This document provides an introductory guide to local search engine optimization (SEO). It discusses what local SEO is, how it differs from normal SEO, and the types of businesses that need local SEO. It highlights that a large percentage of searches have local intent and local SEO can help businesses attract local customers. The document provides tips for local SEO activities like claiming local business listings, optimizing online profiles, getting reviews, and on-site optimization. It emphasizes the importance of consistency across listings and profiles.
How does the Customer Journey Impact your Conversion funnel Benu Aggarwal
This document summarizes key points from a presentation about optimizing marketing channels and measuring success across the customer journey. It discusses how the customer journey has evolved, understanding audiences and their media behaviors. It also covers search engine optimization factors, optimizing websites for users and search, planning content by customer stage, saturating channels through social media and local listings. Measuring success is discussed in terms of attributions across channels and measuring the full conversion funnel rather than just annual results. The presentation emphasizes understanding the customer journey and establishing KPIs to measure performance at each stage.
The document discusses optimizing local business listings and presence on virtual maps. It covers the evolution of local search results over time, with maps receiving more focus. Key factors for ranking locally include location, categories, consistent business details, and reviews. The document recommends optimizing profiles on major local maps and directories like Google My Business, ensuring accurate details are syndicated across sources via APIs to reduce duplicates. Ongoing monitoring and measurement of key performance indicators is also advised to track success.
LSA17: Getting Found Through Voice Optimization & Virtual Assistants (Soleo, ...Localogy
Voice search is growing rapidly and changing how people find information locally on their devices. As voice queries tend to be longer and more detailed than text queries, it provides richer intent that businesses need to understand. They must optimize not just for who they are but also what they offer to match how users search by voice for specific needs. This means focusing on relevant keywords, using natural language processing, and ensuring listings across directories and platforms are updated. Proper structured data and extensions can also help businesses respond directly to voice commands and queries on search engines and virtual assistants.
Local search listings are important for businesses to be found online by consumers looking for local goods and services. The document discusses how local search has grown significantly in recent years, with over 2.6 billion local searches conducted monthly. It outlines the importance of optimizing listings on search engines, directories and local listing sites so businesses appear in the "golden triangle" of results. Having accurate, up-to-date and rich content across many distribution points is key to driving consumer awareness and purchases. The document proposes services to capture, correct, organize and distribute optimized local listings to improve a business's online visibility and findability.
BrightEdge: Optimizing content for voice search and virtual assistantsBenu Aggarwal
The document discusses optimizing websites for voice search and virtual assistants. It provides 7 steps to optimize content for voice, including creating conversational content, optimizing design and UI for schemas, ensuring good technology like speed and HTTPS, building domain authority and local rankings, and automating FAQs using AI. Analytics tracking is also recommended.
-How to enable a culture of experimentation in order to find ways to more efficiently connect with targets
-How to uncover insights that can be applied contextually to your brand campaign
-How to improve strategies for thinking about location targeting through mobile
-About local search and why it matters for multi-location businesses
-The essential steps to being locally relevant
-How to measure success and opportunities with local reporting
This document provides an introductory guide to local search engine optimization (SEO). It discusses what local SEO is, how it differs from normal SEO, and the types of businesses that need local SEO. It highlights that a large percentage of searches have local intent and local SEO can help businesses attract local customers. The document provides tips for local SEO activities like claiming local business listings, optimizing online profiles, getting reviews, and on-site optimization. It emphasizes the importance of consistency across listings and profiles.
How does the Customer Journey Impact your Conversion funnel Benu Aggarwal
This document summarizes key points from a presentation about optimizing marketing channels and measuring success across the customer journey. It discusses how the customer journey has evolved, understanding audiences and their media behaviors. It also covers search engine optimization factors, optimizing websites for users and search, planning content by customer stage, saturating channels through social media and local listings. Measuring success is discussed in terms of attributions across channels and measuring the full conversion funnel rather than just annual results. The presentation emphasizes understanding the customer journey and establishing KPIs to measure performance at each stage.
The document discusses optimizing local business listings and presence on virtual maps. It covers the evolution of local search results over time, with maps receiving more focus. Key factors for ranking locally include location, categories, consistent business details, and reviews. The document recommends optimizing profiles on major local maps and directories like Google My Business, ensuring accurate details are syndicated across sources via APIs to reduce duplicates. Ongoing monitoring and measurement of key performance indicators is also advised to track success.
LSA17: Getting Found Through Voice Optimization & Virtual Assistants (Soleo, ...Localogy
Voice search is growing rapidly and changing how people find information locally on their devices. As voice queries tend to be longer and more detailed than text queries, it provides richer intent that businesses need to understand. They must optimize not just for who they are but also what they offer to match how users search by voice for specific needs. This means focusing on relevant keywords, using natural language processing, and ensuring listings across directories and platforms are updated. Proper structured data and extensions can also help businesses respond directly to voice commands and queries on search engines and virtual assistants.
