City legacy Magazine app presentation sep13 v1.2
•Download as PPT, PDF•
1 like•397 views
This document discusses developing a magazine style mobile app for a city legacy project. It notes that mobile usage is growing rapidly, with over half of internet usage now coming from mobile devices. The proposed app would have a magazine style layout and regular issues to showcase the city's key areas like sustainability and living in the new east end. It would integrate social media and analytics while delivering corporate messages. The content plan outlines quarterly issues with news updates in between. Next steps include gathering feedback on the proposed app.
Report
Share
Report
Share
Recommended
MobiU2011 Lecture: STRAT121 Mobile Web - Microsoft Office & Ansible
Learn how to effectively use the mobile internet and build a brand presence that will inform your consumer with critical information at the time and location that they need it. Microsoft and Ansible will lay a solid groundwork for mobile web, then discuss the Microsoft Office launch case study. You will learn:
> Fundamentals of the mobile web
> How marketing can support a mobile web initiative
> Tips/guideline from Microsoft Office’s launch experience
> View of the future from both Microsoft and Ansible
Omma ppt reva
This document discusses trends in mobile device adoption and usage. It notes that smartphone penetration continues to increase, with Android growing significantly. It finds that the top apps are similar across platforms, and most users are willing to pay for apps. Finally, it provides data on tablet usage, finding that the iPad skews younger and is used mostly at home for media like print and video due to its large screen.
Jerry rocha
The document discusses smartphone and tablet adoption and usage trends. It notes that smartphone penetration is increasing and will likely be a majority of subscribers by late 2011. It also discusses which operating systems and apps are most popular, willingness to pay for apps, and how tablet usage differs from smartphones in being more sedentary and benefiting from larger screens.
How Second Screens Are Transforming TV Viewing
Mobile devices are becoming an increasingly common part of our daily TV routines. According to the latest Nielsen survey of connected device owners, nearly half of smartphone owners (46%) and tablet owners (43%) said they use their devices as second screens while watching TV every day.
Doug Bellenger
Mobile technology has grown tremendously in recent years. There are now over 3 billion mobile users worldwide who use their devices to access information and connect with others. When integrating mobile features, some key considerations include designing for different mobile platforms and devices, ensuring content is accessible via mobile browsers and applications, and accounting for limitations of mobile screens and technologies. It is also important to foster engagement through social media integration, user-generated content, and location-based services.
Mobile devices and Applications Trend
Worldwide sales of mobile devices increased 19% in the first quarter of 2011 compared to the previous year. Smartphone sales grew 83% and global smartphone users are expected to reach 571 million by the end of 2011. The Android and iOS operating systems dominate the smartphone market, and tablet sales in the US are projected to increase 147% in 2011. Apple's iPhone maintained the top spot among mobile phones and HTC had the most devices, seven, in the top 20. Android devices accounted for 16 of the top 20 phones in April 2011.
Mobile Marketing Statistics
The document provides statistics on smartphone ownership and usage in the United States. Some key facts include:
- 76.8 million Americans owned smartphones in mid-2011, an 11% increase from the previous period.
- Wealthy individuals under 50 and those with a college degree have higher rates of smartphone adoption.
- Mobile data usage grew 77% in the first half of 2011, with video streaming and file sharing accounting for most data consumption.
- Mobile advertising spending is expected to top $1 billion in 2011 and grow substantially in subsequent years as smartphones continue to rise in popularity.
Five Online Advertising Predictions for 2015
The document discusses 5 predictions about changes in digital media and advertising:
1. Traditional media spending will decline as brands invest more in producing their own content.
2. Mobile video will become the primary way digital video is consumed due to the ease of viewing on mobile devices.
3. The use of microtargeting and hyper-segmentation will increase as more data allows advertisers to target very niche audiences.
4. Programmatic advertising spending will explode from 2015 to 2016, driven primarily by growth in mobile.
5. Facebook Atlas will emerge, allowing measurement of ad campaigns across devices and targeted advertising of real people across platforms.
Recommended
MobiU2011 Lecture: STRAT121 Mobile Web - Microsoft Office & Ansible
Learn how to effectively use the mobile internet and build a brand presence that will inform your consumer with critical information at the time and location that they need it. Microsoft and Ansible will lay a solid groundwork for mobile web, then discuss the Microsoft Office launch case study. You will learn:
> Fundamentals of the mobile web
> How marketing can support a mobile web initiative
> Tips/guideline from Microsoft Office’s launch experience
> View of the future from both Microsoft and Ansible
Omma ppt reva
This document discusses trends in mobile device adoption and usage. It notes that smartphone penetration continues to increase, with Android growing significantly. It finds that the top apps are similar across platforms, and most users are willing to pay for apps. Finally, it provides data on tablet usage, finding that the iPad skews younger and is used mostly at home for media like print and video due to its large screen.
Jerry rocha
The document discusses smartphone and tablet adoption and usage trends. It notes that smartphone penetration is increasing and will likely be a majority of subscribers by late 2011. It also discusses which operating systems and apps are most popular, willingness to pay for apps, and how tablet usage differs from smartphones in being more sedentary and benefiting from larger screens.
How Second Screens Are Transforming TV Viewing
Mobile devices are becoming an increasingly common part of our daily TV routines. According to the latest Nielsen survey of connected device owners, nearly half of smartphone owners (46%) and tablet owners (43%) said they use their devices as second screens while watching TV every day.
