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![Smartphones have fundamentally changed
how customers interact with local businesses.
34xincrease in
“Near Me” searches
since 2011
93%of sales still
occur in person
4in 5local mobile
searches result
in a purchase
40%of in-person purchases
include online research
55%of conversions occur
within 1 hour of initial
mobile search
76%of purchasing
decisions are made
in-person & locally
[INSERT YOUR LOGO] Consumer Behavior](https://image.slidesharecdn.com/listinglocalization-161219200336/85/Localization-Listing-Solutions-by-DiscoverTec-4-320.jpg)
![Today’s mobile revolution is about more than the newest
smartphone and the next big app.
[INSERT YOUR LOGO] Consumer Behavior
It’s about leveraging these technologies to make it easy
for your customers to find you online and visit your
location(s).](https://image.slidesharecdn.com/listinglocalization-161219200336/85/Localization-Listing-Solutions-by-DiscoverTec-5-320.jpg)
![[INSERT YOUR LOGO]
The Importance of
Managing Location Data](https://image.slidesharecdn.com/listinglocalization-161219200336/85/Localization-Listing-Solutions-by-DiscoverTec-6-320.jpg)
![Offline business presence can be…confusing.
BRODIE MART TOWN OF HILLSDALE DYNASTY BUFFET ELMHURST HOSPITAL
Compromised online business presence is worse.
[INSERT YOUR LOGO] Location Data](https://image.slidesharecdn.com/listinglocalization-161219200336/85/Localization-Listing-Solutions-by-DiscoverTec-7-320.jpg)
![Imagine asking 10 random people where a particular restaurant is and receiving the following answers:
Consistency results in high confidence (and higher
ranking) for consumers and search engine crawlers
[INSERT YOUR LOGO] Location Data
Goodfella’s
Pizzeria
144 Orchard St
(212)432-3200
Goodfella’s
Pizzeria
144 Orchard St
(212)432-3200
Goodfella’s
Pizzeria
144 Orchard St
(212)432-3200
Goodfella’s
Pizzeria
144 Orchard St
(212)432-3200
Goodfella’s
Pizzeria
144 Orchard St
(212)432-3200
Goodfella’s
Pizzeria
144 Orchard St
(212)432-3200
Goodfella’s
Pizzeria
144 Orchard St
(212)432-3200
Goodfella’s
Pizzeria
144 Orchard St
(212)432-3200
Goodfella’s
Pizzeria
144 Orchard St
(212)432-3200
Goodfella’s
Pizzeria
144 Orchard St
(212)432-3200](https://image.slidesharecdn.com/listinglocalization-161219200336/85/Localization-Listing-Solutions-by-DiscoverTec-8-320.jpg)
![Now imagine asking 10 random people where a particular restaurant is and receiving the following
answers:
Inconsistency results in low confidence, which
decreases search ranking and risks lost business
[INSERT YOUR LOGO] Location Data
Goodfella’s
Pizzeria
144 Orchard St
(212)432-3200
Good Fella
Brick Oven
144 Archer St.
(212)345-1122
Where?
Never heard
of it.
You mean
Goodfella’s LES?
144 Orchid Ave.
Great movie.
I don’t think I
know them.](https://image.slidesharecdn.com/listinglocalization-161219200336/85/Localization-Listing-Solutions-by-DiscoverTec-9-320.jpg)
![[INSERT YOUR LOGO] Location Data
Changes to an unmanaged business listing over time](https://image.slidesharecdn.com/listinglocalization-161219200336/85/Localization-Listing-Solutions-by-DiscoverTec-10-320.jpg)
![Take control of how
customers view you online
Build your
business’s brand
Dive more traffic
online and offline
[INSERT YOUR LOGO]
[INSERT YOUR LOGO] Our Solution](https://image.slidesharecdn.com/listinglocalization-161219200336/85/Localization-Listing-Solutions-by-DiscoverTec-11-320.jpg)
![• Integrated Technology with online sites and directories
means that you’re in complete control of the information
displayed to your customers online. What we put into the
platform is exactly what your customers see and cannot
be overwritten by anyone but you.
• Duplicate Suppression will solve SEO-damaging
duplicate listings and keep them from reappearing.
