The document discusses various user experience design methods and tools. It provides examples of tools such as customer journey maps, personas, storyboards, sketches, prototypes and simulations that can be used at different stages of the design process to understand users, define requirements, conceptualize designs, test ideas and gather feedback. The tools help visualize the user experience and interactions within a service from the user's perspective.
A user experience designer Tina Lee's portfolio Tina Lee
Hi, I'm Tina, a user experience designer with a solid background in User-centered design process across web and mobile platforms in financial service applications, human resources applications, and enterprise social network.
The purpose of this portfolio is to show my design and problem solving process through 5 UX projects case studies.
Feel free to reach out to discuss the process or provide comments.
In an agile environment, establishing usability and user experience as the responsibility of the UX team is destined for conflict and frustration. Learn how transferring this ownership onto the cross-functional team ultimately responsible for delivering the experience builds trust and empowerment and ultimately provides an environment that fosters collaboration, growth and innovation. This presentation will discuss the evolution of incorporating UX into agile at AppFolio, the roles and makeup of our development teams as they exist today, and some examples of how those teams collaborate around design solutions when tackling big feature enhancements on our mature product.
A user experience designer Tina Lee's portfolio Tina Lee
Hi, I'm Tina, a user experience designer with a solid background in User-centered design process across web and mobile platforms in financial service applications, human resources applications, and enterprise social network.
The purpose of this portfolio is to show my design and problem solving process through 5 UX projects case studies.
Feel free to reach out to discuss the process or provide comments.
In an agile environment, establishing usability and user experience as the responsibility of the UX team is destined for conflict and frustration. Learn how transferring this ownership onto the cross-functional team ultimately responsible for delivering the experience builds trust and empowerment and ultimately provides an environment that fosters collaboration, growth and innovation. This presentation will discuss the evolution of incorporating UX into agile at AppFolio, the roles and makeup of our development teams as they exist today, and some examples of how those teams collaborate around design solutions when tackling big feature enhancements on our mature product.
This is very challenging project , on how to transform Agrobazaar from typical e-commerce platform to ta very successful portal by "slipping into the customer shoes". User profiles created based on the research, each touchpoint was studied to reduce the pain of the customer and increase their satisfaction.
Competitive Analysis: Strategic UX Spy Games - Lyle KantrovichUXPA International
A Competitive Analysis is a great way UX teams can benchmark, generate ideas, learn about users, and stretch their thinking about design and UX strategy. A UX-centric competitive analysis is very different than what you’ll find outlined in any business book. This presentation outlines an approach for conducting competitive analysis even if your company or product “has no competitors”. This session will show you what a competitive analysis is, why it’s useful, when to do one, how to do it, and what the deliverable should include. You’ll also learn how a competitive analysis can help reinvigorate your organization’s focus on UX.
To create the best mobile applications possible we have to look at the design from a user perspective before we start programming a single line of code. And the design process doesn’t stop after the first deployment. When an application has been submitted to a marketplace or appstore we can start monitoring the usage and study the end-user reviews.
The following topics are covered in this slidedeck:
1. Creating awareness on the importance of app strategy and design.
2. What should be happening before we start developing mobile apps?
3. What should be done once the mobile app has been deployed?
4. Wrap up and next steps.
my student use ideas from my class on business models to develop a business model for Aurasma's Augmented Reality Product. WIth Aurasma's product, smart phone users can access data from magazines and other print media, thus providing them with additional information and magazines with a new source of revenues. These slides describe the value propositions, customer selections, and methods of value capture for the various firms involved with this form of augmented reality.
The aim of usability is to make the user interface easy to use whilst the aim of user experience to make the user happy before, during and after using the interface.
Here's a deck I put together for our weekly learning seminar at Verbal+Visual.
Special thanks for General Assembly, my instructors Luke Miller, Rashida White, and Nevan Scott.
http://www.verbalplusvisual.com/interaction-design-rapid-prototyping/
This is very challenging project , on how to transform Agrobazaar from typical e-commerce platform to ta very successful portal by "slipping into the customer shoes". User profiles created based on the research, each touchpoint was studied to reduce the pain of the customer and increase their satisfaction.
