The team conducted interviews with 4 subjects in Dubai to understand how they make decisions about spending leisure time. They analyzed the data to identify cultural models and flow models. Key factors like transportation access, weather, social circles and changing city infrastructure influenced decisions. The information was interpreted by identifying themes across interviews like appearances, technology usage and indoor/outdoor preferences. This led to insights about dependence on drivers, desire for intimacy and frustration with constant change. Ideas were proposed like alternative routes in apps and adapting old spaces for new uses to address problems in the current system.
I am an NYC-based UX/UI Designer, passionate about technology and storytelling through different sensory experiences. My daily muse comes from the nuances of human interactions, designing and re-designing, and my relentless curiosity of a 5-year-old.
I am an NYC-based UX/UI Designer, passionate about technology and storytelling through different sensory experiences. My daily muse comes from the nuances of human interactions, designing and re-designing, and my relentless curiosity of a 5-year-old.
A user experience designer Tina Lee's portfolio Tina Lee
Hi, I'm Tina, a user experience designer with a solid background in User-centered design process across web and mobile platforms in financial service applications, human resources applications, and enterprise social network.
The purpose of this portfolio is to show my design and problem solving process through 5 UX projects case studies.
Feel free to reach out to discuss the process or provide comments.
Here's a deck I put together for our weekly learning seminar at Verbal+Visual.
Special thanks for General Assembly, my instructors Luke Miller, Rashida White, and Nevan Scott.
http://www.verbalplusvisual.com/interaction-design-rapid-prototyping/
Oscar alert for wearables - Moto 360 & Apple WatchCarolyn Jao
Project Manager / Research Lead / Prototype (Apple Watch): Carolyn Jao
Researcher / Prototype Lead (Moto 360): Samira Rahimi
We developed a concept for an extension of the Oscar Health App to provide location based reminders as well as collision detection. We conducted in dept studies of the hardware capabilities and API, interviewed subjects with and without wearable experience, developed personas and created 2 prototypes.
About Kazumi Terada
- Available for hire
- Born in Tokyo, Lived in Dallas, Lives in New York. US Citizen. Bilingual.
- Parsons School of Design, BFA in Architecture
- Work Experience: Panasonic, Shutterstock, Vibrant Media, Bertelsmann
- Building websites since the 90’s
- UX Design Immersive Certificate from General Assembly, May 2016
- Co-founder of a design firm and a non-profit
Hi I'm Gradinar Razvan and these are some sample projects that I've done in the past. It includes some samples from my experience as a UX UI designer, Visual Designer, Web Designer, Graphic Designer and 3D Visualization Artist
My portfolio can be seen here:
http://builtbyg.com
High-ress:
http://builtbyg.com/portfolio.pdf
Facebook:
http://facebook.com/builtbyg
Youtube
http://youtube.com/GradinarRazvan
How to build a great user experience design portfolio and tell stories that get you hired. By Troy Parke and Patrick Neeman, presented at the Seattle Information Architecture & User Experience Meetup. Thanks Misty Melissa Weaver!
I am a UI/UX Designer with 4 Years experience in Designing Digital Products. Basically, I am an Engineer by education and Designer by Passion. My Designs are always solution driven and User-centered. I am a critical thinker who works on Lean Methodologies. Please Take a look at my portfolio.
A user experience designer Tina Lee's portfolio Tina Lee
Hi, I'm Tina, a user experience designer with a solid background in User-centered design process across web and mobile platforms in financial service applications, human resources applications, and enterprise social network.
The purpose of this portfolio is to show my design and problem solving process through 5 UX projects case studies.
Feel free to reach out to discuss the process or provide comments.
Here's a deck I put together for our weekly learning seminar at Verbal+Visual.
Special thanks for General Assembly, my instructors Luke Miller, Rashida White, and Nevan Scott.
http://www.verbalplusvisual.com/interaction-design-rapid-prototyping/
Oscar alert for wearables - Moto 360 & Apple WatchCarolyn Jao
Project Manager / Research Lead / Prototype (Apple Watch): Carolyn Jao
Researcher / Prototype Lead (Moto 360): Samira Rahimi
We developed a concept for an extension of the Oscar Health App to provide location based reminders as well as collision detection. We conducted in dept studies of the hardware capabilities and API, interviewed subjects with and without wearable experience, developed personas and created 2 prototypes.
