1) Social media usage has grown dramatically in recent years, with 588 million new users joining conversations in 2009 alone. 2) By 2010, over 70% of the world's population will be mobile subscribers, and mobile usage will account for most digital conversations. 3) Monitoring brand visibility and engagement across social media platforms is important for businesses to understand their digital audience and optimize marketing strategies.

1. Growing Business Partners with Social Media

2. New Media SynergyBarry Hurd.com TimReha.com

3. Annual Growth of Conversation(representing # of new users joining the conversation) 2007 2008 2009 342MILLION 342MILLION 588MILLION In 2010, roughly 75% of digital conversation with “content” is now happening somewhere other than the site it originated on.

4. 3G MOBILE TO 2014 2009 9% 74% 40% 38% 92% 91% 39% 100% CHINA: 747.4 million subscribers US: 285.6 million subscribers 37% 35% INDIA: 525.2 million subscribers 17% 7% 7% 4% In 2010, 5 billion of 6.8 billion humans will be mobile subscribers (over 70% world population) SOURCES: Morgan Stanley - December 2009eMarketer – February 2010 International Telecommunications Union – February 2010

5. DIGITAL AUDIENCE Business Topics, Product Brands, Executive Names, etc

7. Your Brand Keyword PAID PAID ORGANIC

8. AVERAGE PAGE EXPOSURE:36.6 seconds Your Brand Keyword BRAND VISBILITY BRAND VISBILITY 100 90 80 PAID 50 40 30 20 10 10 10 10 PAID CLICK & AUDIENCE SHARE BRAND VISIBILITY 42.4 11.8 8.4 6.2 4.9 4.1 3.4 3.1 2.7 2.9 100 100 100 85 60 50 50 30 30 20 ORGANIC

9. AVERAGE PAGE EXPOSURE:36.6 seconds Your Brand Keyword BRAND VISBILITY BRAND VISBILITY 100 90 80 PAID 50 40 30 20 10 10 10 10 PAID CLICK & AUDIENCE SHARE BRAND VISIBILITY 42.4 11.8 8.4 6.2 4.9 4.1 3.4 3.1 2.7 2.9 100 100 100 85 60 50 50 30 30 20 ORGANIC

10. A few reasons “tweeting” matters

11. A few reasons “video” matters

12. Keyword: Disney Interactive

13. Keyword: Disney Interactive Last 12 months Last 90 days Last 7 days

15. SITE DATA BY

16. 880 1594 294 51 1735 44584 144 http://www.twellow.com/twellowhood

17. Google + FireFox+WebMynd

18. Finding Conversations- SocialMention

19. Web Users - Addictomatic

21. Social Media Checklist Twitter Twitter Follower Group List Re-Tweet Partners Tweets SEO'd Inbound Links Company to Company WTIA to Company Friend Up Twitter Linkedin Facebookpage Syndicate / Link Twitter Facebook Linkedin Delicious Reddit StumbleUpon Digg TOOLS TO USE SocialMention.com Addictomatic.com Google.com/insightshttps://adwords.google.com/select/TrafficEstimatorSandbox Compete.com

22. Thank You, Questions Please. Barry@NewMediaSynergy.com Tim@NewMediaSynergy.com