Competitive Analysis: Strategic UX Spy Games - Lyle KantrovichUXPA International
A Competitive Analysis is a great way UX teams can benchmark, generate ideas, learn about users, and stretch their thinking about design and UX strategy. A UX-centric competitive analysis is very different than what you’ll find outlined in any business book. This presentation outlines an approach for conducting competitive analysis even if your company or product “has no competitors”. This session will show you what a competitive analysis is, why it’s useful, when to do one, how to do it, and what the deliverable should include. You’ll also learn how a competitive analysis can help reinvigorate your organization’s focus on UX.
To create the best mobile applications possible we have to look at the design from a user perspective before we start programming a single line of code. And the design process doesn’t stop after the first deployment. When an application has been submitted to a marketplace or appstore we can start monitoring the usage and study the end-user reviews.
The following topics are covered in this slidedeck:
1. Creating awareness on the importance of app strategy and design.
2. What should be happening before we start developing mobile apps?
3. What should be done once the mobile app has been deployed?
4. Wrap up and next steps.
my student use ideas from my class on business models to develop a business model for Aurasma's Augmented Reality Product. WIth Aurasma's product, smart phone users can access data from magazines and other print media, thus providing them with additional information and magazines with a new source of revenues. These slides describe the value propositions, customer selections, and methods of value capture for the various firms involved with this form of augmented reality.
The aim of usability is to make the user interface easy to use whilst the aim of user experience to make the user happy before, during and after using the interface.
Here's a deck I put together for our weekly learning seminar at Verbal+Visual.
Special thanks for General Assembly, my instructors Luke Miller, Rashida White, and Nevan Scott.
http://www.verbalplusvisual.com/interaction-design-rapid-prototyping/
Elevate your skills with our UI/UX Design Course in Hyderabad. Dive into user-centered design principles, prototyping, and tools. Learn from industry experts and embark on a transformative journey to master the art of crafting compelling user experiences. Join today to shape the future of digital design!
ui ux design course in hyderabad........sowmyavibhin
Elevate your skills with our UI/UX Design Course in Hyderabad. Dive into user-centered design principles, prototyping, and tools. Learn from industry experts and embark on a transformative journey to master the art of crafting compelling user experiences. Join today to shape the future of digital design!
ui ux design course in hyderabad for best futureaparna3zen
Elevate your skills with our UI/UX Design Course in Hyderabad. Dive into user-centered design principles, prototyping, and tools. Learn from industry experts and embark on a transformative journey to master the art of crafting compelling user experiences. Join today to shape the future of digital design!
ui ux design course in hyderabad........sowmyavibhin
Elevate your skills with our UI/UX Design Course in Hyderabad. Dive into user-centered design principles, prototyping, and tools. Learn from industry experts and embark on a transformative journey to master the art of crafting compelling user experiences. Join today to shape the future of digital design!
ui ux design courses and training in hyderabadmadhupriya3zen
Elevate your skills with our UI/UX Design Course in Hyderabad. Dive into user-centered design principles, prototyping, and tools. Learn from industry experts and embark on a transformative journey to master the art of crafting compelling user experiences. Join today to shape the future of digital design!
ui ux design course in hyderabad Ameerpet, Hyderabadnagendrastoitech
Elevate your skills with our UI/UX Design Course in Hyderabad. Dive into user-centered design principles, prototyping, and tools. Learn from industry experts and embark on a transformative journey to master the art of crafting compelling user experiences. Join today to shape the future of digital design!
What UX is, how it works and why it matters. Train your teams to recognize and strengthen the links between customer experience indicators and your overall business performance. Learn how to work with your customers to design successful products, services and experiences.
Putting the "User" back in User ExperienceJeremy Johnson
If you ask a organization "Are you customer centric?" - of course they say "yes", but as you peel back the layers too many organizations have teams of people building products - and the user is nowhere in sight. This talk will go over a number of ways to include users in your product design process, from start to finish. It's time we truly live up to the term "User Experience".
What’s in your BA Toolbox – Has User experience and Usability gone to the way...Glenn Teneycke
Susan Bernstein, CGI
Glenn Teneycke, Rogers
Large companies generally have a user experience (UX) department where these designers are mostly utilized for building public facing applications. User Experience designers complement a business systems analyst and vice versa. But, when the UX designers are not
available for non-public facing internal applications, the company’s department then relies upon the BSA for user design. Too many times, these applications lack in user design and usability. Even the simplest changes can be implemented incorrectly.