About Kazumi Terada
- Available for hire
- Born in Tokyo, Lived in Dallas, Lives in New York. US Citizen. Bilingual.
- Parsons School of Design, BFA in Architecture
- Work Experience: Panasonic, Shutterstock, Vibrant Media, Bertelsmann
- Building websites since the 90’s
- UX Design Immersive Certificate from General Assembly, May 2016
- Co-founder of a design firm and a non-profit
Hi I'm Gradinar Razvan and these are some sample projects that I've done in the past. It includes some samples from my experience as a UX UI designer, Visual Designer, Web Designer, Graphic Designer and 3D Visualization Artist
My portfolio can be seen here:
http://builtbyg.com
High-ress:
http://builtbyg.com/portfolio.pdf
Facebook:
http://facebook.com/builtbyg
Youtube
http://youtube.com/GradinarRazvan
How to build a great user experience design portfolio and tell stories that get you hired. By Troy Parke and Patrick Neeman, presented at the Seattle Information Architecture & User Experience Meetup. Thanks Misty Melissa Weaver!
I am a UI/UX Designer with 4 Years experience in Designing Digital Products. Basically, I am an Engineer by education and Designer by Passion. My Designs are always solution driven and User-centered. I am a critical thinker who works on Lean Methodologies. Please Take a look at my portfolio.
The Triforce of UX: Empathy, Curiosity, HumilityBrandon Ward
UX Consultants are great—like design ninjas dropping in to fix all the things. But what happens when you want to take the relationship to the next level and bring design in-house? How can you tell the good candidates from the bad, and sift through the good to find the great? How do you avoid someone who looks good on paper, but won’t deliver the results you need? In this talk I’ll share the 3 core qualities I seek in every designer I hire, and how to discover if your candidates have them.
2015 was an exciting year for HubSpot. In addition to launching several new products, the HubSpot marketing platform expanded to five new languages and got a major facelift designed to make marketer's daily lives easier. For businesses not ready to buy a robust marketing platform, we also introduced Leadin, a freemium app that allows you to capture leads and get lead intelligence on any website. You’ll find all of this and more in our 2015 HubSpot INBOUND Keynote Address.
Slides from 2nd meeting of UI/UX User Group in Dominican Republic. These slides contain:
- UX in Layouts in the last 5 years
- Long Scrolling Site Basics
- Layout trends for 2014
- Wireframing 101
Here are the slides from the UX Portfolio Workshop I did at exploreUX on 4/22/14. The workshop was part presentation and part activities to get participants in the right mindset for creating their UX portfolios.
The slides go into the specifics on:
• What to put in your UX portfolio
• How to figure out what (of your stuff) to include
• How to add what you’re missing
• What tools and resources to use in building it
• What’s a good (and bad) portfolio
The Lifestyle 21 - Mobile UX design & wireframe concept for HUBBACarzanova
Nathasit Wajasittisilp - CMO of The Lifestyle 21 Co., Ltd.
This work shop has been specifically provided for @Hubba - Coworking space in Thailand during Jelly Week of 2013.
Material is about concept of mobile UX design and wireframe
which create impact for stakeholders even more than you can think of.
5 Pieces of SEO Advice You Should Definitely IgnoreHubSpot
Need SEO advice? Don't know where to start? This quickfire SlidesShare will bring you through 5 important pieces of SEO advice you should ignore (as well as why!).
If you need more SEO advice, tune into Marketing Grader Live with Kieran Flanagan and Rand Fishkin on October 21st: http://hubs.ly/H01hJ-T0
THE UX INTERVIEW – 3 Quick Questions. 3 Short Answers.Marc-Oliver Gern
UX INTERVIEWS is a series of short interview sessions – with senior UX practitioners and Service Design Thinkers. Please let me know if you are free to provide your input, too. I will send you a quick survey with new questions.
Jess McMullin's 2008 IA Summit talk. Design and User Experience practitioners already have a great toolbox for working with business. This talk discusses 5 steps to pivot design methods for business use.
The 30 Greatest Lead Generation Tips, Tricks & IdeasMarketing Genome
Check out these proven - yet often overlooked - lead generation strategies. Generating leads is a marketer's single most important objective. Yet, only 1 in 10 marketers say their lead generation efforts are highly efficient and effective.