Doug Bellenger
Mobile technology has grown tremendously in recent years. There are now over 3 billion mobile users worldwide who use their devices to access information and connect with others. When integrating mobile features, some key considerations include designing for different mobile platforms and devices, ensuring content is accessible via mobile browsers and applications, and accounting for limitations of mobile screens and technologies. It is also important to foster engagement through social media integration, user-generated content, and location-based services.
Mobile devices and Applications Trend
Worldwide sales of mobile devices increased 19% in the first quarter of 2011 compared to the previous year. Smartphone sales grew 83% and global smartphone users are expected to reach 571 million by the end of 2011. The Android and iOS operating systems dominate the smartphone market, and tablet sales in the US are projected to increase 147% in 2011. Apple's iPhone maintained the top spot among mobile phones and HTC had the most devices, seven, in the top 20. Android devices accounted for 16 of the top 20 phones in April 2011.
Mobile Marketing Statistics
The document provides statistics on smartphone ownership and usage in the United States. Some key facts include:
- 76.8 million Americans owned smartphones in mid-2011, an 11% increase from the previous period.
- Wealthy individuals under 50 and those with a college degree have higher rates of smartphone adoption.
- Mobile data usage grew 77% in the first half of 2011, with video streaming and file sharing accounting for most data consumption.
- Mobile advertising spending is expected to top $1 billion in 2011 and grow substantially in subsequent years as smartphones continue to rise in popularity.
Five Online Advertising Predictions for 2015
The document discusses 5 predictions about changes in digital media and advertising:
1. Traditional media spending will decline as brands invest more in producing their own content.
2. Mobile video will become the primary way digital video is consumed due to the ease of viewing on mobile devices.
3. The use of microtargeting and hyper-segmentation will increase as more data allows advertisers to target very niche audiences.
4. Programmatic advertising spending will explode from 2015 to 2016, driven primarily by growth in mobile.
5. Facebook Atlas will emerge, allowing measurement of ad campaigns across devices and targeted advertising of real people across platforms.
Industry updates on key mobile trends 6 15 12
Recent data shows that tablet users tend to be wealthier and older than smartphone owners, with over half of tablet users watching video on their devices monthly compared to one-fifth of smartphone users. A forecast predicts the number of US tablet users will more than double this year to nearly 70 million, representing 29% of internet users. Additionally, nearly three-quarters of mobile users report paying full attention to mobile ads while browsing, with men slightly more likely than women to do so.
Mobile Marketing Trends - Infographics Feb 2016
Mobile Marketing Trends - Infographics Feb 2016Eazi-Apps - Mobile Marketing solutions for Businesses
Mobile phone and smartphone usage continues to grow rapidly worldwide, with over 4.55 billion mobile phone users and over 1 billion smartphones expected to be sold next year. People are using more mobile apps for longer periods of time, with the average user accessing over 26 apps per month and spending 30 hours using apps. The number of app downloads is also increasing dramatically and is estimated to reach over 268 billion downloads by 2017. While most apps are free to download, over half of app users report being willing to pay up to $5 for an app, with men, older adults, graduates, city dwellers, and higher income individuals most likely to pay. The mobile apps market is growing very quickly, with app revenue increasing over 100% fromAre U Ready to Move?
Mobile technology is changing the media landscape and provides new opportunities for engagement. The presentation discusses how non-profits can use mobile channels like social media, mobile applications, and location-based messaging to directly engage with audiences. Specific strategies highlighted include using rich media to foster peer sharing, targeting users based on location, and directing users to websites or applications from mobile ads. Case studies demonstrate click-through rates for mobile banners of 1-7% and how mobile promotions have increased app downloads and rankings. The presentation concludes by advocating for taking action to harness the power of mobile.
Igor Faletski - Mobile internet: companion or rival of television?
Mobile internet usage is growing rapidly and will likely surpass desktop usage before 2015. This growth is driven by several mobile tendencies, including the rise of 3G smartphones which allow video to be viewed anywhere, the popularity of Facebook on mobile, the growth of mobile advertising platforms, the rise of mobile TV and video apps, new mobile-focused distributors entering the market, and devices like Apple TV that bridge mobile and television. The future of television will be increasingly influenced by these mobile internet trends.
Huawei Presentation - Gregory Kennedy
This document provides tips for device manufacturers on how to appeal to Android app developers. It suggests increasing a device's footprint, supporting open standards, having unique features, providing alternative app distribution channels, fostering an app ecosystem through developer funds, giving hardware to developers for testing, encouraging unique content, building relationships with monetization partners, proving access to global markets, and being creative without copying Apple. The document ends with contact information for further questions.
W3W WEEK#38
Mobile-related technologies for the past week, in 3 (or almost) words: App Usage Increase, T-Mobile Is Not An Operator, Ephemeral
Chart and Table Samples
Mobile phones are now used for more than just communication. A survey found that people around the world increasingly use their mobile phones to listen to music, play games, and access social networking sites. Detailed numbers for specific countries provide benchmarks and insights into usage trends. Demographic data shows that younger age groups aged 18-24 and 25-34 still dominate MySpace, while Facebook has grown most among older age groups aged 35-44, 45-54, and 55+ in the past year.
