SlideShare a Scribd company logo
user experiencewhat it is, how it works and why it matters  11.18.09
our topicsWhat is user experience (UX)?What can UX do for MoM?What processes ensure good UX?What does a UX team do?How does UX fit into the agile environment?4
what is user experience?it’s more than usability.User experience simply refers to the way a product  behaves and is used in the real world. A positive user experience is one in which the goals of both the user and the organization that created the product are met. Usability is one attribute of a successful user experience, but usability alone does not make an experience positive for the user. Jesse James Garrett  Author of The Elements of User Experience
what is user experience?it’s the sum of a simple equation.   Business goals+ Customer goals+ User interface+ Interaction w/ back end system= User Experience
what is user experience?it’s the combined result of all our efforts + processes.PM+ businessanalysisvisual designapplicationarchitectureuser experiencesystem designinteractiondesignInformationarchitecture
what is user experience?there are five elements of user experience.concreteSurface plane: on the surface you see a series of screens made up of images + text. Some are things you can click on to perform a function (e.g. save). Skeleton plane: placement of buttons, tabs, images and text. The skeleton is designed to optimize the arrangement of these elements for maximum effect and efficiency – so you can find that save button when you need it. Structure plane: if skeleton defines the placement of UI items, the structure defines how users got to that screen and where they could go when finished. If skeleton shows navigation category arrangement, structure defines what those categories actually are.Scope plane: the number and variety of features + functions expressed in the structure plane – what’s included – is defined by the scope plane.Strategy plane: scope is determined by strategy. It incorporates what both the product owners (clients) and the end-users want out of the product.abstractdiagram courtesy of Jesse James Garrett, Elements of User Experience
what is user experience?the five planes encompass the interface (task oriented)…concreteVisual design : graphic treatment of interface elements (the "look" in "look-and-feel")Interface design: facilitate user interaction with functionalityinformation design: presentation of information to facilitate understandingInteraction design: application flows to facilitate user tasks, defining how the user interacts with site functionalityFunctional specifications: "feature set”: detailed functionality the site or app must include in order to meet user needsUser needs: external; identified through user research, ethnographics, etc.site objectives: business, creative, or other internal site or app goalsabstractdiagram courtesy of Jesse James Garrett, Elements of User Experience
what is user experience?…and the system (information oriented).concretecompletionVisual design : graphic treatment of interface elements (the "look" in "look-and-feel")Visual design : visual treatment of text, graphic page elements and navigational componentsInterface design: facilitate user interaction with functionalityinformation design: presentation of information to facilitate understandingNavigation design: facilitate user’s movement through the information architecture information design: presentation of information to facilitate understandingInteraction design: application flows to facilitate user tasks, defining how the user interacts with site functionalityInformation architecture: structural design of the information space to facilitate intuitive access to contentFunctional specifications: "feature set”: detailed functionality the site or app must include in order to meet user needsContent requirements: definition of content elements required in the site in order to meet user needsUser needs: external; identified through user research, ethnographics, etc.site objectives: business, creative, or other internal site or app goalsUser needs: external; identified through user research, ethnographics, etc.site objectives: business, creative, or other internal site or app goalsabstractconceptiondiagram courtesy of Jesse James Garrett, Elements of User Experience
why is UX important for MoM?because the MoM mission is essentially:4 Understand the users’ needs – and our clients’       business goals – and evaluate our designs and       products against both4 Ensure that the products we design meet or       exceed our user’s expectations in order to       increase product adoption and reduce support       intervention4 Create high quality products that are implemented       per business requirements and design specifications       using best practices
why is UX important for MoM?A UX team brings multiple disciplines to bear:4 User researchers4 Interaction designers4 Visual designers4 Information architects4 Front-end developers4 Writers4 User testing moderatorsAll work together, and with back-end teams, with extensive brainstorming, problem-solving and the same commitment as other project teams to stick to schedules and meet budgets.
what processes ensure good UX?UX strategy = design strategy = business strategyWhat’s worth doing?What are we creating?What value does it provide?How do we deliver it?focusdefinitionvaluescope
what processes ensure good UX?focus: do we have an achievable mandate?UX efforts must address theseUX efforts should accommodatetheseimportanceUnwise use of time to address theseviability | feasibility
what processes ensure good UX?definition: do we have clear vision, obvious                    requirements + team alignment?ClientProject ManagerTeam Lead
what processes ensure good UX?value: how have we framed the value of the offering?Who is the target audience?What experiences are compelling to them?How is the offering different from competitors and substitutes?
what processes ensure good UX?scope: what do we build first and what comes next?Symptoms we haven’t clarified scopeTOO BIGTOO SMALLUnrealistic delivery expectationsTrouble creating a timely release (e.g. Vista vs. Mac OS X)Battling “can’t we also have _____ ?”Nervous designers + developersUnclear path to the full visionUnremarkable, unimpressive, watered-down releases
what does a UX team do?in every project we:Analyze4Work with product management at the beginning. Understand business objectives, the behavior and thinking of the users, and the competition.Design4Produce architecture, wireframes, design treatments until the product takes form.Implement4Rapid iteration: constantly refine the prototype in response to targeted inquiry into what aspects of the experience need work (through client reviews + feedback, internal analysis and user testing).
what processes ensure good UX?UX team deliverables:Analysis + research4 Personas4 Qualitative user research       and reports4 Concept maps4 Competitive analysis4 ScorecardsInfo. architecture (IA)4 Functional specs4 Use cases + task       flow diagrams4 UI specs + guidelines4 Storyboards4 IA maps
sample concept map
sample information architecture mapping
sample wireframe
what processes ensure good UX?UX team deliverables:Prototyping4 Flat wireframes4 Grey-screen prototypes4 Paper prototypesVisual design4 Polished visual design       + screen layout4 Icons + graphic       Components (assets)4 CSS/XHTML
what processes ensure good UX?UX team deliverables:Technical communications4 Content4 Help4 User guides + reference manuals4 Videos, flash demos, training materials4 Localization (languages/locations)
how does UX fit in an agile environment?UX leverages agile in several ways:4 User research and testing can be utilized to prioritize features in the product backlog –      and to iteratively refine designs to achieve       better usability4 When UX is integrated in the planning phases       of a project (post-win) – and early into the agile       process –release schedules and budgets are not       impacted or affected4 Create high quality products that are implemented       per the design specifications using best practices
how does UX fit in an agile environment?here’s how we do it:
how does UX fit in an agile environment?how we make agile work for UX:Early-stage UX planning4 High-level design4 UX requirements4 Detailed design + specEmbed a designer on the team4 No surprises4 Designer iterates as development progresses
how does UX fit in an agile environment?how we make agile work for UX:UX + development follow same schedule4 Designers are one iteration ahead of developers4 Hand off detailed designs or CSS/XHTML       prototypes for developers to follow4 Front-end development is part of UX teamBacklog contains UX design features
key takeawayUX is the combined result of all our efforts + processes.PM+ businessanalysisvisual designapplicationarchitectureuser experiencesystem designinteractiondesignInformationarchitecture

