Google My Business is an easy way to make your business more discoverable in your local market across Google Search & Maps...resulting in higher quality leads contacting your home services business.
With Google constantly updating the features and capabilities your business can take advantage of, we put together this online training to help walk you through the big announcements and important updates for using your Google My Business listing to win in local search.
During this training, you'll learn how to optimize and leverage your Google My Business listing, including:
- How to engage homeowners with Google Posts, Videos, and Photos across Search and Maps.
- Details on Google's recent updates to service area and how to make sure your listing is set up correctly
- Why you absolutely want to take advantage of the Services List feature in Google My Business
- And more best practices to increase your search visibility on Google
New Ways to Prove ROI From Your Digital MarketingSurefire Local
In order to increase your leads and new jobs, it's crucial to prove the effectiveness of your marketing program with reliable data to decide what to focus on in the future. However, that's not always an easy task. In this webinar, you'll learn how to easily and effectively track each of your marketing programs and prove how they drive revenue.
In this webinar training, we cover the following:
How to maximize results from your existing marketing budget
Key metrics and reports every business should have
How to identify your top-performing programs & predict revenue from future activities
Explore how local businesses are using Google My Business - a free and easy-to-use tool - to manage and improve their online presence across Google, including Search & Maps. You'll get hands-on training with all of the latest Google My Business features, including how you can:
-Control what information people see when they search for your business online
-Read & respond to reviews and share photos that represent your quality work
-View insights on how customers find your business online - from search keywords to devices used
-Publish relevant content using Posts & engage in real-time with people who are searching for your business on Google
Ultimate Guide for Marketing Your Local Business on GoogleSurefire Local
Tune in to hear the latest Google trends and tips for marketing your local business. In this free webinar, you'll walk through the anatomy of Google Search and discover techniques that will help you make sure your business is easily found on the world’s most popular search engine. You’ll come away with actionable steps you can take to increase your business’s local search visibility using your website and Google’s tools: Google My Business, Google Ads, Local Service Ads, YouTube, Image Search, and more.
Some of the things you'll learn are how to:
- Use your Google My Business listing to its maximum potential
- Get Google to recognize your entire service area and the essential elements to include on your website
- Expand your reach exponentially and get found at the top of Google by quality prospects
Learn How to Get Started and Dominate Local Search Results with Google Ads.
Expand your local reach exponentially with Google Ads. During this free online webcast, Meg Robinson (Director of Advertising) will walk you through how to get started with Google Ads and the many benefits it can have as you look to grow your business and reach homeowners in your local area.
Some of the things you'll learn are:
- Generate quality leads by targeting homeowners in your local area
- Tailor your ads to an ever-growing mobile experience
- The Do's and Don'ts of running local campaigns
7 Surefire Tips for Marketing Your Local Business on GoogleSurefire Local
Tune in to hear the latest trends and tips for marketing your local business on Google. This free webinar will help you make sure your business is easily found on the world’s most popular search engine and how you can increase your local visibility using your website and Google’s tools: Google My Business, Google Ads, Local Service Ads, YouTube, Image Search, and more.
Some of the things we’ll cover are:
- How to use your Google My Business listing to its maximum potential
- How Google views your website and what you can do to get Google to recognize your entire service area
- How to expand your reach exponentially and get found at the top of Google by quality prospects
Guide to Local Marketing: 5 Surefire Ways to Stand OutSurefire Local
Magnify Your Online Presence & Reach More Local Customers
As a local business, you have a good understanding of your market. To help you get an equally good understanding of how to reach potential customers online, we’ve put together the ultimate local marketing workshop. Join us for 30 minutes and discover 5 key strategies to maximize your business’s online presence and make your business stand out in local search results.
Some of the things you’ll learn during this workshop are:
- The latest search behavior trends and how customers find you online
- How to promote your local business with the most effective strategies that bring in high quality customers
- Local SEO strategies to use to improve your Google's search results
New Ways to Prove ROI From Your Digital MarketingSurefire Local
In order to increase your leads and new jobs, it's crucial to prove the effectiveness of your marketing program with reliable data to decide what to focus on in the future. However, that's not always an easy task. In this webinar, you'll learn how to easily and effectively track each of your marketing programs and prove how they drive revenue.
In this webinar training, we cover the following:
How to maximize results from your existing marketing budget
Key metrics and reports every business should have
How to identify your top-performing programs & predict revenue from future activities
Explore how local businesses are using Google My Business - a free and easy-to-use tool - to manage and improve their online presence across Google, including Search & Maps. You'll get hands-on training with all of the latest Google My Business features, including how you can:
-Control what information people see when they search for your business online
-Read & respond to reviews and share photos that represent your quality work
-View insights on how customers find your business online - from search keywords to devices used
-Publish relevant content using Posts & engage in real-time with people who are searching for your business on Google
Ultimate Guide for Marketing Your Local Business on GoogleSurefire Local
Tune in to hear the latest Google trends and tips for marketing your local business. In this free webinar, you'll walk through the anatomy of Google Search and discover techniques that will help you make sure your business is easily found on the world’s most popular search engine. You’ll come away with actionable steps you can take to increase your business’s local search visibility using your website and Google’s tools: Google My Business, Google Ads, Local Service Ads, YouTube, Image Search, and more.
Some of the things you'll learn are how to:
- Use your Google My Business listing to its maximum potential
- Get Google to recognize your entire service area and the essential elements to include on your website
- Expand your reach exponentially and get found at the top of Google by quality prospects
Learn How to Get Started and Dominate Local Search Results with Google Ads.
Expand your local reach exponentially with Google Ads. During this free online webcast, Meg Robinson (Director of Advertising) will walk you through how to get started with Google Ads and the many benefits it can have as you look to grow your business and reach homeowners in your local area.
Some of the things you'll learn are:
- Generate quality leads by targeting homeowners in your local area
- Tailor your ads to an ever-growing mobile experience
- The Do's and Don'ts of running local campaigns
7 Surefire Tips for Marketing Your Local Business on GoogleSurefire Local
Tune in to hear the latest trends and tips for marketing your local business on Google. This free webinar will help you make sure your business is easily found on the world’s most popular search engine and how you can increase your local visibility using your website and Google’s tools: Google My Business, Google Ads, Local Service Ads, YouTube, Image Search, and more.
