Learn actionable tips from Bryan Rutcofksy, an expert on local listing data from Yext, on:
- Connection between your local listings and customers
- What are the reasons for duplicate listings
- How can listing errors get fixed in 72 hours
- New address, new phone number updating your information once and fix it everywhere
- Control listings in one place
Have any burning questions for our experts? Send them to teamsocial@surefiresocial.com.
Turn Your Business Listings into Local LeadsSurefire Local
Search and discovery has changed a lot and it is hard to create a presence in many places. One way businesses are able to build their online visibility is through directory listings. The key though is making sure each listing is complete with accurate and consistent information on your business. That's where Yext comes in.
During this webinar, Christian Ward, a Local Data Expert of Yext, discusses how local data works and the tools a business needs to be successful with turning their local business listings into an effective lead generation channel.
Turn Your Business Listings into Local LeadsSurefire Local
Search and discovery has changed a lot and it is hard to create a presence in many places. One way businesses are able to build their online visibility is through directory listings. The key though is making sure each listing is complete with accurate and consistent information on your business. That's where Yext comes in.
During this webinar, Christian Ward, a Local Data Expert of Yext, discusses how local data works and the tools a business needs to be successful with turning their local business listings into an effective lead generation channel.
Benchmark Intelligence is a suite of analytics tools for enterprise location management.
Benchmark makes it easy for enterprises with 100's to 10,000's of locations to monitor the health of their franchises. We also make it easy for enterprises to measure their competitors health as well.
Benchmark does this by programatically accessing all of a franchise’s locations on directories such as Google Maps, Yelp, Foursquare, and Facebook. We are then able to analyze the collected information and distill it into meaningful insights.
With our software it’s easy to identify unlisted locations or locations underperforming the enterprise average. We can even identify problematic regions or franchise owners. Our programmatic access even makes it possible to compare your enterprise’s ratings to your nearest competitors.
2016 Place Conf: Listings Management Is Now Location Data ManagementLocalogy
SIM Partner’s Gib Olander explains that being found in a cross device world is no longer about traditional SEO. It’s about optimizing data across an expanded local ecosystem.
There are more than 5,000+ businesses in the Flathead Valley and that means you have at least 1, or maybe more than 50+ competitors. 25% of your website visitors today are coming from smartphones. We can help you capture more ready-to-buy customers!
This all factors are very helpful to your business growth and easily develop your business profits.
For more information to visit: https://goo.gl/z8crXk
Build free marketing products to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business.
2016 Place Conf: What to Look for In Choosing a Location Data ProviderLocalogy
Tracy Manning of xAd draws upon her years of experience as a buyer to provide guidance on what criteria marketers should consider and what questions to ask in selecting a location data or platform partner.
State of Local: Then & Now - Greg Sterling, Local Search Association #LSS2016Rio SEO
Local Insights & Strategies
Impact of Digital on Offline Consumer Behavior
Evolution of Local Search
Search to Assisted Discovery
Directories to Marketplaces
ROI Speculation to Actual Measurement
Inferred and Expressed Intent
Ambiguity Regarding Intent
Specific Site Categories
Ranking on the SERP
Search = Directional Intent
Online Influencing Online = Reviews
Internet Reach Extended
Mobile Enables "Location Analytics"
Multiple Sources and Multiple Devices
Mobile Now the Primary Device
New Kinds of SEO (LBO/PVO)
From SEO to Data Optimization
AI + NLP + VA + UI + New Search Experiences
Screen Free Search, Connected Cars, New Realities
Conversational Commerce
AI / Bots / Assistants
#LSS2016
Mastering Online Real Estate Marketing: Let the Truth be Told SEO Google Guru
Learn how to master online real estate marketing with real life lessons. http://realWITS.com founder shares all! View video replay here: http://realwits.com/webinar/. Real estate optimization tactics including SEO best practices and website criteria.
SEO and What You Need to Know: Planning for 2017Marketing Mojo
What do you need to do to plan for 2017? Janet Driscoll Miller, Marketing Mojo president & CEO, covers the things you need to know about SEO before you create your marketing plan.
Location Intelligence - A Critical Tool in Retail Performance ManagementG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1816077/DFF9ECD078983862B13E8F3DA3C7144A
Retailers have more data at their disposal than ever before. Every day new sources and types of data become available. It is critical that retailers are able to consume and analyze this data in order to understand the discrete success factors that drive store success. Location Intelligence combined with leading edge data science is how best in class retailers are finding insights they need to drive growth in today’s Unified Commerce environment. Join Gary Sankary from Esri and Joe Whitley from Environics Analytics to learn how advances in GIS technology and DataScience are enabling retailers to create interactive management decision support tools that that drive top line growth and bottom line performance.
