A Look Into My Life As A UX Designer

1. UXDesigner
A day in the life…

2. User Experience Design is the process
of understanding problems and
creating solutions that benefit the clients
and the end user.
“

3. Design is not what it looks like.
Design is how it works.
-Steve Jobs
“

4. How UX is typically seen
Field research
Face to face
Interviewing
Creation
of user
tests
Gathering
& Organising
Analysis
Creating
Personas
Product
Design
Feature
Writing
Graphic
Arts
Interaction
Design
Information
Architecture
Usability Prototyping
Interface
Layout
Interface
Design
Visual
Design
Taxonomy
Creation
Design culture
evangelist
Copywriting
Presentation
&
Speaking
Working with
programmers
Workshop
Facilitator &
Coordinator

5. Field research
Face to face
Interviewing
What UX is….
Creation
of user
tests
Gathering
& Organising
Analysis
Creating
Personas
Product
Design
Feature
Writing
Graphic
Arts
Interaction
Design
Information
Architecture
Usability Prototyping
Interface
Layout
Interface
Design
Visual
Design
Taxonomy
Creation
Design culture
evangelist
Copywriting
Presentation
&
Speaking
Working with
programmers
Workshop
Facilitator &
Coordinator

6. UXDesigner
soft skills
Adaptability
Communication
Conflict Resolution
Argumentation
and Negotiation
Gravitas mixed
with social grace

7. UNDERSTANDING
the process

8. uncertainty / patterns / insight clarity / focus
research concept prototype design

9. Design Process Rollercoaster of Emotion

10. PHASE ONE
discovery

11. If you want to understand how a lion hunts
don’t go to the zoo. Go to the jungle.
Jim Stengel
“

12. Understand the brand and
what the success metrics are.
the client

13. UNDERSTANDING the business
stakeholder
interview

14. STAKEHOLDER interview
identify
problem
why? why? why? why?
the root
problem

15. Next step, find out everything
about the user
the user

16. USERresearch
Qualitative (Why and how to fix)
Participatory
Design
Focus Group Interviews Surveys
Attitudinal “What people say”
Behavioural “What people do”
Quantitative (How many and how much)
Concept
Studies
Usability
Ethnographic
Field Studies
Eye tracking Data Analysis
A/B
Testing
Desirability
Studies
Card Sorting
Moderated
Testing
Unmoderated
Testing

17. COMPETITIVE analysis
stakeholder
interview
Spot the gaps in the market
and identify opportunities
positioning
analysis
Maps out existing features
in a comparable way to
identify industry standards
and areas to innovate
feature
analysis

18. WORK together
ux
designer
the
client
+ + =
foundation
solution
the
team

19. PHASE TWO
structure

20. CREATE together
ux
designer
the
client
+ + =
foundation
solution
the
team

21. DEFINE strategy
stakeholder
interview
A list to help understand
what is most important for
the user.
MOSCOW
method
A tool to organise a large
number of ideas into their
natural relationships.
affinity
map

22. INFORMATION architecture
Create visual model of the
content that allows users to
find the info they are
looking for.
site
map
Find patterns in how users
would expect to find
content or functionality
card
sorting

23. USER flow
user
journey
Helps ensure that a site is clear, intuitive, and usable.
task
analysis

24. PHASE THREE
skeleton

25. PARTICIPATORY design
Marketing = Messaging Visual Designer = Branding
Stakeholder = Business needs User = User wants
Developer = Technical UX Designer = User needs
Design Hypothesis

26. USER testing
User interviews A/B Testing
Task analysis Eye tracking
Survey Picture cards
Card sorting 5 second test
Data analysis Usability Testing

27. A user interface is like a joke. If you have to
explain it, it’s not that good.
“

28. SKETCHING wireframes
Test / Iterate
rapid
iterative
prototype

29. Great design on the web doesn’t come from
moments of inspiration. It comes from the
continual iteration of every detail.
Paul Boag
“

30. PHASE FOUR
user interface

31. A designer who does not present his or her
own work is not a designer.”
Mike Monteiro
Design is a Job
“

33. UXDesigner
@maitedalila