The document discusses communication roles and methods within an organization. It notes the complex communication situations that can occur between different teams located in different places, including a data analysis team in Taipei, a marketing team in Taipei, an agency in Hong Kong, and a production company in Sweden. It recommends establishing a single point of contact, unifying data language, promoting an analysis framework, maintaining key communications, and providing tools to improve effective communication between these diverse groups.

1. 組織內溝通的角色定位及方法
數據分析傳教士

2. 數據產品規劃、網站優化、
APP / 網站分析、轉換優化、數位
媒體購買、SEO
Web Analytics 101
Designed by Freepik

3. 複雜的溝通情境
資料分析課
台北 / 大樓 C
行銷部門
台北 / 大樓 A
代理商
香港
製作公司
瑞典
Designed by Freepik

4. Designed by Freepik
三個人的團隊
要怎麼有效跟
這麼多不同單位
溝通?

5. Designed by Freepik
 建立單一窗口
 統一數據語言
 宣導分析架構
 持續重點溝通
 提供操作工具

6. 建立單一窗口
━ THE SOLUTION, AS ALWAYS! ━
Fur further HELP, please contact
Digital Analysis Team

7. 統一數據語言
網站流量 =
Sessions ?
Users ?
Pageviews ?

8. 宣導分析架構

9. 持續重點溝通

10. 提供操作工具
Category* Action *
Plural nouns
- describe what element is
being looked at.
Past tense verbs
- describe what action the
user took.
type - (Campaign-) location - order
banners clicked file name
images clicked file name
icons clicked icon name
forms submitted form name
internal-links clicked hyperlink text
outbound-links clicked hyperlink text
buttons clicked button text
texts hovered / clicked text (20char)
videos downloaded video title
videos played / paused / stopped video title
videos stayed duration video title
pdfs downloaded file name
navigations clicked text
menus clicked text
titles clicked text
scroll-depth scrolled fold / pixel
Label *
- describe the identity of this event

11. https://www.flickr.com/photos/nateone/3768979925/