The document outlines key lessons learned from launching enterprise mobile applications, emphasizing the importance of understanding user needs, having a clear value proposition, and defining KPIs. It stresses the significance of an API-first approach and rapid execution while suggesting that mobile apps should not incur costs for customers. The insights encapsulate the journey from 2014 to 2018, highlighting major strategies and considerations for successful mobile app deployment.

1. Lessonsfromlaunching
EnterpriseMobileApps
Suresh Krishna Madhuvarsu
Product Builder, StartupAdvisor
@sureshkrishna
www.sureshkrishna.com/blog
www.linkedin.com/in/sureshmadhuvarsu
Picture Attributions : Google image search and personal

2. Oracle Inc.
Skire Inc. (s)
Oracle Inc.
WhizKidzInc. (s)
JackBeInc. (s)
Robert BoschGmbH
GemSoft Inc. (s)
IoT, AI, Blockchain
Internet/SOA
Automotive
Utilities
Construction
O&G
Experiences
Engineer
8 Years
PM
10 Years
Work Experience Industry Mentoring / Advisor

3. Outside
In
Inside
Out

4. $12 Trillion
spent on
projects
every year

5. ProductA1
ProductA2
ProductA3
ProductA4
ProductA5
ProductA6
ProductA7
ProductA8
ProductA9
ProductA10
INDUSTRY ANALYSIS
ProductB1
ProductB2
ProductB3
ProductB4
ProductB5
ProductB6
ProductB7
ProductB8
ProductB9
ProductB10
ProductC1
ProductC2
ProductC3
ProductC4
ProductC5
ProductC6
ProductC7
ProductC8
Productc9
ProductC10
ProductD1
ProductD2
ProductD3
ProductD4
ProductD5
ProductD6
ProductD7
ProductD8
ProductD9
ProductD10
ProductE1
ProductE2
ProductE3
ProductE4
ProductE5
ProductE6
ProductE7
Producte8
ProductE9
ProductE10
ProductF1
ProductF2
ProductF3
ProductF4
ProductF5
ProductF6
ProductF7
ProductF8
ProductF9
ProductF10

6. Big bets on future Project Platform
Work Packages
Capital Planning
Project
Management &
Scheduling
Budgeting
& Forecasting
Contract
Management
Cost
Management
Lean Task
Insight &
Performance
Resource
Management
Risk Management
Project Success Platform
Field Project
Interactions

7. CLOUD ANALYTICS
WORKFLOW
MODERN UI
SOCIAL
STREAMS
CROWD SOURCING
IDEATION
NATIVE MOBILE
MULTI-PLATFORM
CLOUD INTEGRATION SOCIAL MOBILE

8. OUR MOBILE JOURNEY…
2014 2015 2016 2017 2018
New Platform
Social & Mobile
Mobile followed Web
iOS App
Mobile Web
API First
Mobile Only
Growth & Marketing
Android App(s)
iOS App(s)Executive Users
Field Users
Field Users
Growth & Marketing
“Nice to Have” “Must Have”

9. INSIGHTS…

10. 1. START WITH WHAT AND WHY?

11. 2. KNOW THE USERS, INFLUENCERS AND BUYERS

12. 3. CLEAR VALUE PROPOSITION FOR MOBILE APPS

13. 4. DEFINE KPIS AND EXPECTED RESULTS

14. 5. UX IS NOT THE END; ONLY THE MEANS

15. 6. UNDERSTAND THE MOBILE PLATFORMS; VERY
WELL

16. 7. FIND THAT ONE CUSTOMER, PARTNER, SALES
LEAD...

17. 8. BUILD THE PLATFORM;
EXECUTE FAST;
LEARN QUICKLY

18. 9. API FIRST APPROACH
Don't marry your Enterprise App release to
Mobile App release

19. 10. IN 2018, MOBILE APP SHOULDN'T COST A THING
TO THE CUSTOMER

20. IN SUMMARY…
1. Start with What and Why?
2. Know the Users, Influencers and Buyers
3. Clear value Proposition for Mobile Apps
4. Define KPIs and Expected Results
5. UX is not the end; only the means
6. Understand the Mobile Platforms; very well
7. Find that one customer, partner, sales lead...
8. Build the platform; Execute FAST; Learn QUICKLY
9. API First Approach
10. In 2018, Mobile App shouldn't cost a thing to the customer

21. Thank you!
www.linkedin.com/in/sureshmadhuvarsu
@sureshkrishna
www.sureshkrishna.com/blog