That's why we've compiled the 30 greatest lead generation lessons in this brand new guide, so you can start reeling in those leads.
Download these 30 tips to learn:
• What makes the best lead-generating content
• What drives killer landing page performance
• How to create offers that are impossible to ignore
• Secret website optimization tips with A/B testing
Recognizing ego states (Transactional analysis / TA is an integrative approac...Manu Melwin Joy
Eric Berne listed four ways of recognizing ego states. He called them as Behavioral diagnosis, Social diagnosis, Historical diagnosis and Phenomenological diagnosis.
Storytelling with Data - See | Show | Tell | EngageAmit Kapoor
Stories have been recognized for their power of communication & persuasion for centuries and we need to operate at that intersection of data, visual and stories to fully harness the power of data.
I take your through a short tour of the science and the art of visualization and storytelling. Then give you an introduction through examples and exemplar on the four different layers in a data-story: See - Show - Tell - Engage.
Used in the session on Business Analytics and Intelligence at IIM Bangalore in July 2014.
Storytelling with Data - Approach | SkillsAmit Kapoor
The ever increasing computational capacity has enabled us to acquire, process and analyze larger data-sets and information. However, the human memory and attention required to use this data is more limited and has remained relatively constant. Data visualization can enable us to compress data and encode it visually in ways that allows us to aid perceptual and cognitive understanding.
However, data visualisation alone is not enough and often we need to try to tell stories through data. Storytelling with data can enable us to move from analysis to synthesis, from numbers to visuals, and from an argument to a story. Operating at this intersection of data, visual and story can help persuade not only through logos (logic) but also through pathos (empathy) and ethos (credibility). In trying to tell compelling data stories, we can empower our selves to engage, communicate and persuade a large and diverse audience.
In this talk, I discuss ‘why’ stories work and what we can learn about the art of storytelling from other mediums like oral storytelling, written stories, pictures, comics and movies. I will summarise basic principles that can help us in our crafting journey, as we take the data through the layers of abstraction. The focus would be on unpacking the seven dimensions of creating an engaging data story - Abstraction (data patterns), Representation (visual encoding), Framing & Transition (perspective, focus), Messaging (verbal, text annotation), Flow (arrangement) and Interactivity.
Further, creating data stories is a cross disciplinary activity that requires us to operate at the intersection of a visual designer, data scientist and storyteller. It is both a science and an art. So how does one realistically learn these multitude of skills needed to get good at it. I will also discuss ideas about the possible path that practitioners could adopt to learn this craft through sustained practice.
## About the Speaker
Amit Kapoor is interested in learning and teaching the craft of telling visual stories with data. He uses storytelling and data visualization as tools for improving communication, persuasion and leadership. He conducts workshops and trainings for corporates, non-profits, colleges, and individuals at narrativeVIZ Consulting. He also teaches storytelling with data as invited guest faculty in academia, both in management context at IIM Bangalore and IIM Ahmedabad and in design context at NID, Bangalore.
His background is in strategy consulting in using data-driven stories to drive change across organizations and businesses. He has 15 years of management consulting experience, first with AT Kearney in India, then with Booz & Company in Europe and more recently with startups in Bangalore. He did his B.Tech in Mechanical Engineering from IIT, Delhi and PGDM (MBA) from IIM, Ahmedabad. You can find more about him at amitkaps.com and tweet him at @amitkaps
Gerard Goggin presentation for Reimagining Australian via Disability and Media: Technologies, mobility, and representations panel,
International Australian Studies Association (INSA) conference, 7-9 Dec 2016, Fremantle
Disability and Smart Cities:
On Communication Policy, Technology, and Justice in Future Societies
by Gerard Goggin (University of Sydney)
paper presented at Communication Policy and Technology section of 'Memory, Commemoration and Communication: Looking Back, Looking Forward', International Association of Media Communication Research (IAMCR) conference
27-31 July, 2016, University of Leicester
Rebranding Athens: The ABC and Agora Project.SmartCitiesTeam
The ABC and Agora Project is SmartCitiesTeam's value proposition for Athens Rebranding. Get on board!
Athens CoCreation Branding Project
Panteion University Of Social And Political Sciences
Department of Communication, Media and Culture
MA in Cultural Management
Course: Cultural Marketing and Communication
Course Instructor: Betty Tsakarestou, Assistant Professor and Head of Advertising and Public Relations Lab
Creating opportunity for smart city citizensKonrad+King
We hosted a smart city event. We asked attendees to sketch a big idea that fulfills citizens’ needs. The idea needed to include elements of a smarter city and use the most relevant data and emerging technologies.