How does a BSA gain expertise in this area? This presentation offers pitfalls discovered in applications and how to avoid them.
Custom UI/UX Design Services refer to specialized offerings provided by design agencies, freelancers, or in-house design teams to create unique and tailored user interfaces (UI) and user experiences (UX) for digital products, websites, applications, and other interactive platforms.
Presented at Web Unleashed 2016
by Mariah Hay, Pluralsight
FITC produces events for digital creators in Toronto, Amsterdam, NYC and beyond
Save 10% off any of our events with discount code 'slideshare'
Check out our events at http://fitc.ca
or follow us at https://twitter.com/fitc
Overview
Over the past ten years the world of digital tools has shifted from B2B to B2C. Interfaces that were once purely utilitarian have taken a path that not only integrated them with physical products, but also surpassed the physical product – becoming the product themselves. The most successful companies know how to wield UX as a strategy for engaging their user’s attention, whether it’s their employee, or their customer. Companies who confuse UX with merely making an interface “pretty” will fail every time. To better understand how to leverage UX as a competitive advantage, Mariah will talk about:
The difference between UX and UI, and why it is so often confused
The history of UX as an industry
Measuring maturity of UX in an organization
Objective
Participants will leave this presentation with the tools to articulate what UX is, how this role came into being, and how to identify UX maturity within an organization.
Target Audience
Developers, UX professionals, interface designers, product managers, executives, CIO’s, and any business leader who is interested in articulating the scope and application of UX surrounding product development.
Assumed Audience Knowledge
This presentation assumes the audience has a solid understanding of digital product development.
Five Things Audience Members Will Learn
The true scope of what UX activities encompass
The origin of experience design
Why there is so much confusion around what a UX professional does
Identifying the digital divide in an organization
How to understand how mature UX practices are at the organizational level
The list below contains the most common deliverables produced by UX Designers as they craft great experiences for users. For better readability, I’ve combined the deliverables according to UX activities:
Presentation for graphic design students showing various creative careers in the web business. This acts as an intro for them to explore career choices in designing for the web. Presentation given at Suffolk university on Sept 25, 2009
Similar to [MIX 2016] CREATIVITY AT EACH STEP – PLANNING TO DEVELOPMENT / 徐孝真 Amoeba Design 使用者經驗總監 (20)
AI 時代帶著我們的興奮、焦慮、迷茫…滾滾而來,AI 究竟發展到什麼程度?民眾、技術專家、企業眼中的 AI 有何不同?作為科技行業從業者的我們,需要了解什麼、做什麼,如何面對 AI 的浪潮,如何選擇我們自己的發展道路?
AI 究竟會為產品設計帶來怎樣的變化?我們有什麼可以依靠的,有什麼需要突破的,有什麼值得堅守的?我們能怎樣抓住AI的浪潮,實現個人的成長,做出有意義的事業?
產品、體驗設計與 AI 的先行者吳卓浩老師將為大家帶來他的思考和實踐,和大家一起跑步進入 AI 時代,追尋 AI 時代的產品設計之道。
This presentation by Morris Kleiner (University of Minnesota), was made during the discussion “Competition and Regulation in Professions and Occupations” held at the Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found out at oe.cd/crps.
This presentation was uploaded with the author’s consent.
This presentation, created by Syed Faiz ul Hassan, explores the profound influence of media on public perception and behavior. It delves into the evolution of media from oral traditions to modern digital and social media platforms. Key topics include the role of media in information propagation, socialization, crisis awareness, globalization, and education. The presentation also examines media influence through agenda setting, propaganda, and manipulative techniques used by advertisers and marketers. Furthermore, it highlights the impact of surveillance enabled by media technologies on personal behavior and preferences. Through this comprehensive overview, the presentation aims to shed light on how media shapes collective consciousness and public opinion.
0x01 - Newton's Third Law: Static vs. Dynamic AbusersOWASP Beja
f you offer a service on the web, odds are that someone will abuse it. Be it an API, a SaaS, a PaaS, or even a static website, someone somewhere will try to figure out a way to use it to their own needs. In this talk we'll compare measures that are effective against static attackers and how to battle a dynamic attacker who adapts to your counter-measures.