Ecommerce: The Next Big Thing in B2B MarketingEpiserver
B2B commerce transactions are expected to hit $599 billion by the end of 2013, according to Forrester. With the launch of Amazon Supply and Google Marketplace, ecommerce is set to become the new competitive advantage for B2B organisations. This seminar will present the business case, key trends and challenges, and how to prepare for B2B ecommerce transformation.
Gigasavvy: Data is Great, But Don't Forget the Basics #LSS2016Rio SEO
Presentation by: Kyle Johnston, Gigasavvy Agency
Brands Are Going Local
Local is Personal
Basic Local Tactics
Search / Local Listings / Aggregators
Data & Attribution
Micromoments & Optimization
#LSS2016
FREE TRIAL 3 MONTHS | PLATFORM TO INCREASE RESTAURANT & CATERING BUSINESS 2XArvindra Kanwal
An online application that allows venues and caterers to publish catering, decoration & entertainment service bundles for social occasions to the bindassparty website for booking. DIY party users get filters to discover and book these packages on bindassparty.com. We solve two problems. Vendors often have to create custom quotes for an event. The quote has a resource cost element of getting relevant information from the client and internal commercial approvals. Our process allows vendors to rate card it for DIY selection and booking. An end user has to deal with a venue, caterer, DJ or stylist for an event. Take quotes, compare quotes and book. Often he just goes to a referenced vendor, limiting his choice. Our process expands his choice with instant quote comparison and booking.It is a win-win for vendors and party planners. Especially small parties, who cannot afford an event planner
Wellborn Cabinet Bootcamp - How to Shoot Professional Videos with your Smartp...Surefire Local
Smartphones now are very powerful with excellent cameras. While nothing beats a professional video shoot, there are times where an opportunity presents itself to a business to create excellent visual content using a smartphone.
Review an interactive discussion with Surefire’s Content & Media Producer, Michelle Lettmann, on how to shoot professional video with your smartphone.
How GeoJuice Helps Home Service Contractors Get More Local ReviewsSurefire Local
Back by popular demand, our in-house GeoJuice expert Emmanuel Manful would love to share GeoJuice with you, the app that helps you drive leads while on the go!
Learn how others are using GeoJuice to effectively build their digital presence and how can too.
- Use GeoJuice to check-in at job sites and share pictures of your work directly to your website, social media accounts, and major online directories (think: SEO juice)
- Finish the job and request a review on site, in real-time, through the GeoJuice app
- During your next in-home consultation show your GeoJuice reviews to close the deal
Benchmark Intelligence is a suite of analytics tools for enterprise location management.
Benchmark makes it easy for enterprises with 100's to 10,000's of locations to monitor the health of their franchises. We also make it easy for enterprises to measure their competitors health as well.
Benchmark does this by programatically accessing all of a franchise’s locations on directories such as Google Maps, Yelp, Foursquare, and Facebook. We are then able to analyze the collected information and distill it into meaningful insights.
With our software it’s easy to identify unlisted locations or locations underperforming the enterprise average. We can even identify problematic regions or franchise owners. Our programmatic access even makes it possible to compare your enterprise’s ratings to your nearest competitors.
2016 Place Conf: Listings Management Is Now Location Data ManagementLocalogy
SIM Partner’s Gib Olander explains that being found in a cross device world is no longer about traditional SEO. It’s about optimizing data across an expanded local ecosystem.
There are more than 5,000+ businesses in the Flathead Valley and that means you have at least 1, or maybe more than 50+ competitors. 25% of your website visitors today are coming from smartphones. We can help you capture more ready-to-buy customers!
This all factors are very helpful to your business growth and easily develop your business profits.
For more information to visit: https://goo.gl/z8crXk
Build free marketing products to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business.
2016 Place Conf: What to Look for In Choosing a Location Data ProviderLocalogy
Tracy Manning of xAd draws upon her years of experience as a buyer to provide guidance on what criteria marketers should consider and what questions to ask in selecting a location data or platform partner.
State of Local: Then & Now - Greg Sterling, Local Search Association #LSS2016Rio SEO
Local Insights & Strategies
Impact of Digital on Offline Consumer Behavior
Evolution of Local Search
Search to Assisted Discovery
Directories to Marketplaces
ROI Speculation to Actual Measurement
Inferred and Expressed Intent
Ambiguity Regarding Intent
Specific Site Categories
Ranking on the SERP
Search = Directional Intent
Online Influencing Online = Reviews
Internet Reach Extended
Mobile Enables "Location Analytics"
Multiple Sources and Multiple Devices
Mobile Now the Primary Device
New Kinds of SEO (LBO/PVO)
From SEO to Data Optimization
AI + NLP + VA + UI + New Search Experiences
Screen Free Search, Connected Cars, New Realities
Conversational Commerce
AI / Bots / Assistants
#LSS2016
Mastering Online Real Estate Marketing: Let the Truth be Told SEO Google Guru
Learn how to master online real estate marketing with real life lessons. http://realWITS.com founder shares all! View video replay here: http://realwits.com/webinar/. Real estate optimization tactics including SEO best practices and website criteria.
