizationKatsuaki Sato
Katsuaki Sato describes his studies of app monetization and promotion on Google Play. Learn from the master of Anrdoid app marketing in Tokyo Japan. Katsuaki's company Metaps is a leader in Android app promotion, monetization and retention.
User experience expert Theresa Neil will guide you through the current mobile strategies: Responsive web, Optimized sites, Native apps, and Hybrids.
Study the most successful mobile implementations in the market today (and some of the worst). Learn the merits and pitfalls of each strategy.
Get to your mobile solution faster by learning the best patterns for Navigation, Forms, Tables, Search, Sort & Filter, Charts, Tools, Invitations, Feedback, and Help.
We've been hearing a lot about this two-letter messaging app, so we took a deep dive to figure out what exactly it is and how brands can utilize its simplistic approach. This is an iris POV on the Yo App.
webMOBI app builder is easy to use web app and mobile app creator for Android and iOS. Easily create mobile apps for events, venues, schools, and enterprises.
Find out more about us in the presentation.
Workshop session A6: Building a Low Cost Mobile Web Presence Terminalfour
There's no escaping it, mobile web will be bigger than desktop by 2015. If mobile isn't on your 2012 web strategy, it needs to be and soon. This vendor-independent presentation will provide practical advice on how to prepare for your organisation's shift to mobile and, importantly, how to build a mobile presence without 'breaking the bank'. It will cover approaches that organisations can adopt to enable personalised web experiences for mobile devices. The presentation will outline the delivery methods available to make this step: adding mobile to web presence; add a mobile app or develop a mobile site.
Facilitator, Laura Murphy, TERMINALFOUR
Mobile Applications – Market Evaluation and Opportunitiesb-to-v Partners AG
Mobile Applications – Market Evaluation and Opportunities. A presentation prepared for the Core Group Internet and Mobile of the b-to-v Investorenkreis in March 2009.
Cross-platform technologies, which allow app developers to create a shared solution for several platforms via hybrid mobile application development, will see the most promising improvements.
>> What is App Monetization
>> App Monetization Models
>> Apple iTunes App Store
>> Amazon Android App Store
>> Google Play Store
>> Sample Apps & Monetization Strategy
Infinite Monkeys - Company IntroductionJay Shapiro
An introduction to Infinite Monkeys - a drag-and-drop Mobile App Builder start-up venture.
The company was founded by Jay Shapiro in Singapore and New York City in 2011. With over 10,000 small business customers now producing their own iPhone, Android and HTML5 mobile apps - for FREE and with no coding.
Currently profiled on Angel List at:
https://angel.co/infinite-monkeys
Try the service yourself for free at:
http://www.monk.ee
How I Achieved $15,000 Daily Sales on Google Play | Android App MonetizationKatsuaki Sato
Katsuaki Sato describes his studies of app monetization and promotion on Google Play. Learn from the master of Anrdoid app marketing in Tokyo Japan. Katsuaki's company Metaps is a leader in Android app promotion, monetization and retention.
User experience expert Theresa Neil will guide you through the current mobile strategies: Responsive web, Optimized sites, Native apps, and Hybrids.
Study the most successful mobile implementations in the market today (and some of the worst). Learn the merits and pitfalls of each strategy.
Get to your mobile solution faster by learning the best patterns for Navigation, Forms, Tables, Search, Sort & Filter, Charts, Tools, Invitations, Feedback, and Help.
We've been hearing a lot about this two-letter messaging app, so we took a deep dive to figure out what exactly it is and how brands can utilize its simplistic approach. This is an iris POV on the Yo App.
webMOBI app builder is easy to use web app and mobile app creator for Android and iOS. Easily create mobile apps for events, venues, schools, and enterprises.
Find out more about us in the presentation.
Workshop session A6: Building a Low Cost Mobile Web Presence Terminalfour
There's no escaping it, mobile web will be bigger than desktop by 2015. If mobile isn't on your 2012 web strategy, it needs to be and soon. This vendor-independent presentation will provide practical advice on how to prepare for your organisation's shift to mobile and, importantly, how to build a mobile presence without 'breaking the bank'. It will cover approaches that organisations can adopt to enable personalised web experiences for mobile devices. The presentation will outline the delivery methods available to make this step: adding mobile to web presence; add a mobile app or develop a mobile site.
Facilitator, Laura Murphy, TERMINALFOUR
Mobile Applications – Market Evaluation and Opportunitiesb-to-v Partners AG
Mobile Applications – Market Evaluation and Opportunities. A presentation prepared for the Core Group Internet and Mobile of the b-to-v Investorenkreis in March 2009.
Cross-platform technologies, which allow app developers to create a shared solution for several platforms via hybrid mobile application development, will see the most promising improvements.