About the Speaker
===============
Diogo Sousa, Engineering Manager @ Canonical
An opinionated individual with an interest in cryptography and its intersection with secure software development.
Acorn Recovery: Restore IT infra within minutesIP ServerOne
Introducing Acorn Recovery as a Service, a simple, fast, and secure managed disaster recovery (DRaaS) by IP ServerOne. A DR solution that helps restore your IT infra within minutes.
Have you ever wondered how search works while visiting an e-commerce site, internal website, or searching through other types of online resources? Look no further than this informative session on the ways that taxonomies help end-users navigate the internet! Hear from taxonomists and other information professionals who have first-hand experience creating and working with taxonomies that aid in navigation, search, and discovery across a range of disciplines.
Sharpen existing tools or get a new toolbox? Contemporary cluster initiatives...Orkestra
UIIN Conference, Madrid, 27-29 May 2024
James Wilson, Orkestra and Deusto Business School
Emily Wise, Lund University
Madeline Smith, The Glasgow School of Art
3. 3
[시장 조사 및 조사 설계]
Question Define Goal
Questions
for Discover
Define
Direction
/Mission,
Problem
Deliver
Discover Ideation
? ?
4. 4
Evaluation
GUI
UI, UX
Development
DevelopmentUI DesignUX ConceptPlanningResearch
GUI Concept
Design Key Factor
Design Direction
Main Screen Definition
Design Style Direction
Main Design Style
Definition
Pain Point Analysis
Detail Design
Layout/Fonts/Color
Visual Effects
GUI Guideline and
Evaluation
Maintenance
User/Market Research
Service Analysis
Trend Benchmarking
UX Concept Specifications
Design Key Factor Analysis
Design Direction
Use Cases
Functional Requirements
Information Architecture
Interaction Style Design
Menu Tree
Detail Screen & Interations
UI Guideline and
Evaluation
Maintenance
UX Flow Analysis Interaction Specfication
Concept Analysis
Interaction Visualization
Draft Sample Test
Interaction Motion Guide
Simulation Flash
Prototyping
Development
Evaluation
Maintenance
Planning Design Develop
User Testing
Evaluation
Next Planning
User Testing
Evaluation
Next Planning
User Testing
Evaluation
Next Planning
5. 5
Evaluation
GUI
UI, UX
Development
DevelopmentUI DesignUX ConceptPlanningResearch
GUI Concept
Design Key Factor
Design Direction
Main Screen Definition
Design Style Direction
Main Design Style
Definition
Pain Point Analysis
Detail Design
Layout/Fonts/Color
Visual Effects
GUI Guideline and
Evaluation
Maintenance
User/Market Research
Service Analysis
Trend Benchmarking
UX Concept Specifications
Design Key Factor Analysis
Design Direction
Use Cases
Functional Requirements
Information Architecture
Interaction Style Design
Menu Tree
Detail Screen & Interations
UI Guideline and
Evaluation
Maintenance
UX Flow Analysis Interaction Specfication
Concept Analysis
Interaction Visualization
Draft Sample Test
Interaction Motion Guide
Simulation Flash
Prototyping
Development
Evaluation
Maintenance
Planning Design Develop
User Testing
Evaluation
Next Planning
User Testing
Evaluation
Next Planning
User Testing
Evaluation
Next Planning
8. 8
Step 1 :
Understanding Customer Modeling
Step 2 :
Hypothesis
Step 3 :
Customer Behavior, Mind mapping
Discover Insights through Desk Research
[Tip]
- Early stage in understanding the key players
and role.
- Caution in pre-mature conclusions and
assumptions
Hypothesis for user modeling, concept and
design direction
[Tip]
- Do not assume key players share same view
- Need customer journey, requirements, types
- Comparison between existing customer
research
Evaluation by ethnographic methods
[Tip]
- Anaylysis based on ethnographic approaches
rather than anthropological or business
analysis methods.