• Real-Time Updates means that your business
information will be 100% up-to-date all time time – no
delays.
[INSERT YOUR LOGO] Take Control
Your Business Name
Street Address
City, State, Zip Code
Phone Number](https://image.slidesharecdn.com/listinglocalization-161219200336/85/Localization-Listing-Solutions-by-DiscoverTec-12-320.jpg)
![Our Network, Your Reach
[INSERT YOUR LOGO] Take Control](https://image.slidesharecdn.com/listinglocalization-161219200336/85/Localization-Listing-Solutions-by-DiscoverTec-13-320.jpg)
![Stand out from the competition
[INSERT YOUR LOGO] Build Your Business’s Brand
A listing with 14/14
fields complete
receive…
On average than
a listing with ¼
fields completed
347%
more searches
214%
more Yelp page views
416%
more listing view](https://image.slidesharecdn.com/listinglocalization-161219200336/85/Localization-Listing-Solutions-by-DiscoverTec-14-320.jpg)
![[INSERT YOUR LOGO] Build Your Business’s Brand](https://image.slidesharecdn.com/listinglocalization-161219200336/85/Localization-Listing-Solutions-by-DiscoverTec-15-320.jpg)
![$ $ $
[INSERT YOUR LOGO] Drive More Traffic
Goodfella’s
Pizzeria
144 Archer St
New York, NY 10012
(212)432-3200
Goodfella’s
Pizzeria
144 Orchard St
New York, NY 10012
(212)345-1122
Good Fella
Brick Oven
144 Orchard St
New York, NY 10012
(212)432-3200
Goodfella’s
Pizzeria
144 Orchard Ave
New York, NY 10012
(212)432-1122
Goodfella’s
Pizzeria
144 Orchard St
Chicago, IL 60290
(212)432-3200
Goodfella’s Pizzeria John’s Pizzeria](https://image.slidesharecdn.com/listinglocalization-161219200336/85/Localization-Listing-Solutions-by-DiscoverTec-16-320.jpg)
![[INSERT YOUR LOGO] Drive More Traffic
$ $ $
Goodfella’s Pizzeria
Goodfella’s
Pizzeria
144 Orchard St
(212)432-3200](https://image.slidesharecdn.com/listinglocalization-161219200336/85/Localization-Listing-Solutions-by-DiscoverTec-17-320.jpg)
![[INSERT YOUR LOGO]
Questions?](https://image.slidesharecdn.com/listinglocalization-161219200336/85/Localization-Listing-Solutions-by-DiscoverTec-18-320.jpg)
![[INSERT YOUR LOGO]
Thank You!](https://image.slidesharecdn.com/listinglocalization-161219200336/85/Localization-Listing-Solutions-by-DiscoverTec-19-320.jpg)
Uploaded byTommy Hobin
Localization Listing Solutions by DiscoverTec
The document discusses the impact of smartphones on consumer behavior, highlighting key statistics about local searches and the importance of managing location data for businesses. It emphasizes the need for consistent and accurate location information to enhance consumer confidence and search rankings. The proposed solution includes an integrated technology platform that provides control over online business listings, ensures real-time updates, and reduces duplicate listings.
More Related Content
Similar to Localization Listing Solutions by DiscoverTec
Localization Listing Solutions by DiscoverTec
- 1.
- 2. Agenda Consumer Behavior The Importanceof Managing Location Data Our Solution Questions
- 3.
- 4. Smartphones have fundamentallychanged how customers interact with local businesses. 34xincrease in “Near Me” searches since 2011 93%of sales still occur in person 4in 5local mobile searches result in a purchase 40%of in-person purchases include online research 55%of conversions occur within 1 hour of initial mobile search 76%of purchasing decisions are made in-person & locally [INSERT YOUR LOGO] Consumer Behavior
- 5. Today’s mobile revolutionis about more than the newest smartphone and the next big app. [INSERT YOUR LOGO] Consumer Behavior It’s about leveraging these technologies to make it easy for your customers to find you online and visit your location(s).