Some of the things we’ll cover are:
- How to use your Google My Business listing to its maximum potential
- How Google views your website and what you can do to get Google to recognize your entire service area
- How to expand your reach exponentially and get found at the top of Google by quality prospects
Guide to Local Marketing: 5 Surefire Ways to Stand OutSurefire Local
Magnify Your Online Presence & Reach More Local Customers
As a local business, you have a good understanding of your market. To help you get an equally good understanding of how to reach potential customers online, we’ve put together the ultimate local marketing workshop. Join us for 30 minutes and discover 5 key strategies to maximize your business’s online presence and make your business stand out in local search results.
Some of the things you’ll learn during this workshop are:
- The latest search behavior trends and how customers find you online
- How to promote your local business with the most effective strategies that bring in high quality customers
- Local SEO strategies to use to improve your Google's search results
Digital Marketing Essentials Boot Camp for Contractors Part 1: Building a Gre...Surefire Local
Online reviews have become the new currency of your online reputation. With the right plan in place, you can use reviews to drive significant traffic to your online presence. In this session, we'll walk through everything you need to know about building the ultimate reviews strategy for your business.
GUIDE: Simple SEO: How to Build Trust with GoogleSurefire Local
Search Engine Optimization (SEO) is one of the most critical components of your online presence...but with SEO constantly changing, it's not easy to stay ahead of the curve and outrank the competition.
Join us as we walk through the latest trends and elements your website should have in order to win more local homeowners online. We'll discuss:
- The role online search plays in the customer journey
- How mobile and local search have changed dramatically over the past year
- Key elements your website MUST HAVE to rank high locally
- How a coordinated approach to digital marketing increases your chances of getting found online by the right people
Google recently changed over to a new platform called "Google My Business", formerly known as Google Places.On this presentation, we explain what this change means for your business, what you need to do and how you can take quick action to get the first mover advantage in your area.
Ultimate Guide to Digital Marketing & How to Magnify Your Digital PresenceSurefire Local
With over 7,040 marketing tools available today, there’s no shortage of advice when it comes to changing your digital marketing efforts. The catch is knowing which tools work together so that you get a complete picture of how your marketing is performing. To help, we’ve put together this ultimate guide to marketing technology; a free 30 minute webinar in which you’ll learn:
The best tools and methods that apply specifically to local marketing
How you can boost your business’s local visibility on Google and other major search engines
How to measure your success and stop wasting money on underperforming campaigns
By the end of the webinar, you’ll walk away with the confidence that your business is visible in all the places potential customers use to find you.
Be a Marketing Hero! Make the Most of Your Marketing BudgetSurefire Local
Find out where you can be investing your marketing spend and how to determine if it's actually bringing in new customers.
During this free on-demand webinar, Bob Sheehan (Surefire's SVP of Brand & Customer Advocacy) walks you through a proven budgeting model that has helped thousands of home improvement contractors effectively build and manage a marketing budget that generates referral-quality leads.
Some of the things you'll learn are:
- Understand the customer journey through marketing channels before purchase
- Analyze current performance to understand attribution
- How to evaluate media channels for your business
- Track lead sources to establish real ROI
- Use insights to build an effective budget
Google Masterclass Part 1: Google My BusinessSurefire Local
The Google Masterclass Series is a free online workshop with 4 sessions to help you market your home services business on Google and get found by homeowners in your local area who are searching for your services.
Part 1: Google My Business
Local Leads with Google Maps - Find out how to improve your business's online presence on Google Maps through the exciting new capabilities of Google My Business, your free and easy-to-use homepage profile on Google.
The Google Masterclass Series is a free online workshop with 4 sessions to help you market your home services business on Google and get found by homeowners in your local area who are searching for your services.
Part 2: Google Ads
Dominate Results with Google Ads
Expand your reach exponentially by learning how to get started with Google Ads and the many benefits it can have as you look to grow your business and reach homeowners in your local area.
Top ten reasons to build out your Google My Business page:
1. It's free
2. It helps customers find you
.
.
.
7. Insights, stats, and analytics
8. You can also track traffic
and more.
Google My Business Workshop: How Your Home Contracting Business Can Rank High...Surefire Local
Join us to explore how the top home improvement contractors are using Google My Business - a free and easy-to-use tool - to manage and improve their online presence across Google, including Search & Maps.
During this workshop, you'll get hands-on training with the latest Google My Business features:
- Control what information people see when they search for your business online
- Message with prospects searching for your business directly on Google
- Read & respond to reviews and share photos that represent your quality work
- View insights on how customers find your business online - from search keywords to devices used
- Publish relevant content using Posts & message in real-time with people who are searching for your business on Google
Google Local Service Ads: Everything You Need to Know to Dominate Local SearchSurefire Local
Have you noticed Google is changing local search and giving a big advantage to local businesses? Local Service Ads (a pay-per-lead ad) can be found at the very top of Google to help homeowners find you right away.
Join us online at our first-ever Google Local Service Ads webinar! Our in-house expert, Meg Robinson, will be walking through everything you need to know: the opt-in process, best practices to get started and optimize along the way, and common misconceptions.
This webinar is FREE and you'll learn:
- What Local Service Ads are & why they matter for you
- The process of applying to Local Services Ads
- Real world client results from 300+ Local Service Ad accounts launched this year
- How to manage leads in the dashboard
- What to do to dispute any "bad leads"
Sing it with me...Wouldn't it be nice if you could wake up and see a steady flow of quality leads coming to your business from your online presence? Okay, maybe I'm remembering that song a bit differently.
The point is, you want to claim as many online profiles as you can for your business so that when someone searches for you on Google, you own the results page. Your online presence is much more than just your website too. It's all the places online that your business information is found like Google My Business, Facebook, Nextdoor, YouTube, Houzz, and so on.
That's the question we tackled in this latest webinar: Houzz for HVAC Dealers: How to Rock Your Houzz Profile. Jenny Sylvers (Houzz Certified Marketer and Marketing Strategist here at Surefire) took a deep dive into Houzz and why it's an important part of your online presence. More specifically, she walks through:
- The importance of having an online presence
- How Houzz fits into that puzzle
- What Houzz offers you as a HVAC Dealer -- [hint: It helps you get found in search for starters]
- 3 steps to getting started and create an effective Houzz profile for your business
- And 8 tips to help along the way
Google Masterclass Part 3: Google Search & SEOSurefire Local
The Google Masterclass Series is a free online workshop with 4 sessions to help you market your home services business on Google and get found by homeowners in your local area who are searching for your services.