894 ideas for restoring vibrancy in cities and regionsNikkie Vinke
Steelcase and OpenIDEO consulted the wisdom of 'the crowd' for ideas on restoring vibrancy in cities and regions facing economic decline. No less than 894 inspiring, innovative ideas emerged from this crowdsourcing challenge. Between-us is happy to present the eleven winning concepts.
Digital Darwinism An Interview with Brian Solis, Global Innovation Evangelist...Brian Solis
Leaders Magazine features Brian Solis in an in-depth interview that explores innovation, digital Darwinism, distractions and wellness, and the future of business.
LEADERS Magazine Features Brian Solis on Innovation and PurposeBrian Solis
In this must read interview in LEADERS Magazine, Brian Solis explores the challenges and opportunities executives face in this Novel Economy.
Brian also details how companies can create a culture of innovation to grow and scale in uncertain times.
Oversaw the creation of, and contributed to TMW Unlimited's second annual Strategy Department document 'Viewpoint'. A collection of thought pieces covering a range of important topics relevant to us as marketeers and our clients as brand owners. It observes trends, analyses what it means and recommends actions to fully capitalise on them. This year we explored the themes of 1) Cultural Pluralism 2) Diversity within Advertising 3) Retail Innovation 4) Automation revolution 5) Gen Z and Luxury and 6) Social Live Streaming.
A 2017 trends document created collectively by the Planning department at TMW Unlimited. I oversaw the production of the piece and co-authored two of the six thought pieces around the areas of 1) Automation and 2) Diversity
Parsons | MS Strategic Design and Management
Thesis: Pitch Deck for a digital platform that targets independent people who want to disconnect from their circle of friends and family in order to break the routine and discover new people with new interests.
Introduction presentation for the opening session of InfoCamp Seattle 2008, an un-conference for user-centered design, information architecture, librarianship, and information management. http://infocamp.info
1. Natasha Koshy
Bhoomika Ghagada
Varsha Vishnu Prasad
Farah Ibrahim
Design Thinking Portfolio
37505
40521
31837
41964
Fall’13
DES 394
Professor Gaurang Desai
2. The Brief
Theforcesofglobalizationarereshapingcitiesbymakingthemahubforeconomic
and cultural exchange. This has resulted in cities actively competing with each
other to become a favored hub for the networked economy. One of the most
common strategies employed by politicians, urban designers and policy makers
towardsachievingthishasbeenaprogramofmassiveandsystematicinvestments
in the urban environment to build cultural, economic and entertainment spaces.
Unfortunately, this has also resulted in a growing sense of placelessness or the
McDonaldization of the urban environment wherein lay people feel left out and
unable to voice their opinion on how the urban spaces they have grown up with,
should evolve.
The enormous growth of innovative uses of computing, mobile devices, and
rich sources of data however provide us with a voice. The urban spaces of
the future will be saturated with both visible and hidden media that gather and
transmit information. How can we as designers help lay users to gain a voice
for themselves? How can we help them reclaim their cities? How can cities
accommodate both the local and the global? You will research how urban
spaces are represented in the popular press (meant for global consumption)
and research unique perspectives of those who live within it. You will then match
the users views to a designed artifact that maps, annotates, allows users to build
relationships and build an alternate, more local image of their cities.
Reclaiming and Redefining Urban Spaces
3. 1
Domain Mapping
To gain a sound understanding of the chosen domain, and to conduct thorough research of the popular trends
as well as artifacts/ services designed to cater to those trends.
We researched current design trends in
four different areas: Art Installations, Digital
Innovation,Architectural Reclamation and
Community Engagement on a global level.
We then grouped problems sharing a
similar theme as shown on the left, before
summarizing and analysing our findings, as
reflected on our Tumblr blog entry on the
left.
4. 2
User Empathy
Recruiting and interviewing subjects on the selected domain.
Engagementand
Activities
-sheeshacafe
-hockey
-parties
-clubbing
-shopping
Wheretogo?
