This document discusses how location data from Ansira can be used by NinthDecimal to target mobile ads and analyze their effectiveness for driving foot traffic to physical store locations. A case study showed that targeting brand loyalists and competitive shoppers within 2 miles of a QSR brand's stores led to a 33.62% increase in visits. Insights from the campaign indicated that young consumers, DIY enthusiasts, and leisure travelers were most likely to visit after seeing ads. Nearly half of exposed visitors traveled less than 5 miles to a store, and visit rates peaked in the first 3 days after ad exposure.