Insights on Android App Development, Marketing and MonetizationJayneel Patel
The presentation includes current market trends for android apps and elaborate the basic business model. It is focused in terms of insights on android app development, marketing and monetization for android apps. The presentation is also supported with significant data and case studies.
Related questions:
- How to mobile app marketing
- Tips about app marketing
- How to monetize mobile app
- How to start mobile app marketing
- Tips about mobile app marketing
- Tips about app moneization
- How to android app marketing
- How to android app monetization.
Deal with the dilemma of hybrid and nativeswamileo1
There are two kinds of platforms that can be used to build an app, Hybrid or Cross platforms and Native platforms. Hybrid and Native technologies have their own pros and cons although it is still debatable which framework is better.
In the modern age of Information and communication system, people are habituated to use computers and computer applications. But Mobile Application use and development is a new and rapidly growing sector. There is a global positive impact of mobile application. Using mobile application developed country are becoming facilitate and people, society of developing country are upgrading themselves and making a new type of IT infrastructure. Mobile applications are running on a small hand hold mobile device which is moveable, easy to use and accessible from anywhere and any place. Now a day, so many people are using mobile application to contact friends, browse internet, file content management, document creating and handling, entertainment etc. From everywhere user can get facility of mobile application. People can do many things of his daily life and business life. Not only the mobile application has an impact for user but also it plays an important role in business. Many business companies are earning revenue using mobile application. The mobile application has an impact on society. The mobile application run in a mobile environment which usability depends on several factors such as: Screen resolution, Hardware limitations, Expensive Data Usage, Connectivity issues, Limited Interaction possibilities. Last few years the mobile companies are trying to develop mobile device with more screen resolution, more storage, better connectivity which provide better environment for modern mobile application
Promoting your business on mobile devisesPaul Vesely
The latest statistics to help you build a business case to develop your mobile strategy for your business. Understand the pro's and con's of WAP mobile sites v's mobile Apps. See what are the trends in terms of users purchasing behavior broken down by operating system.
The Secrets of Succesful Front End Engineering
In this AE Foyer Glenn Dejaeger and Thomas Anciaux will focus on Trends and Aspects of front end engineering. When do you choose a native front end, when should you go web? What is a good front end architecture? How do you cover the design, development, test and lifecycle aspects of a professional front end? How to survive in the jungle of frameworks? What are the current insights and future directions in front end engineering? How do you deal with offline mobile? Do you need front end engineers?
Web vs. Mobile Apps Complete Guide, Pros, Cons & Key Insights.pdfShanSmith11
Explore the complete guide to web and mobile applications, including advantages, challenges, comparisons, pros, and cons. Stay informed and make the best choices.
The enterprise is getting serious about developing and delivering mobile business apps. However, whether the goal is to spread news, sell products, collaborate with business partners, or push mobile apps as products in themselves, this evolution of mobile platforms has led IT organizations wonder how best to execute the vision, and tools and methodologies they should implement to deliver their apps to the right audience at the right time, regardless of the device.
How to Build a Nonprofit Mobile App To Engage SupportersTechSoup
Now more than ever, it's important to be in the palm of your supporter’s hands. Join the Tapp Network team for a discussion on how nonprofits can expand their digital marketing reach with mobile apps. They'll talk about how to choose the best type of app for your organization's mission and budget. From fundraising, engaging volunteers or executing a unique event experience, learn how apps can transform your nonprofit’s marketing strategy.
We’ll cover how to:
> Choose the right type of app builder
> Create an app for fundraising
> Build an app for virtual events and engagement
> Measure analytics for funders, and more!
Overview and some tactical advice for folks looking to put out a new mobile service or product. This presentation was given at the Women 2.0 Founder Lab Mobile event. Most of the folks were already working in mobile, but hadn't necessarily run their own projects. I'm not sure it'll make sense as a standalone set of data without me talking about it. But hopefully it will.
Confused about Native vs Hybrid vs Cross-Platform ?Rosalie Lauren
Here's everything you need to know about Native vs Hybrid vs Cross-Platform? It can be tricky to choose the right development approach for your project. Native apps offer great performance and reliability, while hybrid apps are cheaper and easier to maintain. Cross platform solutions can save you time by allowing you to write code once and deploy it across multiple platforms. Check out this helpful document for more information about Native vs. Hybrid vs. Cross Platform options.
Conducting Experiments on the Software Architecture of Robotic Systems (QRARS...Ivano Malavolta
Slides of my invited talk at the 2nd workshop on Quality and Reliability Assessment of Robotic Software Architectures and Components (QRARSAC), co-located with the International Conference on Robotics and Automation (ICRA 2023).