Part 3: Google Search & SEO
Your Website in Google's Eyes - Discover how Google views your website and the 9 top aspects of your website to consider when it comes to ranking higher in Google search. Is your website built with structured data, is it secure, is it loading fast enough on mobile?
Turning Browsers into Buyers: How to Win Today's HomeownerSurefire Local
Find out how you can easily increase the number of inquiries your business receives with a simple approach to digital marketing!
Homeowners are finding new and exciting ways to contact home improvement contractors in their area - from using their mobile phones to asking their Google Home with a quick voice search as they cook dinner.
The contractors that are winning today know how to build a wide digital footprint that places your business in front of more homeowners...in the exact moment they're searching online for the services you offer.
We're going to reveal exactly what you need to do at each stage of their journey by taking a deep dive into:
- How our mobile devices have changed how homeowners find contractors
- How to prepare for the Age of Assistance and voice search
- The latest changes from Google that affect your ranking in search results
- How a coordinated digital marketing approach can win you more inquiries
Business Acceleration Workshop: Fundamentals of Taking Your Business to the N...Surefire Local
Are you ready to grow your business and break through the barriers to sustainable growth? There are a few critical decisions that you must get right to maximize revenue, profit, and time. Join us for a free online workshop led by Mark G. Richardson, a recognized speaker, author, and business advisor, who will help you think through important questions like what are the keys to success, what is the right rate of growth, and how can you position your business today for the future?
Some of the things you’ll learn during this workshop are how to:
-- Achieve the right results with less effort by developing organizational processes
-- Create a strategic advantage over your competitors and position your business as a market leader
-- Grow your reputation and revenue as you consistently deliver world-class customer experiences
This workshop is perfect for anyone interested in magnifying their success and scaling up their business with a proven growth framework.
Guide to Voice Search & Digital AssistantsSurefire Local
According to a voice study by Microsoft, 1 in 2 people use voice search to find information about a local business every day. So it begs the question... how confident are you that your business is ready for the voice search era?
Join us for a free webinar with Yext, an innovative company that helps local businesses control their digital information, to learn how you can get your business ready to roll when voice search becomes the new norm for your customers to find you online. We'll walk through a few ways you can get your website and digital presence optimized to rank in voice search and recommended on devices like Amazon Alexa, Google Home, and Siri.
Some of the things we’ll cover are:
- Key local search signals to build into your digital presence
- How business listings make you more “recommendable” to voice assistants
- The latest voice trends and tips for local businesses
Google Ads Workshop: Dominating Local SearchSurefire Local
Dominate your local search results and drive high-quality leads from Google — leads that convert to customers.
During this free online webcast, Surefire Local's Director of Advertising, Meg Robinson will walk you through how home improvement contractors can get started with Google Ads and the many benefits it can have as you look to grow your business and reach homeowners in your local area. Some of the things you'll learn are:
- Generate quality leads by targeting homeowners in your local area
- Tailor your ads to an ever-growing mobile experience
- The Do's and Don'ts of running local campaigns
- How to set up the right tracking methods in the beginning so you're measuring performance
Bringing on new team members is one of the most vital and misunderstood skills in business. In this webinar, we cover the key steps required to find, filter and hire the perfect team members, who give you the space and ability to grow your business to the next level.
You will be given:
- A proven system to have the top talent in your industry applying to work for you
- A screening process to ensure you only spend your time with qualified applicants
- Templates and systems that you can use immediately to professionalize your hiring process
Grow Local Reviews, Reputation, and Rankings with GeoJuice (2018)Surefire Local
It's never been easier to get online reviews and showcase your job photos across the web!
GeoJuice is a hardworking reviews app that creates instant, engaging content and check-ins published with your location. You're able to showcase your past projects and happy customers on your website and social media to provide social proof that gets you more business!
Highlights:
- Showcase before and after photos from completed projects, show geniune credibility of your work and the skill your team has
- Get more online reviews on the job site while the homeowner is admiring your work
- Boost your local search rankings by creating geo-tagged check-ins, photos and videos to your website and social media profiles
- Get seen in the entire area your business serves, not just your physical location
- Close more sales by showcasing your excellent work you've done in the same area
New Google My Business Tools to Generate LeadsSurefire Local
Google has released exciting new tools that help local businesses engage with consumers and, ultimately, generate more leads. It’s time you took control of how people engage with your business when they do a local search.
Watch this webinar on demand at https://www.surefirelocal.com/webinar-new-google-my-business-tools-to-generate-leads/
Highlights:
- Publish relevant content with Posts that appear right in search results
- Message in real-time with people who find your business on Google Search
- Create unique URLs for your services that let consumers contact you directly from Google Search or Maps
- And much more!
5 Key Digital Marketing Strategies to Maximize Your Marketing DollarsSurefire Local
Are you looking for new marketing strategies to help you reach your goals or just want to make sure you have all the essentials covered? This free webinar will give you a quick refresher on digital marketing best practices and help you maximize your marketing efforts with a high Return on Investment.
Some of the things we’ll cover are:
- Understanding the journey your customers take from discovering to contacting your business
- Common local marketing challenges and how to overcome them
- The importance of leveraging technology to enhance your digital marketing efforts
- 5 key digital marketing principles to keep in mind
Digital Marketing Essentials Boot Camp for Contractors Part 1: Building a Gre...Surefire Local
Online reviews have become the new currency of your online reputation. With the right plan in place, you can use reviews to drive significant traffic to your online presence. In this session, we'll walk through everything you need to know about building the ultimate reviews strategy for your business.
GUIDE: Simple SEO: How to Build Trust with GoogleSurefire Local
Search Engine Optimization (SEO) is one of the most critical components of your online presence...but with SEO constantly changing, it's not easy to stay ahead of the curve and outrank the competition.
Join us as we walk through the latest trends and elements your website should have in order to win more local homeowners online. We'll discuss:
- The role online search plays in the customer journey
- How mobile and local search have changed dramatically over the past year
- Key elements your website MUST HAVE to rank high locally
- How a coordinated approach to digital marketing increases your chances of getting found online by the right people
Google recently changed over to a new platform called "Google My Business", formerly known as Google Places.On this presentation, we explain what this change means for your business, what you need to do and how you can take quick action to get the first mover advantage in your area.