Blis insights: the influence of location on cross-screen advertising
Understanding the role of location in how consumers interact and respond to advertising is becoming a critical component for every brand looking to execute successful mobile-aware campaigns.
Technology has played its part in this evolution, with devices and connectivity combining to provide consumers with access to content and information anytime, anyplace. Consumers are using multiple devices to interact with brands in different ways depending on the kind of content being consumed, the services they are using, and the context of their location.
The data in this deck comes from a Blis White Paper based on consumer research from a nationally represented sample of UK consumers, designed to explore the following topics:
Device ownership and usage across demographics
How consumers engage with mobile advertising on different devices
The importance of context in mobile advertising
The influence of location on mobile advertising engagement
Green MIW 2008 Keynote
The document discusses the concept of the "Anywhere Network" which would provide a common platform allowing ubiquitous connectivity through bandwidth intelligence and seamlessness. It notes that mobile networks and devices have previously been limited but new technologies and market pressures are leading to changes. Specifically, it predicts that increased mobile data adoption, new spectrum options, and revenue declines will cause the current mobile operator model to crack and fail, unleashing a new mobile landscape with different business models, distribution chains, and more consumer control over their mobile experience and information.
Infinite dial 2012
This document summarizes key findings from the 2012 Infinite Dial study on digital media consumption. It finds that digital platforms have made cross-platform strategies important for satisfying today's connected consumers. Smartphones are profoundly impacting media and entertainment, with social media like Facebook changing how people and brands interact. Radio remains central to media consumption, while digital continues to expand radio's opportunities.
Wassup for SEO in 2011
A look at the current state of Search and how SEO is changing as Google Instant, Places, and Social Search emerge into the Search Results. Oh yeah, can't forget about Bing and Facebook.
iMedia December Agency Summit: Dancing with Megaphones
The document summarizes key trends in consumer connectivity and behavior based on data from Nielsen and the Pew Internet Project. It discusses the rise of internet and broadband usage, mobile connectivity and smartphones, and social networking. These trends are fueling an information ecosystem characterized by greater volume, velocity, variety of content, and social influence. Brands must navigate an increasingly diverse, demanding, connected and emerging landscape and anticipate cross-platform media mixing, diversifying channel preferences, growth of apps and social commerce, and a redefinition of consumer values beyond just price. Longer term, mobile phones will surpass PCs, media will continue blending across platforms, retailers will innovate driven by technology, and brands will adopt new listening models like
Mobile SEO (Public)
Nearly half of American adults own a smartphone, with Android phones making up 51% of smartphones and iPhones accounting for 34% of smartphones in use. Over 70% of consumers access websites on their mobile devices and about 60% of companies have a mobile-optimized website, as smartphone users frequently conduct local searches.
BlackBerry Innovation Forum: Using Social Networking for SME Marketing
This document discusses the importance and effectiveness of social media marketing. It notes that 7/10 small-to-medium enterprises say social media has helped them build closer customer and partner relationships. Additionally, it provides statistics showing the rapid growth of social media platforms like Facebook and Twitter, and notes that businesses using social media are twice as likely to see opportunities to win clients from large competitors. The document advocates being authentic, giving away free information, and creating a sense of hope in one's social media marketing strategy.
THE NIELSEN TOTAL AUDIENCE REPORT: Q2 2016
The Nielsen Total Audience Report is designed to enable the industry to track changes in media usage. We have consistently reported that overall usage has increased–that a major effect of new devices and services is additive to consumer’s total time spent with media. We have also shown how usage of individual devices and platforms has changed over time as the media landscape continues to evolve.
This iteration of the Nielsen Total Audience Report focuses on the media channel choices within the many different platforms consumers have at their disposal and the amount they routinely turn to.
5 Nader Kobeissi - On Device Research - Media Multitaskers & Purchase Infl...
5 Nader Kobeissi - On Device Research - Media Multitaskers & Purchase Infl...Center of Digital Excellence, CODE Inc
This document summarizes survey results from 31 million surveys conducted in 88 countries regarding media consumption habits and how advertising influences purchasing decisions. Some key findings include: 82% of people browse online while watching TV, 84% use their mobile phone simultaneously; 80% said ads on TV and mobile influence purchases the most, while newspaper ads influence the least; 89% research products online before buying.iMedia October Breakthrough Summit - Launch Pad Day: "Everything We Know is ...
iMedia October Breakthrough Summit - Launch Pad Day
"Everything We Know is Wrong! Starting Over With Tablet Metrics"
David Smith, CEO and Founder, Mediasmith, Inc.
Marcus Pratt, Associate Director, Insights & Technology, Mediasmith, Inc.
Digital Megatrends at the PPA Festival
2014 was a pivotal year for technology, bringing the rise of the 'phablet', an increase in demand for wearable technology and dramatic changes in the way readers consume digital content. So what does this mean for the publishing industry in 2015? A few months after our 'Digital Publishing predictions for 2015' went viral, what changes has the industry seen and how many predictions are yet to be fulfilled?
Forbes Jim Think Big Presentation Final 3 6 07 Opa
The document discusses opportunities for growth in digital media and online advertising. It notes that technology advances have led to an "entwined" media environment where consumers access information online on demand. While media consumption is shifting online, advertising spending has not shifted as quickly, representing an opportunity for digital media. The document then outlines strategies Forbes.com is taking to capitalize on these trends, like expanding its video offerings, improving targeting of advertisements, and growing internationally.