https://sites.google.com/site/journeymapping/
Identifying Service UX Elements and Framework
9. 9
Step 4 : Analyze customer data,
Requirements
Step 5 : User Modeling, Customer
Journey map
Discover Insight Touch points and Service
Interaction
Evaluating Hypothesis
Develop User Modeling
[Tip]
- Missing logical analytic data
- Overlooking Contextual data (not Statistical)
Developing Customer Journey map
[Tip]
- Data overloading
- Efficient Infographics for conceptualization
https://sites.google.com/site/journeymapping/
Identifying Service UX Elements and Framework
12. 12
[Incheon Airport 1F]
캠코더 설치 위치
2
3
1
[Incheon Airport 1F]
관찰 멤버 위치
• 1 – Roaming center 부스 안쪽
• 2 – Roaming center 부스 바깥 쪽, 우측
• 3 – 부스와 일정 거리 유지 (상황에 따라 이동하며 관측)
13. 13
Evaluation
GUI
UI, UX
Development
DevelopmentUI DesignUX ConceptPlanningResearch
GUI Concept
Design Key Factor
Design Direction
Main Screen Definition
Design Style Direction
Main Design Style
Definition
Pain Point Analysis
Detail Design
Layout/Fonts/Color
Visual Effects
GUI Guideline and
Evaluation
Maintenance
User/Market Research
Service Analysis
Trend Benchmarking
UX Concept Specifications
Design Key Factor Analysis
Design Direction
Use Cases
Functional Requirements
Information Architecture
Interaction Style Design
Menu Tree
Detail Screen & Interations
UI Guideline and
Evaluation
Maintenance
UX Flow Analysis Interaction Specfication
Concept Analysis
Interaction Visualization
Draft Sample Test
Interaction Motion Guide
Simulation Flash
Prototyping
Development
Evaluation
Maintenance
Planning Design Develop
User Testing
Evaluation
Next Planning
User Testing
Evaluation
Next Planning
User Testing
Evaluation
Next Planning
14. 14
THE HANDYMAN SHOP
Storyboard for explaining Multi-service Center
By using specific scene, helps designers understand the space
and context of the customer experience
THE ARGOS EXPERIENCE
Using the comical approach defines a persona that goes shopping at a
local market, looking for a product and purchasing the product.
Using images, pictures and videos to generate service usage scenes showing all touch points and user
experiences and relations
15. 15
Character Profiles is used to share information about the service users. It assumes an imaginary
character with image and text.
A Persona is the generalized version of a character that represents the group characteristics.
(Social aspects / Needs / Desires / Cultural Background)
16. 16
Promotes new ideas and productive communication and saves time and money within a non-digital
environment.
Step 1. Prepare Sketchboard
Step 2. Assign Analysis areas for each team
Designate a large canvas or space for memo and sketch
Site Map, Affinity Diagram, User Requirements
Device Specifications
Provide 6 or more templates
for the main design problems
Draw ideas of the user
requirements, UI layouts,
interactions etc.
Generalize Design problems,
approaches and main function
flow
Step 3. Sketch Main Screen and Flow
17. 17
Step 4. Selection and Refinement Step 5. Evaluation and Confirmation
Sketch board
refinement
based on new
requirements
Discussions with
team members
Choose 1-2
template ideas
for detail
scenario
Finalize
sketchboard
Final requirement and design
fix amongst members
Presentation and understanding
with stakeholders
20. 20
Evaluation
GUI
UI, UX
Development
DevelopmentUI DesignUX ConceptPlanningResearch
GUI Concept
Design Key Factor
Design Direction
Main Screen Definition
Design Style Direction
Main Design Style
Definition
Pain Point Analysis
Detail Design
Layout/Fonts/Color
Visual Effects
GUI Guideline and
Evaluation
Maintenance
User/Market Research
Service Analysis
Trend Benchmarking
UI Concept Specifications
Design Key Factor Analysis
Design Direction
Use Cases
Functional Requirements
Information Architecture
Interaction Style Design
Menu Tree
Detail Screen & Interations
UI Guideline and
Evaluation
Maintenance
UX Flow Analysis Interaction Specfication
Concept Analysis
Interaction Visualization
Draft Sample Test
Interaction Motion Guide
Simulation Flash
Prototyping
Development
Evaluation
Maintenance
Planning Design Develop
User Testing
Evaluation
Next Planning
User Testing
Evaluation
Next Planning
User Testing
Evaluation
Next Planning
21. 21
Touchpoints
Persona
Actions
Devices
/Contexts
Character Profiles is used to share information about the service users. It assumes an imaginary
character with image and text.