Consultswith
Conveniencein
Transportation
-Carisimportant
-Drivingorcallafriend
-Doesnotusepublictransport
Evane
Friends
-socialinteraction
-collegefriendsandlifestyle
-opinionsandpersonalities
-Someliketogo
outmorethanothers
EmotionalAttachment
-memoriesatcertain
placesandfavorite
spotsarethemostfrequently
visitied-CASAsheeshacafe
Sometimestrafficisworthit
Technology
-ReferstoFoursquare
suggestions
andreviews
Weather
-incrediblyhot
-everythingisbuiltaroungthe
conceptofconvenience
-indoorculture-everything
isair-conditioned
-culturalrestrictionsonclothing
makestheweatherworse
InfrastructureofDubai
Culture
-There’saculutreofjaywalking
-lackofwalkingtracks
andbicycleslanes
-drivingisapriority
InfrastructureofDubai
Transport
-Notthemosteconomical-
Transportistime-consuming
-Nocabsduringprayertimes
-Trafficisapain
-Reallydifficulttolivewithoutacar
FriendsandFamily
-theonesinDubaiare
easiertorelatetothanthe
oneslivingabroad
becauseDubaicultureisdifferent
Locals
-haveadaptedto
expatriateculture
-forinstance,canspeakHindi
-Makesexpatriates
feelwelcome
InteractionwithPeople
Friendsfromdifferentcultures
-gettolearnaboutdifferent
traditionsandvalues
-EvanecelebratesEid
Evane’sInteraction
withpeopleinDubai
Dailyinteractionwith
diversepeople
-PhilipinoladiesatMc’Donald’s,
Pakistanifriends,Americanprofessors
-makesDubaiatolerant
andfriendlyplacetolive
FriendsandFamily
-theonesinDubaiare
easiertorelatetothanthe
oneslivingabroad
becauseDubaicultureisdifferent
Parents
-Movedhere
fromIndiatoearna living
butstillwanttoworkhere
-Fondofthecity
Multicultural
Environment
-tolerancefor
othercultures
Thingschangevery
quicklyinDubai
-demolishingplacesand
reconstruction
IdentityofDubai
Imageofprogressand
industrialization
Differenceinmindset
-easiertomeet
newpeoplethan
IndiabutnotasopenasUSA
Architectureisverydifferent
-theytrytoincorporatetheold
-everythingisflashyandbright
Identityof
Dubai
Home
Luxury
Hotweather
Expensiveand
Convenient
Sheeshaculture
Multicultural
-Metropolitan
-manysubcultures
StrongCulturalRules-
Restrictionsonclothing
Restrictionsonexpression-
limitstheexperienceofthecitizens
CultureofDubai
HighLife
-Wealthypeople
-Expensiveandluxurious
-Theexperienceyouhavedepends
ontheamountofmoneyyouhave
HighlyAdvertised
Man-made
-Charmingbut
pretentious
DUBAI
-according
toTarun
Home
Convenient
Lifestyle
Fast-pacedlife
-healthconcsious
living
Desert
Tarun
Whatisthepurpose
oftheouting?
-entertainment
-food
-sociallife
-shopping
Friends
-frequentweekendhangouts
-amountofmoneytheyhave
Traffic
-mostimportantthingtotakeintoconsideration
-trafficplaysamassiverole-
wouldrathertakesalikthangetstuckintraffic.
-FrIendscarpoolwitheachother
Wheretogo?
Consultswith
Advertisedasapretty
picturefortourists
Ostentatious
Architecture
IdentificationwithDubai
HighLife
-Searchtolookforsignsof
povertyeventhoughthere’splenty
PublicTransport
-shouldconnect
tootheremirates
-moreconvenience
Identifying
withDUBAI
Home
Lackofauthenticity
-becauseallculturescannot
organicallyexpressthemselves.