Local search listings are important for businesses to be found online by consumers looking for local goods and services. The document discusses how local search has grown significantly in recent years, with over 2.6 billion local searches conducted monthly. It outlines the importance of optimizing listings on search engines, directories and local listing sites so businesses appear in the "golden triangle" of results. Having accurate, up-to-date and rich content across many distribution points is key to driving consumer awareness and purchases. The document proposes services to capture, correct, organize and distribute optimized local listings to improve a business's online visibility and findability.
BrightEdge: Optimizing content for voice search and virtual assistantsBenu Aggarwal
The document discusses optimizing websites for voice search and virtual assistants. It provides 7 steps to optimize content for voice, including creating conversational content, optimizing design and UI for schemas, ensuring good technology like speed and HTTPS, building domain authority and local rankings, and automating FAQs using AI. Analytics tracking is also recommended.
-How to enable a culture of experimentation in order to find ways to more efficiently connect with targets
-How to uncover insights that can be applied contextually to your brand campaign
-How to improve strategies for thinking about location targeting through mobile
-About local search and why it matters for multi-location businesses
-The essential steps to being locally relevant
-How to measure success and opportunities with local reporting
Shrewd Marketing Digital Publishing Platform Presentation Feb 2016Shrewd Marketing LLC
Internet directories faced challenges as search engines like Google grew in popularity and changed their algorithms. This led to declining traffic, sales, and margins for many directory publishers. However, directory citations remain an important local search ranking factor. The document outlines the launch of a new directory platform called MakeItLocal that aims to help publishers capitalize on digital advertising opportunities by following best practices and offering various products and services to help businesses manage their online visibility and analytics.
The Rising Importance Of Local SEO For Your Business – Complete Guide 2019-2020Seda Rivera
Sometimes it’s difficult to stay updated with the tedious world of digital marketing and the new trends that are emerging in it. Almost everyday we hear about how important is SEO to our business website. But have you ever thought about the importance of local SEO for your business?
Demand More From Your Data: Scale Quantity And Quality Of Marketing Qualified...G3 Communications
View the full webcast on demand here: https://dg-r.co/2q5tuQ9
No gimmicks, no buzzwords, no internet theories – just great data to fuel your prospecting efforts so that you can get in front of more of the right people, with the right message, at exactly the right time and watch the quantity AND quality of your leads skyrocket.
In this Webinar, DeAnn Poe, Vice President of Demand Generation at DiscoverOrg, will share tips on how you can scale the volume of Marketing Qualified Leads that fit within your Ideal Customer Profile with:
● Better Segmentation and Lead Enrichment
● Accurate Contact Information and Updated Professional Profiles
● An Outbound Strategy that Both Sales and Marketing will LOVE!
Learn how DiscoverOrg customer, Bonfyre, generated 30% more MQLs, improved lead quality and aligned their Sales and Marketing teams to execute an ABM strategy in just one quarter.
This document provides tips for businesses to rank well in local search results. It summarizes the service offered by UniversalBusinessListing.org (UBL) which manages business listings across various online directories, search engines, and apps. UBL ensures listings are accurate, verified and include important details. The document emphasizes that local search is now more important than print yellow pages, and that UBL distribution helps businesses be discoverable and grow. It highlights benefits like time savings from a single listing source.
Local Digital Marketing - More Than a Pin - Digital Summit 2018 - Kansas City...Mike Corak
This document summarizes a presentation about local digital marketing opportunities given by Mike Corak. It discusses managing local listings across platforms, creating localized content and assets, engaging in local social media, implementing local paid search and media campaigns, and personalizing direct marketing efforts using local customer data. The presentation emphasizes starting with accurate local business data and using a "local digital marketing lens" to optimize efforts across various channels.
Local SEO is an effective way for multi-location businesses to connect with local consumers searching online for goods and services near them. Recent reports show that the majority of consumers now use online searches to find local information, with many searches leading to purchases. To optimize local SEO, businesses should create unique landing pages for each location focused on location-specific content and keywords. They should also consistently manage listings across local directories to provide accurate information to consumers and search engines. Analyzing local traffic and sales data made possible through SEO and digital marketing can help businesses measure success and refine local strategies.
The document discusses trends in online search and local business advertising. It notes that over half of consumers search online before shopping in-store, but many small local businesses still lack websites. It then outlines features of the EZlocal platform that help local businesses promote themselves online, including a localized homepage, featured listings, business profiles, tracking online reputation, and increased search engine visibility. EZlocal allows businesses to easily promote themselves, manage their online presence, and be seen by more online and local search users.