More Related Content

What's hot

UI UX Introductory session
UI UX Introductory sessionUI UX Introductory session
UI UX Introductory session
Sooraj P R
 
Basics in User Experience Design, Information Architecture & Usability
Basics in User Experience Design, Information Architecture & UsabilityBasics in User Experience Design, Information Architecture & Usability
Basics in User Experience Design, Information Architecture & Usability
Sebastian Waters
 
UX Design Process
UX Design ProcessUX Design Process
UX Design Process
Rıza Selçuk Saydam
 
The difference between ux and ui design
The difference between ux and ui designThe difference between ux and ui design
The difference between ux and ui design
Shweta Joshi
 
What is UX, in 10 Slides
What is UX, in 10 SlidesWhat is UX, in 10 Slides
What is UX, in 10 Slides
Jordan Julien
 
UX/UI Design and How It Works
UX/UI Design and How It WorksUX/UI Design and How It Works
UX/UI Design and How It Works
Aciron Consulting
 
UI/UX Courses
UI/UX Courses UI/UX Courses
UI/UX Courses
Nardia Infotech
 
i/o extended: Intro to <UX> Design
i/o extended: Intro to <UX> Design  i/o extended: Intro to <UX> Design
i/o extended: Intro to <UX> Design
GDGKuwaitGoogleDevel
 
UX Design + UI Design: Injecting a brand persona!
UX Design + UI Design: Injecting a brand persona!UX Design + UI Design: Injecting a brand persona!
UX Design + UI Design: Injecting a brand persona!
Jayan Narayanan
 
What is UX?
What is UX?What is UX?
What is UX?
David Carr
 
UI/UX Workshop - Hackvision
UI/UX Workshop - HackvisionUI/UX Workshop - Hackvision
UI/UX Workshop - Hackvision
Prottay Karim
 
UX design
UX designUX design
UX design
Tanay Kumar
 
Ux revised /UX camp CZ/
Ux revised /UX camp CZ/Ux revised /UX camp CZ/
Ux revised /UX camp CZ/
Petr Kosnar
 
UI & UX Design for Startups
UI & UX Design for StartupsUI & UX Design for Startups
UI & UX Design for Startups
Richard Fang
 
UX UI - Principles and Best Practices 2014-2015
UX UI - Principles and Best Practices 2014-2015UX UI - Principles and Best Practices 2014-2015
UX UI - Principles and Best Practices 2014-2015
Harsh Wardhan Dave
 
Ui vs UX design
Ui vs UX designUi vs UX design
Ui vs UX design
Maksym Babych
 
Ux team organization
Ux team organizationUx team organization
Ux team organization
Deidre Bohannon
 
What is UX design?
What is UX design? What is UX design?
What is UX design?
Kristen Hardy
 
What is User Experience Design?
What is User Experience Design?What is User Experience Design?
What is User Experience Design?
Jacqueline (Jax) Wechsler
 
What’s the difference between a UX and UI designer? (Part two)
What’s the difference between a UX and UI designer? (Part two)What’s the difference between a UX and UI designer? (Part two)
What’s the difference between a UX and UI designer? (Part two)
iFactory Digital
 

What's hot (20)

UI UX Introductory session
UI UX Introductory sessionUI UX Introductory session
UI UX Introductory session
 
Basics in User Experience Design, Information Architecture & Usability
Basics in User Experience Design, Information Architecture & UsabilityBasics in User Experience Design, Information Architecture & Usability
Basics in User Experience Design, Information Architecture & Usability
 
UX Design Process
UX Design ProcessUX Design Process
UX Design Process
 
The difference between ux and ui design
The difference between ux and ui designThe difference between ux and ui design
The difference between ux and ui design
 
What is UX, in 10 Slides
What is UX, in 10 SlidesWhat is UX, in 10 Slides
What is UX, in 10 Slides
 
UX/UI Design and How It Works
UX/UI Design and How It WorksUX/UI Design and How It Works
UX/UI Design and How It Works
 
UI/UX Courses
UI/UX Courses UI/UX Courses
UI/UX Courses
 
i/o extended: Intro to <UX> Design
i/o extended: Intro to <UX> Design  i/o extended: Intro to <UX> Design
i/o extended: Intro to <UX> Design
 
UX Design + UI Design: Injecting a brand persona!
UX Design + UI Design: Injecting a brand persona!UX Design + UI Design: Injecting a brand persona!
UX Design + UI Design: Injecting a brand persona!
 