Ultimate Guide to Digital Marketing & How to Magnify Your Digital PresenceSurefire Local
With over 7,040 marketing tools available today, there’s no shortage of advice when it comes to changing your digital marketing efforts. The catch is knowing which tools work together so that you get a complete picture of how your marketing is performing. To help, we’ve put together this ultimate guide to marketing technology; a free 30 minute webinar in which you’ll learn:
The best tools and methods that apply specifically to local marketing
How you can boost your business’s local visibility on Google and other major search engines
How to measure your success and stop wasting money on underperforming campaigns
By the end of the webinar, you’ll walk away with the confidence that your business is visible in all the places potential customers use to find you.
Be a Marketing Hero! Make the Most of Your Marketing BudgetSurefire Local
Find out where you can be investing your marketing spend and how to determine if it's actually bringing in new customers.
During this free on-demand webinar, Bob Sheehan (Surefire's SVP of Brand & Customer Advocacy) walks you through a proven budgeting model that has helped thousands of home improvement contractors effectively build and manage a marketing budget that generates referral-quality leads.
Some of the things you'll learn are:
- Understand the customer journey through marketing channels before purchase
- Analyze current performance to understand attribution
- How to evaluate media channels for your business
- Track lead sources to establish real ROI
- Use insights to build an effective budget
Google Masterclass Part 1: Google My BusinessSurefire Local
The Google Masterclass Series is a free online workshop with 4 sessions to help you market your home services business on Google and get found by homeowners in your local area who are searching for your services.
Part 1: Google My Business
Local Leads with Google Maps - Find out how to improve your business's online presence on Google Maps through the exciting new capabilities of Google My Business, your free and easy-to-use homepage profile on Google.
The Google Masterclass Series is a free online workshop with 4 sessions to help you market your home services business on Google and get found by homeowners in your local area who are searching for your services.
Part 2: Google Ads
Dominate Results with Google Ads
Expand your reach exponentially by learning how to get started with Google Ads and the many benefits it can have as you look to grow your business and reach homeowners in your local area.
Top ten reasons to build out your Google My Business page:
1. It's free
2. It helps customers find you
.
.
.
7. Insights, stats, and analytics
8. You can also track traffic
and more.
Google My Business Workshop: How Your Home Contracting Business Can Rank High...Surefire Local
Join us to explore how the top home improvement contractors are using Google My Business - a free and easy-to-use tool - to manage and improve their online presence across Google, including Search & Maps.
During this workshop, you'll get hands-on training with the latest Google My Business features:
- Control what information people see when they search for your business online
- Message with prospects searching for your business directly on Google
- Read & respond to reviews and share photos that represent your quality work
- View insights on how customers find your business online - from search keywords to devices used
- Publish relevant content using Posts & message in real-time with people who are searching for your business on Google
Google Local Service Ads: Everything You Need to Know to Dominate Local SearchSurefire Local
Have you noticed Google is changing local search and giving a big advantage to local businesses? Local Service Ads (a pay-per-lead ad) can be found at the very top of Google to help homeowners find you right away.
Join us online at our first-ever Google Local Service Ads webinar! Our in-house expert, Meg Robinson, will be walking through everything you need to know: the opt-in process, best practices to get started and optimize along the way, and common misconceptions.
This webinar is FREE and you'll learn:
- What Local Service Ads are & why they matter for you
- The process of applying to Local Services Ads
- Real world client results from 300+ Local Service Ad accounts launched this year
- How to manage leads in the dashboard
- What to do to dispute any "bad leads"
Sing it with me...Wouldn't it be nice if you could wake up and see a steady flow of quality leads coming to your business from your online presence? Okay, maybe I'm remembering that song a bit differently.
The point is, you want to claim as many online profiles as you can for your business so that when someone searches for you on Google, you own the results page. Your online presence is much more than just your website too. It's all the places online that your business information is found like Google My Business, Facebook, Nextdoor, YouTube, Houzz, and so on.
That's the question we tackled in this latest webinar: Houzz for HVAC Dealers: How to Rock Your Houzz Profile. Jenny Sylvers (Houzz Certified Marketer and Marketing Strategist here at Surefire) took a deep dive into Houzz and why it's an important part of your online presence. More specifically, she walks through:
- The importance of having an online presence
- How Houzz fits into that puzzle
- What Houzz offers you as a HVAC Dealer -- [hint: It helps you get found in search for starters]
- 3 steps to getting started and create an effective Houzz profile for your business
- And 8 tips to help along the way
Google Masterclass Part 3: Google Search & SEOSurefire Local
The Google Masterclass Series is a free online workshop with 4 sessions to help you market your home services business on Google and get found by homeowners in your local area who are searching for your services.
Part 3: Google Search & SEO
Your Website in Google's Eyes - Discover how Google views your website and the 9 top aspects of your website to consider when it comes to ranking higher in Google search. Is your website built with structured data, is it secure, is it loading fast enough on mobile?
Turning Browsers into Buyers: How to Win Today's HomeownerSurefire Local
Find out how you can easily increase the number of inquiries your business receives with a simple approach to digital marketing!
Homeowners are finding new and exciting ways to contact home improvement contractors in their area - from using their mobile phones to asking their Google Home with a quick voice search as they cook dinner.
The contractors that are winning today know how to build a wide digital footprint that places your business in front of more homeowners...in the exact moment they're searching online for the services you offer.
We're going to reveal exactly what you need to do at each stage of their journey by taking a deep dive into:
- How our mobile devices have changed how homeowners find contractors
- How to prepare for the Age of Assistance and voice search
- The latest changes from Google that affect your ranking in search results
- How a coordinated digital marketing approach can win you more inquiries
Business Acceleration Workshop: Fundamentals of Taking Your Business to the N...Surefire Local
Are you ready to grow your business and break through the barriers to sustainable growth? There are a few critical decisions that you must get right to maximize revenue, profit, and time. Join us for a free online workshop led by Mark G. Richardson, a recognized speaker, author, and business advisor, who will help you think through important questions like what are the keys to success, what is the right rate of growth, and how can you position your business today for the future?
Some of the things you’ll learn during this workshop are how to:
-- Achieve the right results with less effort by developing organizational processes
-- Create a strategic advantage over your competitors and position your business as a market leader
-- Grow your reputation and revenue as you consistently deliver world-class customer experiences
This workshop is perfect for anyone interested in magnifying their success and scaling up their business with a proven growth framework.
