This document discusses current and future trends in mobile monetization. It begins with an overview of the current state, which includes advertising, content subscriptions and purchases, and marketing existing businesses to mobile users. Trends that will impact mobile monetization going forward include increased location targeting, video pre-roll ads, microsites, merchandising, and user targeting across platforms. The document also notes that subscriptions will become a larger part of the mobile monetization model. Case studies are provided on selling mobile apps and content to advertisers.