A Persona is the generalized version of a character that represents the group characteristics.
(Social aspects / Needs / Desires / Cultural Background)
22. 22
share different ideas and perspectives through the design game
the game is a platform for different parties to share ideas and different expectations
the Main Rule is no negative comments during the game process
24. 24
Evaluation
GUI
UI, UX
Development
DevelopmentUI DesignUX ConceptPlanningResearch
GUI Concept
Design Key Factor
Design Direction
Main Screen Definition
Design Style Direction
Main Design Style
Definition
Pain Point Analysis
Detail Design
Layout/Fonts/Color
Visual Effects
GUI Guideline and
Evaluation
Maintenance
User/Market Research
Service Analysis
Trend Benchmarking
UI Concept Specifications
Design Key Factor Analysis
Design Direction
Use Cases
Functional Requirements
Information Architecture
Interaction Style Design
Menu Tree
Detail Screen & Interations
UI Guideline and
Evaluation
Maintenance
UX Flow Analysis Interaction Specfication
Concept Analysis
Interaction Visualization
Draft Sample Test
Interaction Motion
Guide
Simulation Flash
Prototyping
Development
Evaluation
Maintenance
Planning Design Develop
User Testing
Evaluation
Next Planning
User Testing
Evaluation
Next Planning
User Testing
Evaluation
Next Planning
25. 25
INDI-ACTION PROJECT
Interaction testing on a subject from
a rural Indian village.
The feedback is shown on the
computer screen.
without exposing the evaluation process,
observes the user interaction and service response.
allows the designer to gather feedback and user response directly.
26. 26
mockup is picture of ideas for the service and interaction design.
starting from planning to interaction design,
mockups help refine the concepts and design and meet requirements and limitations
28. 28
Evaluation
GUI
UI, UX
Development
DevelopmentUI DesignUX ConceptPlanningResearch
GUI Concept
Design Key Factor
Design Direction
Main Screen Definition
Design Style Direction
Main Design Style
Definition
Pain Point Analysis
Detail Design
Layout/Fonts/Color
Visual Effects
GUI Guideline and
Evaluation
Maintenance
User/Market Research
Service Analysis
Trend Benchmarking
UI Concept Specifications
Design Key Factor Analysis
Design Direction
Use Cases
Functional Requirements
Information Architecture
Interaction Style Design
Menu Tree
Detail Screen &
Interactions
UI Guideline and
Evaluation
Maintenance
UX Flow Analysis Interaction Specfication
Concept Analysis
Interaction Visualization
Draft Sample Test
Interaction Motion Guide
Simulation Flash
Prototyping
Development
Evaluation
Maintenance
Planning Design Develop
User Testing
Evaluation
Next Planning
User Testing
Evaluation
Next Planning
User Testing
Evaluation
Next Planning
29. 29
Define Project
Goal and Problem
Discuss Before &
After Results
Define Function Map
Prioritize
Problem/Solutions
PROCESS
User Profile
Before After Future
Subtasks
Considerations
Pain Points
Functionality
issue cards are used for communication within team members and also promote different
perspectives and suggestions.
each card has insights, images, pictures and sometimes explanations of issues in had.
the process helps members to open up to new problems and solutions. a simple method with an dynamic
outcome.
30. 30
Case 1 : LA PERLA, INTERACTIVE TOOL FOR STAFF TRAINING Case Study 2 : TRAVEL GLOBAL | READ LOCAL
http://www.servicedesigntools.org/tools/24
observing user interactions within the context and space for the service.
provides a simulated environment for products, systems and services that has not been finalized but
provides a similar experience.
gives insight into the service and design directions and also notifying limitations and hurdles
La Perla Project(1999) / Simulating education for sales personal at each franchise
Brochures, Catalogs for guests at hotel checkins.
Designers monitor guest behavior and pain points for the day.
31. 31
http://www.servicedesigntools.org/tools/24
Simulation Process
Definition
Virtual Service Simulation
Preparation
Discussion about Virtual
Experinece
PROCESS
using touchpoint design discover related images and objects.
effective method to recognize interaction between service and users and evaluate initial service
design directions.
recommended for detailed ideation and user experience designing.