"At Ford, social media is
bigger thanadvertising," - Matt VanDyke,Director U.S. Marketing CommunicationsFord Motor Co. January 12, 2012
What is MyWalmart.com•Online Community where
associates connect,interact & engage•For Walmart Associates Only•Blend of social media and useful information andtools Traffic Stats• 1.2 million registered users• 12.3 million page views in Feb. 2011• 85% of users return to site 3X or more per week• Mobile accounts for 50% of traffic
What internal partners do they
attract?• Marketing• Associate Brands• Operations• Benefits• HR• Payroll• Community Outreach• Corporate Communications• Walmart Foundation• Sustainability• Training
“2011 Bonus Multiplier.” - Larry
Page, GoogleCEO• All employees will need to get behind Google’s new socialstrategy• Even employees not directly involved in building its socialproducts are expected to contribute by testing andreporting feedback.• If Google’s social strategy fails, employee bonuses wouldshrink by 25% If it succeeds, they’ll be 25 % larger.
How do they keep employees
comingback?• Build trust through reliable, consistentcommunication.• Stay relevant by focusing on key topics forassociates.• Simplify lives through access to tools andresources.• Acknowledge associates thoughts, opinions, andexperiences.
What’s More Important Than The
Next Big Thing? 5 Mega-Trends For The Digital Future of Business & PR1. Change & Acceleration – Everything is Beta now.2. Visual & Text – Less is more.3. Integration & Convergence – Internal and external change, transmedia storytelling.4. Networking & Curation - The filter for discovery, organizing & sharing5. "Big Data" – Analytics and Metrics to measure & reward