This document discusses how to innovate by focusing on user experience. It defines innovation as introducing something new that provides value, unlike invention which is simply a discovery. Innovation must be user-centric to be successful. The key aspects needed for innovation are interplay between technology and user needs, as well as an open organizational culture that encourages new ideas. Some challenges to innovation are inertia to change and uncertainty about outcomes, but addressing real user problems can help overcome these challenges. The document advocates finding opportunities to innovate by deeply understanding users.

1. Innovate Your Business with User ExperienceMIX 2016 2016/05/27
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2. Alan David
Creative Director User Experience Director

3. Introduction - about AJA
Every customer is precious to us, whether big or small.
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7. Introduction - Clients
Every customer is precious to us, whether big or small.
UX
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8. Introduction - Clients
Every customer is precious to us, whether big or small.
UX
2009

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10. Introduction - about AJA
Every customer is precious to us, whether big or small.

11. Introduction - about AJA
Every customer is precious to us, whether big or small.

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14. What is innovation?
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15. What is innovation?
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16. What is innovation?
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What is innovation?
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19. What is innovation?
Invention:
A discovery, a finding.
Image credit: https://www.diffferent.de/innovation-mit-system-diffferent-meets-young-presidents-organization/#main
American Heritage Dictionary

20. What is innovation?
Innovation:
The act of introducing
something new
Image credit: https://www.diffferent.de/innovation-mit-system-diffferent-meets-young-presidents-organization/#main
American Heritage Dictionary

21. Innovation vs. Invention
What is innovation?
Image credit: https://www.diffferent.de/innovation-mit-system-diffferent-meets-young-presidents-organization/#main

22. Innovation must be user-centric
What is innovation?
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25. 01 -
What is necessary for innovation?
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What is necessary for innovation?

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What is necessary for innovation?
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What is necessary for innovation?
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What is necessary for innovation?
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What is necessary for innovation?

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What is necessary for innovation?
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What is necessary for innovation?
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What is necessary for innovation?

34. Innovation requires interplay between
a product offering (technology) &
a market (people).
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User Benefit
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65. Kintsugi: The Art of Broken Pieces
Why innovation must be user-centric?
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66. Kintsugi: The Art of Broken Pieces
Why innovation must be user-centric?
Image credit: http://www.thisiscolossal.com/2014/05/kintsugi-the-art-of-broken-pieces/

67. Kintsugi: The Art of Broken Pieces
Why innovation must be user-centric?
Image credit: http://www.thisiscolossal.com/2014/05/kintsugi-the-art-of-broken-pieces/

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70. 01 :
Innovation in real world
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71. 01 :
Innovation in real world

72. 02 : (Z > B)
Innovation in real world
Inertia
Risk
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Risk
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Innovation in real world

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Innovation in real world

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Innovation in real world

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Innovation in real world

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Innovation in real world
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Innovation in real world
Before After

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Innovation in real world

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Real problem, real solution.

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87. Way to innovate, find AJA