SEO and What You Need to Know: Planning for 2017Marketing Mojo
What do you need to do to plan for 2017? Janet Driscoll Miller, Marketing Mojo president & CEO, covers the things you need to know about SEO before you create your marketing plan.
Location Intelligence - A Critical Tool in Retail Performance ManagementG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1816077/DFF9ECD078983862B13E8F3DA3C7144A
Retailers have more data at their disposal than ever before. Every day new sources and types of data become available. It is critical that retailers are able to consume and analyze this data in order to understand the discrete success factors that drive store success. Location Intelligence combined with leading edge data science is how best in class retailers are finding insights they need to drive growth in today’s Unified Commerce environment. Join Gary Sankary from Esri and Joe Whitley from Environics Analytics to learn how advances in GIS technology and DataScience are enabling retailers to create interactive management decision support tools that that drive top line growth and bottom line performance.
Ecommerce: The Next Big Thing in B2B MarketingEpiserver
B2B commerce transactions are expected to hit $599 billion by the end of 2013, according to Forrester. With the launch of Amazon Supply and Google Marketplace, ecommerce is set to become the new competitive advantage for B2B organisations. This seminar will present the business case, key trends and challenges, and how to prepare for B2B ecommerce transformation.
Gigasavvy: Data is Great, But Don't Forget the Basics #LSS2016Rio SEO
Presentation by: Kyle Johnston, Gigasavvy Agency
Brands Are Going Local
Local is Personal
Basic Local Tactics
Search / Local Listings / Aggregators
Data & Attribution
Micromoments & Optimization
#LSS2016
FREE TRIAL 3 MONTHS | PLATFORM TO INCREASE RESTAURANT & CATERING BUSINESS 2XArvindra Kanwal
An online application that allows venues and caterers to publish catering, decoration & entertainment service bundles for social occasions to the bindassparty website for booking. DIY party users get filters to discover and book these packages on bindassparty.com. We solve two problems. Vendors often have to create custom quotes for an event. The quote has a resource cost element of getting relevant information from the client and internal commercial approvals. Our process allows vendors to rate card it for DIY selection and booking. An end user has to deal with a venue, caterer, DJ or stylist for an event. Take quotes, compare quotes and book. Often he just goes to a referenced vendor, limiting his choice. Our process expands his choice with instant quote comparison and booking.It is a win-win for vendors and party planners. Especially small parties, who cannot afford an event planner
Wellborn Cabinet Bootcamp - How to Shoot Professional Videos with your Smartp...Surefire Local
Smartphones now are very powerful with excellent cameras. While nothing beats a professional video shoot, there are times where an opportunity presents itself to a business to create excellent visual content using a smartphone.
Review an interactive discussion with Surefire’s Content & Media Producer, Michelle Lettmann, on how to shoot professional video with your smartphone.
How GeoJuice Helps Home Service Contractors Get More Local ReviewsSurefire Local
Back by popular demand, our in-house GeoJuice expert Emmanuel Manful would love to share GeoJuice with you, the app that helps you drive leads while on the go!
Learn how others are using GeoJuice to effectively build their digital presence and how can too.
- Use GeoJuice to check-in at job sites and share pictures of your work directly to your website, social media accounts, and major online directories (think: SEO juice)
- Finish the job and request a review on site, in real-time, through the GeoJuice app
- During your next in-home consultation show your GeoJuice reviews to close the deal
Wellborn Digital Marketing Boot Camp || Tracking ROI to Maximize Your Marketi...Surefire Local
Leave this webinar with a better understanding of: How to analyze your current marketing activities to assess past performance, Understanding attribution and connecting marketing activities to ROI, What to include in your marketing budget for 2017.
Mark Richardson's Growth Strategies for 2017Surefire Local
Is your business primed and ready for success in the coming year? Join Mark Richardson—renowned author, speaker, and thought leader in the remodeling industry—to learn how best to get your business geared up and rolling towards success. Mark will discuss:
2016 Performance Review of the Remodeling Industry
Business Owner Mindset & Best Practices to Drive Growth
5 Critical Success Factors to be Primed for Growth in 2017
How to Create the Ultimate Houzz Profile for Your BusinessSurefire Local
Houzz with 40 million users is a favorite of homeowners. Lindsey has been touring the country talking to home improvement pros on how to jazz up their Houzz profile and get in front of homeowners. She'll explain:
- How to create a complete Houzz profile to represent your business
- How to showcase your excellent work with projects & ideabooks
- How your Houzz presence impacts organic search results
- Best practices for requesting reviews
- Utilizing the latest innovations in technology and tools to connect with homeowners at every turn
Have any burning questions for our experts? Send them to teamsocial@surefirelocal.com.