Lucid Welcome Presentation
This document summarizes current mobile technology trends and opportunities for context-aware information delivery on mobile devices. It discusses that over half the world's population now has mobile phone coverage and mobile internet usage in the UK rose 25% from Q2 to Q3 in 2008. It also predicts that by 2012, one quarter of all new phones will be smartphones and over 80% of iPhone users access the internet daily on their phones. The document outlines several mobile application marketplaces and recommends preparing for opportunities through training, consultation, and developing innovative solutions to disseminate learning in this area.
Your Weight Describes You
Our weight often describes us as a person and our peculiar traits. This slideshow is a reflection of the personality of obese people.
Os Caminhos De Deus
O texto discute como os caminhos de Deus nem sempre coincidem com os planos e desejos humanos. Embora Deus queira a felicidade das pessoas, elas frequentemente tomam decisões erradas e sofrem como resultado. É melhor ter humildade e confiar nos planos de Deus, que conhece melhor o coração humano.
More Related Content
What's hot
Industry updates on key mobile trends 6 15 12
Recent data shows that tablet users tend to be wealthier and older than smartphone owners, with over half of tablet users watching video on their devices monthly compared to one-fifth of smartphone users. A forecast predicts the number of US tablet users will more than double this year to nearly 70 million, representing 29% of internet users. Additionally, nearly three-quarters of mobile users report paying full attention to mobile ads while browsing, with men slightly more likely than women to do so.
Mobile Marketing Trends - Infographics Feb 2016
Mobile Marketing Trends - Infographics Feb 2016Eazi-Apps - Mobile Marketing solutions for Businesses
Mobile phone and smartphone usage continues to grow rapidly worldwide, with over 4.55 billion mobile phone users and over 1 billion smartphones expected to be sold next year. People are using more mobile apps for longer periods of time, with the average user accessing over 26 apps per month and spending 30 hours using apps. The number of app downloads is also increasing dramatically and is estimated to reach over 268 billion downloads by 2017. While most apps are free to download, over half of app users report being willing to pay up to $5 for an app, with men, older adults, graduates, city dwellers, and higher income individuals most likely to pay. The mobile apps market is growing very quickly, with app revenue increasing over 100% fromAre U Ready to Move?
Mobile technology is changing the media landscape and provides new opportunities for engagement. The presentation discusses how non-profits can use mobile channels like social media, mobile applications, and location-based messaging to directly engage with audiences. Specific strategies highlighted include using rich media to foster peer sharing, targeting users based on location, and directing users to websites or applications from mobile ads. Case studies demonstrate click-through rates for mobile banners of 1-7% and how mobile promotions have increased app downloads and rankings. The presentation concludes by advocating for taking action to harness the power of mobile.
Igor Faletski - Mobile internet: companion or rival of television?
Mobile internet usage is growing rapidly and will likely surpass desktop usage before 2015. This growth is driven by several mobile tendencies, including the rise of 3G smartphones which allow video to be viewed anywhere, the popularity of Facebook on mobile, the growth of mobile advertising platforms, the rise of mobile TV and video apps, new mobile-focused distributors entering the market, and devices like Apple TV that bridge mobile and television. The future of television will be increasingly influenced by these mobile internet trends.
Huawei Presentation - Gregory Kennedy
This document provides tips for device manufacturers on how to appeal to Android app developers. It suggests increasing a device's footprint, supporting open standards, having unique features, providing alternative app distribution channels, fostering an app ecosystem through developer funds, giving hardware to developers for testing, encouraging unique content, building relationships with monetization partners, proving access to global markets, and being creative without copying Apple. The document ends with contact information for further questions.
W3W WEEK#38
Mobile-related technologies for the past week, in 3 (or almost) words: App Usage Increase, T-Mobile Is Not An Operator, Ephemeral
Chart and Table Samples
Mobile phones are now used for more than just communication. A survey found that people around the world increasingly use their mobile phones to listen to music, play games, and access social networking sites. Detailed numbers for specific countries provide benchmarks and insights into usage trends. Demographic data shows that younger age groups aged 18-24 and 25-34 still dominate MySpace, while Facebook has grown most among older age groups aged 35-44, 45-54, and 55+ in the past year.
Blis insights: the influence of location on cross-screen advertising
Understanding the role of location in how consumers interact and respond to advertising is becoming a critical component for every brand looking to execute successful mobile-aware campaigns.
Technology has played its part in this evolution, with devices and connectivity combining to provide consumers with access to content and information anytime, anyplace. Consumers are using multiple devices to interact with brands in different ways depending on the kind of content being consumed, the services they are using, and the context of their location.
The data in this deck comes from a Blis White Paper based on consumer research from a nationally represented sample of UK consumers, designed to explore the following topics:
Device ownership and usage across demographics
How consumers engage with mobile advertising on different devices
The importance of context in mobile advertising
The influence of location on mobile advertising engagement
Green MIW 2008 Keynote
The document discusses the concept of the "Anywhere Network" which would provide a common platform allowing ubiquitous connectivity through bandwidth intelligence and seamlessness. It notes that mobile networks and devices have previously been limited but new technologies and market pressures are leading to changes. Specifically, it predicts that increased mobile data adoption, new spectrum options, and revenue declines will cause the current mobile operator model to crack and fail, unleashing a new mobile landscape with different business models, distribution chains, and more consumer control over their mobile experience and information.