What is UX?
What is UX?What is UX?
What is UX?
 
UI/UX Workshop - Hackvision
UI/UX Workshop - HackvisionUI/UX Workshop - Hackvision
UI/UX Workshop - Hackvision
 
UX design
UX designUX design
UX design
 
Ux revised /UX camp CZ/
Ux revised /UX camp CZ/Ux revised /UX camp CZ/
Ux revised /UX camp CZ/
 
UI & UX Design for Startups
UI & UX Design for StartupsUI & UX Design for Startups
UI & UX Design for Startups
 
UX UI - Principles and Best Practices 2014-2015
UX UI - Principles and Best Practices 2014-2015UX UI - Principles and Best Practices 2014-2015
UX UI - Principles and Best Practices 2014-2015
 
Ui vs UX design
Ui vs UX designUi vs UX design
Ui vs UX design
 
Ux team organization
Ux team organizationUx team organization
Ux team organization
 
What is UX design?
What is UX design? What is UX design?
What is UX design?
 
What is User Experience Design?
What is User Experience Design?What is User Experience Design?
What is User Experience Design?
 
What’s the difference between a UX and UI designer? (Part two)
What’s the difference between a UX and UI designer? (Part two)What’s the difference between a UX and UI designer? (Part two)
What’s the difference between a UX and UI designer? (Part two)
 

Viewers also liked

Elements of User Experience by Jesse James Garrett
Elements of User Experience by Jesse James GarrettElements of User Experience by Jesse James Garrett
Elements of User Experience by Jesse James Garrett
Open Journalism on the Open Web
 
The Elements of User Experience
The Elements of User Experience The Elements of User Experience
The Elements of User Experience
brandextract
 
The Elements Of User Experience
The Elements Of User ExperienceThe Elements Of User Experience
The Elements Of User Experience
John Chen, Jun
 
The Elements of User Experience
The Elements of User ExperienceThe Elements of User Experience
The Elements of User Experience
Bruna Calheiros
 
What is ux?
What is ux?What is ux?
What is ux?
Géraud de LAVAL
 
UX Matters
UX MattersUX Matters
Why Architecture Matters
Why Architecture MattersWhy Architecture Matters
Why Architecture Matters
Lars Jankowfsky
 
Oracle UX revolution - Niels Mansveld
Oracle UX revolution - Niels MansveldOracle UX revolution - Niels Mansveld
Oracle UX revolution - Niels Mansveld
Getting value from IoT, Integration and Data Analytics
 
The Elements of User Experience
The Elements of User ExperienceThe Elements of User Experience
The Elements of User Experience
Michael Grillhösl
 
Institutionalizing User Experience
Institutionalizing User ExperienceInstitutionalizing User Experience
Institutionalizing User Experience
Renee Cheung
 
Experience Design Framework
Experience Design FrameworkExperience Design Framework
Experience Design Framework
Jordan Julien
 
Ux storytellers
Ux storytellersUx storytellers
Ux storytellers
Fran Maciel
 
What is User Experience? - Barcamp 4 in Auckland New Zealand
What is User Experience? - Barcamp 4 in Auckland New ZealandWhat is User Experience? - Barcamp 4 in Auckland New Zealand
What is User Experience? - Barcamp 4 in Auckland New Zealand
Haunani Pao
 
Empowering Users: UX Lesson from Game Design
Empowering Users: UX Lesson from Game DesignEmpowering Users: UX Lesson from Game Design
Empowering Users: UX Lesson from Game Design
Adityo Pratomo
 
Towards Task-Based Linguistic Modeling for designing GUIs
Towards Task-Based Linguistic Modeling for designing GUIsTowards Task-Based Linguistic Modeling for designing GUIs
Towards Task-Based Linguistic Modeling for designing GUIs
Jean Vanderdonckt
 
Migrating to HTML5, Migrating Silverlight to HTML5, Migration Applications t...
Migrating to HTML5,  Migrating Silverlight to HTML5, Migration Applications t...Migrating to HTML5,  Migrating Silverlight to HTML5, Migration Applications t...
Migrating to HTML5, Migrating Silverlight to HTML5, Migration Applications t...
Idexcel Technologies
 
Conducting ux research
Conducting ux researchConducting ux research
Conducting ux research
Vina Sectiana
 
Thinking about Design
Thinking about DesignThinking about Design
Thinking about Design
Bas Leurs
 
New Frontiers: UX Professional as Business Consultant
New Frontiers: UX Professional as Business ConsultantNew Frontiers: UX Professional as Business Consultant
New Frontiers: UX Professional as Business Consultant
Cindy Chastain
 
UX Lesson 4: Task & Feature Analysis
UX Lesson 4: Task & Feature AnalysisUX Lesson 4: Task & Feature Analysis
UX Lesson 4: Task & Feature Analysis
Joan Lumanauw
 

Viewers also liked (20)

Elements of User Experience by Jesse James Garrett
Elements of User Experience by Jesse James GarrettElements of User Experience by Jesse James Garrett
Elements of User Experience by Jesse James Garrett
 
The Elements of User Experience
The Elements of User Experience The Elements of User Experience
The Elements of User Experience
 
The Elements Of User Experience
The Elements Of User ExperienceThe Elements Of User Experience
The Elements Of User Experience
 
The Elements of User Experience
The Elements of User ExperienceThe Elements of User Experience
The Elements of User Experience
 
What is ux?
What is ux?What is ux?
What is ux?
 