- 6. [INSERT YOUR LOGO] TheImportance of Managing Location Data
- 7. Offline business presencecan be…confusing. BRODIE MART TOWN OF HILLSDALE DYNASTY BUFFET ELMHURST HOSPITAL Compromised online business presence is worse. [INSERT YOUR LOGO] Location Data
- 8. Imagine asking 10random people where a particular restaurant is and receiving the following answers: Consistency results in high confidence (and higher ranking) for consumers and search engine crawlers [INSERT YOUR LOGO] Location Data Goodfella’s Pizzeria 144 Orchard St (212)432-3200 Goodfella’s Pizzeria 144 Orchard St (212)432-3200 Goodfella’s Pizzeria 144 Orchard St (212)432-3200 Goodfella’s Pizzeria 144 Orchard St (212)432-3200 Goodfella’s Pizzeria 144 Orchard St (212)432-3200 Goodfella’s Pizzeria 144 Orchard St (212)432-3200 Goodfella’s Pizzeria 144 Orchard St (212)432-3200 Goodfella’s Pizzeria 144 Orchard St (212)432-3200 Goodfella’s Pizzeria 144 Orchard St (212)432-3200 Goodfella’s Pizzeria 144 Orchard St (212)432-3200
- 9. Now imagine asking10 random people where a particular restaurant is and receiving the following answers: Inconsistency results in low confidence, which decreases search ranking and risks lost business [INSERT YOUR LOGO] Location Data Goodfella’s Pizzeria 144 Orchard St (212)432-3200 Good Fella Brick Oven 144 Archer St. (212)345-1122 Where? Never heard of it. You mean Goodfella’s LES? 144 Orchid Ave. Great movie. I don’t think I know them.
- 10. [INSERT YOUR LOGO]Location Data Changes to an unmanaged business listing over time
- 11. Take control ofhow customers view you online Build your business’s brand Dive more traffic online and offline [INSERT YOUR LOGO] [INSERT YOUR LOGO] Our Solution
- 12. • Integrated Technologywith online sites and directories means that you’re in complete control of the information displayed to your customers online. What we put into the platform is exactly what your customers see and cannot be overwritten by anyone but you. • Duplicate Suppression will solve SEO-damaging duplicate listings and keep them from reappearing. • Real-Time Updates means that your business information will be 100% up-to-date all time time – no delays. [INSERT YOUR LOGO] Take Control Your Business Name Street Address City, State, Zip Code Phone Number
- 13. Our Network, YourReach [INSERT YOUR LOGO] Take Control
- 14. Stand out fromthe competition [INSERT YOUR LOGO] Build Your Business’s Brand A listing with 14/14 fields complete receive… On average than a listing with ¼ fields completed 347% more searches 214% more Yelp page views 416% more listing view
- 15. [INSERT YOUR LOGO]Build Your Business’s Brand
- 16. $ $ $ [INSERTYOUR LOGO] Drive More Traffic Goodfella’s Pizzeria 144 Archer St New York, NY 10012 (212)432-3200 Goodfella’s Pizzeria 144 Orchard St New York, NY 10012 (212)345-1122 Good Fella Brick Oven 144 Orchard St New York, NY 10012 (212)432-3200 Goodfella’s Pizzeria 144 Orchard Ave New York, NY 10012 (212)432-1122 Goodfella’s Pizzeria 144 Orchard St Chicago, IL 60290 (212)432-3200 Goodfella’s Pizzeria John’s Pizzeria
- 17. [INSERT YOUR LOGO]Drive More Traffic $ $ $ Goodfella’s Pizzeria Goodfella’s Pizzeria 144 Orchard St (212)432-3200
- 18.
- 19.
Editor's Notes
- #5 Customers are looking for businesses in an intimate way – a way they never could before: on-the-go and on foot. -- Sources: Think With Google, 2015 comScore, 2014 U.S. Census Bureau, 2015 Google, April 2012 Google, March 2013 POPAI, June 2012
- #6 Making sure your business information is accurate online is the key to making sure your customers can find you.