Infinite dial 2012
This document summarizes key findings from the 2012 Infinite Dial study on digital media consumption. It finds that digital platforms have made cross-platform strategies important for satisfying today's connected consumers. Smartphones are profoundly impacting media and entertainment, with social media like Facebook changing how people and brands interact. Radio remains central to media consumption, while digital continues to expand radio's opportunities.
Wassup for SEO in 2011
A look at the current state of Search and how SEO is changing as Google Instant, Places, and Social Search emerge into the Search Results. Oh yeah, can't forget about Bing and Facebook.
iMedia December Agency Summit: Dancing with Megaphones
The document summarizes key trends in consumer connectivity and behavior based on data from Nielsen and the Pew Internet Project. It discusses the rise of internet and broadband usage, mobile connectivity and smartphones, and social networking. These trends are fueling an information ecosystem characterized by greater volume, velocity, variety of content, and social influence. Brands must navigate an increasingly diverse, demanding, connected and emerging landscape and anticipate cross-platform media mixing, diversifying channel preferences, growth of apps and social commerce, and a redefinition of consumer values beyond just price. Longer term, mobile phones will surpass PCs, media will continue blending across platforms, retailers will innovate driven by technology, and brands will adopt new listening models like
Mobile SEO (Public)
Nearly half of American adults own a smartphone, with Android phones making up 51% of smartphones and iPhones accounting for 34% of smartphones in use. Over 70% of consumers access websites on their mobile devices and about 60% of companies have a mobile-optimized website, as smartphone users frequently conduct local searches.
BlackBerry Innovation Forum: Using Social Networking for SME Marketing
This document discusses the importance and effectiveness of social media marketing. It notes that 7/10 small-to-medium enterprises say social media has helped them build closer customer and partner relationships. Additionally, it provides statistics showing the rapid growth of social media platforms like Facebook and Twitter, and notes that businesses using social media are twice as likely to see opportunities to win clients from large competitors. The document advocates being authentic, giving away free information, and creating a sense of hope in one's social media marketing strategy.
THE NIELSEN TOTAL AUDIENCE REPORT: Q2 2016
The Nielsen Total Audience Report is designed to enable the industry to track changes in media usage. We have consistently reported that overall usage has increased–that a major effect of new devices and services is additive to consumer’s total time spent with media. We have also shown how usage of individual devices and platforms has changed over time as the media landscape continues to evolve.
This iteration of the Nielsen Total Audience Report focuses on the media channel choices within the many different platforms consumers have at their disposal and the amount they routinely turn to.
5 Nader Kobeissi - On Device Research - Media Multitaskers & Purchase Infl...
5 Nader Kobeissi - On Device Research - Media Multitaskers & Purchase Infl...Center of Digital Excellence, CODE Inc
This document summarizes survey results from 31 million surveys conducted in 88 countries regarding media consumption habits and how advertising influences purchasing decisions. Some key findings include: 82% of people browse online while watching TV, 84% use their mobile phone simultaneously; 80% said ads on TV and mobile influence purchases the most, while newspaper ads influence the least; 89% research products online before buying.iMedia October Breakthrough Summit - Launch Pad Day: "Everything We Know is ...
iMedia October Breakthrough Summit - Launch Pad Day
"Everything We Know is Wrong! Starting Over With Tablet Metrics"
David Smith, CEO and Founder, Mediasmith, Inc.
Marcus Pratt, Associate Director, Insights & Technology, Mediasmith, Inc.
Digital Megatrends at the PPA Festival
2014 was a pivotal year for technology, bringing the rise of the 'phablet', an increase in demand for wearable technology and dramatic changes in the way readers consume digital content. So what does this mean for the publishing industry in 2015? A few months after our 'Digital Publishing predictions for 2015' went viral, what changes has the industry seen and how many predictions are yet to be fulfilled?
Forbes Jim Think Big Presentation Final 3 6 07 Opa
The document discusses opportunities for growth in digital media and online advertising. It notes that technology advances have led to an "entwined" media environment where consumers access information online on demand. While media consumption is shifting online, advertising spending has not shifted as quickly, representing an opportunity for digital media. The document then outlines strategies Forbes.com is taking to capitalize on these trends, like expanding its video offerings, improving targeting of advertisements, and growing internationally.
Lucid Welcome Presentation
This document summarizes current mobile technology trends and opportunities for context-aware information delivery on mobile devices. It discusses that over half the world's population now has mobile phone coverage and mobile internet usage in the UK rose 25% from Q2 to Q3 in 2008. It also predicts that by 2012, one quarter of all new phones will be smartphones and over 80% of iPhone users access the internet daily on their phones. The document outlines several mobile application marketplaces and recommends preparing for opportunities through training, consultation, and developing innovative solutions to disseminate learning in this area.
What's hot (20)
Igor Faletski - Mobile internet: companion or rival of television?
Igor Faletski - Mobile internet: companion or rival of television?
