Text Message Marketing 101 For Home ContractorsSurefire Local
SMS texting has become the most popular method of communicating with prospects and customers.
Did you know that over 96% of text messages are read within 3 minutes? Compare this with the fact that only 14% of people listen to their voicemails and less than 20% open emails that are not work-related, it's no wonder that text message marketing is on the rise.
In this webinar, dive into the basics of SMS marketing and how it can apply to your business and your unique marketing campaigns.
In the webinar, you'll learn:
- Why your prospects and customers aren't reading emails or listening to voicemails...and why they will pay attention to your text messages
- Understanding the basics of SMS messaging, including objective, offer types, etc.
- How you can measure the success of your SMS marketing campaigns
- What trends we see growing in home contractor industry in the next year
Speakers:
- Mark Highbaugh Sr. - CEO and Chief Strategist at Marlimar Mobile Strategies
- Mark G. Richardson - Author, Speaker, Business Consultant in the Home Services Industry
Hiring a link building agency can be a hit or miss. One single mistake can cost you your investment. What's worse, it could even put your brand reputation on the line.
Don't let bad habits derail your link building and SEO efforts. Prevent loss before they could even begin.
Join Joe Oliver of link building company Page One Power in this sponsored webinar. You will learn how to spot the danger signs and navigate the rough waters of a potentially toxic partnership.
This presentation gives death care marketers the tools to maximize their lead generation efforts by fine-tuning their best prospects and using the top channels to reach them.
Marketers will find a myriad of both at need and pre-need marketing tips they can use to increase the number of leads they bring into their funeral home or chapel.
Presented at the New Jersey State Funeral Directors conference, Sept 26-27, Atlantic City, NJ
Tampa Internet Marketing agency Tutak Consulting explains why digital marketing is irrelevant for businesses without first implementing a digital strategy.
If you want to boost your web presence and achieve online success, combining your SEO and content marketing strategies is a must.
Join ScribbleLive’s Christopher Hart and Christoph Trappe as they talk about how you can break down organizational silos and align SEO and content teams to ensure maximum impact.
Read our recap here for more info: http://bit.ly/2jihuar
Don't miss out on the opportunity to hear Larry Kim's encore presentation from his TWICE SOLD OUT session at INBOUND! Larry will cover how to use unusual tips, strategies and process to get 10-100x more value from your paid campaigns!
During this webinar you’ll learn:
How to drive exponentially more traffic to your content
Convert 3-5x more of clicks into leads & sales – all for less than $50 per campaign
Critical insights into how the algorithm of Paid Social Media REALLY WORK
Text Message Marketing 101 For Home ContractorsSurefire Local
SMS texting has become the most popular method of communicating with prospects and customers.
Did you know that over 96% of text messages are read within 3 minutes? Compare this with the fact that only 14% of people listen to their voicemails and less than 20% open emails that are not work-related, it's no wonder that text message marketing is on the rise.
In this webinar, dive into the basics of SMS marketing and how it can apply to your business and your unique marketing campaigns.
In the webinar, you'll learn:
- Why your prospects and customers aren't reading emails or listening to voicemails...and why they will pay attention to your text messages
- Understanding the basics of SMS messaging, including objective, offer types, etc.
- How you can measure the success of your SMS marketing campaigns
- What trends we see growing in home contractor industry in the next year
Speakers:
- Mark Highbaugh Sr. - CEO and Chief Strategist at Marlimar Mobile Strategies
- Mark G. Richardson - Author, Speaker, Business Consultant in the Home Services Industry
Hiring a link building agency can be a hit or miss. One single mistake can cost you your investment. What's worse, it could even put your brand reputation on the line.
Don't let bad habits derail your link building and SEO efforts. Prevent loss before they could even begin.
Join Joe Oliver of link building company Page One Power in this sponsored webinar. You will learn how to spot the danger signs and navigate the rough waters of a potentially toxic partnership.
This presentation gives death care marketers the tools to maximize their lead generation efforts by fine-tuning their best prospects and using the top channels to reach them.
Marketers will find a myriad of both at need and pre-need marketing tips they can use to increase the number of leads they bring into their funeral home or chapel.
