Watch the recorded webinar here: http://get.tatango.com/webinar-growing-sms-subscribers

1. © 2014 Tatango, Inc. All rights reserved.
How To Grow SMS Subscribers

2. © 2014 Tatango, Inc. All rights reserved.
Presenters
Derek Johnson - Tatango - @thederekjohnson
Derek Johnson is the founder and CEO of Tatango. He’s been
helping businesses with their SMS marketing strategies for the
last seven years.

3. © 2014 Tatango, Inc. All rights reserved.
Table of Contents
● Incentivizing the Opt-In
● The Call-To-Action
● Bait-n-Switch
● The Incentive Offer
● Opt-In Incentive Concerns
● The Proof

4. © 2014 Tatango, Inc. All rights reserved.
● Getting a customer's mobile phone number is dang hard!
● In a recent survey, 58% of consumers said they’re more likely to opt-in to their
favorite brands mobile advertising if they get an offer, deal or coupon.
● Conclusion: In order to get your customers to give you their mobile phone
number, you're going to have to give them some sort of incentive to do so.
Incentivizing the Opt-In

5. © 2014 Tatango, Inc. All rights reserved.
The Call-To-Action
● It's critical that when you advertise your SMS campaign, you promote the fact
that customers will receive an incentive to opt-in.

6. © 2014 Tatango, Inc. All rights reserved.
Seattle Sun Tan

7. © 2014 Tatango, Inc. All rights reserved.
Julep

8. © 2014 Tatango, Inc. All rights reserved.
Staples

9. © 2014 Tatango, Inc. All rights reserved.
Charlotte Russe

10. © 2014 Tatango, Inc. All rights reserved.
Pizza Hut

11. © 2014 Tatango, Inc. All rights reserved.
Jack In The Box

12. © 2014 Tatango, Inc. All rights reserved.
Pet Supermarket

13. © 2014 Tatango, Inc. All rights reserved.
Arby’s

14. © 2014 Tatango, Inc. All rights reserved.
Bait-n-Switch
Dazbog Coffee

15. © 2014 Tatango, Inc. All rights reserved.
The incentive Offer

16. © 2014 Tatango, Inc. All rights reserved.
Opt-In Incentive Concerns
● Coupon Fraud
o Rolling Expiration Dates

17. © 2014 Tatango, Inc. All rights reserved.
Opt-In Incentive Concerns
● Coupon Fraud
o Rolling Expiration Dates
o Unique Coupon Codes

18. © 2014 Tatango, Inc. All rights reserved.
Opt-In Incentive Concerns
● Coupon Fraud
o Rolling Expiration Dates
o Unique Coupon Codes
o Opt-In, Out-Out Consumers
● Opt-In, Opt-Out Subscribers
o Between 93.9% - 98.7% subscriber retention after 24 hours.
o Average 97.7% subscriber retention after 24 hours.

19. © 2014 Tatango, Inc. All rights reserved.
The Proof
Seattle Sun Tan
● $20 off next purchase.
● 4,750 opt-ins during the first month.
● 57% redemption rate on opt-in offer.
● $196,101.87 in new sales during the first month.
● Customers redeeming the opt-in offer, spent on average 500% more than
customers that didn't receive the opt-in offer.

20. © 2014 Tatango, Inc. All rights reserved.
Julep
● 50% off next nail polish purchase.
● 5,000 opt-ins during the first 24 hours.
● 10.7% redemption rate on opt-in offer.
● 99% retention rate after receiving opt-in offer.
National Wholesale Liquidators
● $5 off any purchase over $25.
● 50,000 opt-ins.

21. © 2014 Tatango, Inc. All rights reserved.
Taco Bell
● Free Frutista Freeze with purchase.
● 13,000 opt-ins within first 5 weeks.
Simon Malls
● Chance to win $1,000 shopping spree.
● 6,000 opt-ins within first week.

22. Questions?
Derek Johnson
CEO
Tatango
@thederekjohnson
derek@tatango.com
© 2014 Tatango, Inc. All rights reserved.