Blis insights: the influence of location on cross-screen advertising
Blis insights: the influence of location on cross-screen advertising
iMedia December Agency Summit: Dancing with Megaphones
iMedia December Agency Summit: Dancing with Megaphones
BlackBerry Innovation Forum: Using Social Networking for SME Marketing
BlackBerry Innovation Forum: Using Social Networking for SME Marketing
5 Nader Kobeissi - On Device Research - Media Multitaskers & Purchase Infl...
5 Nader Kobeissi - On Device Research - Media Multitaskers & Purchase Infl...
iMedia October Breakthrough Summit - Launch Pad Day: "Everything We Know is ...
iMedia October Breakthrough Summit - Launch Pad Day: "Everything We Know is ...
Forbes Jim Think Big Presentation Final 3 6 07 Opa
Forbes Jim Think Big Presentation Final 3 6 07 Opa
Viewers also liked
Your Weight Describes You
Our weight often describes us as a person and our peculiar traits. This slideshow is a reflection of the personality of obese people.
Os Caminhos De Deus
O texto discute como os caminhos de Deus nem sempre coincidem com os planos e desejos humanos. Embora Deus queira a felicidade das pessoas, elas frequentemente tomam decisões erradas e sofrem como resultado. É melhor ter humildade e confiar nos planos de Deus, que conhece melhor o coração humano.
Voluntad De Acero Oscar Pistorius
Oscar Pistorius nació en Sudáfrica en 1986 sin peronés ni tobillos. Sus padres tomaron la decisión de amputarle ambas piernas cuando tenía 11 meses siguiendo el consejo de los especialistas. A pesar de usar prótesis desde muy pequeño y enfrentar burlas de otros niños en la escuela, Oscar nunca se dejó detener y desarrolló una gran voluntad y espíritu que lo llevaron a convertirse en un atleta olímpico.
Transmedia Tools: Storytelling mit paux
Auch auf Prezi... http://prezi.com/1kxg2_6mdy0o/transmedia-tools-storytelling-mit-paux/
Minuto de Sabedoria
This document repeats the Spanish phrase "MINUTO DE SABEDORIA" ten times without any other context or information provided. It is not possible to determine the high level or essential information from a document that only contains a repeated phrase without any other details.
Salvando Al Lobo Mexicano Divulgación
A fanzine of science divulgation for the saving of the mexican wolf canis lupus baileyi, basic info abou the animal, and his actual situatio in the 21st century
treibhaus 0.8 social media fürs event 2011
Workshop für treibhaus 0.8 mit Ingrid Scheruebl. Analyse Kommunikationsstrategie Odyspree und Einfuehrung in Social Media Plattformen für den aktuellen Studienjahrgang. Übergabe der Accounts, Besprechung der Social Media Strategie.
Morus
Morus.
Distribución geográfica.
Evaluación agronómica.
Perspectivas futuras.
Más información: www.pasturasdeamerica.org
Viewers also liked (8)
Similar to City legacy Magazine app presentation sep13 v1.2
Blair caddell company app presentation feb13
The document discusses the growing use of mobile devices in the UK. It notes that there are now more mobile phones than people in the UK, smartphone searches are doubling every two months, and eBay sells something via mobile every two seconds. It also mentions that smartphone sales overtook PC sales last year, and tablet sales will surpass PC sales within three years. The document then provides some statistics on mobile usage, such as over half of UK mobile users having a smartphone and nearly half of all online purchases on Mother's Day coming from mobile devices.
McGoran -- Keynote
This document discusses challenges with digital media measurement and opportunities for improvement. It notes that cookies often provide an inaccurate view of audiences as they don't always reflect unique individuals and are frequently deleted. Additionally, clicks are an incomplete metric and optimization based solely on clicks ignores most users. The document recommends moving to a viewable impressions standard and currency based on audience size rather than gross impressions to address these issues.
Wap vs App - marketing magazine "future of mobile event" oct 2010
Presentation given at Marketing Magazine's "the future is mobile" conference. This is really an updated POV from last year's event on the same topic.
Mobile: Powering Anytime Any Place Communications
The document discusses the growing importance and impact of mobile integration. It notes that mobile phones are more prevalent than cars or credit cards and that mobile is changing consumer expectations and the customer journey. The document then provides recommendations for businesses to integrate mobile into their strategies, including building a mobile website, mobile advertising, mobile couponing, mobile apps, and integrating across platforms. It also discusses emerging mobile trends and capabilities.
Mobile Marketing Dependence Day
The document discusses the rise of mobile dependence among consumers as smartphones have become ubiquitous. It notes that over 40% of the US population has experienced their personal "Year of Mobile" with their first smartphone purchase. However, the true revolution has been the gradual rise of "Mobile Dependence Day" for each individual. The mobile market has seen tremendous growth, with smartphone usage up 60% in the past year alone, and worldwide smartphone growth expected to be 4x the overall mobile phone market growth. Currently 41% of online US consumers own a smartphone, with Android being the most popular platform at 33% of owners, followed by iPhone. This new mobile dependence has major implications for how marketers must engage with consumers across channels and platforms
eMarketer Webinar: Smart Devices: Phones, Tablets & More--Opportunities for M...
Join eMarketer Principal Analyst Noah Elkin and learn where marketers can find opportunities to reach the new breed of mobile consumer.
Pt.2 mobile trends
The document provides an overview of key mobile trends, with a focus on trends in Hong Kong. It summarizes that:
- Hong Kong youth have the highest mobile phone ownership rates in Asia, and over 30% of Hong Kong mobile users engage in social networking on their devices.
- When purchasing a new mobile phone in Hong Kong, content/applications is the second most important factor after look/feel.