Guide to Voice Search & Digital AssistantsSurefire Local
According to a voice study by Microsoft, 1 in 2 people use voice search to find information about a local business every day. So it begs the question... how confident are you that your business is ready for the voice search era?
Join us for a free webinar with Yext, an innovative company that helps local businesses control their digital information, to learn how you can get your business ready to roll when voice search becomes the new norm for your customers to find you online. We'll walk through a few ways you can get your website and digital presence optimized to rank in voice search and recommended on devices like Amazon Alexa, Google Home, and Siri.
Some of the things we’ll cover are:
- Key local search signals to build into your digital presence
- How business listings make you more “recommendable” to voice assistants
- The latest voice trends and tips for local businesses
Google Ads Workshop: Dominating Local SearchSurefire Local
Dominate your local search results and drive high-quality leads from Google — leads that convert to customers.
During this free online webcast, Surefire Local's Director of Advertising, Meg Robinson will walk you through how home improvement contractors can get started with Google Ads and the many benefits it can have as you look to grow your business and reach homeowners in your local area. Some of the things you'll learn are:
- Generate quality leads by targeting homeowners in your local area
- Tailor your ads to an ever-growing mobile experience
- The Do's and Don'ts of running local campaigns
- How to set up the right tracking methods in the beginning so you're measuring performance
Bringing on new team members is one of the most vital and misunderstood skills in business. In this webinar, we cover the key steps required to find, filter and hire the perfect team members, who give you the space and ability to grow your business to the next level.
You will be given:
- A proven system to have the top talent in your industry applying to work for you
- A screening process to ensure you only spend your time with qualified applicants
- Templates and systems that you can use immediately to professionalize your hiring process
Grow Local Reviews, Reputation, and Rankings with GeoJuice (2018)Surefire Local
It's never been easier to get online reviews and showcase your job photos across the web!
GeoJuice is a hardworking reviews app that creates instant, engaging content and check-ins published with your location. You're able to showcase your past projects and happy customers on your website and social media to provide social proof that gets you more business!
Highlights:
- Showcase before and after photos from completed projects, show geniune credibility of your work and the skill your team has
- Get more online reviews on the job site while the homeowner is admiring your work
- Boost your local search rankings by creating geo-tagged check-ins, photos and videos to your website and social media profiles
- Get seen in the entire area your business serves, not just your physical location
- Close more sales by showcasing your excellent work you've done in the same area
New Google My Business Tools to Generate LeadsSurefire Local
Google has released exciting new tools that help local businesses engage with consumers and, ultimately, generate more leads. It’s time you took control of how people engage with your business when they do a local search.
Watch this webinar on demand at https://www.surefirelocal.com/webinar-new-google-my-business-tools-to-generate-leads/
Highlights:
- Publish relevant content with Posts that appear right in search results
- Message in real-time with people who find your business on Google Search
- Create unique URLs for your services that let consumers contact you directly from Google Search or Maps
- And much more!
5 Key Digital Marketing Strategies to Maximize Your Marketing DollarsSurefire Local
Are you looking for new marketing strategies to help you reach your goals or just want to make sure you have all the essentials covered? This free webinar will give you a quick refresher on digital marketing best practices and help you maximize your marketing efforts with a high Return on Investment.
Some of the things we’ll cover are:
- Understanding the journey your customers take from discovering to contacting your business
- Common local marketing challenges and how to overcome them
- The importance of leveraging technology to enhance your digital marketing efforts
- 5 key digital marketing principles to keep in mind
Make Google Work for You: A Local Business Guide to AdWordsSurefire Local
Throughout this presentation, learn the following:
- How to target people in your area with your local ads
- Anatomy of the perfect Google ad (Expanded ads = expanded revenue opportunities)
- How to tailor your Google ads to mobile devices and an ever-growing audience that uses them
- Do's & don'ts of running local campaigns
Google Ads Workshop: Increase Your Business’s Google Visibility in Local SearchSurefire Local
Discover proven techniques and tips to expand your business’s local reach exponentially with Google Ads. In this online workshop, you will walk through the top techniques that the most successful local businesses use to get found on Google’s network of tools (Google Search, Gmail, YouTube, Remarketing, etc.) and the many benefits Google Ads can have as you grow your business and reach more local customers in your service area.
Some of the things you'll learn from the Google Ads Workshop are:
-Generate quality leads by targeting the right local clientele in your area
-Tailor your Google Ads to an ever-evolving search experience
-Do’s & don’ts for running a successful local Google Ads campaign
Make Google Work for You: A Local Business Guide to AdWordsSurefire Local
Your competitors are winning business with local AdWords campaigns. As a Google Premier Partner and Surefire Local’s in-house experts, Kerry Phipps and Brian Seskin will review best practices remodelers are utilizing today to find customers in their neighborhoods.
Here's what you'll learn:
- How to target people in your area with your local ads
- Anatomy of the perfect Google ad (Expanded ads = expanded revenue opportunities)
- How to tailor your Google ads to mobile devices and an ever-growing audience that uses them
- Do’s and Don’ts of running local campaigns
Part 3: Marketing Analytics 101: Inform Your Decisions With the Best InformationSurefire Local
Knowing what's working and what isn't in your digital marketing is one of the most biggest obstacles for contractors. In this session, we'll walk through best practices in tracking and analyzing your digital activities so you know the exact activities are driving the most leads, and stop wasting money on under-performing programs.
What are the best ranking strategies to improve a local seo? | SysTab best Lo...SysTab India
The way to boost your local SEO strategy and improve your local search ranking. There are many aspects to the present , so let’s specialize in the foremost critical ones.
BFA Outsourcing Solutions' first SEO orientation and seminar conducted on August 8, 2020.
For more information about us, visit our website at
https://bfaoutsourcingsolutions.com/
SEO Made Simple: How to Rank on Page 1 of GoogleSurefire Local
Search Engine Optimization is a critical component of a practice's online presence. But with SEO constantly changing, it's challenging to stay ahead of the curve and outrank competitors.
Learn the key factors to ranking on page 1 of Google and other major online directories.
We're going to show you...
- What role search plays in the patient journey
- Ways mobile & local search have evolved dramatically over the past year
- Key elements your website must have to rank high locally
- How a coordinated approach to digital marketing increases your chances of being found online by the right people
GMB - Google My Business Setup & OptimizationGetFoundLocal
When set up and marketed correctly GMB can deliver branding, engagement, and new customers to your business. If ignored or not marketed properly, Google My Business just becomes another waste of time. Google makes this excellent service available for free. Take advantage and build your business.