UX Matters
UX MattersUX Matters
UX Matters
 
Why Architecture Matters
Why Architecture MattersWhy Architecture Matters
Why Architecture Matters
 
Oracle UX revolution - Niels Mansveld
Oracle UX revolution - Niels MansveldOracle UX revolution - Niels Mansveld
Oracle UX revolution - Niels Mansveld
 
The Elements of User Experience
The Elements of User ExperienceThe Elements of User Experience
The Elements of User Experience
 
Institutionalizing User Experience
Institutionalizing User ExperienceInstitutionalizing User Experience
Institutionalizing User Experience
 
Experience Design Framework
Experience Design FrameworkExperience Design Framework
Experience Design Framework
 
Ux storytellers
Ux storytellersUx storytellers
Ux storytellers
 
What is User Experience? - Barcamp 4 in Auckland New Zealand
What is User Experience? - Barcamp 4 in Auckland New ZealandWhat is User Experience? - Barcamp 4 in Auckland New Zealand
What is User Experience? - Barcamp 4 in Auckland New Zealand
 
Empowering Users: UX Lesson from Game Design
Empowering Users: UX Lesson from Game DesignEmpowering Users: UX Lesson from Game Design
Empowering Users: UX Lesson from Game Design
 
Towards Task-Based Linguistic Modeling for designing GUIs
Towards Task-Based Linguistic Modeling for designing GUIsTowards Task-Based Linguistic Modeling for designing GUIs
Towards Task-Based Linguistic Modeling for designing GUIs
 
Migrating to HTML5, Migrating Silverlight to HTML5, Migration Applications t...
Migrating to HTML5,  Migrating Silverlight to HTML5, Migration Applications t...Migrating to HTML5,  Migrating Silverlight to HTML5, Migration Applications t...
Migrating to HTML5, Migrating Silverlight to HTML5, Migration Applications t...
 
Conducting ux research
Conducting ux researchConducting ux research
Conducting ux research
 
Thinking about Design
Thinking about DesignThinking about Design
Thinking about Design
 
New Frontiers: UX Professional as Business Consultant
New Frontiers: UX Professional as Business ConsultantNew Frontiers: UX Professional as Business Consultant
New Frontiers: UX Professional as Business Consultant
 
UX Lesson 4: Task & Feature Analysis
UX Lesson 4: Task & Feature AnalysisUX Lesson 4: Task & Feature Analysis
UX Lesson 4: Task & Feature Analysis
 

Similar to UX Explained

Ux strategy 112315c
Ux strategy 112315cUx strategy 112315c
Ux strategy 112315c
Brad Briscoe
 
Design Thinking Dallas by Chris Bernard
Design Thinking Dallas by Chris BernardDesign Thinking Dallas by Chris Bernard
Design Thinking Dallas by Chris Bernard
Chris Bernard
 
UX Design Process - MIT ID Innovation
UX Design Process - MIT ID InnovationUX Design Process - MIT ID Innovation
UX Design Process - MIT ID Innovation
Pankaj Deshpande
 
Building for People: 5 Practical Tip for Greating Great UX
Building for People: 5 Practical Tip for Greating Great UXBuilding for People: 5 Practical Tip for Greating Great UX
Building for People: 5 Practical Tip for Greating Great UX
qixingz
 
UX/UI Introduction
UX/UI IntroductionUX/UI Introduction
UX/UI Introduction
Shrutee Aneja
 
Ux strategy
Ux strategyUx strategy
Ux strategy
Brad Briscoe
 
Wells Fargo Ux Strategy - Strategy Presentation
Wells Fargo Ux Strategy - Strategy PresentationWells Fargo Ux Strategy - Strategy Presentation
Wells Fargo Ux Strategy - Strategy Presentation
Brad Briscoe
 
User centered design process - Measurefest Presentation
User centered design process - Measurefest PresentationUser centered design process - Measurefest Presentation
User centered design process - Measurefest Presentation
flashbender
 
User Experience Process
User Experience Process User Experience Process
User Experience Process
Sultan Shalakhti
 
User Centered Design
User Centered DesignUser Centered Design
User Centered Design
Shawn Calvert
 
What I've Learned about UX Design
What I've Learned about UX DesignWhat I've Learned about UX Design
What I've Learned about UX Design
Ali Rushdan Tariq
 
Help Wanted: Using UX to Your Advantage
Help Wanted: Using UX to Your AdvantageHelp Wanted: Using UX to Your Advantage
Help Wanted: Using UX to Your Advantage
FITC
 
Webinar on UX ToolBox for Product Managers : UX-PM
Webinar on UX ToolBox for Product Managers : UX-PMWebinar on UX ToolBox for Product Managers : UX-PM
Webinar on UX ToolBox for Product Managers : UX-PM
Aurobinda Pradhan
 
UXD's process
UXD's processUXD's process
UXD's process
Arvind Tadimalla
 
Best Practices in UX Design
Best Practices in UX DesignBest Practices in UX Design
Best Practices in UX Design
Manish Thangavelu
 
UX - Beyond Design Practice
UX - Beyond Design PracticeUX - Beyond Design Practice
UX - Beyond Design Practice
sunildas2009
 
User Experience Explained
User Experience ExplainedUser Experience Explained
User Experience Explained
Sameer dwivedi
 
