SlideShare a Scribd company logo
True story lessons to help brokers achieve financial online
marketing successful, without wasting resources, time and money.
Your Host Randi Thornton | PH (877) real-WIT | EMAIL Randi@realWITS.com | WEB realWITS.com
Your Host Randi Thornton | PH (877) real-WIT | EMAIL Randi@realWITS.com | WEB realWITS.com
1.) uncomplicated online marketing
strategies

2.) special announcement
Your Host Randi Thornton | PH (877) real-WIT | EMAIL Randi@realWITS.com | WEB realWITS.com
Your Host Randi Thornton | PH (877) real-WIT | EMAIL Randi@realWITS.com | WEB realWITS.com
Your Host Randi Thornton | PH (877) real-WIT | EMAIL Randi@realWITS.com | WEB realWITS.com
Your Host Randi Thornton | PH (877) real-WIT | EMAIL Randi@realWITS.com | WEB realWITS.com
Your Host Randi Thornton | PH (877) real-WIT | EMAIL Randi@realWITS.com | WEB realWITS.com
Your Host Randi Thornton | PH (877) real-WIT | EMAIL Randi@realWITS.com | WEB realWITS.com
Your Host Randi Thornton | PH (877) real-WIT | EMAIL Randi@realWITS.com | WEB realWITS.com
Your Host Randi Thornton | PH (877) real-WIT | EMAIL Randi@realWITS.com | WEB realWITS.com
I never gave up!
Your Host Randi Thornton | PH (877) real-WIT | EMAIL Randi@realWITS.com | WEB realWITS.com
Your Host Randi Thornton | PH (877) real-WIT | EMAIL Randi@realWITS.com | WEB realWITS.com
Your Host Randi Thornton | PH (877) real-WIT | EMAIL Randi@realWITS.com | WEB realWITS.com
How was I going
to market my
new business?
Your Host Randi Thornton | PH (877) real-WIT | EMAIL Randi@realWITS.com | WEB realWITS.com
I did
what
everyone
else did.
Your Host Randi Thornton | PH (877) real-WIT | EMAIL Randi@realWITS.com | WEB realWITS.com
Your Host Randi Thornton | PH (877) real-WIT | EMAIL Randi@realWITS.com | WEB realWITS.com
Where are all
the people?
Your Host Randi Thornton | PH (877) real-WIT | EMAIL Randi@realWITS.com | WEB realWITS.com
Where is the
Your Host Randi Thornton | PH (877) real-WIT | EMAIL Randi@realWITS.com | WEB realWITS.com
Your Host Randi Thornton | PH (877) real-WIT | EMAIL Randi@realWITS.com | WEB realWITS.com
Your Host Randi Thornton | PH (877) real-WIT | EMAIL Randi@realWITS.com | WEB realWITS.com
PAY DAY!
Your Host Randi Thornton | PH (877) real-WIT | EMAIL Randi@realWITS.com | WEB realWITS.com
2 YEARS AS
REAL ESTATE
FRANCHISE
SALES
DIRECTOR.

Your Host Randi Thornton | PH (877) real-WIT | EMAIL Randi@realWITS.com | WEB realWITS.com
TODAY:

SEO EXPERT & WEBSITE
ADVISOR AND
VISIONARY FOUNDER.
<SEOGoogleGuru.com and
realWITS.com>
Your Host Randi Thornton | PH (877) real-WIT | EMAIL Randi@realWITS.com | WEB realWITS.com
Your Host Randi Thornton | PH (877) real-WIT | EMAIL Randi@realWITS.com | WEB realWITS.com
Your Host Randi Thornton | PH (877) real-WIT | EMAIL Randi@realWITS.com | WEB realWITS.com
What is

your
financial success story?

Your Host Randi Thornton | PH (877) real-WIT | EMAIL Randi@realWITS.com | WEB realWITS.com
???

be the same

Repeat over
and over again

out-spend

more spending
Your Host Randi Thornton | PH (877) real-WIT | EMAIL Randi@realWITS.com | WEB realWITS.com
Your Host Randi Thornton | PH (877) real-WIT | EMAIL Randi@realWITS.com | WEB realWITS.com
+

+
… continued

Your Host Randi Thornton | PH (877) real-WIT | EMAIL Randi@realWITS.com | WEB realWITS.com
+