Presented at the New Jersey State Funeral Directors conference, Sept 26-27, Atlantic City, NJ
Tampa Internet Marketing agency Tutak Consulting explains why digital marketing is irrelevant for businesses without first implementing a digital strategy.
If you want to boost your web presence and achieve online success, combining your SEO and content marketing strategies is a must.
Join ScribbleLive’s Christopher Hart and Christoph Trappe as they talk about how you can break down organizational silos and align SEO and content teams to ensure maximum impact.
Read our recap here for more info: http://bit.ly/2jihuar
Don't miss out on the opportunity to hear Larry Kim's encore presentation from his TWICE SOLD OUT session at INBOUND! Larry will cover how to use unusual tips, strategies and process to get 10-100x more value from your paid campaigns!
During this webinar you’ll learn:
How to drive exponentially more traffic to your content
Convert 3-5x more of clicks into leads & sales – all for less than $50 per campaign
Critical insights into how the algorithm of Paid Social Media REALLY WORK
Reputation Management for CEOs & Their BusinessesMatthew Craine
Most businesses make the fatal error of not monitoring and protecting their brand image online - both personally and professionally. There are many easy steps to take to ensure you build a strong personal brand image for you and your business
Is your marketing strategy effective? Does it generate great leads for your sales teams, making you the Marketing HERO? Come hear David talk about how to set up your marketing initiatives in a way that makes everything measurable. Learn what to measure, and how to analyze the data to justify your activity. Learn what questions to ask when the data comes in, and where to tweak to make huge impacts in the quality and quantity of your leads.
Things are always changing in the world of search, but last month Google REALLY shook things up with a huge change to the way AdWords ads are displayed on the search results page (SERP). In the biggest SERP layout change we’ve seen in years, Google has completely eliminated standard text ads on the right side of the page, increasing top-of-page ads to four for many queries.
Now, as the dust from this surprising change settles, we’re beginning to see exactly which accounts were affected and what advertisers should be looking out for.
Join the webinar to learn:
-Exactly how this change will impact you
-Data on expected impacts to CTR, cost per click, and impression volume
-How advertisers have been able to capitalize on the change
Paid Social platforms have seen an exponential amount of change in 2019, especially with new platforms entering the market. With 2020 fast approaching, how do you see these Paid Social advertising landscape changing? Join our client Etsy and leading digital marketing experts as we dive into Paid Social growth strategies, innovations and expectations for social advertising in 2020. We’ll take a look at what other social channels have shown promise and tactics to get the most out of your testing efforts to get a headstart in 2020.
Wondering how to use Google Plus to market your products and services, find new potential consumers and grow your business? Google Plus is MORE than "just another social network" or "just another Facebook". Learn more about the benefits of using Google+ for SEO, brand authorship, Google search and Google business listings.
Getting Started on Nextdoor and How to Become a Neighborhood FavoriteSurefire Local
Discover a community of homeowners who are actively recommending your business to their neighborhood...and how to join in on the conversation.
Nextdoor is the only platform that verifies it's users actually live in the area they say they do...meaning you can be sure you're reaching homeowners who are actually in your service area.
Some of the things you'll learn are:
- Ways to use the Nextdoor community to expand your business's reach and play an active role in the areas you serve
- Steps to claim and set up a free Local Page for your business
- Leverage word-of-mouth referrals to build your online reputation
Two of our veteran PPC consultants will reveal the strategies you need to adopt in order to win new business to grow your agency and keep clients HAPPY.
Join the webinar to learn:
-How to frame initial conversations to position your agency as a necessity, not a luxury
-How to demonstrate the value of PPC in ways that align with clients’ objectives
-How to prove you’re the best agency for prospective clients
-How to define deliverables and report on them clearly in a way clients understand
Formstack surveyed over 200 digital marketing professionals to discover the challenges and trends marketers will encounter in the new year. Together with John Lee of Clix Marketing, we'll share our findings and walk through a few lead generation best practices to implement in 2016.
In this webinar, you will learn:
1 - Why more than 45% of marketers can't tie spend to specific touchpoints
2 - What mediums and methods marketers rely on for lead capture
3 - The top lead generation problems to solve in 2016
4 - Recommendations for moving the needle on your marketing strategies
Dan McGaw of EffinAmazing.com shared his immense marketing knowledge at the 2015 FLBlogCon.com. Dan discussed different ways bloggers can monetize their email.