Kv work samples
Kv work samplesKv work samples
Kv work samples
kay_sjc
 
Ux matters2016-final
Ux matters2016-finalUx matters2016-final
Ux matters2016-final
Nada Cbo
 
UX Deliverables in Practice
UX Deliverables in PracticeUX Deliverables in Practice
UX Deliverables in Practice
Peter Boersma
 

Similar to UX Explained (20)

Ux strategy 112315c
Ux strategy 112315cUx strategy 112315c
Ux strategy 112315c
 
Design Thinking Dallas by Chris Bernard
Design Thinking Dallas by Chris BernardDesign Thinking Dallas by Chris Bernard
Design Thinking Dallas by Chris Bernard
 
UX Design Process - MIT ID Innovation
UX Design Process - MIT ID InnovationUX Design Process - MIT ID Innovation
UX Design Process - MIT ID Innovation
 
Building for People: 5 Practical Tip for Greating Great UX
Building for People: 5 Practical Tip for Greating Great UXBuilding for People: 5 Practical Tip for Greating Great UX
Building for People: 5 Practical Tip for Greating Great UX
 
UX/UI Introduction
UX/UI IntroductionUX/UI Introduction
UX/UI Introduction
 
Ux strategy
Ux strategyUx strategy
Ux strategy
 
Wells Fargo Ux Strategy - Strategy Presentation
Wells Fargo Ux Strategy - Strategy PresentationWells Fargo Ux Strategy - Strategy Presentation
Wells Fargo Ux Strategy - Strategy Presentation
 
User centered design process - Measurefest Presentation
User centered design process - Measurefest PresentationUser centered design process - Measurefest Presentation
User centered design process - Measurefest Presentation
 
User Experience Process
User Experience Process User Experience Process
User Experience Process
 
User Centered Design
User Centered DesignUser Centered Design
User Centered Design
 
What I've Learned about UX Design
What I've Learned about UX DesignWhat I've Learned about UX Design
What I've Learned about UX Design
 
Help Wanted: Using UX to Your Advantage
Help Wanted: Using UX to Your AdvantageHelp Wanted: Using UX to Your Advantage
Help Wanted: Using UX to Your Advantage
 
Webinar on UX ToolBox for Product Managers : UX-PM
Webinar on UX ToolBox for Product Managers : UX-PMWebinar on UX ToolBox for Product Managers : UX-PM
Webinar on UX ToolBox for Product Managers : UX-PM
 
UXD's process
UXD's processUXD's process
UXD's process
 
Best Practices in UX Design
Best Practices in UX DesignBest Practices in UX Design
Best Practices in UX Design
 
UX - Beyond Design Practice
UX - Beyond Design PracticeUX - Beyond Design Practice
UX - Beyond Design Practice
 
User Experience Explained
User Experience ExplainedUser Experience Explained
User Experience Explained
 
Kv work samples
Kv work samplesKv work samples
Kv work samples
 
Ux matters2016-final
Ux matters2016-finalUx matters2016-final
Ux matters2016-final
 
UX Deliverables in Practice
UX Deliverables in PracticeUX Deliverables in Practice
UX Deliverables in Practice
 

Recently uploaded

Qatar Airways Kuwait Office.pdf.........
Qatar Airways Kuwait Office.pdf.........Qatar Airways Kuwait Office.pdf.........
Qatar Airways Kuwait Office.pdf.........
anissageorge9890
 
TALENT ACQUISITION AND MANAGEMENT LECTURE 2
TALENT ACQUISITION AND MANAGEMENT LECTURE 2TALENT ACQUISITION AND MANAGEMENT LECTURE 2
TALENT ACQUISITION AND MANAGEMENT LECTURE 2
projectseasy
 
ShotOniPhone campaign by Vancy macwan.pptx
ShotOniPhone campaign by Vancy macwan.pptxShotOniPhone campaign by Vancy macwan.pptx
ShotOniPhone campaign by Vancy macwan.pptx
macwanvancy
 
Connected Small Boat Protection Solution | July 2024
Connected Small Boat Protection Solution | July  2024Connected Small Boat Protection Solution | July  2024
Connected Small Boat Protection Solution | July 2024
Hector Del Castillo, CPM, CPMM
 
You Get Me! Leveraging Communication Styles in Virtual Trainingpptx
You Get Me! Leveraging Communication Styles in Virtual TrainingpptxYou Get Me! Leveraging Communication Styles in Virtual Trainingpptx
You Get Me! Leveraging Communication Styles in Virtual Trainingpptx
Cynthia Clay
 
Why is Structural Engineering Critical in Disaster Preparedness and Resilienc...
Why is Structural Engineering Critical in Disaster Preparedness and Resilienc...Why is Structural Engineering Critical in Disaster Preparedness and Resilienc...
Why is Structural Engineering Critical in Disaster Preparedness and Resilienc...
grouphirani24
 
TALENT ACQUISITION AND MANAGEMENT LECTURE 5
TALENT ACQUISITION AND MANAGEMENT LECTURE 5TALENT ACQUISITION AND MANAGEMENT LECTURE 5
TALENT ACQUISITION AND MANAGEMENT LECTURE 5
projectseasy
 
WAM Corporate Presentation July 2024.pdf
WAM Corporate Presentation July 2024.pdfWAM Corporate Presentation July 2024.pdf
WAM Corporate Presentation July 2024.pdf
Western Alaska Minerals Corp.
 
