This document discusses the challenges of application lifecycles in organizations and possible solutions. It notes that application development has become more complex over time due to improvements in hardware, software, integrated development environments, and processes. This complexity is multi-dimensional and makes lifecycle management difficult. The author provides their experience in the automotive industry to illustrate these challenges, including issues with requirements, testing, integration, tools, and personnel. Finally, the document suggests that organizations need an integrated platform rather than just IDEs to manage the entire software lifecycle and development process in a standardized way.