Abstract of the talk. Today robotic systems are central to many industrial sectors, such as logistics, autonomous warehousing, and healthcare. If on one side ROS is helping roboticists by providing a standardized communication platform for robotic systems, on the other side ROSsystems are getting more and more large and complex, thus making it extremely difficult to ensure their level of quality, e.g., in terms of performance, security, energy efficiency, testability, maintainability. Improving the quality of robotic systems is not a new activity, but in this talk, we tackle it from a different perspective: we look at them from a software architecture perspective. In this talk, I will walk you through a series of experiments we conducted at the Vrije Universiteit Amsterdam targeting the architecture of ROS systems, we will discuss some architectural tactics for ROS systems, and will close with an overview of our open-source tool for automatically executing experiments on robotics software.
The slides of a short presentation I gave about my experience about working in the context of EU grants. It contains tips and tricks for the before/during/after phases of a EU project.
The Green Lab - Research cocktail @Vrije Universiteit Amsterdam (October 2020)Ivano Malavolta
The slides of my presentation about the Green Lab at the event called Research Cocktail (October 2020). The event is organized by the Computer Science Department of the Vrije Universiteit Amsterdam.
The source code of our tools and the replication package of our experiments performed in the Green Lab can be found here: https://github.com/S2-group
For further details about the Green Lab and all our activities around it, you can contact me at i.malavolta@vu.nl
Navigation-aware and Personalized Prefetching of Network Requests in Android ...Ivano Malavolta
Slides of my presentation at the NIER track of the 41th International Conference on Software Engineering (ICSE 2019).
The paper is available here: http://www.ivanomalavolta.com/files/papers/ICSE_2019_NAPPA.pdf
How Maintainability Issues of Android Apps Evolve [ICSME 2018]Ivano Malavolta
Slides of my presentation at the Research track of the 34th International Conference on Software Maintenance and Evolution (ICSME 2018).
The full paper is available here: http://www.ivanomalavolta.com/files/papers/ICSME_2018.pdf
Collaborative Model-Driven Software Engineering: a Classification Framework a...Ivano Malavolta
Slides of my presentation at the Journal first track of the 40th International Conference on Software Engineering (ICSE 2018).
The accompanying extended abstract is available here: http://www.ivanomalavolta.com/files/papers/ICSE_2018_JournalFirst.pdf
The original TSE paper is available here: http://www.ivanomalavolta.com/files/papers/TSE_2017.pdf
This presentation is about a lecture I gave within the "Software Design" course of the Computer Science bachelor program, of the Vrije Universiteit Amsterdam.
http://www.ivanomalavolta.com
Modeling behaviour via UML state machines [Software Design] [Computer Science...Ivano Malavolta
This presentation is about a lecture I gave within the "Software Design" course of the Computer Science bachelor program, of the Vrije Universiteit Amsterdam.
http://www.ivanomalavolta.com
This presentation is about a lecture I gave within the "Software Design" course of the Computer Science bachelor program, of the Vrije Universiteit Amsterdam.
http://www.ivanomalavolta.com
This presentation is about a lecture I gave within the "Software Design" course of the Computer Science bachelor program, of the Vrije Universiteit Amsterdam.
http://www.ivanomalavolta.com
Requirements engineering with UML [Software Design] [Computer Science] [Vrije...Ivano Malavolta
This presentation is about a lecture I gave within the "Software Design" course of the Computer Science bachelor program, of the Vrije Universiteit Amsterdam.
http://www.ivanomalavolta.com
Modeling and abstraction, software development process [Software Design] [Com...Ivano Malavolta
This presentation is about a lecture I gave within the "Software Design" course of the Computer Science bachelor program, of the Vrije Universiteit Amsterdam.
http://www.ivanomalavolta.com
This presentation is about a lecture I gave within the "Software systems and services" immigration course at the Gran Sasso Science Institute, L'Aquila (Italy): http://cs.gssi.infn.it/.
http://www.ivanomalavolta.com
[2017/2018] AADL - Architecture Analysis and Design LanguageIvano Malavolta
This presentation is about a lecture I gave within the "Software systems and services" immigration course at the Gran Sasso Science Institute, L'Aquila (Italy): http://cs.gssi.infn.it/.
http://www.ivanomalavolta.com
This presentation is about a lecture I gave within the "Software systems and services" immigration course at the Gran Sasso Science Institute, L'Aquila (Italy): http://cs.gssi.infn.it/.
http://www.ivanomalavolta.com
[2017/2018] Introduction to Software ArchitectureIvano Malavolta
This presentation is about a lecture I gave within the "Software systems and services" immigration course at the Gran Sasso Science Institute, L'Aquila (Italy): http://cs.gssi.infn.it/.
http://www.ivanomalavolta.com
This presentation is about a lecture I gave within the "Software systems and services" immigration course at the Gran Sasso Science Institute, L'Aquila (Italy): http://cs.gssi.it/.