Zodiac Signs and Fashion: Dressing to Suit Your Astrological Style
Zodiac Signs and Fashion: Dressing to Suit Your Astrological StyleZodiac Signs and Fashion: Dressing to Suit Your Astrological Style
Zodiac Signs and Fashion: Dressing to Suit Your Astrological Style
my Pandit
 
upGrad_Case_Study_by_Himanshu_Singh.pptx
upGrad_Case_Study_by_Himanshu_Singh.pptxupGrad_Case_Study_by_Himanshu_Singh.pptx
upGrad_Case_Study_by_Himanshu_Singh.pptx
himanshubclubofgsv
 
TEST BANK For Auditing & Assurance Services A Systematic Approach, 12th Editi...
TEST BANK For Auditing & Assurance Services A Systematic Approach, 12th Editi...TEST BANK For Auditing & Assurance Services A Systematic Approach, 12th Editi...
TEST BANK For Auditing & Assurance Services A Systematic Approach, 12th Editi...
kevinkariuki227
 
21stcenturyskillsframeworkfinalpresentation2-240509214747-71edb7ee.pdf
21stcenturyskillsframeworkfinalpresentation2-240509214747-71edb7ee.pdf21stcenturyskillsframeworkfinalpresentation2-240509214747-71edb7ee.pdf
21stcenturyskillsframeworkfinalpresentation2-240509214747-71edb7ee.pdf
emmanuelpulido003
 
YouTube Automation Step-by-step Guide.pdf
YouTube Automation Step-by-step Guide.pdfYouTube Automation Step-by-step Guide.pdf
YouTube Automation Step-by-step Guide.pdf
grizzyhuncho
 
Apparel Sourcing Week 2024 DelegateDeck.pdf
Apparel Sourcing Week 2024 DelegateDeck.pdfApparel Sourcing Week 2024 DelegateDeck.pdf
Apparel Sourcing Week 2024 DelegateDeck.pdf
Apparel Sourcing Week
 
Growth Buyouts - The Dawn of the GBO (Slow Ventures)
Growth Buyouts - The  Dawn of the GBO (Slow Ventures)Growth Buyouts - The  Dawn of the GBO (Slow Ventures)
Growth Buyouts - The Dawn of the GBO (Slow Ventures)
Razin Mustafiz
 
Accounts.pdfjsjshwnsksowowkwmwmsmmsmsksk
Accounts.pdfjsjshwnsksowowkwmwmsmmsmskskAccounts.pdfjsjshwnsksowowkwmwmsmmsmsksk
Accounts.pdfjsjshwnsksowowkwmwmsmmsmsksk
gautamprateek97
 
A Complete Guide of Dubai Freelance Visa and Permit in 2024
A Complete Guide of Dubai Freelance Visa and Permit in 2024A Complete Guide of Dubai Freelance Visa and Permit in 2024
A Complete Guide of Dubai Freelance Visa and Permit in 2024
Dubiz
 
Girls Call Andheri West 9910780858 Provide Best And Top Girl Service And No1 ...
Girls Call Andheri West 9910780858 Provide Best And Top Girl Service And No1 ...Girls Call Andheri West 9910780858 Provide Best And Top Girl Service And No1 ...
Girls Call Andheri West 9910780858 Provide Best And Top Girl Service And No1 ...
margaretblush
 
Movers near me in Dubai , Best Packers and Movers In Dubai
Movers near me in Dubai , Best Packers and Movers In DubaiMovers near me in Dubai , Best Packers and Movers In Dubai
Movers near me in Dubai , Best Packers and Movers In Dubai
imranmalik114455
 
Corporate Governance for South African Mining Companies
Corporate Governance for South African Mining CompaniesCorporate Governance for South African Mining Companies
Corporate Governance for South African Mining Companies
James AH Campbell
 

Recently uploaded (20)

Qatar Airways Kuwait Office.pdf.........
Qatar Airways Kuwait Office.pdf.........Qatar Airways Kuwait Office.pdf.........
Qatar Airways Kuwait Office.pdf.........
 
TALENT ACQUISITION AND MANAGEMENT LECTURE 2
TALENT ACQUISITION AND MANAGEMENT LECTURE 2TALENT ACQUISITION AND MANAGEMENT LECTURE 2
TALENT ACQUISITION AND MANAGEMENT LECTURE 2
 
ShotOniPhone campaign by Vancy macwan.pptx
ShotOniPhone campaign by Vancy macwan.pptxShotOniPhone campaign by Vancy macwan.pptx
ShotOniPhone campaign by Vancy macwan.pptx
 
Connected Small Boat Protection Solution | July 2024
Connected Small Boat Protection Solution | July  2024Connected Small Boat Protection Solution | July  2024
Connected Small Boat Protection Solution | July 2024
 
You Get Me! Leveraging Communication Styles in Virtual Trainingpptx
You Get Me! Leveraging Communication Styles in Virtual TrainingpptxYou Get Me! Leveraging Communication Styles in Virtual Trainingpptx
You Get Me! Leveraging Communication Styles in Virtual Trainingpptx
 
Why is Structural Engineering Critical in Disaster Preparedness and Resilienc...
Why is Structural Engineering Critical in Disaster Preparedness and Resilienc...Why is Structural Engineering Critical in Disaster Preparedness and Resilienc...
Why is Structural Engineering Critical in Disaster Preparedness and Resilienc...
 