The 2017 Google Maps Guide - How to get your plumbing or HVAC business ranked...Seven Figure Agency
Discover how to get your Plumbing or HVAC business ranked on PAGE one in today's market.
On this presentation we will reveal the latest changes with Google Maps and a proven 4 step formula for getting your Plumbing or HVAC business ranked on Google Maps in your service area.
We'll explain:
1. How to properly claim & optimize your Google My Business Listing
2. How to develop your authority through proactive citation development
3. How to identify inconsistency with your NAP profile across the web and how to clean it up for improved rankings.
4. The #1 issue that could be preventing your company from ranking on the Map.
5. The key ingredient for a top 3 listing and how to get it
Watch a recording of the live presentation by going to http://www.plumberseo.net/maps
10 Point Business Fitness Workshop: Are You Fit to GrowSurefire Local
Struggling to grow your business or reach the right clientele? Industry leader, Mark G. Richardson, will share his 10-point business checkup to help you measure just how ready you are to build a better, healthier business.
In this online workshop, you’ll learn:
- Why now is a good time to grow your home services business.
- What motivates business leaders to push for growth.
- The different ways to define growth.
- What growth rate you should aim for.
- How to measure your business fitness quotient.
Building a Successful Social Media Strategy for Home Services ContractorsSurefire Local
Social media is a large part of our world today — it’s important to know how to use social media as a local business in the home services industry, everything from the basics to winning loyal customers for your company. This training will help you discover ways to use social media to your advantage. You'll get an overview of social media platforms such as Facebook, Instagram, Nextdoor, Houzz, Twitter, LinkedIn, YouTube, and more and how to incorporate them best into your strategy.
In this workshop, you'll walk through how to create a focused strategy and build a sense of community in your local area. Plus, you'll get the tools necessary to manage social media and the know-how to create effective content to engage homeowners.
Some of the things you'll learn are:
- What social channels should home services contractors focus on to get results from social media
- The types of content you should be posting and sharing
- The Do's and Don'ts of interacting with your community on social media
- Expert tips for going from likes to leads
How Home Services Contractors Can Join the Conversation & Become a Nextdoor F...Surefire Local
Homeowners in your service area are using Nextdoor to recommend home services contractors to their neighbors…have you been recommended?
Join us to find out how to get more qualified leads by joining your neighborhood conversations. Nextdoor is the only platform that verifies it's users actually live in the area they say they do...meaning you can be sure you're reaching homeowners who are actually in your service area.
Some of the things you'll learn are:
- Ways to use the Nextdoor community to expand your business's reach and play an active role in the areas you serve
- Steps to claim and set up a free Local Page for your business
- Leverage word-of-mouth referrals to build your online reputation
- And an exciting new offering for businesses on the Nextdoor platform!
Business Mastery Workshop: Take Control of Your Clients, Your Team, and You!Surefire Local
When we have a finite resource (like time), we must figure out how to spend it in an optimal way. We’re all given 24 hours in a day, how we choose to spend this time defines our success.
In this webinar, Mark is going to walk through his time and business mastery system, focusing specifically on how you can take control of your client meetings and work, help your team be efficient and productive, and ultimately how you, yourself, can become a master of time.
This training covers:
- Common misconceptions and causes of “time stress”
- Differences between being efficient vs. effective; and which is better to strive for
- The essential steps to take control of your time and manage it in a realistic way
- How to foster stronger client relationships, team culture, and personal growth
If given the opportunity to have 1 extra hour each day, what would you do with it? With Mark’s time mastery system, the possibilities are nearly endless!
The 3 Keys to Getting Out of the Day to Day in Your Trades BusinessSurefire Local
Most business owners are experts in their field but often lack the people and systems required to grow their business to its full potential.
In this workshop, the industry experts from Breakthrough Academy will cover the three most important aspects of creating a business that fulfills your vision and runs like a well-oiled machine without your constant involvement. You’ll leave with the tools and insights to develop a highly effective organization, including:
- The unusual planning methodology that will align your staff towards one common goal
- A proven system for recruiting top talent in your industry
- A defined process to track your numbers on every job and control how much profit you will make this year
- Bonus: You’ll get the exact forms and templates we’ve used to profitably scale nationwide trades businesses
April 2019 Social Media Marketing Academy | Part 4: Google & YouTube - The Bi...Surefire Local
You helped us identify the most-talked-about social media marketing platforms for 2019. Our in-house gurus have heard your questions and dove into a 2-hour training course in which they discussed ideas, tips, and secrets to marketing and branding your business on Facebook, Nextdoor, Houzz, YouTube and the surprise social network of the year - Google.
Part 4: Google & YouTube - The Big Social Network (1:35:55)
With digital marketing constantly changing, there's a lot a business has to keep up with to stay ahead of the competition. Google has introduced these 12 new features that make it the biggest social network...how can you use them for your business?
April 2019 Social Media Marketing Academy | Part 3: How to Rock Your Houzz Pr...Surefire Local
You helped us identify the most-talked-about social media marketing platforms for 2019. Our in-house gurus have heard your questions and dove into a 2-hour training course in which they discussed ideas, tips, and secrets to marketing and branding your business on Facebook, Nextdoor, Houzz, YouTube and the surprise social network of the year - Google.
Part 3: How to Rock Your Houzz Profile (47:57)
There's a huge opportunity to get your business in front of customers online... Houzz is a favorite among 40 million homeowners, and not many exterior contractor businesses are using this platform to its fullest potential. Join this webinar to learn how to create the ultimate Houzz presence that allows you to engage this growing community.
April 2019 Social Media Marketing Academy | Part 1: 11 Steps to Go From Faceb...Surefire Local
You helped us identify the most-talked-about social media marketing platforms for 2019. Our in-house gurus have heard your questions and dove into a 2-hour training course in which they discussed ideas, tips, and secrets to marketing and branding your business on Facebook, Nextdoor, Houzz, YouTube and the surprise social network of the year - Google.
Part 1: 11 Steps to Go From Facebook Likes to Leads (02:30)
2.3 billion people now use Facebook every month, and 1.5 billion every day. Chances are your customers are on Facebook and you can reach them with these 11 simple steps.