This document discusses key trends in digital marketing for 2018, including search engine optimization, paid advertising, chatbots, online reviews, and website security. It focuses on how SEO is evolving to emphasize link building, voice search, visual search, and mobile-first indexing. Paid advertising and chatbots are also highlighted as emerging channels. The importance of securing websites with HTTPS and cultivating natural online reviews from customers is stressed. The document provides an overview of these topics and encourages readers to take advantage of new opportunities in digital marketing.
The document discusses digital marketing strategies for financial advisors. It proposes using reputation marketing to drive positive reviews from clients to top local search rankings, generating qualified leads. The strategy combines search engine optimization, reputation marketing through online reviews, local maps marketing, and video to position each advisor as the most recommended in their area. It also discusses using the enterprise's national SEO authority to further boost advisors' online presence and rankings. The goal is to elevate each advisor's reputation locally and produce an exclusive flow of qualified prospects and clients.
Making your ghanaian brand famous in your locationMoora Salam
All SEO aims to increase a business’ visibility to a targeted audience, but local SEO takes
targeting even further. By focusing on customers and prospects in a specific area, local
SEO can drive traffic to websites and physical establishments.
The document discusses the importance of having accurate Name, Address, and Phone Number (NAP) information listed on a business's Google My Business page and other online directories. It explains that incorrect or outdated NAP data can negatively impact a business's search engine rankings and prevent customers from easily finding the business. It also describes how NAP data is shared across different data providers and directories, highlighting the need for consistency. The document encourages businesses to carefully enter and maintain their accurate NAP information.
This document discusses the importance of local SEO and optimizing business listings on search engines and directories. It explains that as more consumer research is done online, having an online presence through search engine listings and directories is essential for businesses. It provides tips on claiming and optimizing listings on Google Places and other local directories to increase search engine rankings and get found online by local customers.
Google Map & Google Places 101: How to get your business listed on the Google Map. Brought to you by Market My Biz Online and Jane Dueease. Contact us to find out about our monthly seminars and events.
This document discusses local internet marketing (local SEO) strategies. It begins by defining local SEO and explaining why Google is important for local search engine results. It then outlines some local marketing tasks that business owners can do themselves, as well as more advanced tasks that should be left to experts. These include tasks like website optimization, reputation management through online reviews, directory management, and using video content. The document provides resources and statistics to support the importance of these local SEO strategies.
This guide, created in 2012, is a process laid out to help small business owners begin their local search engine optimization process. Use this as a resource for local SEO.
This document provides a proposal for online marketing services from Kontor Business Support. It discusses developing an effective internet presence through establishing goals, creating a website and landing pages, search engine optimization, paid search strategies like Google AdWords, social media marketing, blogging, and custom strategies. The total proposed cost is $42,600 for initial setup and 6 months of ongoing services.
2015 Top Digital Marketing Trends and Strategies for the Hospitality Industry...Benu Aggarwal
This document outlines digital marketing trends and strategies for the hospitality industry in 2015, as presented by Milestone. It identifies key trends in mobile presence, local presence, social media, content marketing, user experience, and paid search. For each trend, the document provides data and recommendations for capitalizing on opportunities. It also discusses understanding the customer journey and analyzing return on investment across channels.
Unofficial Sitecore Training - Data enrichment and personalizationnonlinear creations
In this presentation, Sitecore MVP Amanda Shiga provides an overview of five key steps to take to succeed with Sitecore data enrichment and personalization:
Getting started: The importance of xDB data enrichment
Building your strategy: Types of personalization in Sitecore and how/when to apply them
Keeping personalization manageable for marketing ops and website performance
Measuring success: How to determine if personalization is making a difference
Useful extensions: Some helpful approaches to extend Sitecore's personalization capabilities
Local Mobile Presence: From National Brands to SMBs by Gideon RubinLocalMarketLaunch
3 out of 5 searches are conducted on a mobile device*. When it comes to being found by local consumers, mobile visibility is quickly becoming nearly as essential for a local business as having a business phone number. The small screen size means a business has to show up among the top listings for its particular product or service, or risk never being found by their local customers using their mobile devices.
Getting the basics right is where businesses need to invest their efforts—from mobile optimized local landing pages, to verified business profiles across search, social, directory sites and mobile apps. #LSA #LSAWebinarSeries #WebinarSeries
Our Chief Digital Officer, Joseph Mohay spoke about Local Search Engine Optimization at the Miami, Florida Small Business Expo on January 16th, 2014. We had a great crowd show up and ask very detailed questions about local marketing tips and tricks, best practices and trends for 2014. For more information on how to optimize your local business or multi-location franchise, call us at 800-836-9097 or visit www.idigitalstrategies.com
The document discusses how multi-channel digital marketing can help law firms generate more cases in today's complex online environment. It notes that online marketing now requires a comprehensive strategy that includes search engine optimization, social media, video, reviews, paid search/display ads, and marketing automation to convert visitors into leads and cases. The author argues that focusing only on search is no longer sufficient, and law firms need to market themselves across multiple digital channels to reach consumers where they spend their time online and on mobile.
