Download as PDF, PPTX
Uploaded byThe Judge Group
Mobile Insights for 2014 J.Boye13 - Aarhus
The document discusses mobile insights from 2014 and beyond, focusing on trends and market share in mobile platforms and devices. Key highlights include the growth of Android and iOS, the importance of location-based mobile marketing, and the evolution of mobile technology for enterprise applications. It also emphasizes the need for organizations to evaluate their mobile maturity and adapt to new input methods for content creation.
More Related Content
Similar to Mobile Insights for 2014 J.Boye13 - Aarhus
Mobile Insights for 2014 J.Boye13 - Aarhus
- 1. Mobile Insights for2014 AND BEYOND Dan Lewis Judge Consulting Group JBoye13 - Aarhus
- 2. Obligatory Bio Slide Myname is: Dan Lewis I am from: Philadelphia, Pennsylvania - USA I work for: The Judge Group, Inc. – A global professional services organization As the: Head of Mobile Solutions for Judge Consulting For my job I: Help diverse global organizations to better leverage mobile and web technology I used to: Build intranets, websites, and database stuff
- 3. The Market A LOOKBACK AT 2013
- 4. Platforms – 2013Notable Notes Android BlackBerry iOS • De-fragmentation strategy in place • Major growth continues • Dependency on OEMs • Not for sale – not a contender either • BBM for all (years late) • Major refactoring and platform refresh • Slowed growth • 64-Bit strategy Windows Other • Major write-downs on Surface • Microsoft buys Nokia mobile • Firefox is in the wild • Samsung Tizen device soon?
- 5. Platforms – Smartphones GlobalSmartphone Projected Platform Market Share 2017 MARKET SHARE (%) 2013 MARKET SHARE (%) Android iOS Windows Phone BlackBerry OS Others Source: IDC Worldwide Mobile Phone Tracker, September 4, 2013 2013 Market Share (%) 75.30% 16.90% 3.90% 2017 Market Share (%) 68.30% 17.90% 10.20% 2.70% 1.20% 1.70% 1.90%
- 6. OEMs - Smartphones GlobalSmartphone OEM Market Share and Totals 3Q13 MARKET SHARE (%) 3Q13 UNIT SHIPMENTS (MILLIONS) 3Q12 MARKET SHARE (%) 3Q12 UNIT SHIPMENTS (MILLIONS) Samsung Apple Huawei Lenovo LG Others 3Q12 Unit Shipments (millions) 57.8 26.9 7.1 6.9 7 80.5 Source: IDC Worldwide Mobile Phone Tracker, October 29, 2013 3Q12 Market Share (%) 31.00% 14.40% 3.80% 3.70% 3.80% 43.20% 3Q13 Unit Shipments (millions) 81.2 33.8 12.5 12.3 12 106.6 3Q13 Market Share (%) 31.40% 13.10% 4.80% 4.70% 4.60% 41.30%
- 7. OEMs - Tablets GlobalTablet OEM Market Share and Totals 3Q13 MARKET SHARE (%) 3Q13 UNIT SHIPMENTS (MILLIONS) 3Q12 MARKET SHARE (%) 3Q12 UNIT SHIPMENTS (MILLIONS) Apple Samsung Asus Lenovo Acer Others 3Q12 Unit Shipments (millions) 14 4.3 2.3 0.4 0.3 13.5 Source: IDC Worldwide Tablet Tracker, October 30, 2013 3Q12 Market Share (%) 40.20% 12.40% 6.60% 1.10% 0.90% 38.80% 3Q13 Unit Shipments (millions) 14.1 9.7 3.5 2.3 1.2 16.8 3Q13 Market Share (%) 29.60% 20.40% 7.40% 4.80% 2.50% 35.30%
- 8. 2014 - Trendsto Watch WHAT WILL BE HOT
- 9.