Does your office staff have the marketing talent your company needs? Chances are, yes.
When it comes to marketing, it's crucial to have someone inside your company, that knows the day-to-day processes, and can really connect the sales and marketing pieces together for success. Join our webinar with Heidi Ellsworth and Karen Edwards to learn how you can work with your office staff to develop and execute a winning marketing plan (digital and traditional) for your company.
SPEAKERS
Heidi Ellsworth and Karen Edwards have worked together in various roofing-oriented companies since 2006. They now collaborate on sales and marketing consulting focused on the construction field and specifically for roofing. Both are actively involved in RoofersCoffeeShop.com, Ellsworth as a partner and Edwards as the site’s editor. They also have their own consulting companies, HJE Consulting and Casimir Group LLC respectively. Ellsworth consults for National Roofing Contractors Association and also has an ongoing marketing column in Western Roofing Magazine since 2014. Edwards writes for numerous roofing publications, while also leading Roofing Technology Think Tank (RT3) communications and member engagement.
Home Services Contractors: How-to Optimize Your Lead Conversion Process for 5...Surefire Local
The latest numbers are in! It now costs Home Services companies $403.60 for each and every ‘issued’ lead they give to their salespeople. With an average closing ratio of about 33%, that means is costs $1210.80 for each SOLD lead. Yikes! This number is going up every year!
So, What’s the Solution?
Simply put, the best way to combat these out of control leads costs is to get MUCH BETTER at lead conversion. In this webinar, Tim Musch will detail each of the 5 sales you and your staff need to make to optimize lead conversion. Once identified, we’ll detail exactly what it takes to get much more efficient at each of those 5 sales you need to make. You’ll learn:
- The one painless thing you could do tomorrow that would drive 10-20% more profit to your bottom line
- How you can immediately increase sales without generating more leads or increasing closing ratios
- How to separate your company from ALL your competitors (this is key)
- Specific strategies to turn your unsold leads into profitable business (huge)
- Simple processes to easily create “lifetime” customers (repeat business)
Time Mastery Workshop: Taking Back Control of Your DaySurefire Local
Time is our most precious resource and you know full well how valuable time becomes when you’re managing a business. If you’ve ever found yourself stressed over not having enough time to accomplish all that you need to, this chat is for you.
During this free online training, Mark G. Richardson walks you through the techniques and tools that'll make you more efficient at managing your time and running your home services business. This system has been developed and taught to business owners and home services contractors for the past 25 years.
Some of the things you'll learn are:
- The differences in being efficient vs. effective; and understanding proactive vs. reactive time
- The essential steps to establish a time mastery system that empowers you to take control of your time
- Time-Tested tactics you need to know to avoid common mistakes that cost you valuable time
"Probably the most important time manage training seminar I have ever attended. I took this seminar early in my career and have used it throughout my professional life in a variety of roles. Mark's system is easy to implement into your daily workflow, and it will increase your productivity without adding more hours to your day." - Tim Burch, Vice President, Middleburg Office at BOWA
Text Message Marketing 101 For Home ContractorsSurefire Local
SMS texting has become the most popular method of communicating with prospects and customers.
Did you know that over 96% of text messages are read within 3 minutes? Compare this with the fact that only 14% of people listen to their voicemails and less than 20% open emails that are not work-related, it's no wonder that text message marketing is on the rise.
In this webinar, dive into the basics of SMS marketing and how it can apply to your business and your unique marketing campaigns.
In the webinar, you'll learn:
- Why your prospects and customers aren't reading emails or listening to voicemails...and why they will pay attention to your text messages
- Understanding the basics of SMS messaging, including objective, offer types, etc.
- How you can measure the success of your SMS marketing campaigns
- What trends we see growing in home contractor industry in the next year
Speakers:
- Mark Highbaugh Sr. - CEO and Chief Strategist at Marlimar Mobile Strategies
- Mark G. Richardson - Author, Speaker, Business Consultant in the Home Services Industry
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What You're Going to Learn
- How These 4 Leaks Force You To Work Longer And Harder in order to grow your income… improve just one of these and the impact could be life changing.
- How to SHUT DOWN the revolving door of Income Stagnation… you know, where new sales come into your magazine while at the same time existing sponsors exit.
- How to transform your magazine business by fixing the 4 “DON’Ts”...
#1 LEADS Don’t Book
#2 PROSPECTS Don’t Show
#3 PROSPECTS Don’t Buy
#4 CLIENTS Don’t Stay
- How to identify which leak to fix first so you get the biggest bang for your income.
- Get actionable strategies you can use right away to improve your bookings, sales and retention.
Best Crypto Marketing Ideas to Lead Your Project to SuccessIntelisync
In this comprehensive slideshow presentation, we delve into the intricacies of crypto marketing, offering invaluable insights and strategies to propel your project to success in the dynamic cryptocurrency landscape. From understanding market trends to building a robust brand identity, engaging with influencers, and analyzing performance metrics, we cover all aspects essential for effective marketing in the crypto space.
Also Intelisync, our cutting-edge service designed to streamline and optimize your marketing efforts, leveraging data-driven insights and innovative strategies to drive growth and visibility for your project.
With a data-driven approach, transparent communication, and a commitment to excellence, InteliSync is your trusted partner for driving meaningful impact in the fast-paced world of Web3. Contact us today to learn more and embark on a journey to crypto marketing mastery!
Ready to elevate your Web3 project to new heights? Contact InteliSync now and unleash the full potential of your crypto venture!
2. 2SurefireLocal.com
Est. July 2011 in Tysons, Virginia
Specialized in Home Services vertical
1500+ customers and 2500+ locations
Named one of Inc. 5000’s Fastest Growing Private
Companies 5 straight years
One of 50 companies in North America with dedicated
Google team as a Premier Partner; Yext Strategic Partner,
Yelp Channel Partner
5-time honoree
We Are Surefire Local
3. 3SurefireLocal.com
Is to make you successful in your business
with the best all-in-one marketing platform
that puts you in the driver seat to control
your online business presence.
Our Mission
4. 4SurefireLocal.com
You will receive a recording of this webinar. Please
check your spam folder for emails from
Surefirelocal.com
You can reach our team at any point by emailing
marketing@surefirelocal.com or using the
questions/chat box
A Few Quick Reminders
9. 9 9SurefireLocal.com
Google My Business allows you to control what
information a potential customer sees when they
search for your business on Google Search and Maps
www.google.com/business
10. 10 10SurefireLocal.com
First things first...
