Digital Media Trends in 2012

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Polar Mobile

Technology Business

Digital Media Trends
in 2012
Kunal Gupta, CEO
@kunalfrompolar

January 31, 2012

#MediaEverywhere
1

Today’s agenda

1 | Welcome to the Digital Media in 2012
webinar! #MediaEverywhere

2 | Top 8 digital media trends for 2012

3 | Introducing MediaEverywhere™

4 | Q& A

2

2 Mobile advertising hits the “tipping point”

4

3 Social channels for media consumption

5

6 Apps powering the desktop media experience

8

7 HTML5 powering the mobile app economy

9

8 Seamless media consumption experience cross-platform

10

Enter MediaEverywhere™

•  An HTML5-based solution to distribute media
content

•  Supports both app-centric and browser-based
media consumption

•  Enables media customers to create, design and
manage custom user experiences in-house

•  Uses audience intelligence to increase
engagement and monetization opportunities

11

Questions?
Join our next Webinar: Mobile Monetization

@polarmobile www.polarmobile.com 12

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Digital Media Trends in 2012

1. Digital Media Trends in 2012 Kunal Gupta, CEO @kunalfrompolar January 31, 2012 #MediaEverywhere 1

2. Today’s agenda 1 | Welcome to the Digital Media in 2012 webinar! #MediaEverywhere 2 | Top 8 digital media trends for 2012 3 | Introducing MediaEverywhere™ 4 | Q& A 2

3. 1 Mobile traﬃc passes desktop traﬃc 3

4. 2 Mobile advertising hits the “tipping point” 4

5. 3 Social channels for media consumption 5

6. 4 Privacy concerns may slow adoption 6

7. 5 Personalized media experience 7

8. 6 Apps powering the desktop media experience 8

9. 7 HTML5 powering the mobile app economy 9

10. 8 Seamless media consumption experience cross-platform 10

11. Enter MediaEverywhere™ •  An HTML5-based solution to distribute media content •  Supports both app-centric and browser-based media consumption •  Enables media customers to create, design and manage custom user experiences in-house •  Uses audience intelligence to increase engagement and monetization opportunities 11

12. Questions? Join our next Webinar: Mobile Monetization @polarmobile www.polarmobile.com 12

Digital Media Trends in 2012

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