Shrewd Marketing Digital Publishing Platform Presentation Feb 2016Shrewd Marketing LLC
Internet directories faced challenges as search engines like Google grew in popularity and changed their algorithms. This led to declining traffic, sales, and margins for many directory publishers. However, directory citations remain an important local search ranking factor. The document outlines the launch of a new directory platform called MakeItLocal that aims to help publishers capitalize on digital advertising opportunities by following best practices and offering various products and services to help businesses manage their online visibility and analytics.
The Rising Importance Of Local SEO For Your Business – Complete Guide 2019-2020Seda Rivera
Sometimes it’s difficult to stay updated with the tedious world of digital marketing and the new trends that are emerging in it. Almost everyday we hear about how important is SEO to our business website. But have you ever thought about the importance of local SEO for your business?
Demand More From Your Data: Scale Quantity And Quality Of Marketing Qualified...G3 Communications
View the full webcast on demand here: https://dg-r.co/2q5tuQ9
No gimmicks, no buzzwords, no internet theories – just great data to fuel your prospecting efforts so that you can get in front of more of the right people, with the right message, at exactly the right time and watch the quantity AND quality of your leads skyrocket.
In this Webinar, DeAnn Poe, Vice President of Demand Generation at DiscoverOrg, will share tips on how you can scale the volume of Marketing Qualified Leads that fit within your Ideal Customer Profile with:
● Better Segmentation and Lead Enrichment
● Accurate Contact Information and Updated Professional Profiles
● An Outbound Strategy that Both Sales and Marketing will LOVE!
Learn how DiscoverOrg customer, Bonfyre, generated 30% more MQLs, improved lead quality and aligned their Sales and Marketing teams to execute an ABM strategy in just one quarter.
This document provides tips for businesses to rank well in local search results. It summarizes the service offered by UniversalBusinessListing.org (UBL) which manages business listings across various online directories, search engines, and apps. UBL ensures listings are accurate, verified and include important details. The document emphasizes that local search is now more important than print yellow pages, and that UBL distribution helps businesses be discoverable and grow. It highlights benefits like time savings from a single listing source.
Local Digital Marketing - More Than a Pin - Digital Summit 2018 - Kansas City...Mike Corak
This document summarizes a presentation about local digital marketing opportunities given by Mike Corak. It discusses managing local listings across platforms, creating localized content and assets, engaging in local social media, implementing local paid search and media campaigns, and personalizing direct marketing efforts using local customer data. The presentation emphasizes starting with accurate local business data and using a "local digital marketing lens" to optimize efforts across various channels.
Local SEO is an effective way for multi-location businesses to connect with local consumers searching online for goods and services near them. Recent reports show that the majority of consumers now use online searches to find local information, with many searches leading to purchases. To optimize local SEO, businesses should create unique landing pages for each location focused on location-specific content and keywords. They should also consistently manage listings across local directories to provide accurate information to consumers and search engines. Analyzing local traffic and sales data made possible through SEO and digital marketing can help businesses measure success and refine local strategies.
The document discusses trends in online search and local business advertising. It notes that over half of consumers search online before shopping in-store, but many small local businesses still lack websites. It then outlines features of the EZlocal platform that help local businesses promote themselves online, including a localized homepage, featured listings, business profiles, tracking online reputation, and increased search engine visibility. EZlocal allows businesses to easily promote themselves, manage their online presence, and be seen by more online and local search users.
This document discusses key trends in digital marketing for 2018, including search engine optimization, paid advertising, chatbots, online reviews, and website security. It focuses on how SEO is evolving to emphasize link building, voice search, visual search, and mobile-first indexing. Paid advertising and chatbots are also highlighted as emerging channels. The importance of securing websites with HTTPS and cultivating natural online reviews from customers is stressed. The document provides an overview of these topics and encourages readers to take advantage of new opportunities in digital marketing.
The document discusses digital marketing strategies for financial advisors. It proposes using reputation marketing to drive positive reviews from clients to top local search rankings, generating qualified leads. The strategy combines search engine optimization, reputation marketing through online reviews, local maps marketing, and video to position each advisor as the most recommended in their area. It also discusses using the enterprise's national SEO authority to further boost advisors' online presence and rankings. The goal is to elevate each advisor's reputation locally and produce an exclusive flow of qualified prospects and clients.