From smart home devices to live video streaming and voice search, technology is radically changing the eye care industry. Join a panel of OD’s for a lively discussion on the top trends in technology that OD’s should have on their radar to better reach and connect with patients in their local areas.
- Hot digital trends that are here to stay and why you should care
- How to tell the story of your practice utilizing the latest technology
- Learn to engage patients on their preferred digital channels
Is Your Marketing/Sales Pipeline Dysfunctional? Review the 6 StagesSurefire Local
Tim Musch from MarketSharp has been an industry leader for over 15 years. Tim shares the methods that home improvement pros use to stop leaks in their lead funnel and also learn:
What Bob Dylan, Vince Lombardi, Bill Gates, and Steve Jobs have to say about optimizing your success
- Why you might be looking for leads in all the wrong places
- How you can achieve crystal clear visibility into your website traffic (what’s working & what’s not)
- How to tag advertising campaign traffic so you can absolutely know where it came from & how it worked
- Specific strategies to turn your unsold leads into profitable business (huge!)
- Proactive methods to consistently get profitable results
Have any burning questions for our experts? Send them to teamsocial@surefirelocal.com
[Gutter Helmet Webinar] How to Shoot Professional Videos with Your SmartphoneSurefire Local
As a valued Gutter Helmet preferred marketing partner, we regularly host educational and informational webinars for Gutter Helmet dealers. This is the second event of the Gutter Helmet Digital Marketing Bootcamp series.
Surefire Local's CMO, Shashi Bellamkonda and Content Media & Producer, Michelle Lettmann gave an interactive discussion on how to shoot professional video with your smartphone to engage consumers.
- Give prospects a virtual tour of your projects
- Adjusting audio and video to get the best effects
- Script or no script...what works best
- How to keep your audience engaged from the get-go
Marketing Mistakes Made in Local Digital MarketingSurefire Local
Mark Montini, Surefire’s EVP, Brand Strategy and Chief Customer Officer discusses how to strategically plan around common pitfalls that plague businesses and how to maximize your marketing budget.
Presentation by Dave Frankland, Principal Analyst, Forrester Research. Given at the PMA Digital Marketing Summit: Fast Forward 2011 on December 3, 2009
Make Google Work for You: A Local Business Guide to AdWordsSurefire Local
Your competitors are winning business with local AdWords campaigns. As a Google Premier Partner and Surefire Local’s in-house experts, Kerry Phipps and Brian Seskin will review best practices remodelers are utilizing today to find customers in their neighborhoods.
Here's what you'll learn:
- How to target people in your area with your local ads
- Anatomy of the perfect Google ad (Expanded ads = expanded revenue opportunities)
- How to tailor your Google ads to mobile devices and an ever-growing audience that uses them
- Do’s and Don’ts of running local campaigns
Eleven Essentials for Young EntrepreneursStephen King
I had the great pleasure of presenting to a gaggle of Grade 8 students at Mountain Park School (Calgary Board of Education CBE). Sharing a version of my "eleven essentials" deck created to help inspire and educate! #CBE #Calgary #entrepreneur #change #data #secretsauce #innovation
How Email and Great Content Can Fuel Your Buyer's JourneyVisually
Inboxes are being flooded by a constant stream of information - some useful, others less so. Your email list is a built in audience, but how do you get their attention?
Join us and Jamie Bradley of Emma, as we break down the customer lifecycle to show you how to optimize your content creation in order to engage and drive action from your audience.
This webinar covers:
The customer lifecycle and how you can and should segment your messaging
Best practices for crafting your editorial calendar
What type of content your emails should include and how to scale production
And more!
Your 2016 internet marketing plan for plumbing & hvac businessesSeven Figure Agency
You can watch a recording of the webinar that goes with these slides at http://plumberseo.net/2016-internet-marketing-plan
I'm sure you have set your goals and possibly updated your business plan in preparation for this new year...but have you updated your Internet Marketing Plan? The internet is a fast moving target. On this episode we outline exactly what you should be doing online in 2016 for maximum impact in terms of Exposure, Leads & Profitability.
Download the checklist & additional resources by going to http://plumberseo.net/2016-internet-marketing-plan
Digital Marketing Depot - Personalized Local Content: Frightful or Insightful?Rio SEO
In this webinar Mary Bowling of Ignitor Digital, Brandon Fleming of Protection1/ADT and Cynthia Sener of Rio SEO provide best practices and insights into how brands can connect with local consumers through more personalized, meaningful website content. Learn how to make your website more accessible to search engines, and how to take your SEO to even higher performance levels with Consumer Generated Content.