Presentation to the Denver Entrepreneurs Meet Up on October 22nd, 2009 on how to add your business to Google Local and why it is important that your business shows up in Local Search.
Relationship Marketing 101: Social Media Content and More - Forward Progress ...Social Jack
For many professionals selling can be uncomfortable and inefficient. If you’re tired of cold-calls and hard-selling, you’re not alone. In this complimentary webinar, Dean DeLisle, Founder and CEO of Forward Progress, will share the secret to building your network of qualified referrals with proven rapport-building techniques.
Professionals and consumers alike buy from trusted businesses more frequently than ones that are unfamiliar, and current customers often spend 33% more than new ones. By fostering engaged relationships with prospects and customers, you can begin generating more business with less effort!
In this brief session you will learn:
- How the evolution of relationship marketing affects you
- Why people buy from those they know, like and trust
- The most effective ways to use social networks to develop more business
- How today’s mobile technology has streamlined relationship building
- The benefit of leveraging your content to build trust among your network
To receive the webinar’s recording and materials, complete our registration form.
Forward Progress has trained over 85,000 people in over 35 countries on how to establish powerful relationships and develop more business.
About Dean DeLisle:
For over 30 years, Dean has demonstrated his ability to expand companies' social reach, stimulate business development through fostering relationships, and making converting connections to new business more efficient.
Done right, content marketing has huge potential to build your brand and your business. But most content marketing fails because even the best content doesn't convert to leads directly. So how does it work?
In this webinar, Larry Kim of WordStream and Rand Fishkin of Moz reveal the secrets to producing and marketing GREAT content. You'll learn:
-How to make an awesome impression with awesome content
-How to use unpaid and paid promotion (like remarketing) to bring visitors back to your site
-How to create an optimized conversion funnel to close those leads!
For more information on WordStream, visit www.wordstream.com.
25+ Reasons why predicting CTR from Rankings is ImpossibleWil Reynolds
So, you want to develop a model showing how rankings in Google, Bing, etc will lead to clicks, conversions, and revenue? We think that is dangerous in all cases, but especially for sites with very little historical data. As SEO professionals, we get it, mobile vs desktop, logged in vs non logged in, personalized vs non-personalized, brand vs unbranded, again we get it, but our bosses and clients sometimes don't, so we decided to share with you one of our slide decks built specifically to help the SEER team to get our clients thinking more holistically about the impact SEO can have. We hope it helps you getting your bosses and clients thinking more holistically too.
How to gain traction in Local Search with Google Places/Maps. 10 strategies to help you get more foot traffic to your business. Also, how to get customer reviews from your happy customers!
For most people, content means words - blog posts, new pages, ebooks, or product descriptions. Content is so much more than words and at Pubcon Austin, I looked at how marketers can make visuals and video a part of their content marketing strategy.
Four Essential Elements of Online Marketing for FranchisesBluewater
Join us for an online marketing webcast that explores the Four Essential Elements your franchise must focus on to skyrocket your brand's digital presence!
Reputation Management for CEOs & Their BusinessesMatthew Craine
Most businesses make the fatal error of not monitoring and protecting their brand image online - both personally and professionally. There are many easy steps to take to ensure you build a strong personal brand image for you and your business
Is your marketing strategy effective? Does it generate great leads for your sales teams, making you the Marketing HERO? Come hear David talk about how to set up your marketing initiatives in a way that makes everything measurable. Learn what to measure, and how to analyze the data to justify your activity. Learn what questions to ask when the data comes in, and where to tweak to make huge impacts in the quality and quantity of your leads.
Things are always changing in the world of search, but last month Google REALLY shook things up with a huge change to the way AdWords ads are displayed on the search results page (SERP). In the biggest SERP layout change we’ve seen in years, Google has completely eliminated standard text ads on the right side of the page, increasing top-of-page ads to four for many queries.
Now, as the dust from this surprising change settles, we’re beginning to see exactly which accounts were affected and what advertisers should be looking out for.
