Necessity of Mobile Web Sites
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Mobile and tablet usage has grown significantly in recent years, with tablet usage up 4.5% and mobile up 3.7% in 2012, while PC sales declined. Tablet and mobile use is estimated to continue growing substantially in 2014, increasing 42% and 5.5% respectively. This shift has major implications for web design, as mobile screens are smaller than PCs, requiring less content per page. The presentation recommends a mobile-first approach to web design and leveraging HTML5 to provide enriched content across platforms. Examples of both good and bad mobile design were shown, and it was concluded that websites need to be optimized for all devices to meet changing user behaviors.
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Necessity of Mobile Web Sites
- 1. Presented by Michelle Moody February 2, 2014
- 2. Why Mobile & Tablet? Tablet usage has grown 4.5% in 2012 Mobile usage has grown 3.7% in 2012 PC sales were down from 341M to 303M in 2013 Further decline in PC sales estimated to 281M in 2014. Tablet use estimated to increase 42% in 2014 Mobile use estimated to increase 5.5% in 2014
- 3. Mobile’s Impact on Web Design PC screen resolution is larger than mobile’s Smaller screen = less content
- 4. MOBILE FIRST!!! “Mobile devices are more than just another customer channel; they represent the most significant evolution in user interactions since the mouse.” Mashable
- 6. Website Technologies for All Platforms HTML 5 allows better streaming of video on mobile sites and more enriching content. “If you create your site in HTML5, there are a variety of both open source and commercial tools that will wrap that site with all of the code necessary to run natively, and be submitted to application stores such as iTunes and the Android marketplace,” - Eric Savitz of Forbes.
- 7. Bad Examples of Mobile Web Design …
- 11. Good Examples of Mobile Web Design …
- 15. In Conclusion …
- 16. Works Cited [image] Better than you. http://sassifiable.com/better-than/ [image] Duh!. http://jurispage.com/2013/website-development/how-bad-is-your-law-firm-website-shocking-new-statistics/ [image] Kids on mobile. http://sg.theasianparent.com/smartphones-more-harmful-than-helpful/ [image] Take action! http://synthesis.net/in-conclusion-sub-city-take-action-tour-does-something/ [image] United Airlines. http://www.united.com/web/en-US/default.aspx?root=1 [image] You Did It! http://killingthewhole30.blogspot.com/2012_10_01_archive.html Aira, C. (2012, APR 26). How to: Take advantage of html5 trends and tools. Retrieved from http://siliconangle.com/blog/2012/04/26/how-to-take-advantage-of-html5-trends-and-tools/ CreativeBloq. (2011, MAR 15). Mobile first!. Retrieved from http://www.creativebloq.com/mobile/mobile-first-3117071 Gartner Inc. (2013, OCT 21). Gartner says worldwide pc, tablet and mobile phone shipments to grow 4.5 percent in 2013 as lower-priced devices drive growth. Retrieved from http://www.gartner.com/newsroom/id/2610015 Ma, S. (2011, MAR 21). 10 ways mobile sites are different from desktop web sites. Retrieved from http://www.uxmatters.com/mt/archives/2011/03/10-ways-mobile-sites-are-different-from-desktop-web-sites.php Worth, D. (2013, OCT 21). [Web log message]. Retrieved from http://www.v3.co.uk/v3-uk/news/2301872/mobile-andtablet-growth-to-compensate-for-falling-pc-shipments http://www.800charitycars.org/ http://www.ebay.com/ http://www.salondargento.com/ https://twitter.com/ https://www.aldi.us/
Editor's Notes
- More and more people are realizing the benefits of going mobile. Statistics show that the numbers are growing in mobile and tablet usage each year, in contrast to the decline of PC sales. Clearly these numbers show the need for your website to be mobile ready.
- When designing a website for mobile, the designer must take into consideration that not ALL desktop content will be able to fit on the mobile site; therefore, it’s important to know what your audience is looking for specifically and implement only what’s necessary on the mobile version.
- It’s been said that it’s almost more conducive to design your mobile site FIRST before your desktop, for optimal engagement.
- The integration of HTML 5 has been an essential tool in allowing video to stream on all devices, particularly iOS which never allowed Flash, which was the go-to technology for such practices. Overall, the technology of HTML 5 serves as the backdrop to cross navigation from native to application (mobile) with ease.
- The following havn’t caught on yet that there’s a mobile revolution.
- This salon in St. Charles wants to be cutting edge but won’t get with the times! They’re in complete denial … they still take appointments manually with an appointment book that my grandma’s salon used 30 years ago!
- I guess Aldi doesn’t think their customers are the demo that uses mobile much … or the web in general. Still, that’s not an excuse; it’s like a dentist using metal fillings instead of porcelain in elders because “what do they care, they’re going to die soon anyways?!”
- 800CharityCars hasn’t complied with mobile standards either. On a mobile device, there’s just too much going on and a user can easily get confused and frustrated.
- I useTwitter a lot and personally, I prefer the mobile app to the desktop version any day. It’s very user friendly and there’s not one thing I can find that I can’t do, that the desktop can. In fact, on the mobile site, I am able to “quote” a retweet that I otherwise cannot do on the desktop.
- eBay is another mobile site that I prefer to use over the desk top, simply because I can navigate more easily and I’m not distracted by all the ads the desktop features.
- If the mobile site is more efficient than the desktop one, you got yourself a winner!
- It would be a big advantage for your company to redesign your entire website, desktop and mobile, to be more streamlined and efficient for users to navigate more easily. Nowadays, web design is all about simplicity.