Mobile devices continue to account for a large share of website visits and will continue to rise as more and more people choose to access information now rather than later. This presentation will help guide you into discovering how to make your business’s website presence more mobile friendly.
Optimize your data to soar ahead of your competitors in the Local Search race by listing with the #1 provider of local search data. Why? Because people under 40 don't use print yellow pages. WSL lists you continually in 90+ search engines--your one stop shop for what would take days of work to accomplish.
Taking Your Local Business to Higher Level with Location Based ServicesActionplanr
This presentation is an overview of Location Based Services such as Google Places, Yelp, Facebook Places, and Foursquare for local brick and mortar businesses. It includes an Acton Plan to get started.
Unlock Efficiency With Your Address Data Today For a Smarter TomorrowPrecisely
In any business, the significance of address data is vital, serving as an indispensable element for enterprises engaged in customer interactions, delivery services, logistics, real estate, and investment activities. Despite its foundational role in various industries, address data is frequently underestimated as a crucial component of innovation, often overshadowed by more shiny technological advancements.
Join us in our upcoming webinar, where we explore the pivotal role of address data in shaping daily business activities.
Join our session to:
Discover how leading companies leverage high-quality addressing data to drive innovation, enhance operational efficiency, and gain a competitive edge.
Reimagine and elevate user experiences by understanding the impact of accurate addresses on customer satisfaction, service delivery, and brand perception.
Uncover invaluable tips and tricks for navigating the diverse landscape of addressing solutions in the market. Learn how to choose the best-fit solution that aligns with your business needs, ensuring data accuracy and reliability.
BigWing Interactive hosted a "Breakfast with Google" event on 1/29/15 at the Chesapeake Boathouse in OKC. The topics covered were: Google paid search, Social Media, SEO, and Content Marketing. The following slides were presented by Bill Martin (PPC), Sarah Hoffman (Social Media), Ruth Burr Reedy (SEO), and David Christopher (Content Marketing).
For questions visit our website bigwing.com or call 405.475.3015.
How to Use HomeAdvisor to Connect with ConsumersSurefire Local
HomeAdvisor’s Scott Weigel shows how home improvement professionals can use America’s largest marketplace for home services by taking a deep dive into best practices and pro tips to enhance your profile and increase your exposure to consumers already seeking your services.
If you have any questions or would like to learn more, email marketing@surefiresocial.com
Our Chief Digital Officer, Joseph Mohay spoke about Local Search Engine Optimization at the Miami, Florida Small Business Expo on January 16th, 2014. We had a great crowd show up and ask very detailed questions about local marketing tips and tricks, best practices and trends for 2014. For more information on how to optimize your local business or multi-location franchise, call us at 800-836-9097 or visit www.idigitalstrategies.com
Understanding SEO and What a Great Website Looks LikeSurefire Local
You already have all the necessary information on how to increase your ranking in Google search waiting for you at your fingertips. The catch is knowing where and what to look for. Armed with this information, Bob will help you take the next step to action by discussing how to:
- Do local SEO right
- Leverage multiple channels to win the online visibility game from local listings, web, mobile, reputation, and SEM
- Connect the 3 critical signals (recency, relevancy, and proximity) to increase search rankings and drive conversions
- Understand the link between your website, location, and reputation and how it drives brand awareness
Building Meaningful Customer Relationships Using Hover to Win More BusinessSurefire Local
Consumers love businesses who continuously demonstrate great service from friendly staff. Not rocket science, huh? But what about those who favor a business based on your ability to share project planning with them in the most transparent manner possible? Sounds more challenging, right? That’s where technology comes into play for home services pros. It’s one thing to talk about what your crew can do, but it’s a game changer when you can show them exactly what the finished project will look like.
Enter Hover, a new, faster, and more accurate way to design a home - helping you close more deals in less time. Dena Nejad, Director of Marketing of Hover, shares the value of using technology to build trust with consumers during the sales process.
How to Figure Out What Your Customers Are Really ThinkingSurefire Local
What you think isn’t always what your customers are actually saying.
Bob London, CEO of Chief Listening Officers, explains the key to hearing what your customers are really thinking. Whether you’re a business owner, CEO, marketer or sales person, understanding the customers’ “rants” will enable you to:
- Gain insights into what is actually meaningful and important to your customer
- Leverage those insights to differentiate your product, service or pitch
- Market and sell to customers in their real-world language, not marketing-speak
How to Get Started with Facebook AdvertisingSurefire Local
With over 1 billion engaged users, Facebook is one of the most important social media networks for businesses. Facebook itself has aspirations of becoming the one-stop-shop for all things search, social, commerce, and virtual reality.
Advertising on Facebook makes it easy for you to reach more consumers, capture their attention, and get results. But you want to be sure that you’re targeting the right people...in the areas you service.