- 10. iBeacon vs NFC Source:GigaOM
- 11. Mobile and Location-BasedAdvertising Location is the new cookie • Collecting data has always been difficult because mobile does not support third-party cookies that travel easily across the ecosystem, allowing for straightforward tracking and data-gathering. • That's where location-based mobile technology comes in. It gives marketers new ways to identify and track mobile audiences, and with the aid of algorithms, it can also group them into behavioral and demographic segments for targeting. Source: Business Insider August 2013 Money is flowing into locationbased mobile marketing • A recent survey of 400 brand executives by Balihoo found that 91% planned to increase their investments in location-based marketing campaigns in 2013. • Finally, a study by Berg Insight found that location-enabled ad spend reached about 8% of total mobile ad spend for 2012. This proportion is expected to increase to 33% by 2017. Location-based data is driving much of the interest - and success • Enabling campaigns with local data produces measurable results. • In a study of over 2,500 of its mobile marketing campaigns, Verve found that its location-based ad efforts were about twice as effective as the mobile industry average click-through rate (CTR) of 0.4%. • Geo-aware ads, geo-fenced ads, and location data paired with audience demographics or purchase intent are all proving to be extremely successful.
- 12. IT is LosingControl Bring Your Own Everything Source: 2001 Australian Grand Prix
- 13. How are webuilding this stuff? ALL OF THE “GEEK SPEAK”
- 14. Mobile Web vsResponsive vs App vs ??? Source: Brad Frost
- 15. Native vs Hybridvs Web Native Hybrid Web • • • • • • • • • • • • Best performance 3D and Gaming App store presence Expensive – especially across platforms Native SDK access App store presence Performance can be questionable Cross-platform faster/cheaper than Native No Native SDK access Not offline-friendly Low cost of entry Cross-platform cheapest of all
- 16. Rethinking the EnterpriseLifecycle Frequent Platform Updates Constant Application Patches Specific Testing is Mandatory Short Hardware Lifespan Multi-Device Users
- 17.
- 18.
- 19. So how (mobile)mature is your organization? EXERCISE #1
- 20. Exercise #1: MobileMaturity Inventory Evaluate How many separate mobile-available applications are present in your organization – internal AND external? Does your organization have an official mobile strategy – if so share an overview? Does your software lifecycle policy account for mobile application support and maintenance? Is your organization supporting more than one mobile platform – if so which ones? Are mobile employees regularly using 3 devices (PC, tablet, smartphone)? Devices BYOD COPE Apps Android Sales / CRM BlackBerry Intranet iOS External Web Windows Consumer App Other Collaboration Virtual Desktop Mobile Web Responsive Native App
- 21. Anyone care toshare?
- 22.
- 23. Empowering Mobile Content Creation THEMOBILE WORKER WILL BE ENABLED
- 24. Who is amobile worker? Courtesy: Frank Carter
- 25.
- 26.
- 27.
- 28.
- 29. How has thisworker’s mobile toolset evolved?
- 30. From Email &Calendar
- 31. To Staff Directoriesand CRM
- 32.
- 33. Soon we willbe creating
- 34. Empower the abilityto create
- 35. Treat clients asmore than consumers
- 36. Collect and curatemobile content
- 37.
- 38.
- 39.
- 40.
- 41. Is this beingdone today? AND BY WHO?
- 42.
- 43.
- 44.
- 45. What is preventingus from creating the way we do on a PC? AND IS IT REALLY A PROBLEM?
- 46.
- 47.
- 48.
- 49. The Keyboard andMouse!
- 50. What is thenew input pattern? WHAT CAN REPLACE THE KEYBOARD & MOUSE?
- 51.
- 52.
- 53.
- 54.
- 55. Only you willdecide
- 56. Can you helpmake content creation more mobile-friendly? EXERCISE #2
- 57. Exercise #2: MakingCreation Mobile CHALLENGES Application Photoshop SOLUTIONS Problem Area Right Click and Keyboard Modifiers (Alt,Ctrl,Shift) Input Method Touch Voice Eye Other Provide Examples of this Method to Solve Challenge
- 58. Anyone care toshare?
- 59. The road to Empowermentpasses through Enablement A FINAL THOUGHT
- 60. Thank You! DAN LEWIS JUDGECONSULTING GROUP @DANTHEITMAN DLEWIS@JUDGE.COM