Join the webinar to learn:
-Exactly how this change will impact you
-Data on expected impacts to CTR, cost per click, and impression volume
-How advertisers have been able to capitalize on the change
Paid Social platforms have seen an exponential amount of change in 2019, especially with new platforms entering the market. With 2020 fast approaching, how do you see these Paid Social advertising landscape changing? Join our client Etsy and leading digital marketing experts as we dive into Paid Social growth strategies, innovations and expectations for social advertising in 2020. We’ll take a look at what other social channels have shown promise and tactics to get the most out of your testing efforts to get a headstart in 2020.
Wondering how to use Google Plus to market your products and services, find new potential consumers and grow your business? Google Plus is MORE than "just another social network" or "just another Facebook". Learn more about the benefits of using Google+ for SEO, brand authorship, Google search and Google business listings.
Getting Started on Nextdoor and How to Become a Neighborhood FavoriteSurefire Local
Discover a community of homeowners who are actively recommending your business to their neighborhood...and how to join in on the conversation.
Nextdoor is the only platform that verifies it's users actually live in the area they say they do...meaning you can be sure you're reaching homeowners who are actually in your service area.
Some of the things you'll learn are:
- Ways to use the Nextdoor community to expand your business's reach and play an active role in the areas you serve
- Steps to claim and set up a free Local Page for your business
- Leverage word-of-mouth referrals to build your online reputation
Two of our veteran PPC consultants will reveal the strategies you need to adopt in order to win new business to grow your agency and keep clients HAPPY.
Join the webinar to learn:
-How to frame initial conversations to position your agency as a necessity, not a luxury
-How to demonstrate the value of PPC in ways that align with clients’ objectives
-How to prove you’re the best agency for prospective clients
-How to define deliverables and report on them clearly in a way clients understand
Formstack surveyed over 200 digital marketing professionals to discover the challenges and trends marketers will encounter in the new year. Together with John Lee of Clix Marketing, we'll share our findings and walk through a few lead generation best practices to implement in 2016.
In this webinar, you will learn:
1 - Why more than 45% of marketers can't tie spend to specific touchpoints
2 - What mediums and methods marketers rely on for lead capture
3 - The top lead generation problems to solve in 2016
4 - Recommendations for moving the needle on your marketing strategies
Dan McGaw of EffinAmazing.com shared his immense marketing knowledge at the 2015 FLBlogCon.com. Dan discussed different ways bloggers can monetize their email.
Presentation to the Denver Entrepreneurs Meet Up on October 22nd, 2009 on how to add your business to Google Local and why it is important that your business shows up in Local Search.
Relationship Marketing 101: Social Media Content and More - Forward Progress ...Social Jack
For many professionals selling can be uncomfortable and inefficient. If you’re tired of cold-calls and hard-selling, you’re not alone. In this complimentary webinar, Dean DeLisle, Founder and CEO of Forward Progress, will share the secret to building your network of qualified referrals with proven rapport-building techniques.
Professionals and consumers alike buy from trusted businesses more frequently than ones that are unfamiliar, and current customers often spend 33% more than new ones. By fostering engaged relationships with prospects and customers, you can begin generating more business with less effort!
In this brief session you will learn:
- How the evolution of relationship marketing affects you
- Why people buy from those they know, like and trust
- The most effective ways to use social networks to develop more business
- How today’s mobile technology has streamlined relationship building
- The benefit of leveraging your content to build trust among your network
To receive the webinar’s recording and materials, complete our registration form.
Forward Progress has trained over 85,000 people in over 35 countries on how to establish powerful relationships and develop more business.
About Dean DeLisle:
For over 30 years, Dean has demonstrated his ability to expand companies' social reach, stimulate business development through fostering relationships, and making converting connections to new business more efficient.
Done right, content marketing has huge potential to build your brand and your business. But most content marketing fails because even the best content doesn't convert to leads directly. So how does it work?
In this webinar, Larry Kim of WordStream and Rand Fishkin of Moz reveal the secrets to producing and marketing GREAT content. You'll learn:
-How to make an awesome impression with awesome content
-How to use unpaid and paid promotion (like remarketing) to bring visitors back to your site
-How to create an optimized conversion funnel to close those leads!