-LikeNewYork
TarunShyam
GraduateofAmericanUniversityofSharjah
Age:23years
LivedinDubaifor14years
EvaneD’Souza
StudentatAmericanUniversityofSharjah
Age:21years
BornandraisedinDubai
Person
Transporatation
“notalwayshaveacar”
Place
“decentandnice”
Friends
“Togowiththem”
Parents
“permissiontogoout”
Interview2
Culturalmodel
Person:
-Civilengineer
-masters
-Ownsacar
Conditons
- easytodriveto
-closetowork/university
-weather
Family
-Gofordinner
-familygathering
Friends
-tohangoutwith
-iftheyneedaride
Cafe
-indoorshisha
-tomeetfriends
-havelunchordinner
Malls
-forshopping
-walkaround
-thereisa/c
Interview1
flowmodel
BBM/Call
Person:
-Student
-architecture
Transport
- needsacar
-whatisclose
Malls
- shopping
-restaurant
Friends
-tohangoutwith
-iftheyneedaride
-sitandtalk
Parks
-preferparkinnice
weather
-parkwherethecarcan
goinside
Meseum
-toseeartwork
-newartintallments
Interview2
flowmodel
Interviewee #1
-
Dad
-
Mother
-
Car -
Dad
Intervewiee # 1
Friends
Cost
Time
Intervewiee # 2
Dad
Mother
Friends
-
-
-
Siblings
-
-
Intervewiee # 2
Dad
-
Appearance
-
Place
Friends
People (Fear of opinion)
-
Interviewee # 1
Flow Model Cultural Model
Flow Model Cultural Model
Interviewee # 2
Manju
-21yearsold
-5thyearArchitectureStudent
-FoodLover
WORK
-UniversityAssignments
decidetheoutingschedules/pref-
erences
FOOD/RESTAURANTS
-Typeoffood
-LocationofRestaurant
PARKING
-Parkingspacesareimportant
toher
-Inadequateparkingspaces
discouragehersubsequent
visitsPREFERREDPLACES
-JBRWalks
-Downtownareas
-Qasba
-Majazwaterfrontarea
FAVOURITEPLACE
-MirdiffCityCenter
-instantlikingtothearea
-familiarwithalmostallshops
-hasasetroutethatshe
alwaysfollows
-storeemployeesrecognize
her
-visitseveryweek
INDOORCULTURE
-Prefersindoorintimate
settingsmore
-Notanactiveoutdoor
person
FRIENDS
-Alwaysmeetsin
Dubai
-Moreplacesand
entertainment
TRAFFIC
-Choiceofrestaurantaffected
bythetimeshemayhaveto
spendonroad,stuckintraffic
toDubai
CLIMATE
-Daysaretoohot
-Preferstogooutatevening
oratnight
FAMILY
-Preferstogotoplacesin
Sharjah
Manju
-drivesowncar
-doesnotgenerallyusepublictransport
FRIENDS
-Alwaysmeetsin
Dubai
-Moreplacesand
entertainment
TRAFFIC
-Choiceofrestaurantaffected
bythetimeshemayhaveto
spendonroad,stuckintraffic
toDubai
SOCIALMEDIA
-ChecksreviewsonZomato,
TimeOutDubaiandFacebook
tofindrestaurants
FAMILY
-Preferstogotoplacesin
Sharjahtoavoid
traffic
Meetsthematdestination
Takesthemtorestaurants
inSharjah
toavoidtraffic
FOOD/RESTAURANTS
-Typeoffood
-LocationofRestaurant
BhoomikaAshvinkumar|ID#40521 FarahIbrahim |ID#39421 NatashaKoshy|ID#37505 VarshaVishnuPrasad|ID#31837
Roshni
-24yrsold
-Architecture
studentatAUS
WORK
-UniversityAssignments
decidetheoutingschedules/pref-
erences
FOOD/RESTAURANTS
-Typeoffood
-LocationofRestaurant
PREFERREDPLACES
-JBRWalks
-Beacheareas
-Qasba
-Majazwaterfrontarea
-Bastakiya
OUTDOOR CULTURE
-Prefersoutdoor
settingsmore
-Visitsparksandbeaches
whenclimateisgood
CLIMATE
-Daysaretoohot
-Preferstogooutatevening
oratnight
FRIENDS
-takesherwhenfree
-theydecidetheloca-
tions,becausethey
drive
HOPES
-wouldliketogotosmaller
souqlikeareasmore,pre-
fersifsuchtrendwould
emerge,whereshecanfeel
moreconnectedtothe
placesheshopsfromorvisit
Roshni
-donotowncar
-generallyusepublictransport
FRIENDS
-takesherwhenfree DESTINATION
-generallyliketogoto
beachesandJBRwalks
-donotlikemalls,but
forcedtospendtimedue
tolackofopporunities
TRAFFIC
-Choiceofdestinations
affectedbythetimeshemay
havetospendonroad,stuck
intraffictoDubai
PUBLICTRANSPORTATION
-hastoconsiderbustimings
fromAUS
-buyticketstoRashidiya
-useMetro
fromuniversitytodestination
Person
Weather
“determineswheretogo”
Malls/cafe’s
“ifshishaisthere”
Family
“Togowiththem”
Friends
“wheretogo”
Interview1
Culturalmodel
CULTURALMODEL
CULTURALMODEL
FLOW MODEL
FLOWMODEL
Using the city of Dubai as our domain, we conducted interviews of two
subjects each. The information was then analysed and represented in
the form of work models, mainly flow and cultural models,. These depict
the specific factors influencing the decision making process of going
out, spending leisure time and the like in Dubai.
