HomeAdvisor’s Scott Weigel shows how home improvement professionals can use America’s largest marketplace for home services by taking a deep dive into best practices and pro tips to enhance your profile and increase your exposure to consumers already seeking your services. If you have any questions or would like to learn more, email marketing@surefiresocial.com

1. How to Use HomeAdvisor to
Connect with Consumers
December 8th
2016 marketing@surefiresocial.com

2. Milestones
2014
Our site visits are up over 40%,
we receive almost twice as
many calls from it and we have
gone from the 6th page to the
first in a very short time. To say
they have done a good job does
not do it justice. They have
done a fantastic job!
Ray Hoffman
Marketing Director, RbA
Milwaukee
“ “
I really like SurePulse. It’s an
intuitive tool and I like that
everything is in one place. It's
useful, easy to use and I have
a much better understanding
of how we are performing.
Amy Lindholm
Brand Manager, LP Siding
“ “
AWARDS

3. ...with a chance to get
a Google Chromecast
Today’s Giveaway is a Pixel C Tablet by Google!

4. Today’s Speaker
Scott Weigel
VP of Business Development

5. America’s Largest Marketplace for Home Services

6. Agenda
● HomeAdvisor Today
● Connecting Homeowners with Service Professionals
● Using Partnerships to Spread Awareness
● How to Get Noticed on HomeAdvisor
● Questions

7. HomeAdvisor Today

8. Company timeline

9. 10 Million matched homeowners annually
135,000 screened & approved pros
5 Million ratings and reviews
500 project categories
367 US Markets
80 Million visitors per year
Unmatched scale in the home services space

10. HomeAdvisor Visible to Millions of
Homeowners Through TV
2016 MEDIA FOOTPRINT
Overview:
• 2016 is the brand’s 4th year on National
TV
• Spent $14 million in Q1
• On pace to spend $60 million this year, a
10x increase over our initial spend in 2013
• Media footprint is a mix of Direct
Response and High-profile (Prime,
Network, Top-Tier National Cable)
• Creative is ‘Branded Response’ in style,
designed to drive immediate traffic as
well as build brand equity over time

11. Connecting Homeowners with Service Providers

12. PRO REVIEWS
Over 5 million detailed ratings and reviews so
you can hire the best pros.
TRUE COST GUIDE
Find out how much your project should cost
using our True Cost database with millions
of real home projects.
Proprietary research toolsHire the right pro at the right price

13. INSTANT CONNECT
Have a pro call you
immediately.
MULTIPLE QUOTES
Get competing estimates from
up to four pros.
INSTANT BOOKING
Book an appointment online.
OR OR
On-Demand ConnectionsWe provide the tools you need, whether your project is complex or needs immediate attention

14. It starts with the consumer pathway…

15. …where each request is qualified…project details are gathered

16. …resulting in a project ready homeownercontact info, address, timing, and intent levels

17. Market Match
• Consumer and lead information
is sent to matching companies
• Consumer is presented with
their matching companies

18. Instant Connect™
• Homeowner selects to connect with a pro
• HomeAdvisor instantly contacts pros
• One matching pro accepts the call
• Homeowner and pro are instantly connected

19. Instant Booking™
• Booked service and appointments
• Homeowner chooses available pros
• Homeowner selects time that’s best
• Pro is notified of appointment request

20. ProFinder Directory
• Homeowner chooses which pros to
send their information to
• Listings by zip and project

21. Robust Profiles
• Closed-loop ratings and
review platform
• Job photos
• Business background and
contact information
• Special deals
• HomeAdvisor achievement
badges

22. Get a Complimentary
Digital Marketing Consult
Call (703) 788-6730
Or
Email marketing@surefiresocial.com
...and a Google Chromecast!

23. Using Partnerships to Spread Awareness

24. Exclusive Partner Network
ProFinder Directory can also be found on Better Homes & Gardens, This Old
House, Realtor.com, 1800contractor.com, Build.com, Improvenet.com

25. Facebook Booking Tool
Homeowners can book an appointment with a pro directly from
their Facebook page

26. Apple Watch App
More than notifications and reminders…
HomeAdvisor’s brings enhanced utility to IoT endpoints

27. Apple TV App
Find inspirational ideas for your next home decorating or remodeling project

28. Alexa Skill
Consumers don’t need to lift a finger to get immediate fulfillment

29. Product Installation Services
Instantly connect with a service professional to help install larger / more
complex products

30. How to get Noticed on HomeAdvisor

31. Robust Profiles
• Business background and
contact information
• Photos
• Rating and Reviews

32. Robust Profiles
• Business background and
contact information
• Photos
• Rating and Reviews

33. Robust Profiles
• Business background and
contact information
• Photos
• Rating and Reviews

34. Pixel C Tablet by Google WINNER IS….
...there’s still a chance to
get a Google Chromecast

35. Get a Complimentary
Digital Marketing Consult
Call (703) 788-6730
Or
Email marketing@surefiresocial.com
...and a Google Chromecast!

36. Questions?