Making your ghanaian brand famous in your locationMoora Salam
All SEO aims to increase a business’ visibility to a targeted audience, but local SEO takes
targeting even further. By focusing on customers and prospects in a specific area, local
SEO can drive traffic to websites and physical establishments.
The document discusses the importance of having accurate Name, Address, and Phone Number (NAP) information listed on a business's Google My Business page and other online directories. It explains that incorrect or outdated NAP data can negatively impact a business's search engine rankings and prevent customers from easily finding the business. It also describes how NAP data is shared across different data providers and directories, highlighting the need for consistency. The document encourages businesses to carefully enter and maintain their accurate NAP information.
This document discusses the importance of local SEO and optimizing business listings on search engines and directories. It explains that as more consumer research is done online, having an online presence through search engine listings and directories is essential for businesses. It provides tips on claiming and optimizing listings on Google Places and other local directories to increase search engine rankings and get found online by local customers.
Google Map & Google Places 101: How to get your business listed on the Google Map. Brought to you by Market My Biz Online and Jane Dueease. Contact us to find out about our monthly seminars and events.
This document discusses local internet marketing (local SEO) strategies. It begins by defining local SEO and explaining why Google is important for local search engine results. It then outlines some local marketing tasks that business owners can do themselves, as well as more advanced tasks that should be left to experts. These include tasks like website optimization, reputation management through online reviews, directory management, and using video content. The document provides resources and statistics to support the importance of these local SEO strategies.
This guide, created in 2012, is a process laid out to help small business owners begin their local search engine optimization process. Use this as a resource for local SEO.
This document provides a proposal for online marketing services from Kontor Business Support. It discusses developing an effective internet presence through establishing goals, creating a website and landing pages, search engine optimization, paid search strategies like Google AdWords, social media marketing, blogging, and custom strategies. The total proposed cost is $42,600 for initial setup and 6 months of ongoing services.
2015 Top Digital Marketing Trends and Strategies for the Hospitality Industry...Benu Aggarwal
This document outlines digital marketing trends and strategies for the hospitality industry in 2015, as presented by Milestone. It identifies key trends in mobile presence, local presence, social media, content marketing, user experience, and paid search. For each trend, the document provides data and recommendations for capitalizing on opportunities. It also discusses understanding the customer journey and analyzing return on investment across channels.
Unofficial Sitecore Training - Data enrichment and personalizationnonlinear creations
In this presentation, Sitecore MVP Amanda Shiga provides an overview of five key steps to take to succeed with Sitecore data enrichment and personalization:
Getting started: The importance of xDB data enrichment
Building your strategy: Types of personalization in Sitecore and how/when to apply them
Keeping personalization manageable for marketing ops and website performance
Measuring success: How to determine if personalization is making a difference
Useful extensions: Some helpful approaches to extend Sitecore's personalization capabilities
Local Mobile Presence: From National Brands to SMBs by Gideon RubinLocalMarketLaunch
3 out of 5 searches are conducted on a mobile device*. When it comes to being found by local consumers, mobile visibility is quickly becoming nearly as essential for a local business as having a business phone number. The small screen size means a business has to show up among the top listings for its particular product or service, or risk never being found by their local customers using their mobile devices.
Getting the basics right is where businesses need to invest their efforts—from mobile optimized local landing pages, to verified business profiles across search, social, directory sites and mobile apps. #LSA #LSAWebinarSeries #WebinarSeries
Our Chief Digital Officer, Joseph Mohay spoke about Local Search Engine Optimization at the Miami, Florida Small Business Expo on January 16th, 2014. We had a great crowd show up and ask very detailed questions about local marketing tips and tricks, best practices and trends for 2014. For more information on how to optimize your local business or multi-location franchise, call us at 800-836-9097 or visit www.idigitalstrategies.com
The document discusses how multi-channel digital marketing can help law firms generate more cases in today's complex online environment. It notes that online marketing now requires a comprehensive strategy that includes search engine optimization, social media, video, reviews, paid search/display ads, and marketing automation to convert visitors into leads and cases. The author argues that focusing only on search is no longer sufficient, and law firms need to market themselves across multiple digital channels to reach consumers where they spend their time online and on mobile.
How To Maximize Local Search Traffic This Holiday SeasonRio SEO
Based on the latest Pigeon update, Rio SEO’s retailers saw a 20% increase in online traffic from search above last season. With the holidays just around the corner, it’s time to make sure yourlocal search strategy is utilizing best practice SEO and user experience.
In this webinar Bill Connard will give you some tips and tactics to follow to insure your visitors have the best user experience.