5. 3
Interpretation & Affinities
Breakdown and resynthesis of interview information in the form of newer models, in addition to
grouping similar themes/ factors as a method of sharing information and gaining group input.
The interpretation process
involved a physical sorting and
categorizing of ideas after a
detailed recap of each member’s
interviews. The result was
groups of ideas with the same
affinities to one particular theme.
These were summarized, given
insights and used as bases for
design ideas.
3
Affinities
Summary
Firstly, we found a huge distinction between how people
spend their weekends and weekdays.
The access to technology and the ease with which they
can use it, determines their interest to explore the city.
People plan outings amongst friends using instant chat
forums like bbm, whatsapp and foursquare.
Insights
Unanimously, Friday was a family day which means that
the family (mainly the father) dictates where to go. Since
Friday tends to be a family day, the hectic lifestyle of the
working members of the family limits exploration and the
interest to do so. Because of their busy schedules, they
find themselves at familiar places due to indecision.
Exploration tends to be greater during the weekends
specifically with friends because time available on
weekdays is limited by their schedules. Weekdays are
dominated by visiting familiar and convenient places.
Design Ideas
Increase people’s convenience to explore during
weekdays and families’ convenience to explore during
weekends.
Summary
The lifestyle of people living in Dubai revolves around
whether or not they have access to a car, their ability to
navigate and traffic.
Insight
There seems to be a growing culture of carpooling
amongst friends because of traffic and poor direction
sense.
Lack of a car and the inconvenience of public transport
create a dependency on the driver, giving him decision-
making power.
Social life improves with car access.
Design Idea
Travelling marketplace (during Fridays)
Summary
The manner in which the space in Dubai is designed
lacks a sense of intimacy.
Insights
Hot weather leads to indoor culture, where people do
not get a sense of liberation. Outings do not provide the
release people look for in terms of personal interaction
with spaces and people. There is also an overstimulation
of the senses, which contributes to this frustration.
People yearn for more intimate and open spaces, not
standardized designs.
Design ideas
Alternative routes to a place through cute streets smaller
streets, alternative routes. Giving everyone diff routes-
through apps. To get to the same place.
Summary
There seems to be a single-minded focus on
appearances in all aspects of Dubai culture.
Insights
There is a strong class hierarchy that influences people,
pressurizing them to keep up appearances regardless
of the their financial background. They therefore choose
places depending on their adaptability to that particular
class environment.
Dubai is viewed as a city built to impress and solely for
economic progress. This particular tendency has created
a cold, impersonal atmosphere in popular haunts like
malls, hotels, etc.
The decision making of where to go is influenced by
popular trends and places visited on social media.
The subcultures are not allowed to blossom organically,
like in other cities [New York]. There is a homogeneity in
culture- a hybrid of Western culture and a dash of other
cultures just in order to ‘fit in’.
Summary
The face of Dubai is constantly changing- constant
demolition and reconstruction.
Insight
Memories are being formed but emotional attachments
aren’t with newer places. Emotional attachments are
stronger with places linked with old Dubai.
Constant change is causing frustration in the decision
making process, leading people to resort to the familiar.
Culture and heritage of the place is used for aesthetic
appeal but is not an element which is deeply rooted in the
city. The face of Dubai is constantly changing according
to expatriates’ standards, imitating the western culture
which causes it to lose its authenticity.
Citizens do not get a say in what should change and if it
should change- wholly the government’s decision.
Design Idea
Using old spaces for new uses or recreating a cultural
space with modern principles.
