You already have all the necessary information on how to increase your ranking in Google search waiting for you at your fingertips. The catch is knowing where and what to look for. Armed with this information, Bob will help you take the next step to action by discussing how to: - Do local SEO right - Leverage multiple channels to win the online visibility game from local listings, web, mobile, reputation, and SEM - Connect the 3 critical signals (recency, relevancy, and proximity) to increase search rankings and drive conversions - Understand the link between your website, location, and reputation and how it drives brand awareness

1. Understanding SEO and What a Great
Website Looks Like
marketing@surefirelocal.com
05/24/17

2. 2SurefireLocal.com
Today’s Speakers
Bob Sheehan
SVP, Client Services
Randi Anderson
VP, Customer Support

3. Agenda
3SurefireLocal.com
● How to do local SEO right
● Leverage multiple channels to win the online
visibility game from local listings, web, mobile,
reputation, and SEM
● Connect the 3 critical signals (recency, relevancy,
and proximity) to increase search rankings and drive
conversions
● Understand the link between your website, location,
and reputation and how it drives brand awareness

4. Understanding
SEO
4SurefireLocal.com

5. WWW
We Now Live in a Multi-Touch
Customer Journey World
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6. Static
Search
Proliferation of
Web Services
Local Marketing to
Location Marketing
1996-2006 2007-2015 2016-present
Keywords Content Recency
Relevancy
Proximity
Prominence
+ +
Local Search and Discovery Has Evolved Dramatically
SurefireLocal.com 6

7. 7SurefireLocal.com
Paid Search
Local SEO
Organic SEO
Local
Search
Results
Page

8. What is Google looking for?
8SurefireLocal.com
● To provide quality search results for its customers
● You help Google do just that when…
○ Geo-tagged content
○ Mobile-friendly
○ Cultivate a digital footprint

9. Search Signals
9
Recency
Blog Posts
Social Posts
Directory
Updates
Website
SurefireLocal.com
Relevancy
Keywords
Rankings
GWT
Landing
Pages
Schema
Google My
Business
Proximity
NAP
Local
Check-ins

10. Types of SEO
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Maps
Organic

11. Maps = Local SEO
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12. Local SEO Markup: What the visitor sees
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13. Local SEO Markup: What the Search Engine Sees
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14. Local SEO Markup
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15. Map Presence: note the importance of reviews
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16. Map Presence: note the option to see opening hours
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17. Organic = Content SEO
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● Website
● Blog
● Directories
● Social Media
● Images

18. 18SurefireLocal.com
Paid Search
Local SEO
Organic SEO
Local
Search
Results
Page

19. Analyzing
Data
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20. Tools Google Offers
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21. Google Analytics
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22. Google Search Console: location signals
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23. Digging Deeper
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24. 24SurefireLocal.com
Image
Content
H2 Header
H1 Header
Optimizing various elements of a webpage
Title Tag
Links

25. Taking
Action
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26. Use Data to Drive Content
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27. Build a Comprehensive Digital Footprint
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28. 28SurefireLocal.com
Figure out where the searches are,
then match the content you create to
those searches
Takeaway

29. SurefireLocal.com 29
Q&A
If you’d like to learn
more, please contact
Randi Anderson at
randia@surefirelocal.com