- Popular social networking sites accessed on mobile devices in Hong Kong include Facebook, Yahoo, and Google.
“Taking Your Content Mobile: Content Tips for Smartphones, iPads, Tablets and...
“Taking Your Content Mobile: Content Tips for Smartphones, iPads, Tablets and...Content Marketing Institute
Content Marketing World 2011
“Taking Your Content Mobile: Content Tips for Smartphones, iPads, Tablets and the Next New Thing”
Morgan Stewart, CEO, Trendline Interactive
The proliferation of smartphones, iPads, and tablets are driving increased expectations among consumers—now they expect great content while they are on the go. But before you run off and develop a new app, join Morgan Stewart as he shares insights from recent research conducted for ExactTarget on how consumers consume marketing content on mobile devices, what they do as a result, and how approaching mobile as a platform instead of a channel is helping marketers improve their marketing results across the boardScott Jones, ChaCha - Think LA Mobile Breakfast
A 2011 state of the union address on where mobile has been and where it is going as far as the advertising and marketing worlds are concerned from one of mobile's founding fathers, Scott A. Jones.
Owain Brennan Samsung Presentation
Samsung aims to increase its total Tik Tok view count by 133% to 25 million by developing strategic brand partnerships and releasing weekly Tik Tok videos. It will partner with music, generic, and sports influencers to carry out monthly live streams across social media platforms. A budget of £800,000 will be allocated, with £300,000 spent on targeted social ads and creative for live streams. View counts will be monitored weekly and livestreams are expected to reach 300,000 concurrent viewers per month across platforms.
Ericsson ConsumerLab: Communication in the World of Apps
http://www.ericsson.com/consumerlab
Ericsson ConsumerLab report examines how users interact with their smartphone apps and what the future may look like as technology continues to evolve.
The Future of Mobile
The document discusses past, present, and future trends in mobile technology and mobile marketing. In the past, mobile adoption was slower due to limitations of devices and user experiences. Now, smartphones like the iPhone are driving more mobile usage. The future expects nearly universal mobile adoption by 2013, with mobile replacing other technologies. This opens opportunities for advertisers to experiment with mobile formats and location-based marketing through technologies like Foursquare and augmented reality.
Evento Mobilidade 2016 - Tendências do marketing cross device - Armando Rodri...
The document discusses the shift to a mobile-first world driven by the rapid adoption of smartphones. Some key points:
- Smartphone adoption rates have reached over 50% in most major markets and are replacing other devices more quickly.
- Factors accelerating this shift include the development of larger screens, creation of cross-device experiences, and trends in app usage.
- As ownership increases, focusing on the mobile-first consumer who uses their smartphone for most digital activities will be important.
iPhone Advertising
The document discusses the success of the iPhone and mobile advertising opportunities. It notes that the iPhone saw 1 million units sold in 74 days and 25 million app downloads in 10 days. It then outlines that the iPhone platform with iTunes, engaged user base of younger males aged 25-34, and native app functionality provides valuable advertising opportunities, especially within free apps which see 10-20 times more downloads than paid apps.
THINK MOBILE: Growing With the Indonesian Consumer
Smartphone sales in Indonesia have increased dramatically in recent years, eclipsing feature phone sales for the first time in 2014. Smartphones now make up 46% of device sales, up from 32% in 2013. Android devices dominate the market, accounting for 88% of smartphone sales. Indonesians primarily use smartphones for social networking and browsing the internet. Smartphone ownership has increased connectivity and changed consumer behavior, with mobile expected to become a major channel for business growth. Companies must understand how consumers are using mobile devices and rethink their marketing strategies to engage customers across digital purchase journeys.
MobileMediaStrategies11DominicJacquesson
1. The document discusses mobile strategies for media owners, focusing on predictions for the mobile OS market and monetizing mobile apps and content.
2. It predicts that Android will dominate the mobile OS market, and that a new digital media landscape is emerging across mobile websites and apps.
3. Social media is drawing traditional media into mobile, and innovation in mobile content and apps is proving more effective than replication of print magazines on tablets.
Mobile 2009, 2010 and beyond
A review of the Australian mobile landscape with a look to some European stats as a clue as to what might be happening next.
Also, some predications for the future of mobile - 2010 and beyond.
Tablet Marketing Speech
This document discusses the rise of tablets and mobile devices. It notes that while it took 30 years for 1 billion PCs to be in use, it only took 20 years for 4.5 billion mobile phones and 10 years for over 1 billion tablets to be in use. It then outlines key stats on smartphone and tablet adoption rates and usage. Finally, it discusses opportunities for business through mobile apps, mobile marketing, payment platforms, and content delivery on these new computing platforms.
Mobile future-in-focus-report-2013 copy
The document discusses the rapidly changing mobile landscape in the United States. Smartphone adoption surged nearly 30% to over 120 million owners in 2012, while tablets reached nearly 50 million owners. This widespread adoption of smartphones and tablets has ushered in a "Brave New Digital World" where 1 in 3 minutes of digital media consumption now occurs on mobile devices beyond personal computers. This multi-platform consumption is fragmenting audiences and disrupting traditional business models.