- #8 Offline problems can and might be funny, but online problems cause you to lose customers which is NOT funny. The data compilation process that search engines rely on lack human touch. If a customer were to see these signs outside any which one of these businesses, they would still be able to make an educated guess on what it actually reads. Search engines, however, are unable to do so. This makes 100% accuracy massively important, given how consumers are searching today (note: you can connect to the stats from slide 4 here). Other data sources, such as tax records, social media check-ins, aggregators, etc. are the mischief-makers that change business signs (like these), throw eggs, bombard properties with toilet paper, spray graffiti, etc. at night. If you’re a business owner, you’ve most likely faced these kinds of mischievous attacks at your location(s). Not using our solution, powered by the best technology out there (Yext technology), makes your business susceptible to digital trouble makers- who can really cause you to lose business and are way worse than those teenagers making trouble around town.
- #9 EXAMPLE 2 Consistency results in high confidence (and higher ranking) for consumers and search engine crawlers
- #10 EXAMPLE 2 Consistency results in high confidence (and higher ranking) for consumers and search engine crawlers
- #11 EXAMPLE 3
- #12 With our listings solution, you can:
- #13 Your Business + Our Solution = full control of how your customers view you online Manage your digital presence & make updates in real-time Our network has the most direct integrations with publishers available. Suppress duplicate listings effortlessly via our technology
- #14 Lock & control your business listing(s) across the biggest names like Google, Apple, Bing, Facebook, Yahoo!, Yelp and 60+ more leading maps, apps, search engines, and social networks. Your business need to be connected with all these apps, maps, search engines, directories, and more in order for mobile consumers to easily find and visit your locations.
- #15 In today’s online world, consumers want to spend their money with businesses they trust. That’s why it’s more important than ever that you not only take control of your business information online, but build brand awareness too. Make your business stand out from the rest with help from our enhanced listings features and fields. Tout your in-store promotions and seasonal coupons with our patented Featured Message. Generate and publish more content for your business like photos, videos, menus, and more, across sites like Facebook, Foursquare, and Menupages. Share your story with your customers with business descriptions and staff bios. With help from our review monitoring capability, you can listen in on what your customers are saying about you, all in one place. And with our reporting features, you can create custom reports so that you can analyze the performance metrics that matter most to your business. With fully optimized listings, you can engage your customers more than ever before and drive more of them right to your doorstep. -- Source The Power of Location: How Rich Listings Drive More Business. Yext 2016. http://offers.yext.com/hubfs/Yext_RichListings.pdf?_ga=1.189175341.721482088.1470178279
- #16 In today’s online world, consumers want to spend their money with businesses they trust. That’s why it’s more important than ever that you not only take control of your business information online, but build brand awareness too. Make your business stand out from the rest with help from our enhanced listings features and fields. Tout your in-store promotions and seasonal coupons with our patented Featured Message. Generate and publish more content for your business like photos, videos, menus, and more, across sites like Facebook, Foursquare, and Menupages. Share your story with your customers with business descriptions and staff bios. With help from our review monitoring capability, you can listen in on what your customers are saying about you, all in one place. And with our reporting features, you can create custom reports so that you can analyze the performance metrics that matter most to your business. With fully optimized listings, you can engage your customers more than ever before and drive more of them right to your doorstep.
- #17 Compromised online presence is worse because it’s the crux of finding your location in-person. Getting found online is the key to offline sales. If your online presence is incorrect, you’re losing sales. EXAMPLE Let’s say you own Goodfella’s Pizzeria. Sally is in the mood for pizza and she searches for local pizzerias in her area. You [the owner of Goodfella’s] haven’t been managing your business listing with our solution. What happens when Sally searches locally? Goodfella’s business information is inconsistent across the web, causing your SEO ranking to get pushed down among other detrimental listings effects. Instead of choosing GoodFella’s, Sally will go to John’s Pizzeria, which is next door. Because they manage their business listings, they can promote their store hours, photos, reviews, and more. Sally feels like John’s is a more legitimate pizzeria and decides to go there to satisfy her pizza craving instead.
- #18 Numbers don’t lie - your customers are ready and looking to buy. And if they can’t find you online to begin with, you’re not going to sell anything. You already work so hard on driving what makes your business special, day in and day out. With our solution, you’ll worry less about how your customers are viewing your business online and instead, spend more time propelling the unique value your business brings to them. The more you can focus on doing what you do best, the more you can transform your customers into local and loyal buyers. Correct digital presence is critical for customers – new and old – to find your business. Rest assured that no matter what, your business information is pointing your customers to the right location every time. With our solution, Sally will always be able to get her pizza.