6. 4
Ideation & Prototyping
This phase involved the creation of a systemic chart in order to map the existing system and locate
the problems contained therein. Small scale solutions were then developed to modify the system by
addresing most, if not all problems. Scenarios were also created in order to place the proposed product in
context, in addition to wireframes that outlines the solution in a detailed manner.
The systemic chart was created to identify the gaps between demand and supply of
urban spaces in Dubai. The analysis revealed a sizeable gap between the demand for
intimate,environmentallyfriendlyplacesthataretimeefficienttoreachandtheresultant
zoning of a supply of separate work, leisure and residential spaces. The implications
created by this include inefficient infrastructure, lack of emotional attachment and a
rigid power structure with no space for the public voice. Our solution aims to combat
these three implications with three phases of an App that aids in the reporting of
community problems, sharing of memories and public opinion to target each issue
respectively.
4
Ideation & Prototyping
Systemic Chart
7. 4
Ideation & Prototyping
The Solution: Phone App
The solution consists of a phone App that will be released in 3 phases: Memories,
Opinions & Problems. This project only tackles the first phase, however.
Residents’ identity with Dubai is fortified via their ability to share memories, post
problems and share opinions on changes in their community and city via this app.
Moreover,theywillbeabletoviewthepaceofchangeintermsofthesethreeparameters
physically and with the help of gradient color changes with the 3 respective heatmaps,
as sharing is done on the basis of location. Thus, each category will be color coded
throughout, especially on the heat map, as users can easily filter and ditinguish
between the three on the map itself. The app also has its own social network in terms
of the newsfeed that can be filtered according to the category, and always displays
trending topics.Users can also post pictures as a way to better visualize and describe
memories or problems. Finally, conversations are two way as public authorities and
builders may reply to problems and ideas via the comments section of the newsfeed,
which allows healthy progress toward change on whatever scale it may be. This app
may merely deepen the residents’ bond and sense of responsibility toward the city, or
may actually lead to tangible and sizeable changes in the community. Either situation
satisfies the brief’s requirements.
Memories
Opinions
Problems
Memories
Opinions
Problems
Memories
Opinions
Problems
Memories
Opinions
Problems
Memories
Opinions
Problems
Memories
Opinions
Problems
4
Ideation & Prototyping
The Solution: App Wireframe Sketches
8. 4
Ideation & Prototyping
The Solution: App Scenario Sketches
Phase 1: Memories
Alicia uses the ‘memories’ category of the app to record
a memorable time she just shared with her friends at a
restaurant in JBR. She uses the app to write a review for
the restaurant, her experience with her friends, and add
a picture of her friends to the location on the heatmap.
She can go home to review her entry and view her friend’s
experiences at the same location on the heatmap.
Phase 2: Opinions
When Alicia notices a new building site in her area, she
logs on to the ‘opinions’ category of the app and looks for a
discussion and poll on this site in her area. She clicks on it
in the newsfeed, adds her poll opinion and comment, and
folllows the developments of the project via comments form
the builders and other users. When a building is built taking
into consideration her opinion, she feels empowered.
Phase 3: Problems
When Alicia notices a street lamp that is not working in her
neighbourhood, she speedily reports the problem via her
phone app using the ‘problems’ category by marking its
location on the heatmap and adding a picture of the broken
street lamp. The authorities reply in the comments section,
ensuring her that the situation is being taken care of. She
feels happy to have contributed to her neughbourhood.
10. 4
Testing
The prototype was tested using a heuristic evaluation technique where users are
meant to test the app and rank it in a severity report according to 10 design heuristics.
Phase 1 (Memories) was tested as it was the introductory phase developed. Three
functions were tested in this category, with 3 users for each. These 3 functions were:
registering as a user, publishing a memory without uploading a picture and publishing
a memory with an uploaded picture. The following severity reports reflect the results
of the testing.
1. Registering as a User
User 1
User 2
User 3
4
Testing
Heuristic Evaluation of Prototype
After an analysis of all the severity reports, the following were the implemented changes
to the final prototype above:
• Status bar for picture uploading in terms of percentage uploaded
• Tag users option added whilst uploading
• Help (question mark icon) option added on each page with respect to each step of
the process. User is directed to a help page where the function of that process is
described, including future steps for reference as a way ahead.
11. 2. Publishing a Memory Alone
User 1
User 2
User 3
4
Testing
2. Publishing a Memory Alone & Uploading a Relevant Picture
User 1
User 2
User 3
4
Testing