What’s More Important Than  The Next Big Thing?  5 Mega-Trends For The Digital     Future of Business & PR   Dr. William J...
1. Change & Acceleration –Everything is Beta now.
Spread of Earthquake Related Tweets -  5.8 mag earthquake Epicenter VA            Aug. 23, 2011       Click On Image To Se...
Twitter, faster than earthquakes    Click On Image To Link To Video
100,000 times as much ram as Apollo GuidanceComputer1000+ times faster than the computer used to land theorbiter on the mo...
2. Visual & Text –Less is more.
1,000 Pages
1,000 Words
140 Characters             555 Million Users
11.7 Million Users
3. Integration &Convergence -Internal and externalchange, transmedia storytelling.
"At Ford, social media is bigger thanadvertising," - Matt VanDyke,Director U.S. Marketing CommunicationsFord Motor Co. Jan...
What is MyWalmart.com•Online Community where associates connect,interact & engage•For Walmart Associates Only•Blend of soc...
What internal partners do they attract?• Marketing• Associate Brands• Operations• Benefits• HR• Payroll• Community Outreac...
Social now spans all agencydisciplines with Social@Ogilvy                    February 13, 2012
Transmedia: The Intersection of the Digital           and Physical Worlds            Click On Image To Link To Video
4. Networking & Curation -The filter for discovery, organizing &sharing
Every day, we create 2.5 quintillion bytesof data — so much that 90% of the data inthe world today has been created in the...
NoiseValue
5. "Big Data" –Analytics and Metrics to measure &reward
“2011 Bonus Multiplier.” - Larry Page, GoogleCEO• All employees will need to get behind Google’s new socialstrategy• Even ...
How do they keep employees comingback?• Build trust through reliable, consistentcommunication.• Stay relevant by focusing ...
ROI?• Reduce Call Center Volume• Quicker Response• Increase Employee Satisfaction
What’s More Important Than The Next             Big Thing?  5 Mega-Trends For The Digital      Future of Business & PR1. C...
A Paradox?
Stay Thirsty, my friends  Click On Image To Link To Video
Dr. William J. Ward aka DR4WARD      Social Media Professor           @DR4WARD
What's More Important Than The Next Big Thing? 5 Mega-Trends For The Digital Future of Business And PR
What's More Important Than The Next Big Thing? 5 Mega-Trends For The Digital Future of Business And PR
What's More Important Than The Next Big Thing? 5 Mega-Trends For The Digital Future of Business And PR
What's More Important Than The Next Big Thing? 5 Mega-Trends For The Digital Future of Business And PR
What's More Important Than The Next Big Thing? 5 Mega-Trends For The Digital Future of Business And PR
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What's More Important Than The Next Big Thing? 5 Mega-Trends For The Digital Future of Business And PR

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What's More Important Than The Next Big Thing? 5 Mega-Trends For The Digital Future of Business And PR

  1. What’s More Important Than The Next Big Thing? 5 Mega-Trends For The Digital Future of Business & PR Dr. William J. Ward aka DR4WARD Social Media Professor
  2. 1. Change & Acceleration –Everything is Beta now.
  3. Spread of Earthquake Related Tweets - 5.8 mag earthquake Epicenter VA Aug. 23, 2011 Click On Image To See Data Visualization
  4. Twitter, faster than earthquakes Click On Image To Link To Video
  5. 100,000 times as much ram as Apollo GuidanceComputer1000+ times faster than the computer used to land theorbiter on the moon16 million colors vs calculator-like display of the AGC
  6. 2. Visual & Text –Less is more.
  7. 1,000 Pages
  8. 1,000 Words
  9. 140 Characters 555 Million Users
  10. 11.7 Million Users
  11. 3. Integration &Convergence -Internal and externalchange, transmedia storytelling.
  12. "At Ford, social media is bigger thanadvertising," - Matt VanDyke,Director U.S. Marketing CommunicationsFord Motor Co. January 12, 2012
  13. What is MyWalmart.com•Online Community where associates connect,interact & engage•For Walmart Associates Only•Blend of social media and useful information andtools Traffic Stats• 1.2 million registered users• 12.3 million page views in Feb. 2011• 85% of users return to site 3X or more per week• Mobile accounts for 50% of traffic
  14. What internal partners do they attract?• Marketing• Associate Brands• Operations• Benefits• HR• Payroll• Community Outreach• Corporate Communications• Walmart Foundation• Sustainability• Training
  15. Social now spans all agencydisciplines with Social@Ogilvy February 13, 2012
  16. Transmedia: The Intersection of the Digital and Physical Worlds Click On Image To Link To Video
  17. 4. Networking & Curation -The filter for discovery, organizing &sharing
  18. Every day, we create 2.5 quintillion bytesof data — so much that 90% of the data inthe world today has been created in thelast two years alone. ~ IBM
  19. NoiseValue
  20. 5. "Big Data" –Analytics and Metrics to measure &reward
  21. “2011 Bonus Multiplier.” - Larry Page, GoogleCEO• All employees will need to get behind Google’s new socialstrategy• Even employees not directly involved in building its socialproducts are expected to contribute by testing andreporting feedback.• If Google’s social strategy fails, employee bonuses wouldshrink by 25% If it succeeds, they’ll be 25 % larger.
  22. How do they keep employees comingback?• Build trust through reliable, consistentcommunication.• Stay relevant by focusing on key topics forassociates.• Simplify lives through access to tools andresources.• Acknowledge associates thoughts, opinions, andexperiences.
  23. ROI?• Reduce Call Center Volume• Quicker Response• Increase Employee Satisfaction
  24. What’s More Important Than The Next Big Thing? 5 Mega-Trends For The Digital Future of Business & PR1. Change & Acceleration – Everything is Beta now.2. Visual & Text – Less is more.3. Integration & Convergence – Internal and external change, transmedia storytelling.4. Networking & Curation - The filter for discovery, organizing & sharing5. "Big Data" – Analytics and Metrics to measure & reward
  25. A Paradox?
  26. Stay Thirsty, my friends Click On Image To Link To Video
  27. Dr. William J. Ward aka DR4WARD Social Media Professor @DR4WARD

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