TALENT ACQUISITION AND MANAGEMENT LECTURE 5
TALENT ACQUISITION AND MANAGEMENT LECTURE 5TALENT ACQUISITION AND MANAGEMENT LECTURE 5
TALENT ACQUISITION AND MANAGEMENT LECTURE 5
 
WAM Corporate Presentation July 2024.pdf
WAM Corporate Presentation July 2024.pdfWAM Corporate Presentation July 2024.pdf
WAM Corporate Presentation July 2024.pdf
 
Zodiac Signs and Fashion: Dressing to Suit Your Astrological Style
Zodiac Signs and Fashion: Dressing to Suit Your Astrological StyleZodiac Signs and Fashion: Dressing to Suit Your Astrological Style
Zodiac Signs and Fashion: Dressing to Suit Your Astrological Style
 
upGrad_Case_Study_by_Himanshu_Singh.pptx
upGrad_Case_Study_by_Himanshu_Singh.pptxupGrad_Case_Study_by_Himanshu_Singh.pptx
upGrad_Case_Study_by_Himanshu_Singh.pptx
 
TEST BANK For Auditing & Assurance Services A Systematic Approach, 12th Editi...
TEST BANK For Auditing & Assurance Services A Systematic Approach, 12th Editi...TEST BANK For Auditing & Assurance Services A Systematic Approach, 12th Editi...
TEST BANK For Auditing & Assurance Services A Systematic Approach, 12th Editi...
 
21stcenturyskillsframeworkfinalpresentation2-240509214747-71edb7ee.pdf
21stcenturyskillsframeworkfinalpresentation2-240509214747-71edb7ee.pdf21stcenturyskillsframeworkfinalpresentation2-240509214747-71edb7ee.pdf
21stcenturyskillsframeworkfinalpresentation2-240509214747-71edb7ee.pdf
 
YouTube Automation Step-by-step Guide.pdf
YouTube Automation Step-by-step Guide.pdfYouTube Automation Step-by-step Guide.pdf
YouTube Automation Step-by-step Guide.pdf
 
Apparel Sourcing Week 2024 DelegateDeck.pdf
Apparel Sourcing Week 2024 DelegateDeck.pdfApparel Sourcing Week 2024 DelegateDeck.pdf
Apparel Sourcing Week 2024 DelegateDeck.pdf
 
Growth Buyouts - The Dawn of the GBO (Slow Ventures)
Growth Buyouts - The  Dawn of the GBO (Slow Ventures)Growth Buyouts - The  Dawn of the GBO (Slow Ventures)
Growth Buyouts - The Dawn of the GBO (Slow Ventures)
 
Accounts.pdfjsjshwnsksowowkwmwmsmmsmsksk
Accounts.pdfjsjshwnsksowowkwmwmsmmsmskskAccounts.pdfjsjshwnsksowowkwmwmsmmsmsksk
Accounts.pdfjsjshwnsksowowkwmwmsmmsmsksk
 
A Complete Guide of Dubai Freelance Visa and Permit in 2024
A Complete Guide of Dubai Freelance Visa and Permit in 2024A Complete Guide of Dubai Freelance Visa and Permit in 2024
A Complete Guide of Dubai Freelance Visa and Permit in 2024
 
Girls Call Andheri West 9910780858 Provide Best And Top Girl Service And No1 ...
Girls Call Andheri West 9910780858 Provide Best And Top Girl Service And No1 ...Girls Call Andheri West 9910780858 Provide Best And Top Girl Service And No1 ...
Girls Call Andheri West 9910780858 Provide Best And Top Girl Service And No1 ...
 
Movers near me in Dubai , Best Packers and Movers In Dubai
Movers near me in Dubai , Best Packers and Movers In DubaiMovers near me in Dubai , Best Packers and Movers In Dubai
Movers near me in Dubai , Best Packers and Movers In Dubai
 
Corporate Governance for South African Mining Companies
Corporate Governance for South African Mining CompaniesCorporate Governance for South African Mining Companies
Corporate Governance for South African Mining Companies
 