In this presentation, learn the following:
1) Why use Facebook Advertising?
2) Building an effective Target Audience
3) Choosing an Advertising Objective
4) Selecting your Ad Placements & Format
5) Measuring Performance/Campaign Optimization
How Google's 2017 Local Ranking Factors Will Affect Your BusinessSurefire Local
Local SEO is without a doubt one of the most frustrating and complicated aspects to digital marketing out there. It gets even more challenging when Google rolls out updates to their search algorithms. And yet, without having a locally-optimized website, the goal of attracting new business is like climbing Mount Everest.
To help you make sense of a challenging, yet critical component of your online presence, we’ve invited two local SEO experts who know how to make SEO simple: Local SEO Guide’s CEO & founder, Andrew Shotland, and their VP of Local, Dan Leibson.
Join Andrew & Dan as they share insights on:
- What is local SEO?
- What are the ranking factors that truly matter to appear on page 1?
- How to optimize your website for local, “near me” searches
Mark Richardson's Time Management WorkshopSurefire Local
Mastering something we all want more of—TIME—is a challenge! As an Author, keynote speaker and lifetime remodeler, Mark Richardson has mentored several successful business owners over the years and is considered by many to be a master of time management.
During this workshop, Mark shares insights on:
Understanding time today: Why it’s important; the difference between efficiency and effectiveness; proactive vs. reactive time
How to establish a time mastery system to take back control of your day
Time-tested tactics that help avoid common mistakes that cost time
Make Google Work for You: A Local Business Guide to AdWordsSurefire Local
Throughout this presentation, learn the following:
- How to target people in your area with your local ads
- Anatomy of the perfect Google ad (Expanded ads = expanded revenue opportunities)
- How to tailor your Google ads to mobile devices and an ever-growing audience that uses them
- Do's & don'ts of running local campaigns
Cracking the Remodeling Business Code with Mark RichardsonSurefire Local
Learn from Mark Richardson, renowned speaker, author, and influencer in the remodeling world as he shares insights on the following:
- Why do some remodeling businesses grow and others don’t?
- What are the three keys to success?
- How can I take my business to the next level?
- Where does my business dashboard measure up to others?
- Who can help me get to where I want to go?
Facebook Marketing: The New Rules for Engaging PatientsSurefire Local
An engaging and entertaining panel of OD’s - Dr. Alan Glazier, Dr. Justin Bazan, and Dr. Nathan Bonilla-Warford - as they debate the best tactics and strategies eye doctors can use for building and engaging a community on Facebook.
A Local Business's Guide to Creating Winning AdWords CampaignsSurefire Local
Your competitors are winning business with local AdWords campaigns. As a Google Premier Partner and Surefire’s in-house expert, Kerry Phipps invites you to join our upcoming webinar and learn…
1. How to target people in your local area
2. How to tailor your ads to an ever-growing mobile audience
3. Campaign do’s and don'ts
4. The anatomy of the perfect Google ad
Striving for Success in 2017 for Remodeling Businesses with Mark RichardsonSurefire Local
Mark Richardson shows you the 3 key ingredients for success, how to position your business for future success, where most businesses fail and how to avoid the same mistakes, and how your business can plan for a prosperous 2017. This is one video you won't want to lose!
Marketing for Optometrists: Tips and Trends to Win Today's PatientSurefire Local
Who’s the wittiest of them all? Join us for a Marketing Showdown with Dr. Alan Glazier and Dr. Justin Bazan, moderated by Dr. Nathan Bonilla-Warford with insights by digital marketing expert Jeff White.
Expect trends, strong takeaways to instantly improve your marketing and solid optometry humor from some of our fave OD’s!
Industry trends optometrists can capitalize on in this new era of marketing
How to leverage your team to help execute your marketing plan
Identifying what you can manage in-house and when it’s time to outsource
Evaluating marketing results and understanding your ROI
The good and the ugly of online reviews and why they matter
10 Steps to Manage Your Online Ratings #RDJ2016Surefire Local
Speakers Bill Owens, President of Owens Construction and Shashi Bellamkonda, CMO of Surefire Social share their presentation of a talk they gave at the 2016 Remodeling Show on how remodelers can manage their online reputation in terms of the importance of reviews, acquiring more reviews, and responding to reviews you receive (both 5-stars and 1-stars).
Grow Reviews, Reputation, Rankings & SEO with the GeoJuice AppSurefire Local
Can you improve sales, reputation, SEO, rankings, and content with an app? You bet.
Learn an easier way to get more reviews, post pictures, and get Google to recognize the areas where you serve your customers with GeoJuice, an iPhone and Android app for roofers.
Visit www.surefiresocial.com/geojuice to learn more.
Do you want Google to LOVE You? Let’s talk!