Yes, Google My Business is free.
No, your Google My Business listing does not
replace your business’s website.
Google My Business complements your
existing website by giving your business a
presence with a listing on Google, the most
popular search engine in the world.
12. 12 12SurefireLocal.com
Google now provides more information about your business directly in
Google search results...instead of sending people to other sites
13. 13 13SurefireLocal.com
Google now provides more information about your business directly in
Google search results...instead of sending people to other sites
14. 14 14SurefireLocal.com
Google now provides more information about your business directly in
Google search results...instead of sending people to other sites
15. 15 15SurefireLocal.com
Google now provides more information about your business directly in
Google search results...instead of sending people to other sites
16. 16 16SurefireLocal.com
What this means is homeowners don’t have
to click to your website to learn what they
(immediately) need about your business.
20. 20 20SurefireLocal.com
Google My Business and Local Search
Local search results favor...
● the most relevant results for a given search
● businesses offering the most detailed and accurate information
● actively managed
Don’t leave anything to be guessed or assumed; make sure your listing communicates with
potential customers what your business does, where it is, and how they contact you about
your services.
22. 22 22SurefireLocal.com
NAP
NAP (Name, Address, Phone Number) data has a significant impact on how well you
rank in local organic search results.
Consistent and accurate in…
● Information provided: Hours open, same location,
● Spelling: “&” vs “and”, “LLC” vs no LLC
● Formatting: 571.327.3391 vs (571) 327-3391
30. 30SurefireLocal.com
Set Up Your Services List
Allows you to add a whole menu of
services you provide right within
Google My Business
Categorize your services, add
descriptions
Displays only on mobile
31. 31 31SurefireLocal.com
Set Up Your Services List
● Confirm services listed are
correct
● Define primary category
● Be wary of tools connected
to your GMB listing
42. 42SurefireLocal.com
Messaging
Businesses can use the Google
My Business app to view
messages, respond to questions,
and quickly provide support to
your customers.
Messaging in Google My
Business has evolved over time
and changed
47. 47SurefireLocal.com
Speed & User Experience
54% say that as the load
time for a brand’s
mobile site increases, so
does their frustration.
A one-second delay in
mobile load times can
impact conversion rates
by up to 20%.
www.thinkwithgoogle.com/feature/testmysite
48. 48SurefireLocal.com
Analyze performance and make informed decisions with up to the minute insights on
your website traffic, share of search for you and your competitors, and more...
49. 49SurefireLocal.com
Analyze performance and make informed decisions with up to the minute insights on
your website traffic, share of search for you and your competitors, and more...
50. 50SurefireLocal.com
Analyze performance and make informed decisions with up to the minute insights on
your website traffic, share of search for you and your competitors, and more...
51. 51SurefireLocal.com
Analyze performance and make informed decisions with up to the minute insights on
your website traffic, share of search for you and your competitors, and more...
52. 52SurefireLocal.com
Analyze performance and make informed decisions with up to the minute insights on
your website traffic, share of search for you and your competitors, and more...
53. 53SurefireLocal.com
Analyze performance and make informed decisions with up to the minute insights on
your website traffic, share of search for you and your competitors, and more...
54. 54SurefireLocal.com
Speed & Response Time
Respond quickly and route leads generated from your
online efforts and reply to them either with an automated
email or a customized and individualized email.
55. 55SurefireLocal.com
Add your business to 70+ online business listings instantly when you set up your business on the Surefire Local platform; make
changes and update your information to ensure your information is correct across all online channels
58. 58SurefireLocal.com
Geo Targeting with GeoJuice
Publish content to your website
with location signals that get shared
across all your online business
listings and social media channels
Show Google and clients your full
service area, descriptions of your
team at work, and images of your
final results.
59. 59SurefireLocal.com
Geo Targeting with Online Advertising
Google Ads
Facebook
Ads
Bing
Ads
Google Local
Services
Yelp
Ads
Amazon Ads
We had to increase our hiring to keep up with
the increased leads we got from Surefire Local’s
digital marketing.
Brian Spicer
Spicer Roofing
60. 60SurefireLocal.com
Geo Targeting with Google Local Service Ads
Get found at the very top of
Google, ahead of traditional
Google Ads
Local Services ads helps
homeowners quickly and
easily discover, connect with,
and hire home services
contractors with complete
confidence.
61. 61SurefireLocal.com
EXCITING NEWS About Google Local Service Ads
Google just shared an exciting update about a national roll-out
of Google Local Services ads, starting on April 29.
What does this mean for you?
● There are NO MORE restrictions on regions! If you’re one
of the verticals listed to the right, you can get started with
Local Service Ads
● If you are one of THREE Google Guaranteed contractors in
a given zip code - your ad will appear in search.
● You have a great opportunity to get early access to Google
Local Service Ads by partnering with Surefire Local
62. 62 62SurefireLocal.com
Google My Business is the start to owning page 1 of Google...
… it’s not about rank anymore...it’s about dominating Google’s search result page
… filling your lead funnel is increasingly about off site vs on site
… Google My Business is a critical tool in your marketing toolbox; CLAIM IT!
… you need a business partner to help navigate the ever-changing digital channel
63. 63SurefireLocal.com
At the very top are Google
LSA Ads and Google Ads
Followed by Google Map
listings for local businesses
With organic search results
found at the bottom
The NEW
Google Search
Results
64. 64 64SurefireLocal.com
Local Businesses Have a Significant Advantage
Google said that local search on mobile devices is growing faster than mobile
search overall — 50 percent year over year. Partly in response, Google has been
regularly adding new features to the Knowledge Panel and Google My Business
(GMB).
65. 65SurefireLocal.com
an analysis of your
online presence &
recommendations
a 15 minute demo
of an all-in-one
marketing platform
Schedule a call with Surefire Local to get...
Want to learn more? Call/Email: 571-327-3391 | marketing@surefirelocal.com
1 2
Let’s meet on
Wednesday
Let’s meet on
Thursday
Let’s meet next
week
67. 67SurefireLocal.com
Such a pleasure to work with. The
knowledge and experience they have is
amazing.
We have worked with Surefire Local for
over 8 years. Our experience with their
team has been nothing less than
excellent!
SurefireLocal.com
marketing@surefirelocal.com
(571) 327-3391
Thank You!