Join our webinar to learn the following:
• 5 essential elements for user experience success
• The 10 on-page SEO best practices to follow
• Reporting and KPIs that you should be measuring
This document provides an overview of digital marketing strategies for small and medium-sized businesses. It discusses the importance of having an online presence, including a website and social media profiles. It emphasizes that consumers now research businesses online before making purchases. The document then covers specific strategies such as search engine optimization, social media engagement, online listings and reviews to help businesses get found online. It stresses measuring the effectiveness of digital marketing campaigns and being accessible on both desktop and mobile devices.
Local Business Marketing Using Social Media Seminar
Smartphone usages
Number of Smartphones in the U.S.
• Smartphones overtook regular phones in 2011
Smartphones Rule!
The Smartphones Stats
• 81% browse the Internet, 77% search, 68% use an app, and 48% watch videos on their smartphone
Mobile & Search Spend to Reach $30 Billion
Action Oriented Searchers
Local Information Seekers
• Check In Sites
• Why People Check In?
• Who’s Checking In?
Foursquare, Facebook Places, Google Places, Twitter?
Location-Based Check In
• Why Use LBS
• How to Use LBS
Foursquare
• Foursquare APP
• Fastest Growing Geolocation Service
Facebook Places (Check In)
• Facebook Places
Other Check In Sites
• Yelp
• WHERE
Mobile Site Optimization
• Make Sure that Your Site is Optimized for Mobile
• WordPress is SEO & Mobile Friendly
• View Your Site on Different Smartphones & Pads
• Google Sites Mobile Landing Pages
QR Code Me!
• QR Codes Usage
• Call Me, PDFs, Promotions, Coupons, Web Site
• Free QR Code Generators
• QR Code Reader for Smartphones
Reviews & Ratings Sites
• Claim Your Listing on All Sites
• Monitor Your Listings
• What to Do About Bad Reviews?
• What to Do About Good Reviews?
Reviews & Ratings Sites
• Yelp
• Urbanspoon
• CitySearch
• Google+ Places
• Restaurantica.com
• Zagat.com
• Gayot.com
Local Directories
• Great for SEO
• Get on all directories
• Don’t pay for enhance
Customer Loyalty Programs
• Customer Loyalty Programs
• The Goldfish in the Bowl
Get Listed on 50+ Search Engines
Daily Deals for Profit
New Marketing
• “Permission Marketing”
The “Tribe”
• Being Remarkable
• Conventional Media
• New Media (Social Media Marketing)
• Web Interaction: C.C.E.
Social Media and LBS Strategies
• Social Media Domination
• Build Large Number of Profiles
• Build Relationships
• Create T.O.M.A.
• Positioning
• “Expert” Perception
Social Media and LBS Strategies
• Social Networking
• Social Bookmarking
• Social Media Press Releases
• Blogging
• Articles
• Local Directories
SMM & LBS Video Strategies
• YouTube and Video
• Dozens of other Video Sites
A Note About Facebook
• Put Facebook Business Pages in an iFrame
Social SEO / SMM
• Social Media Marketing is Really about SEO
The New SEO
• Search Engine Optimization (SEO)
• DIY-SEO (Do-It-Yourself)
SEO New Media Trend
Optimized Microsites
Three Active Points of a Website
1. Call to Action
2. Capture
3. Engagement
Set Up Your Facebook Place
• Select “Local Business”
• Optimize the Page – SEO / Keywords
Why You Need LBS and Social Media?
• The New Marketing Strategies
• The Differentiator
• Without LBS and SMM You Are the Gazelle
Why You Need LBS and Social Media?
What Happens if You Don’t Implement Location-
Internet Marketing, EO Accelerator PresentationTop Draw Inc.
Top Draw is an online advertising agency that has been in business since 1995. They help clients connect with customers through effective website design and internet marketing strategies. This presentation discusses why internet marketing is important, provides practical examples of how businesses have benefited, and gives an overview of key tactics like search engine optimization, pay-per-click advertising, local search, mobile strategies, and analytics. The presentation emphasizes measuring results and provides actionable steps attendees can take to improve their online presence and lead generation.
1. The document provides 5 actionable steps for attracting new clients through local search: (1) claim your space by creating listings on directories like Google+, (2) establish consistency across listings, (3) get social to engage locally on platforms like Google+, Twitter, and Yelp, (4) create localized content through local events and press, and (5) get customer reviews by asking for feedback.
2. It emphasizes the importance of local search optimization and a strong local online presence, citing that 97% of shoppers research businesses online and positive reviews increase trust and conversions.
3. Videos and guidance are provided for each step to help businesses understand customer journeys, highlight their value, and learn
Local SEO Marketing | Garden Route South Africa | The Ultimate Local SEO PackageIamSEO
http://www.iamseo.biz/ultimate-local-seo-package/
The methods of back in the day just do not work anymore, or might I say barely work and still only give little effect. Gone are the days where then you can simply blast out 1000’s of links to your website and cash in, also you cannot depend on old school link pyramids. Blog commenting by itself is no longer powerful enough to rank you on TOP. Things have changed and we have to Adapt or Die!
