This document appears to be from a webinar presentation by Surefire Local, a digital marketing agency. It includes testimonials from businesses that used Surefire Local's services, potential questions from webinar attendees, slides on local search advertising best practices, and information on integrating different online marketing channels like Google Ads, YouTube, and Analytics. The presentation emphasizes how an integrated digital marketing strategy can help local businesses find more customers and drive sales in their local area.

1. marketing@surefirelocal.com

2. What is the one tool you
can’t imagine running your
business without?
Test out the chat box by answering one or both
of these questions!
What year did Google
launch AdWords?

3. If you have a question, simply use the chat box you see
displayed in your webinar control panel
At any time if you’d like to get more info, please email
marketing@surefirelocal.com
Yes this will be recorded! You will receive the video
recording via email within 24 hours.

4. AWARDS“Tittle Brothers Construction
started working with Surefire
Local in early 2012. Since then
we have received excellent
service, support, and advice on
creating and maintaining a
robust, relevant web solution
that generates valuable
customer activity. We
recommend Surefire Local to
any company intent on taking
their online marketing strategy
to the next level.”
Carrie Tittle
Tittle Construction Brothers
SurefireLocal.com 4
“We have used Surefire Local for 3
years now. With our input and their
expertise, we have seen our online
lead generation soar. Our leads
from the internet are some of the
most qualified leads. We have even
beaten paid listings for the last 12
months in lead generation. We
would highly recommend Surefire
Local to anyone wanting to make
the next step in online marketing.
Thanks Surefire for being such a
great business partner.”
Chad Muth
Muth & Co. Roofing Inc.

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1 lucky attendee is going to take
home a free Google Chromecast!
Must stay until end of webinar!
SurefireLocal.com

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Kerry Phipps
SEM Manager
SurefireLocal.com
Brian Seskin
VP, Digital Marketing

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How do I find
more customers?
How do I stand out in a
cluttered marketplace?
How do I drive sales
and grow my
business?

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One Does Not Simply
Ignore A Poll

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How to Target People in Your Area with Local Ads
Anatomy of the Perfect Google Ad (Expanded Ads =
Expanded Revenue)
How to Tailor Your Google Ads to Mobile Devices (The
Ever-Growing Audience That Uses Them)
Do’s & Don’ts of Running Local Campaigns
The Power of YouTube and PPV Advertising

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How to Target People in Your Area with Local Ads
Anatomy of the Perfect Google Ad (Expanded Ads =
Expanded Revenue)
How to Tailor Your Google Ads to Mobile Devices (The
Ever-Growing Audience That Uses Them)
Do’s & Don’ts of Running Local Campaigns
The Power of YouTube and PPV Advertising

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30 - 30
15 - 15
80
25
35
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35

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• Write Specific Copy
• Feature Unique Selling Points
• Connect Your Ad & Landing Page
Make sure your messaging really targets what users will be
searching for. Using your keywords in your copy is a good way to
do this.
Think about how you’re different or better than your
competitors. Use those unique selling points – like a promotion
you may be running or “free quote” as the basis of your ad copy

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App
Call Outs Location

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Ad layout with ad extensions
o Increase visibility
o Better qualify customers
o More return on investment
o Be relevant

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Call (888) 804-8685
Email marketing@surefirelocal.com
...and a Google Chromecast!
SurefireLocal.com

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How to Target People in Your Area with Local Ads
Anatomy of the Perfect Google Ad (Expanded Ads =
Expanded Revenue)
How to Tailor Your Google Ads to Mobile Devices (The
Ever-Growing Audience That Uses Them)
Do’s & Don’ts of Running Local Campaigns
The Power of YouTube and PPV Advertising

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We don’t go online. We live online.

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Source: eMarketer

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Is a Phone Call Worth More?
Leverage Bid Adjustments to Bid More (or less) for Mobile Customers

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How to Target People in Your Area with Local Ads
Anatomy of the Perfect Google Ad (Expanded Ads =
Expanded Revenue)
How to Tailor Your Google Ads to Mobile Devices (The
Ever-Growing Audience That Uses Them)
Do’s & Don’ts of Running Local Campaigns
The Power of YouTube and PPV Advertising

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Layer Your Targeting
Spend Your Budget Exactly Where You Want

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Leverage Expanded Ads
Test Multiple Ads Per Ad Group

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Take Up More Real Estate on Results Page
Enable All Applicable Ad Extensions

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Make Your Business Advertising Mobile
With Ad Extensions, Call Only Campaigns & Mobile Optimized Website

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Link AdWords & Analytics
They Like To Share Data and Enable You To Track Campaign Success

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Remarketing
Keep Your Business & Brand In Front Of People Who Have Been To Your Website

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How to Target People in Your Area with Local Ads
Anatomy of the Perfect Google Ad (Expanded Ads =
Expanded Revenue)
How to Tailor Your Google Ads to Mobile Devices (The
Ever-Growing Audience That Uses Them)
Do’s & Don’ts of Running Local Campaigns
The Power of YouTube and PPV Advertising

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Link AdWords & YouTube
And Get More for your TV Ad Dollars with YouTube Ads!

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YouTube has more than 3 billion searches a month.
It's bigger than Bing, Yahoo! and AOL combined!

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Light TV Viewers Heavy TV Viewers
Average
Frequency

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Call (888) 804-8685
Email marketing@surefirelocal.com
...and a Google Chromecast!
SurefireLocal.com