OrangeSoda Enterprise - Fizzinar May 09

May ‘09 Fizzinar Local Search for National Brands Michael Boland Sr. Analyst, The Kelsey Group [email_address] Alex McArthur VP Search, OrangeSoda [email_address] David Mihm Director & COO, GetListed.org david@getlisted.org Your Moderator: Jeff Molander @jeffreymolander Talk Back! @fizzinar

Helping You G.S.D. Jeff Molander

Local Search: Where are We? Michael Boland Analyst The Kelsey Group

Local Search: A Few Premises ,[object Object],[object Object],[object Object],[object Object],[object Object]

Google’s10-Pack: Happy Birthday

10-Pack: The New Rules ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Semantics of Local Search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Local Search Opportunities + Strategies ,[object Object],[object Object]

The OLD Local Search ,[object Object],[object Object],[object Object]

The NEW Local Search ,[object Object],[object Object],[object Object]

The NEW Local Search ,[object Object],[object Object]

Where Does Google’s Maps/Local Data Come from? ,[object Object],[object Object],[object Object]

Claiming Your Google Maps Listings ,[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],Claiming Your Google Maps Listings

[object Object],Claiming Your Google Maps Listings ,[object Object],[object Object],[object Object],[object Object]

Beyond the LBC: Citations + Web References ,[object Object],[object Object],[object Object],[object Object],[object Object]

Beyond the LBC: Citations + Web References ,[object Object],[object Object],[object Object],[object Object],“ Citation is the new link”

Beyond the LBC: Citations + Web References ,[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],Beyond the LBC: Third-Party Data Providers Yahoo CityVoter.com InsiderPages BOTW Local Superpages.com OpenList.com Yelp

[object Object],Beyond the LBC: Third-Party Data Providers

Get in touch with questions David Mihm (503) 560-2755 [email_address] www.davidmihm.com /blog/

Local Search for National Brands Alex McArthur

Big Fish and Little Fish Too many big brands are afraid

The Norm It’s really not that scary.

What Happens Now - Concerns I already do SEO! Local search is a whole new ball game. Who is responsible? Duplicate listings created by corporate and store manager. No listing updates. Where do I get started?

What Should Happen Three Simple Steps ,[object Object],[object Object],[object Object]

Step 1 ,[object Object],[object Object],[object Object]

Step 2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Step 3 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Citation/Reference Sources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Listings + Good Site Practices = Local Love ,[object Object],Local Address with ability to get directions and phone Local Address with ability to get directions and phone

Make More Profit with Local Search In-store (Local) price: $19.99 Online Price: $13.99 Price difference: 30% Make More Profit with Local Search ,[object Object],[object Object],[object Object],[object Object]

Feedback or to request local blog list Alex McArthur [email_address] To learn more about OrangeSoda solution contact: Derek Miner [email_address]

March ‘09 Fizzinar Local Search for National Brands Michael Boland Sr. Analyst, The Kelsey Group [email_address] David Mihm Director & COO, GetListed.org david@getlisted.org Alex McArthur VP Search, OrangeSoda [email_address] Your Moderator: Jeff Molander @jeffreymolander Talk Back! @fizzinar

OrangeSoda Enterprise offers online marketing for national companies interested in targeting a local market. Contact us today for your free consultation! Toll-free: (866) 643-1830 Email: fizz@orangesoda enterprise .com orangesoda enterprise .com

OrangeSoda Enterprise - Fizzinar May 09

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OrangeSoda Enterprise - Fizzinar May 09