Interaction design is a subset of UX design that comes from human-computer interaction and ergonomics fields. It is interrelated with UI design and focuses on user flows through a system at both the macro and micro levels. At the macro level, it is concerned with flows through the entire system, while at the micro level it focuses on individual interface affordances and how users can interact with them. Effective interaction design aims to evoke an emotional response from users through shaping and seducing them with an interface.

1. WHAT IS INTERACTION DESIGN?

2. “For every action, there is an
equal and opposite reaction.”
SIR ISAAC NEWTON

3. WHAT IS INTERACTION DESIGN?
➡ Subset of UX Design
➡ Comes from HCI and ergonomics
➡ Interrelated to UI Design

4. WHERE DOES IT FIT INTO?
➡ Macro-level:
• Concerned with flows
through the system
➡ Micro-level:
• Concerned with affordances
on an interface

5. AFFORDANCE
SIGNIFIER
A quality that
makes a potential
action possible.
Some sort of
indicator, some
signal in the
physical or social
world that can be
interpreted
meaningfully.

6. “Design must seduce, shape, and more
importantly, evoke an emotional response.”
APRIL GREIMAN

13. “Don't even open
Photoshop until you've
prototyped and tested
your low-fidelity
concepts with your
users.”
THERESA NEIL

14. METHODS

15. 1. Images with hotspots
๏ Convert paper sketches into prototypes
๏ Convert high-fidelity mocks into prototypes
๏ Good workflow for visual designer
๏ Limited interaction fidelity

16. 2. “Pure” Prototypes
๏ Make wireframes clickable right away
๏ Good work flow for IAs
๏ Desktop and web based tools
๏ Many export HTML

22. THANKS SO MUCH!!!!!!