UX Explained

  • 1. user experiencewhat it is, how it works and why it matters 11.18.09
  • 2. our topicsWhat is user experience (UX)?What can UX do for MoM?What processes ensure good UX?What does a UX team do?How does UX fit into the agile environment?4
  • 3. what is user experience?it’s more than usability.User experience simply refers to the way a product behaves and is used in the real world. A positive user experience is one in which the goals of both the user and the organization that created the product are met. Usability is one attribute of a successful user experience, but usability alone does not make an experience positive for the user. Jesse James Garrett  Author of The Elements of User Experience
  • 4. what is user experience?it’s the sum of a simple equation. Business goals+ Customer goals+ User interface+ Interaction w/ back end system= User Experience
  • 5. what is user experience?it’s the combined result of all our efforts + processes.PM+ businessanalysisvisual designapplicationarchitectureuser experiencesystem designinteractiondesignInformationarchitecture
  • 6. what is user experience?there are five elements of user experience.concreteSurface plane: on the surface you see a series of screens made up of images + text. Some are things you can click on to perform a function (e.g. save). Skeleton plane: placement of buttons, tabs, images and text. The skeleton is designed to optimize the arrangement of these elements for maximum effect and efficiency – so you can find that save button when you need it. Structure plane: if skeleton defines the placement of UI items, the structure defines how users got to that screen and where they could go when finished. If skeleton shows navigation category arrangement, structure defines what those categories actually are.Scope plane: the number and variety of features + functions expressed in the structure plane – what’s included – is defined by the scope plane.Strategy plane: scope is determined by strategy. It incorporates what both the product owners (clients) and the end-users want out of the product.abstractdiagram courtesy of Jesse James Garrett, Elements of User Experience
  • 7. what is user experience?the five planes encompass the interface (task oriented)…concreteVisual design : graphic treatment of interface elements (the &quot;look&quot; in &quot;look-and-feel&quot;)Interface design: facilitate user interaction with functionalityinformation design: presentation of information to facilitate understandingInteraction design: application flows to facilitate user tasks, defining how the user interacts with site functionalityFunctional specifications: &quot;feature set”: detailed functionality the site or app must include in order to meet user needsUser needs: external; identified through user research, ethnographics, etc.site objectives: business, creative, or other internal site or app goalsabstractdiagram courtesy of Jesse James Garrett, Elements of User Experience
  • 8. what is user experience?…and the system (information oriented).concretecompletionVisual design : graphic treatment of interface elements (the &quot;look&quot; in &quot;look-and-feel&quot;)Visual design : visual treatment of text, graphic page elements and navigational componentsInterface design: facilitate user interaction with functionalityinformation design: presentation of information to facilitate understandingNavigation design: facilitate user’s movement through the information architecture information design: presentation of information to facilitate understandingInteraction design: application flows to facilitate user tasks, defining how the user interacts with site functionalityInformation architecture: structural design of the information space to facilitate intuitive access to contentFunctional specifications: &quot;feature set”: detailed functionality the site or app must include in order to meet user needsContent requirements: definition of content elements required in the site in order to meet user needsUser needs: external; identified through user research, ethnographics, etc.site objectives: business, creative, or other internal site or app goalsUser needs: external; identified through user research, ethnographics, etc.site objectives: business, creative, or other internal site or app goalsabstractconceptiondiagram courtesy of Jesse James Garrett, Elements of User Experience
  • 9. why is UX important for MoM?because the MoM mission is essentially:4 Understand the users’ needs – and our clients’ business goals – and evaluate our designs and products against both4 Ensure that the products we design meet or exceed our user’s expectations in order to increase product adoption and reduce support intervention4 Create high quality products that are implemented per business requirements and design specifications using best practices
  • 10. why is UX important for MoM?A UX team brings multiple disciplines to bear:4 User researchers4 Interaction designers4 Visual designers4 Information architects4 Front-end developers4 Writers4 User testing moderatorsAll work together, and with back-end teams, with extensive brainstorming, problem-solving and the same commitment as other project teams to stick to schedules and meet budgets.
  • 11. what processes ensure good UX?UX strategy = design strategy = business strategyWhat’s worth doing?What are we creating?What value does it provide?How do we deliver it?focusdefinitionvaluescope
  • 12. what processes ensure good UX?focus: do we have an achievable mandate?UX efforts must address theseUX efforts should accommodatetheseimportanceUnwise use of time to address theseviability | feasibility
  • 13. what processes ensure good UX?definition: do we have clear vision, obvious requirements + team alignment?ClientProject ManagerTeam Lead
  • 14. what processes ensure good UX?value: how have we framed the value of the offering?Who is the target audience?What experiences are compelling to them?How is the offering different from competitors and substitutes?
  • 15. what processes ensure good UX?scope: what do we build first and what comes next?Symptoms we haven’t clarified scopeTOO BIGTOO SMALLUnrealistic delivery expectationsTrouble creating a timely release (e.g. Vista vs. Mac OS X)Battling “can’t we also have _____ ?”Nervous designers + developersUnclear path to the full visionUnremarkable, unimpressive, watered-down releases
  • 16. what does a UX team do?in every project we:Analyze4Work with product management at the beginning. Understand business objectives, the behavior and thinking of the users, and the competition.Design4Produce architecture, wireframes, design treatments until the product takes form.Implement4Rapid iteration: constantly refine the prototype in response to targeted inquiry into what aspects of the experience need work (through client reviews + feedback, internal analysis and user testing).
  • 17. what processes ensure good UX?UX team deliverables:Analysis + research4 Personas4 Qualitative user research and reports4 Concept maps4 Competitive analysis4 ScorecardsInfo. architecture (IA)4 Functional specs4 Use cases + task flow diagrams4 UI specs + guidelines4 Storyboards4 IA maps
  • 21. what processes ensure good UX?UX team deliverables:Prototyping4 Flat wireframes4 Grey-screen prototypes4 Paper prototypesVisual design4 Polished visual design + screen layout4 Icons + graphic Components (assets)4 CSS/XHTML
  • 22. what processes ensure good UX?UX team deliverables:Technical communications4 Content4 Help4 User guides + reference manuals4 Videos, flash demos, training materials4 Localization (languages/locations)
  • 23. how does UX fit in an agile environment?UX leverages agile in several ways:4 User research and testing can be utilized to prioritize features in the product backlog – and to iteratively refine designs to achieve better usability4 When UX is integrated in the planning phases of a project (post-win) – and early into the agile process –release schedules and budgets are not impacted or affected4 Create high quality products that are implemented per the design specifications using best practices
  • 24. how does UX fit in an agile environment?here’s how we do it:
  • 25. how does UX fit in an agile environment?how we make agile work for UX:Early-stage UX planning4 High-level design4 UX requirements4 Detailed design + specEmbed a designer on the team4 No surprises4 Designer iterates as development progresses
  • 26. how does UX fit in an agile environment?how we make agile work for UX:UX + development follow same schedule4 Designers are one iteration ahead of developers4 Hand off detailed designs or CSS/XHTML prototypes for developers to follow4 Front-end development is part of UX teamBacklog contains UX design features
  • 27. key takeawayUX is the combined result of all our efforts + processes.PM+ businessanalysisvisual designapplicationarchitectureuser experiencesystem designinteractiondesignInformationarchitecture