Did you know that Google’s algorithm changes about 500-600 times per year? Scary, huh? If 80% of people seek local businesses through search engines and 59% choose home services based on proximity, are you sure you’re doing enough to help them find you?
Marketing Analytics is critical to all marketing activities:
--- Challenge: Difficult to setup and measure
--- Solution: Measure what matters
--- Implementation: Tie marketing analytics back to your business goals
There is a simple automated solution out there that puts you in complete control of your local marketing - from content publishing and monitoring to directory listings, competitive analysis, measurement, and even ROI. This tool we're referring to is SurePulse: The First Local Marketing Automation System!
This is the presentation from a webinar on SurePulse that covers the many features and benefits SurePulse offers users.
Learn more about SurePulse by visiting www.surefiresocial.com/surepulse
How GeoJuice Helps Home Services Professionals Find More LeadsSurefire Local
GeoJuice is an easy to use mobile app that creates instant, engaging content and check-ins that get published with your location. It allows contractors to showcase their past projects and happy customers on their website, social media and major directories to generate more buzz around the business, ultimately attracting more customers.
Join our digital marketing expert, Jeff White, as he examines why GeoJuice is such a powerful tool for businesses in the home improvement and how it works.
To learn more about GeoJuice, visit www.surefiresocial.com/geojuice
Best Crypto Marketing Ideas to Lead Your Project to SuccessIntelisync
In this comprehensive slideshow presentation, we delve into the intricacies of crypto marketing, offering invaluable insights and strategies to propel your project to success in the dynamic cryptocurrency landscape. From understanding market trends to building a robust brand identity, engaging with influencers, and analyzing performance metrics, we cover all aspects essential for effective marketing in the crypto space.
Also Intelisync, our cutting-edge service designed to streamline and optimize your marketing efforts, leveraging data-driven insights and innovative strategies to drive growth and visibility for your project.
With a data-driven approach, transparent communication, and a commitment to excellence, InteliSync is your trusted partner for driving meaningful impact in the fast-paced world of Web3. Contact us today to learn more and embark on a journey to crypto marketing mastery!
Ready to elevate your Web3 project to new heights? Contact InteliSync now and unleash the full potential of your crypto venture!
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What You're Going to Learn
- How These 4 Leaks Force You To Work Longer And Harder in order to grow your income… improve just one of these and the impact could be life changing.
- How to SHUT DOWN the revolving door of Income Stagnation… you know, where new sales come into your magazine while at the same time existing sponsors exit.
- How to transform your magazine business by fixing the 4 “DON’Ts”...
#1 LEADS Don’t Book
#2 PROSPECTS Don’t Show
#3 PROSPECTS Don’t Buy
#4 CLIENTS Don’t Stay
- How to identify which leak to fix first so you get the biggest bang for your income.
- Get actionable strategies you can use right away to improve your bookings, sales and retention.
Mistaken Identity: How to Solve Incorrect Data in Local Listings
1. January 10th 2017
Mistaken Identity:
How to Solve Incorrect Data in
Local Listings
marketing@surefiresocial.com
2. 201
4Our site visits are up over 40%,
we receive almost twice as many
calls from it and we have gone
from the 6th page to the first in a
very short time. To say they
have done a good job does not
do it justice. They have done a
fantastic job!
Ray Hoffman
Marketing Director, RbA
Milwaukee
“ “ I really like SurePulse. It’s an
intuitive tool and I like that
everything is in one place. It's
useful, easy to use and I have
a much better understanding of
how we are performing.
Amy Lindholm
Brand Manager, LP Siding
“ “
AWARDSMilestones
marketing@surefiresocial.com
4. Digital Footprint
● Your business has a digital footprint
● Google has an opinion of said footprint
marketing@surefiresocial.com
5. What is a digital footprint?
● Website
● Social sites & activity
● Reviews
● Accurate online directory
listings
marketing@surefiresocial.com
6. Why Does Google Care?
● Majority of searches are on Google
● Half occur on a mobile device
● ⅓ are location-based queries
● Local searches are growing
marketing@surefiresocial.com
7. Why Does Google Care?
● It’s about customer service
● It’s about speed
● I want to know. I want to buy
○ Therefore...consistency counts!
marketing@surefiresocial.com
10. 250+
LOCATION SERVICES
Location services are the basis for
every customer engagement
Managing location data across these
services ensures businesses are present
during customers’ moments of high intent.
11. No purchase
Bad brand experience
Missed buying window
Not ranking in location search
Sub-optimal location data on any
location service diverts customers
off the path to purchase.