+

Your Host Randi Thornton | PH (877) real-WIT | EMAIL Randi@realWITS.com | WEB realWITS.com
Your Host Randi Thornton | PH (877) real-WIT | EMAIL Randi@realWITS.com | WEB realWITS.com
Your Host Randi Thornton | PH (877) real-WIT | EMAIL Randi@realWITS.com | WEB realWITS.com
Your Host Randi Thornton | PH (877) real-WIT | EMAIL Randi@realWITS.com | WEB realWITS.com
#1
DIFFERENTIATE
Your Host Randi Thornton | PH (877) real-WIT | EMAIL Randi@realWITS.com | WEB realWITS.com
#2 SEO
Your Host Randi Thornton | PH (877) real-WIT | EMAIL Randi@realWITS.com | WEB realWITS.com
#3 LISTEN
Your Host Randi Thornton | PH (877) real-WIT | EMAIL Randi@realWITS.com | WEB realWITS.com
#4 BE CONCISE
Your Host Randi Thornton | PH (877) real-WIT | EMAIL Randi@realWITS.com | WEB realWITS.com
#5 GENUINE
INTENT
Your Host Randi Thornton | PH (877) real-WIT | EMAIL Randi@realWITS.com | WEB realWITS.com
#6 INNOVATE
Your Host Randi Thornton | PH (877) real-WIT | EMAIL Randi@realWITS.com | WEB realWITS.com
#7 RISK
Your Host Randi Thornton | PH (877) real-WIT | EMAIL Randi@realWITS.com | WEB realWITS.com
#8 NO MORE
EXCUSES
Your Host Randi Thornton | PH (877) real-WIT | EMAIL Randi@realWITS.com | WEB realWITS.com
Your Host Randi Thornton | PH (877) real-WIT | EMAIL Randi@realWITS.com | WEB realWITS.com
Your Host Randi Thornton | PH (877) real-WIT | EMAIL Randi@realWITS.com | WEB realWITS.com
“Whenever you find
yourself on the same
side as the majority, it
is time to pause and
reflect.”

Your Host Randi Thornton | PH (877) real-WIT | EMAIL Randi@realWITS.com | WEB realWITS.com
Your Host Randi Thornton | PH (877) real-WIT | EMAIL Randi@realWITS.com | WEB realWITS.com
“The sale begins when
the customer says yes.”

Your Host Randi Thornton | PH (877) real-WIT | EMAIL Randi@realWITS.com | WEB realWITS.com
“Do what you do so well
that they will want to
see it again and bring
their friends”

Your Host Randi Thornton | PH (877) real-WIT | EMAIL Randi@realWITS.com | WEB realWITS.com
"Know or listen to those
who know.“

Your Host Randi Thornton | PH (877) real-WIT | EMAIL Randi@realWITS.com | WEB realWITS.com
“Wrap your advertising
message around that
USP and communicate
it in a clear and concise
manner.”

Your Host Randi Thornton | PH (877) real-WIT | EMAIL Randi@realWITS.com | WEB realWITS.com
“If you do what you’ve
always done, you’ll get
what you’ve always
gotten.”

Your Host Randi Thornton | PH (877) real-WIT | EMAIL Randi@realWITS.com | WEB realWITS.com
"Learning and innovation
go hand in hand. The
arrogance of success is to
think that what you did
yesterday will be sufficient
for tomorrow.“
Your Host Randi Thornton | PH (877) real-WIT | EMAIL Randi@realWITS.com | WEB realWITS.com
There’s no shortage of
remarkable ideas,
what’s missing is the
will to execute them.

Your Host Randi Thornton | PH (877) real-WIT | EMAIL Randi@realWITS.com | WEB realWITS.com
Your Host Randi Thornton | PH (877) real-WIT | EMAIL Randi@realWITS.com | WEB realWITS.com
Your Host Randi Thornton | PH (877) real-WIT | EMAIL Randi@realWITS.com | WEB realWITS.com
THE

80%

LISTING PORTALS
BROKER WEBSITES
Your Host Randi Thornton | PH (877) real-WIT | EMAIL Randi@realWITS.com | WEB realWITS.com
DRIVE TIME
#5 Broker Website Decrease the GAP Countdown

Your Host Randi Thornton | PH (877) real-WIT | EMAIL Randi@realWITS.com | WEB realWITS.com
SCHOOL ZONES
#4 Broker Website Decrease the GAP Countdown

Your Host Randi Thornton | PH (877) real-WIT | EMAIL Randi@realWITS.com | WEB realWITS.com
AVM’S
#3 Broker Website Decrease the GAP Countdown

Your Host Randi Thornton | PH (877) real-WIT | EMAIL Randi@realWITS.com | WEB realWITS.com
PUBLIC DATA
#2 Broker Website Decrease the GAP Countdown

Your Host Randi Thornton | PH (877) real-WIT | EMAIL Randi@realWITS.com | WEB realWITS.com
MARKET TREND DATA
#1 Broker Website Decrease the GAP Countdown

Your Host Randi Thornton | PH (877) real-WIT | EMAIL Randi@realWITS.com | WEB realWITS.com
TAKE ACTION!
Your Host Randi Thornton | PH (877) real-WIT | EMAIL Randi@realWITS.com | WEB realWITS.com
Your Host Randi Thornton | PH (877) real-WIT | EMAIL Randi@realWITS.com | WEB realWITS.com
“[your city] real estate” search term: only 30% of
page one listing results from the top 50
metropolitan areas were local real estate
websites.

