Mobile and Social Relevance for Enterprises
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This document discusses trends in mobile and social technologies and why enterprises should adopt mobile and social applications. Some key points made in the document include: - Global mobile device shipments and adoption have grown significantly in recent years and are projected to continue rapid growth, especially for smartphones. Mobile internet traffic in the US has also grown dramatically. - Mobile users are increasingly using applications and engaging with social media on their devices. Over half of US mobile users now use downloaded apps and access social networking sites on their phones. - Enterprises can benefit from mobile apps by using the capabilities of mobile devices to enhance customer engagement, provide location-based services, and improve connectivity. - Enterprise adoption of social software is
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Mobile and Social Relevance for Enterprises
- 1. Why should you go Mobile and Social? Suresh Krishna | 11/04/2012 | Author | Blogger | Photographer | Google+ | LinkedIn |
- 2. About this presentation • This presentation is a “stitch” of several data points across the internet. I created this slide deck as a part of my MBA school project within “60 minutes” (search, select, create and present). • The idea is to get the most relevant data points and convince your executive management on your enterprise application going mobile and social. • All of the slides should have the screenshots. As mentioned this is no way my original creation.
- 4. Global shipments of mobile devices
- 6. Global Mobile OS expected growth rate 2012 2016 2012 – Market Market 2016 Smartphone OS Share Share CAGR Android 61.0% 52.9% 9.5% Windows Phone 7 / Windows Mobile 5.2% 19.2% 46.2% iOS 20.5% 19.0% 10.9% BlackBerry OS 6.0% 5.9% 12.1% Others 7.2% 3.0% -5.4% Total 100.0% 100.0% 12.7%
- 7. US device traffic in 2011
- 8. US device internet traffic forecast
- 9. Mobile Content Usage 3 Month Avg. Ending Jul. 2012 vs. 3 Month Avg. Ending Apr. 2012 | Total U.S. Mobile Subscribers (Smartphone & Non- Smartphone) Ages 13+ | Source: comScore MobiLens Share (%) of Mobile Subscribers Apr-12 Jul-12 Point Change Total Mobile Subscribers 100.0% 100.0% N/A Sent text message to another 74.1% 75.6% 1.5 phone Used downloaded apps 50.2% 52.6% 2.4 Used browser 49.0% 51.2% 2.2 Accessed social networking site 36.0% 37.9% 1.9 or blog Played Games 33.1% 33.8% 0.7 Listened to music on mobile 25.8% 28.3% 2.5 phone
- 11. Why mobile apps in enterprises
- 12. Mobile Summary • Mobile is a new value delivery channel • Mobile lets businesses to use the advanced technological capabilities – Camera – Location based services – Connectivity, Engagement, Alerts, etc…
- 13. Social Trends
- 14. Enterprise Social Platforms, Q3 2011
- 15. Magic Quadrant for Social Software in the Workplace • Gartner research predicts the enterprise social software market will hit $769 million in 2011. The market is growing 15 percent a year and should top $1 billion through 2012. • Gartner's broad definition of ESS includes blogs, wikis, communities, forums, RSS feeds, bookmarks and other tools that help knowledge workers communicate, collaborate and break through the many information silos erected in large businesses.
- 16. Asia growth in enterprise social
- 17. Latin America growth in enterprise social
- 18. Enterprise social tools market
- 20. Why social enterprise ?
- 21. Where to apply social enterprise • Public relations/ marketing (PR/MA). E.g. Campaign to lead • Sales (SFA). E.g. Lead to deal • Service and support (CSS). E.g. Incident to resolution • Projects (PBS).e.g. Kickoff to delivery • Innovation/ product life cycle management (PLM). E.g. Concept to production • Supply chain (SCM). E.g. Sourcing to acceptance • Human capital management (HCM). E.g. Hire to retire • Finance. E.g. Invoice to payment
- 22. Social Summary • Listen | Analyze | Engage • Data aggregation from Social Networks • Business Process Work Flows • Feeds / Activity Streams • Collaboration • Communities • Knowledge Sharing • Contact Center • Dash Boards & Reports • Employee Timeline • Search
- 23. Thank you!
Editor's Notes
- “The mobile phone user transition from feature phones to smartphones will continue in a gradual but unabated fashion. Market research firm IDC on Wednesday released the findings of its latest Worldwide Quarterly Mobile Phone Tracker report, and the firm predicts that cell phone shipments will reach 1.8 billion units this year compared to 1.7 billion in 2011. A sharp decline in the feature phone market will be the root cause of the stalled growth — IDC is forecasting the lowest annual growth rate since 2009 — but smartphone shipments will offset the 10% decline expected from feature phones, growing 38.8% year-over-year to 686 million units in 2012.
- Gartner research predicts the enterprise social software market will hit $769 million in 2011. The market is growing 15 percent a year and should top $1 billion through 2012.Gartner's broad definition of ESS includes blogs, wikis, communities, forums, RSS feeds, bookmarks and other tools that help knowledge workers communicate, collaborate and break through the many information silos erected in large businesses.
- http://www.forbes.com/sites/ciocentral/2011/08/28/research-summary-introducing-the-43-use-cases-for-social-business-social-enterprise/
- http://www.slideshare.net/BMGlobalNews/b-m-global-social-media-checkup-2012-deck-13341217