Missing from maps results
Decreasing return on ad spend
Conversion at competitor
Negative review
Wrong store hours
250+
LOCATION SERVICES
12. Listings Matter
On average, business listings receive
174% more impressions
than local pages
(including store pages, directory, and locator traffic)
16. Goodfella’s
Pizzeria
144 Orchard St
(212)432-3200
Goodfella’s
Pizzeria
144 Orchard St
(212)432-3200
Goodfella’s
Pizzeria
144 Orchard St
(212)432-3200
Goodfella’s
Pizzeria
144 Orchard St
(212)432-3200
Goodfella’s
Pizzeria
144 Orchard St
(212)432-3200
Goodfella’s
Pizzeria
144 Orchard St
(212)432-3200
Goodfella’s
Pizzeria
144 Orchard St
(212)432-3200
Goodfella’s
Pizzeria
144 Orchard St
(212)432-3200
Goodfella’s
Pizzeria
144 Orchard St
(212)432-3200
Goodfella’s
Pizzeria
144 Orchard St
(212)432-3200
Imagine asking 10 people you trust where a particular restaurant is
and receiving the following answers:
This is a perfect signal.
17. Goodfella’s
Pizzeria
144 Orchard St
(212)432-3200
Good Fella
Brick Oven
114 Orchard St
144 Archer St.
(212)343-4300
Good Feelings
Pizzeria
414 Orchard St
Where?
Never heard
of it.
You mean
Goodfella’s LES?
144 Orchid Ave.
Great movie.
I don’t think I know
them.
Now imagine asking 10 people you trust where a particular restaurant is
and receiving these answers:
This is a perfectly terrible signal.
18. Stock Filings
Public
Applications
The Data Ecosystem is Ever Evolving
Data Aggregators
“Business Moved”
Notices
New Owner
Declarations
Social Media
Posts
Archived Data
StateTax Forms
Consumer
Suggestions
Business’Website(s)
Review Sites
Other Sites & Web
Directories
News
Phone Directories
Call Center
Records
19. Manual Business Claim
Google Places User
Customer Facebook Post
MobileYelp User
Yahoo! Mobile User
YelpApp User Signal
ClaimedYahoo Listing
Regional Directory
Foursquare Check-in
ClaimedYelp Listing
Angie’s List Review
HighVolumeTweet Feed
Store Locator
Google Update
News Article
Bing Local Listing
Government Filing
Tax State Forms
Bank Loan Data
Unstructured Forum
Phone Records
API Submission
Acxiom Database
Out of Biz Call Center
Lexis Nexis Directory
Infogroup Database
Patent Registration
Unique Biz ID Forms
Offshore LocationTeam
GigWalk Submit
Thomson Reuters
Nasdaq Filings
Aggregation & theTournament of Data
no control
duplication problems
?
20.
21.
22.
23.
24.
25.
26.
27.
28.
29.
30.
31.
32.
33.
34.
35.
36.
37.
38.
39.
40.
41.
42. • Match & Lock APIs are custom-designed to put you
in control of your clients’ location data
• Lock protects your clients’ data from being
overwritten by the tournament of data taking place
in the search ecosystem
• Eliminates perpetual need to re-submit data to
location services
• Synchronizes entire search ecosystem
• Data does not revert if the lock is removed
We builtYext to put businesses in control.
44. Get a Complimentary
Digital Marketing Consult
Call (888) 804-8685
Email marketing@surefiresocial.com
...and a Google Chromecast!
marketing@surefiresocial.com
46. Publisher Suggestions
• A better way to handle consumer
suggestions, or ‘Google updates’
• Takes control a step further
• Gain the power to accept or reject
consumer suggestions
47. Real-Time Updates
• Drive consistency across the web
• Ensure customers always see accurate and up-to-date
information about your clients’ location(s)
• Keep their customers informed
48. Duplicate Suppression
• Solve duplicate listings at the source
• Suppress duplicates correctly and
definitively
• Ensure customers only see authoritative
location data
49. • Name
• Address 1 & 2
• Sublocality
• Display Address
• AddressVisible
• City
• State
• Postal Code
• Country
• Main Phone
• Categories
• Latitude
• Longitude
• Closed Flag
• Special Offer*
• Special Offer URL*
• Business Hours
• Description
• Website
• Website Display URL
• Emails
• Payment Methods
• Logo
• Photos
• YouTubeVideo URLs
• Menu*
• Products*
• Events*
• Bios*
• Additional HoursText
• Additional URLs
• Alternate Phone
• Mobile Phone
• Fax
• Toll-Free Number
• Twitter Handle
• Facebook Page
• Year Established
• Associations
• Specialties
• Brands
• Languages
• Keywords
• Attribution Logo/URL
* =Yext-specific fields
Businesses are more than just NAP
50. Get a Complimentary
Digital Marketing Consult
Call (888) 804-8685
Email marketing@surefiresocial.com
...and a Google Chromecast!
Don’t forget!
marketing@surefiresocial.com