Your Host Randi Thornton | PH (877) real-WIT | EMAIL Randi@realWITS.com | WEB realWITS.com
Your Host Randi Thornton | PH (877) real-WIT | EMAIL Randi@realWITS.com | WEB realWITS.com
Your Host Randi Thornton | PH (877) real-WIT | EMAIL Randi@realWITS.com | WEB realWITS.com
Your Host Randi Thornton | PH (877) real-WIT | EMAIL Randi@realWITS.com | WEB realWITS.com
ANNOUNCEMENT!
Your Host Randi Thornton | PH (877) real-WIT | EMAIL Randi@realWITS.com | WEB realWITS.com
Your host: Randi Thornton

WEB
EMAIL
PHONE
Your Host Randi Thornton | PH (877) real-WIT | EMAIL Randi@realWITS.com | WEB realWITS.com

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Mastering Online Real Estate Marketing: Let the Truth be Told

  • 1. True story lessons to help brokers achieve financial online marketing successful, without wasting resources, time and money. Your Host Randi Thornton | PH (877) real-WIT | EMAIL Randi@realWITS.com | WEB realWITS.com
  • 2. Your Host Randi Thornton | PH (877) real-WIT | EMAIL Randi@realWITS.com | WEB realWITS.com
  • 3. 1.) uncomplicated online marketing strategies 2.) special announcement Your Host Randi Thornton | PH (877) real-WIT | EMAIL Randi@realWITS.com | WEB realWITS.com
  • 4. Your Host Randi Thornton | PH (877) real-WIT | EMAIL Randi@realWITS.com | WEB realWITS.com
  • 5. Your Host Randi Thornton | PH (877) real-WIT | EMAIL Randi@realWITS.com | WEB realWITS.com
  • 6. Your Host Randi Thornton | PH (877) real-WIT | EMAIL Randi@realWITS.com | WEB realWITS.com
  • 7. Your Host Randi Thornton | PH (877) real-WIT | EMAIL Randi@realWITS.com | WEB realWITS.com
  • 8. Your Host Randi Thornton | PH (877) real-WIT | EMAIL Randi@realWITS.com | WEB realWITS.com
  • 9. Your Host Randi Thornton | PH (877) real-WIT | EMAIL Randi@realWITS.com | WEB realWITS.com
  • 10. Your Host Randi Thornton | PH (877) real-WIT | EMAIL Randi@realWITS.com | WEB realWITS.com
  • 11. I never gave up! Your Host Randi Thornton | PH (877) real-WIT | EMAIL Randi@realWITS.com | WEB realWITS.com
  • 12. Your Host Randi Thornton | PH (877) real-WIT | EMAIL Randi@realWITS.com | WEB realWITS.com
  • 13. Your Host Randi Thornton | PH (877) real-WIT | EMAIL Randi@realWITS.com | WEB realWITS.com
  • 14. How was I going to market my new business? Your Host Randi Thornton | PH (877) real-WIT | EMAIL Randi@realWITS.com | WEB realWITS.com
  • 15. I did what everyone else did. Your Host Randi Thornton | PH (877) real-WIT | EMAIL Randi@realWITS.com | WEB realWITS.com
  • 16. Your Host Randi Thornton | PH (877) real-WIT | EMAIL Randi@realWITS.com | WEB realWITS.com
  • 17. Where are all the people? Your Host Randi Thornton | PH (877) real-WIT | EMAIL Randi@realWITS.com | WEB realWITS.com
  • 18. Where is the Your Host Randi Thornton | PH (877) real-WIT | EMAIL Randi@realWITS.com | WEB realWITS.com
  • 19. Your Host Randi Thornton | PH (877) real-WIT | EMAIL Randi@realWITS.com | WEB realWITS.com
  • 20. Your Host Randi Thornton | PH (877) real-WIT | EMAIL Randi@realWITS.com | WEB realWITS.com
  • 21. PAY DAY! Your Host Randi Thornton | PH (877) real-WIT | EMAIL Randi@realWITS.com | WEB realWITS.com
  • 22. 2 YEARS AS REAL ESTATE FRANCHISE SALES DIRECTOR. Your Host Randi Thornton | PH (877) real-WIT | EMAIL Randi@realWITS.com | WEB realWITS.com
  • 23. TODAY: SEO EXPERT & WEBSITE ADVISOR AND VISIONARY FOUNDER. <SEOGoogleGuru.com and realWITS.com> Your Host Randi Thornton | PH (877) real-WIT | EMAIL Randi@realWITS.com | WEB realWITS.com
  • 24. Your Host Randi Thornton | PH (877) real-WIT | EMAIL Randi@realWITS.com | WEB realWITS.com
  • 25. Your Host Randi Thornton | PH (877) real-WIT | EMAIL Randi@realWITS.com | WEB realWITS.com
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