http://www.ivanomalavolta.com
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
3. Mobile Web
Mobile web seems to be the only long-term
long-
commercially viable content platform for mobile
devices
Reasons:
• Fragmentation
• The web
• Distribution Control
• Consumer expectations
• Web Ubiquity
5. The Web
the only medium for information and services that lasts
from over 15 years
The web is an advanced technology
• webGL
• Local storage management
• Positioning & mapping
• Physical engines
• Real-time data
• Push
• …
9. Consumer expectations
Users expect things to just work
they don’t care about what platform they have
they simply expect that your app will be available
for their device
so…
CROSS-
YOU HAVE TO BE CROSS-PLATFORM
10. Web Ubiquity
The web is the only platform that
• works across devices
• apps share the same set of standards
• the same app can work also on a desktop
11. Web Ubiquity
The mobile web is also
• The easiest platform to learn
• The cheapest to produce
• The most standardized
• The easiest to distribute
12. Native vs Web vs Hybrid Apps
There are no golden rules here…
It depends on a lot of factors, such as
• Which type of app are you creating?
• When do you need it?
• What are your skills
skills?
http://bit.ly/GWOaP1
13. A first look at native VS Web…
http://bit.ly/GWPgdm
14. Skills/tools
Native Hybrid Mobile Web
Objective-C HTML HTML
Java CSS CSS
C Javascript Javascript
C++ Mobile development
C# framework (like PhoneGap)
VB.net
15. Distribution
Native Hybrid Mobile Web
App Store/Market App Store/Market Internet
16. Number of applications needed to
reach major smartphone platforms
Native Hybrid Mobile Web
4 1 1
20. Native App
PRO
Lets you create apps with rich user interfaces
and/or heavy graphics
CONS
• Development Time
• Development Cost
• Ongoing Maintenance
• No portability (apps cannot be used on other
platforms)
22. Mobile Web App
PRO
Offers fast development, simple maintenance, and
full application portability
One mobile web app works on any platform
CONS
• Can’t handle heavy graphics
• Can’t access camera or microphone
24. Hybrid App
PRO
Combines the development speed of mobile web
apps with the device access and app store
distribution of native apps
CONS
• Can’t handle heavy graphics.
• Requires familiarity with a mobile framework
27. Mobile Business Models
There are 4 main ways to make money with apps:
1. Paid
2. Ad-supported
3. Freemium (virtual goods)
4. Subscriptions
28. Paid Apps
You simply set a price for your app and sell it in a
store/market
There are 3 main stores:
• Apple Store
– 30% of revenue + 99$ subscription
• Android Market
– 30% of revenue + 25$ subscription
• Windows Phone Marketplace
– 30% of revenue + 99$ subscription
30. Price Definition
The key is finding a balance between functionality and
what users will find reasonable
If users are not satisfied, then they will make bad
reviews
A bad review keeps potential users away
Experiment with different price ranges
TIP:
TIP paid apps are downloaded far less, but may be
perceived as being of higher quality
32. Ideal Workflow
1. Analyze competitors and their apps price
2. Set an initial price (high)
– Remember, new apps get more visibility
3. Experiment with price ranges to find the right
balance
TIP:
TIP people love free and on sale stuff
Putting your app “on sale for a limited time” helps a lot in
getting visibility within the store and in dedicated
blogs
33. Ads
You develop your app and then you place ads within it
Ad service providers will show ads
in your app and pay you 60-70% of
the money they collect from
advertisers
It is the easiest way to monetize
free apps
http://bit.ly/Hh4sBL
34. Ads workflow
1. Sign up to an ad service
2. Register your app to the service
3. Embed the ad code into your app
4. Get money from the ad service provider
35. Ad services
There are hundreds of Ad services providers, like:
• AdMob
• Apple iAds
• TapJoy
• Mobclix
• InMobi
• …
There are also mobile ads aggregators, like Inneractive
http://inner-active.com/
36. Freemium (Virtual Goods)
You distribute a free copy of the application
but there are some paid “premium” services
that you offer in addition to the basic free
service
You can also provide a discriminatory free:
consumers get it free, businesses pay
37. Virtual goods
Premium services may be anything:
• calling credits for Skype
• virtual items in games
• “ego services” in social networks
– like badges, virtual objects, etc.
• new levels
• extra features
38. Implementation
You may realize it by:
• Proposing two version of the same app:
– the lite version, usually free
– the full version, paid app with a complete set of features
• Single app with in-app purchases for additional
in-
goods
40. Subscriptions
Users subscribe to a service and pay a regular fee
to continue accessing the service
Existing subscribers can input their username and
password in the same way as on the website
Those who want to subscribe can via your website
41. Subscriptions
The revenue is sustainable and can auto-renew just as
other Web-based subscriptions
However, it requires users to leave the app and visit
the publisher's website to subscribe
45. If everything else fails…
Build apps for someone else!
That is, help companies who don’t have the
expertise to build mobile applications and
develop apps for them