For more information on WordStream, visit www.wordstream.com.
25+ Reasons why predicting CTR from Rankings is ImpossibleWil Reynolds
So, you want to develop a model showing how rankings in Google, Bing, etc will lead to clicks, conversions, and revenue? We think that is dangerous in all cases, but especially for sites with very little historical data. As SEO professionals, we get it, mobile vs desktop, logged in vs non logged in, personalized vs non-personalized, brand vs unbranded, again we get it, but our bosses and clients sometimes don't, so we decided to share with you one of our slide decks built specifically to help the SEER team to get our clients thinking more holistically about the impact SEO can have. We hope it helps you getting your bosses and clients thinking more holistically too.
How to gain traction in Local Search with Google Places/Maps. 10 strategies to help you get more foot traffic to your business. Also, how to get customer reviews from your happy customers!
For most people, content means words - blog posts, new pages, ebooks, or product descriptions. Content is so much more than words and at Pubcon Austin, I looked at how marketers can make visuals and video a part of their content marketing strategy.
Four Essential Elements of Online Marketing for FranchisesBluewater
Join us for an online marketing webcast that explores the Four Essential Elements your franchise must focus on to skyrocket your brand's digital presence!
BigWing Interactive hosted a "Breakfast with Google" event on 1/29/15 at the Chesapeake Boathouse in OKC. The topics covered were: Google paid search, Social Media, SEO, and Content Marketing. The following slides were presented by Bill Martin (PPC), Sarah Hoffman (Social Media), Ruth Burr Reedy (SEO), and David Christopher (Content Marketing).
For questions visit our website bigwing.com or call 405.475.3015.
These days, almost all discussion of local search revolves around GMB. However, this is a concept that needs to change. As more searches crave more local results, Google will continue to deliver those across its platform. How do you increase your search market share beyond GMB? And just what do you do with GMB after you have exhausted your options?
Build a Website That Will Win You More Local Homeowners (Home Services Trends...Surefire Local
See how the top businesses are making their websites more effective at attracting and converting the right leads in their local areas.
Some of the things you'll learn are:
- How web page performance influences success and new customer acquisition
- Best practices for building a website that ranks high in online search
- Mobile vs. Desktop and how to optimize your site for each
- Tools for reviewing and measuring performance
The slides from the, what can I call it, lecture? Yeah. It was at a college, I'm going with lecture. The slides from my LECTURE at City of Bath College in November 2014
Social media is no longer optional for businesses, but should be an integral piece in their overall marketing strategy. If you’re not already using social media for your business, or feel like your social media marketing isn’t successful, this presentation is for you.
You’ll learn the benefits of social media marketing and how to overcome the challenges it can present to your business. Why your business needs a social media strategy and what should be included in it. How to measure your business’s success on social media and determine ROI. Finally, why social media should be integrated with your larger business and marketing goals.
Presentation of Rand Fishkin CEO of moz and a reference for SEO and the world of google searches where they put in context that google is no longer an ally but became the competition of all SEO
shared by robert mendoza SEO
Back to the Future with Local Search - Mozcon 2015 - Mary BowlingIgnitor Digital
Were you at Mozcon 2015? Did you miss it but want all the info? Check out Mary Bowling's slides from her talk on Local Search from the MozCon Conference! Get actionable tips and advice to improve your local search presence!
#mozcon #localsearch
Marketing Automation Meetup - Eloqua Lead ScoringDerek Bell
On the first Thursday of each month, we host a Marketing Automation Meetup. Generally supporting our Oracle Marketing Cloud Eloqua customers and prospects, these events provide a wide range of information and insight to support Modern Marketers. This event, held 16 April 2015, focussed on Lead Scoring.
Transforming Multichannel Marketing into Omni-ChannelHanapin Marketing
Have your campaigns been reduced to Branded SEM and Retargeting because they're the only channels that "have a good ROAS?" Has your client or company obliterated branding in favor of "performance media?" Are you worried if affiliates are hurting or helping your brand? In this session, Aaron will review the interactions between channels like Display, Video SEM and Affiliate to understand how they interact with each other and how to make them greater than the sum of their parts. You'll leave this session with use cases and best practices for a robust multi channel strategies, and above all, a guide for how to get them approved by those who write the checks.
