Facebook Marketing: The New Rules for Engaging Patients
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An engaging and entertaining panel of OD’s - Dr. Alan Glazier, Dr. Justin Bazan, and Dr. Nathan Bonilla-Warford - as they debate the best tactics and strategies eye doctors can use for building and engaging a community on Facebook.
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Facebook Marketing: The New Rules for Engaging Patients
- 1. December 16th 2016 marketing@surefiresocial.com Facebook Marketing for Optometrists: The New Rules for Engaging Patients
- 2. Dr. Alan Glazier Optometrist & Founder of OD’s on Facebook Shady Grove Eye and Vision Care Dr. Justin Bazan Optometrist Park Slope Eye Dr. Nathan Bonilla-Warford Optometrist Bright Eyes Kids & Moderated by Tonight’s Panel marketing@surefiresocial.com
- 3. Milestones201 4Our site visits are up over 40%, we receive almost twice as many calls from it and we have gone from the 6th page to the first in a very short time. To say they have done a good job does not do it justice. They have done a fantastic job! Ray Hoffman Marketing Director, RbA Milwaukee “ “ I really like SurePulse. It’s an intuitive tool and I like that everything is in one place. It's useful, easy to use and I have a much better understanding of how we are performing. Amy Lindholm Brand Manager, LP Siding “ “ AWARDS
- 5. The largest online social networking service Home to over 71% of all internet users. Of those, 70% engage daily and 45% engage several times a day. Facebook by the Numbers Facebook focuses on local business ➔ More targeted advertising options ➔ Encourages patients to check-in at locations and post reviews marketing@surefiresocial.com
- 6. ➔ Where should your focus be on Facebook? ➔ Should you consider Facebook advertising? ➔ What’s the secret to creating an engaging brand on Facebook? ➔ How can you differentiate your practice from the competition? Facebook for Eye Doctors marketing@surefiresocial.com
- 8. The average time spent per Facebook visit is ___. A.50 seconds B. 20 minutes C.2 hours marketing@surefiresocial.com
- 9. Answer: (B) 20 minutes You could have a short time period to make your impression, so use it wisely with relevant, interesting and unique posts and offers in order to get the most return on your efforts. What This Means For You! marketing@surefiresocial.com
- 10. People use ____ most to access Facebook. A.Mobile B. Desktop C.Tablet marketing@surefiresocial.com
- 11. Answer: (A) Mobile 90% of Facebook’s daily active users access it via mobile 1) Having a mobile-friendly website is a must! 2) Consider adding Facebook Instant Articles to your business page What This Means For You! marketing@surefiresocial.com
- 12. There are ____ billion pieces of content shared daily. A.1.75 billion B. 2.75 billion C.4.75 billion marketing@surefiresocial.com
- 13. Answer: (C) 4.75 billion 1) Figure out which types of content resonates most with your audience 2) Create content that is unique to your practice and entices engagement What This Means For You! marketing@surefiresocial.com
- 14. ___% of marketers report that Facebook is critical or important to their business. A.Less than 10% B. 25 to 50% C.More than 75% marketing@surefiresocial.com
- 15. Answer: (B) 20 to 50% (42%) 1) 2017 may be the year you decide to invest in your social presence 2) Consider paid advertising to increase your reach on Facebook What This Means For You! marketing@surefiresocial.com
- 16. There are 83 million ____ on Facebook. A.Fake Facebook Profiles B. Millennials on Facebook C.Live Facebook Ads marketing@surefiresocial.com
- 17. Answer: (A) Fake Facebook Profiles 1) Branding is especially important 2) Consistently share relevant content 3) Ensure your business page correctly reflects your business information (NAP) What This Means For You! marketing@surefiresocial.com
- 19. Get a Complimentary Digital Marketing Consult Call (703) 788-6730 Or Email marketing@surefiresocial.com ...and a Google Chromecast! marketing@surefiresocial.com
- 20. What is one thing that people attending this webinar should start doing tomorrow on Facebook? Final Thoughts marketing@surefiresocial.com
- 22. Get a Complimentary Digital Marketing Consult Call (703) 788-6730 Email marketing@surefiresocial.com ...and a Google Chromecast! Don’t forget! marketing@surefiresocial.com
- 23. December 16th 2016 Facebook Marketing for Optometrists: The New Rules for Engaging Patients marketing@surefiresocial.com