Velti OMMA Global NY
Global mobile penetration is over 5 billion subscribers. In 2011, smartphones outsold PCs and the number of smartphones surpassed feature phones. The mobile advertising market is predicted to grow from $5.3 billion in 2011 to $24.2 billion in 2015, driven mainly by search and display ads. Consumers across many regions, especially in developing markets, are comfortable with and receptive to mobile ads. Velti has implemented successful global mobile marketing campaigns for clients such as Subway, Wind Mobile, and Armani Exchange.
Similar to City legacy Magazine app presentation sep13 v1.2 (20)
Wap vs App - marketing magazine "future of mobile event" oct 2010
Wap vs App - marketing magazine "future of mobile event" oct 2010
eMarketer Webinar: Smart Devices: Phones, Tablets & More--Opportunities for M...
eMarketer Webinar: Smart Devices: Phones, Tablets & More--Opportunities for M...
“Taking Your Content Mobile: Content Tips for Smartphones, iPads, Tablets and...
“Taking Your Content Mobile: Content Tips for Smartphones, iPads, Tablets and...
Ericsson ConsumerLab: Communication in the World of Apps
Ericsson ConsumerLab: Communication in the World of Apps
Evento Mobilidade 2016 - Tendências do marketing cross device - Armando Rodri...
Evento Mobilidade 2016 - Tendências do marketing cross device - Armando Rodri...
THINK MOBILE: Growing With the Indonesian Consumer
THINK MOBILE: Growing With the Indonesian Consumer
Recently uploaded
HCL Notes and Domino License Cost Reduction in the World of DLAU
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Building Production Ready Search Pipelines with Spark and Milvus
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
TrustArc Webinar - 2024 Global Privacy Survey
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
ここ3000字までしか入らないけどタイトルの方がたくさん文字入ると思います。
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
Programming Foundation Models with DSPy - Meetup Slides
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
Communications Mining Series - Zero to Hero - Session 1
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Uni Systems Copilot event_05062024_C.Vlachos.pdf
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
UiPath Test Automation using UiPath Test Suite series, part 5
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
20240609 QFM020 Irresponsible AI Reading List May 2024
Everything I found interesting about the irresponsible use of machine intelligence in May 2024
Presentation of the OECD Artificial Intelligence Review of Germany
Consult the full report at https://www.oecd.org/digital/oecd-artificial-intelligence-review-of-germany-609808d6-en.htm
Microsoft - Power Platform_G.Aspiotis.pdf
Revolutionizing Application Development
with AI-powered low-code, presentation by George Aspiotis, Sr. Partner Development Manager, Microsoft
Infrastructure Challenges in Scaling RAG with Custom AI models
Building Retrieval-Augmented Generation (RAG) systems with open-source and custom AI models is a complex task. This talk explores the challenges in productionizing RAG systems, including retrieval performance, response synthesis, and evaluation. We’ll discuss how to leverage open-source models like text embeddings, language models, and custom fine-tuned models to enhance RAG performance. Additionally, we’ll cover how BentoML can help orchestrate and scale these AI components efficiently, ensuring seamless deployment and management of RAG systems in the cloud.
20240605 QFM017 Machine Intelligence Reading List May 2024
Everything I found interesting about machines behaving intelligently during May 2024
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
National Security Agency - NSA mobile device best practices
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Recently uploaded (20)
HCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAU
Building Production Ready Search Pipelines with Spark and Milvus
Building Production Ready Search Pipelines with Spark and Milvus
みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
Programming Foundation Models with DSPy - Meetup Slides
Programming Foundation Models with DSPy - Meetup Slides
Communications Mining Series - Zero to Hero - Session 1
Communications Mining Series - Zero to Hero - Session 1
UiPath Test Automation using UiPath Test Suite series, part 5
UiPath Test Automation using UiPath Test Suite series, part 5
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
20240609 QFM020 Irresponsible AI Reading List May 2024
20240609 QFM020 Irresponsible AI Reading List May 2024
Presentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of Germany
Infrastructure Challenges in Scaling RAG with Custom AI models
Infrastructure Challenges in Scaling RAG with Custom AI models
20240605 QFM017 Machine Intelligence Reading List May 2024
20240605 QFM017 Machine Intelligence Reading List May 2024
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...
National Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practices
City legacy Magazine app presentation sep13 v1.2
- 2. Mobile Revolution Smartphone sales overtook PC sales in 2011 (2 years earlier than expected) In two years time, tablet sales will be bigger than PC sales 52% of UK mobile phone users have a smartphone More than 1/3 of internet usage is from a mobile phone Mothers day – 50% of all online sales came from mobile devices 49% of all Paddy Power bets made from mobile devices 38% of UK tablet owners spend more time on their tablet than watching TV 53% of people in the UK are ‘dual screening’ (using phone whilst watching TV for example)
- 4. Magazine Style App Fully Branded Magazine Style View Regular Issues / Updates Visual Exciting Communication Tool Social Media Integration Analytics
- 5. Magazine Style App A Reading Environment Develop a Strong Narrative Spotlight on key areas Develop Brand Social Media Integration Develop Corporate Profile
- 6. Logos
- 13. Magazine Style App Living in the New East End Sustainability Deliver Key Corporate Messages Consortium Partners Introduce the Team Sales & Marketing
- 15. App Content Plan Update Content for each new Issue Maintain News Bites In Between Issues New Issue Every Quarter or More Frequently East End Living Sustainability Interviews Homes Spotlight Testimonials
- 16. Next Steps Comments / Feedback