This document discusses the differences between HTML5 web apps and native mobile apps for enterprises. It notes that while native apps provide the highest level of polish, they are difficult to maintain across multiple platforms. Web apps can reach the largest audience but lack access to device hardware. Hybrid apps provide a middle ground, allowing access to device features through a native wrapper. The document also discusses challenges of managing and deploying enterprise mobile apps at scale, and suggests using an "app catalog" approach rather than public app stores.

1. HTML5 Web Apps vs.!
Native Apps"
Cimarron Buser ! ! ! ! ! !Jonathan Stark!
VP, Product Marketing! ! ! ! ! !VP, Application Architecture!
Apperian, Inc.! ! ! ! ! ! !Mobiquity, Inc.!
cbuser@apperian.com ! ! ! ! !jstark@mobiquityinc.com!
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The information and images contained in this document are of a proprietary and confidential nature.
The disclosure, duplication, use in whole, or use in part, of the document for any purposes other than
client evaluation without the written permission of Apperian, Inc. is strictly prohibited.
© Apperian, Inc. 2010. All Rights Reserved.!
2011.

2. Today’s Webinar
Twitter: #ApperianMobiquityWeb
Direct Messages: “Chat Box” in Webinar Session
Q&A At the End of the Presentation
Page! 2!

3. Best development
approaches
HTML5 web apps vs.
native apps
Page! 3!

4. Jonathan Stark
Mobiquity Vice President, Application Architecture
Page! 4!

5. About Mobiquity
Mobiquity is a professional
services firm working with the
global 2000 to design, build
and deploy enterprise-class
mobile solutions.
Clients uniquely benefit from the breadth !
and depth of our cross-disciplinary teams!
! Strategists map out how mobile
technology can drive business innovation!
! User experience designers create apps
that engage the user and promote the
brand
! Development teams build integrated
business solutions that drive success!
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6. Fragmentation
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7. Platform Fragmentation
• iOS!
• Android (Froyo, Gingerbread, Honeycomb)!
• BlackBerry!
• Windows Phone 7!
• webOS?!
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8. Device Fragmentation
• 130+ Android handsets!
• 100+ tablets announced!
• Sizes range from postage stamp to wall!
• Screen resolution has become an issue!
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9. Et Tu, Apple?
• iPhone 2G!
• iPhone 3G!
• iPhone 3GS!
• iPhone 4!
• iPhone 4S!
• iPod Touch 1st gen!
• iPod Touch 2nd gen!
• iPod Touch 3rd gen!
• iPod Touch 4th gen!
• iPad!
• iPad 2!
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10. Et Tu, Apple?
• Camera or not?!
• Multitasking or not?!
• 3G or not?!
• GPS or not?!
• Gyro or not?!
• Screen size!
• Pixel density!
• Storage capacity!
• Memory limit!
• Processor speed!
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11. Development Options
• Native apps!
• Web apps!
• Hybrid apps!
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12. Native Apps
• Highest level of polish!
• Difficult to keep xplat code in sync!
• Expensive and difficult to hire talent!
• Distributed through public app store or private
app catalog!
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13. Web Apps
• Reaches largest market!
• Single codebase!
• Distributed on the Web!
• Can’t access device hardware!
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14. Hybrid Apps
• Bundle Web resources in a native wrapper!
• Access network resources with Ajax!
• Progressive enhancement applies!
• Distribute through public app store or private
app catalog!
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15. PhoneGap
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16. PhoneGap
• Open source!
• Created by @Nitobi!
• Native app wrapper!
• Multiple platforms!
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17. Page! 17!

18. build.phonegap.com
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19. If you can build your app with HTML, CSS,
and JavaScript, then you probably should.
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20. Deploying and
managing
enterprise apps
Page! 20!

21. Cimarron Buser
Apperian Vice President, Product Marketing
Page! 21!

22. About Apperian
Privately held, backed by top-tier venture firms Award winning product
Company to Watch
2011 Product Finalist
Experienced Executive Team Rapidly Expanding Customer Base
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23. Deploying and Managing Enterprise Apps
! Deciding what goes mobile
! The business to employee challenge
! Case Studies for Sales & Marketing
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24. Deciding what goes mobile
Page! 24!

25. What Enterprise B2E Apps are being built Today?
Combination of “Horizontal” and “Vertical” Apps
Sales Growth Productivity Service Delivery
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26. What Enterprise B2E Apps are being built Today?
Configurators!
Sales Wizards!
Product Demos!
Pricing Tools!
Order Placement!
CRM!
Sales Growth Sales Call Management!
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27. What Enterprise B2E Apps are being built Today?
Corporate Directory!
Process Digitization!
Measurement & Reporting!
Engineering & Testing Tools!
Training Delivery!
Knowledge Management!
Productivity
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28. What Enterprise B2E Apps are being built Today?
Business to Business Apps!
Service at the Point of Contact!
API/SDKs/Web Services!
Self Service CRM!
Service Delivery
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29. The business-to-employee challenge
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30. The Business to Employee Challenge
Users
Why can t you IT
make business
How do I
apps like this?
deploy and Dev
manage Where do
Apps? I start?
• Consumerization of IT
• Need a solution now!
• Single personal/work device
• Security is still #1
• Increased mobility • Need starter apps
• Mobilize workforce with
minimum support cost • Little “Apple” or
“Android” experience
• Need ability to create “secure
apps” and get reporting • Mobile SDKs not built
for enterprise
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31. Public “Stores” vs Private “App Catalogs”
iTunes App Store or Google Market
! Consumer app focus
! Apps and updates are “optional”
! iTunes or Gmail account based
vs. “App Catalog” approach
! Enterprise “in-house” app focus
! Apps and updates “mandatory”
! Corporate directory authenticated
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Page!

32. Mobile Application Management Approach
Application Lifecycle
Create Deploy Manage
Developers IT Staff IT & Business Staff
! Beta testing ! Configuration ! Management dashboards
! Version rollouts ! App provisioning & ! App Catalog for users
decommissioning
! Feedback to developers ! Reporting & Tracking
from users ! User management
! Application ratings
! “Enterprise” extensions ! Help desk integration
required
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33. Thank you!
Page! 36!