Today I will show you a breakthrough Local SEO Package that has incorporated the top most effective SEO Marketing technics into a flexible continues SEO Package.
Digital Marketing Depot - Personalized Local Content: Frightful or Insightful?Rio SEO
In this webinar Mary Bowling of Ignitor Digital, Brandon Fleming of Protection1/ADT and Cynthia Sener of Rio SEO provide best practices and insights into how brands can connect with local consumers through more personalized, meaningful website content. Learn how to make your website more accessible to search engines, and how to take your SEO to even higher performance levels with Consumer Generated Content.
2021 business and digital marketing trendsMilestone Inc
This document summarizes 2021 business and digital marketing trends presented by Milestone Inc. It discusses how the global economy is expected to recover in 2021 with 4.4% GDP growth. Digital transformation accelerated in 2020, and customer experience will remain important. Speed, mobile optimization, security, and local search will also be key focus areas. The presentation provides recommendations on measurement, video strategy, and ensuring an authentic corporate character.
2021 Business and Digital Marketing TrendsMilestone Inc
In this webinar, Milestone experts Erik Newton and Benu Aggarwal discussed key 2021 digital trends. The audience can use these trends to shape their comprehensive marketing for when business returns to normal.
2021 Business and Digital Marketing TrendsBenu Aggarwal
This document outlines digital marketing trends for 2021 presented by MilestoneInc. Key trends discussed include:
1. The global economy is expected to recover in 2021 with GDP growth of 4.4% following stimulus and pent-up demand.
2. Digital transformation accelerated for many businesses due to the pandemic, with an emphasis on digitizing processes and personalizing customer experiences.
3. Customer experience will remain important, with businesses focusing on optimizing digital touchpoints, UX, UI and engagement across channels.
4. Speed and performance will continue to impact user experience and conversions. Mobile optimization will also be critical as mobile usage grows.
One of the biggest challenges with company websites is converting visitors to sales. This session will explain how participants can utilize a four-step process to digital marketing success, rise above the noise of their competitors and supercharge sales. This session will help the participants understand the value and strategy of crafting user experiences that enhance their message and engage their visitors.
Major search engines are placing more and more of an emphasis on localized search results, and often local listings will show over the main company website listing. Recent statistics show that 20% of searches are done with local intent, and on mobile that number jumps to 53%. This webinar will go over local SEO best practices on and off your website.
Fort Walton Beach Chamber of Commerce Search Engine Marketing Symposium Oct 2011pmahone
This document summarizes search engine marketing and social media strategies. It discusses how 90% of people research online before purchases and how search engine marketing can help businesses connect with customers actively searching for their services. It then outlines key search engine marketing tactics like search engine optimization (SEO), local maps listings, and paid search (pay-per-click/PPC) advertising. Finally, it defines social media and its importance, providing statistics on time spent online and tips for using social media to meet business objectives like lead generation, marketing, and customer engagement.
Volans Infomatics is a global professional services organization offering end-to-end business process management (BPM) and operations consulting services to clients across a wide range of industries. We partner our clients with innovative technology driven solutions and function as an extension of their business to help them stay ahead of the curve in a highly volatile and complex business environment.
Founded in the year 2020, amidst a global pandemic, our ‘cost plus value’ proposition has helped us scale our business operations significantly in a short span of time, with clients across major economies like US, Canada, Australia, New Zealand, Middle-East and India. Our corporate headquarters are located in Noida, India.
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Here's a link to the webinar replay: https://webinars.restorationmarketingexperts.com/website-conversion-replay
If you would like to book a FREE Marketing Strategy Session with me to discuss how we can help you implement these strategies to your business, here's a link to my calendar: https://restorationmarketing.link/strategy
Visit our website to learn more: https://www.restorationmarketingexperts.com
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2. Agenda
•
•
•
•
•
Introduction To “Local Market Launch” (IDS Partner)
Why Local Search Optimization?
Local and Mobile Go Hand and Hand
Personalization of Search & What It Means
Your Local Search Program powered by Digital Marketing
Toolkit
• Status of Corporate Wide Local Search Program
– Verify My Listings
• National and Local SEO
– Special Offer By Corporate
• Questions
3. Local Search Market Opportunity
22 million
25%
businesses in the
United States
visible online
4. Local + Mobile
50%+
of mobile queries have
local intent
90%
take action as
a result
Consumers want data to be right at the moment they need
In the age of mobile and local search, companies that adopt a real-time
mindset and invest in the technology and data to make that happen for
their consumers will win
infogroup.com/about/news/survey-half-of-consumers-using-local-search-have-visited-closed-businesses
5. 3 Market Forces
TECHNOLOGICAL
The mobile revolution
and decentralization of
search
SOCIAL
Word-of-mouth has
moved online
ECONOMIC
Death of print
directory advertising
6. 3 Market Forces
TECHNOLOGICAL
SOCIAL
192 Million people
with smartphones in
the U.S. by 2016
76% of consumers
rely on online
reviews before
making a purchase
ECONOMIC
$7.3 billion decline
in print yellow page
ad sales since 2007
7. It’s Not Just the Engines
3 of the over 100 social media sites
generate over 400 million
visitors/month
The number 1 review site generates
over 90 million visitors/month
The top directory sites generate
over 100 million visitors/month
10. An SMB’s Marketing Budget
• SEO (includes
Google+
Local) is clearly
seen as the
most effective
internet
marketing
channel for
SMBs
• After SEO, it is
Local Online
Directories that
are seen as the
most effective
BrightLocal SMB Internet Marketing Survey 2013 in partnership with ChamberofCommerce.com
brightlocal.com/2013/11/18/smb-internet-marketing-survey-2013
technique.
18. Today’s Takeaways
Enhanced Data : findability + discovery
Claimed Profile : credibility + conversion
Citations : ranking + traffic
85% of local mobile searches results
in buyer action within 5 hours
38% will visit & 20% will call
d
19. Personalization Of Search
Local and Mobile Factors
• Site Must Have Local
Content Around The City
• Physical Address & Zip
Codes
• User’s area
• Mobile and Desktop
show different results
Personal History
• Liked, +1d, Shared it
• First Impressions &
Brand Loyalty
•
http://searchengineland.com/guide/seo/personalization-search-engine-rankings
23. STEP: 2
Sheer Volume of Citations Still Influences
Local Search Ranking
•
• Quantity of structured citations is the 6th most influential factor in the 2013 Local
Search Ranking Factors survey.
• Getting a spread of citations across a wide range of relevant & appropriate sites
is still a very valid and beneficial task for an SMB or SEO to tackle.
moz.com/local-search-ranking-factors
brightlocal.com/2013/09/23/expert-citation-survey-2013
26. STEP: 5
Reporting Dashboard
Client View – Local Visibility Report
• Timeline showing
chronological progress
of order
• Pie chart showing
number of directories
client is listed in/type of
directories client is
found in
• Speedometer showing
search ranking of
business
name/business
keywords
• Directory icons
linking to live listings
on directory site
• Submission status of
listings
• Color/Symbol status
of Listing’s
description, hours, w
ebsite, logo, images,
& video
28. Local Search Status – Franchise Wide
• Digital Syndication to 98% of all local web - Complete
– Factual, Localeze, Axiom, Infogroup
• G+ Local & Bing Places Bulk Claiming- Complete
– ComForcare Home Care (NAP), Categories, Descriptions
– If you have a claimed listing prior to submission, you will
be receiving a verify my listings email to provide us
credentials to optimize (Google+ Local and Bing Only)
29. Local Franchisee Customers
Emails have gone out to Group 1 Digital Marketing Toolkit Customers For Verification of:
• Top 20 Search Portals & Review Sites
• Phone Verification Attempts Exhausted
30. We will resend email of verifymylistings.com on Monday, please accept and schedule appt
Verify My Listings
As part of the validation
process, Google+, Bing Local, Yahoo!
Local, and others require verifying your
business phone number. This is an easy
process that takes only a few minutes to
complete.
Simply visit verifymylistings.com to schedule a
business listings verification appointment. Make
sure to change the timezone to match the business
location.
31. Verify My Listings
During the appointment, return to
verifymylistings.com and click the "If your
appointment time is now, please click here"
button to start a chat with a phone verification
specialist.
Calls will be triggered directly to the business
phone line, so it is important that someone at
the business is there to answer.
32. Combination of National Local SEO
• ComForcare.com Is Doing National SEO
–
–
–
–
–
Build Authority and Trust Throughout Corporate domain
Premium Link Building, Content Marketing
On-Site SEO & Content Optimization
Target Home Page & Category Pages
Trickle down to local pages over time
• Local Landing Pages Optimized Individually
–
–
–
–
Custom Content
On-Site SEO Content Optimization
Link Building and Authority to Individual pages
Acceleration of Rankings and Lead Generation
33. Hyper-Local Pages For Digital
Marketing Toolkit Customers
• 2 Dedicated Service Area Pages Included:
• Naturally blend your target communities
• Focus on Target Keywords:
– Home Care, Senior Home Care, Home Care Services
– Proximity, Zip Codes, Robust Optimized Content
• Local Testimonials if possible
• Information about the communities served
Sign Up For The Digital Marketing Toolkit
By March 20, 2014