LocalUp 2015-Getting Keyword Research and On-page Optimization RightIgnitor Digital
See Mary Bowling's presentation from LocalUp 2015 in Seattle here. Learn how to build a strong foundation for creating and optimizing websites for local businesses.
Mary Bowling - Maps and Metros - Solving Data Consistency Issues - SMX Advanc...Ignitor Digital
Learn how to solve Data Consistency issues across your local search engine listings with this fact and tip filled presentation from IgnitorDigital.com's Mary Bowling - Presented at SMX Advanced Seattle - June 12, 2013
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
73. @MaryBowling
“The key for us is to remember,
SEO was never really about the
search engines. It's always been
about optimizing the business.”
Will Scott
73
BRAND
Local Search is hard and Google seems to be making it harder everyday.
It’s providing more and more answers to search queries right in the SERPs, which keeps
searchers on Google properties.
Here are a few examples of Google providing answers in the search results. When searchers can get information about your business quickly and easily in the results,
they often don’t need to go to your website.
But is Google really hi-jacking your Brand’s traffic?
Sort of, but we cannot stop what Google’s doing. I’d like you to twist your thinking around and stop regarding Google as your competition as it expands its answers in the SERPs. Instead we must use it to our advantage.
This research by Moz and Jumpshot shows that between Google, You Tube and Google Images, Google gets about 90% of the search traffic in the US.
These are the generally accepted low-funnel KPIs for a local business:
Online form fills, messages from Facebook, Click to call and asking for driving directions.
Mike Blumenthal did a study where he tracked these 4 generally accepted Local KPIs for local businesses.
and 70% of those measureable actions happened at Google and another 25% happened on the business website.
These are the 2 places where you should be directing MOST of your online efforts. For many local business, the rest of it is just noise.
So our strategy with Local Search right now is to fine tune the Google SERPs for the best performance We want them to show our business in the best light and ensure that the “answers” that Google delivers there are accurate, appealing to searchers and as complete as we can make them.
Let’s take a quick look at the Google Local Search algorithms and a very brief history of Local search
Local Search is searching for some thing in some place.
Google has always wanted to make its map a highly usable representation of the real world. It’s meant to showed real things in real places.
But the idea has always been that the best businesses of their kind within a market area
Should be the ones that rank the best in the search results
But they’ve had to use a lot of proxies for things over the years, the most well-know of these is probably back when proximity was measured by the
distance of the businesses from the main post office in a City .
This resulted in a badly distorted version of the real world that was made worse by
SEOs and spammers taking advantage of loopholes that unduly influenced theLocal algorithm.
The local algorithm has always been based on relevance, prominence and proximity. It’s the proxies that have improved over the years
Google determines if a business is relevant for a query by what is said about it online by both the business and others. Google looks at the website, the GMB listing and other listings, reviews, social media and traditional media.
For prominence, Google asks “Is the business well-known and well-regarded within its local market area and its industry? “ Is it one of the best?
For this, Google mostly relies on what others say about the business and the authority of where it’s said.
Proximity is what truly defines the local algorithm. Is the business close enough to the searcher (or to the place being searched) to be a good answer for the search query?
and the real question here is how close is close enough for this query?
It depends!
It depends on relevance to the query, the prominence of the other businesses that are relevant AND on the density of relevant businesses in the area of search. If the searcher is looking for something nearby, then businesses closer to them have an advantage. But if they are looking for something in a specific area, such as Harrisonburg, then the businesses in that area are the ones considered for ranking. And if the searcher asks for specific attributes, like “best”, cheapest” or “open now”, other businesses may become more relevant even if they are further away from the searcher. Proximity is fluid and changes as the searcher moves around in the world.
IN 2012 Local search started coming into focus. Google’s understanding of local businesses improved greatly as it better saw how entities related to each other.
By cataloging all the entities and the relationships between them Google better understands the real world and how it works together. In this example of a knowledge graph of the Flintstones, Wilma and Bedrock are entities and the line between thm represents the relationship between them. Wilma Flintstone lives in Bedrock
By thinking about your business website as a knowledge graph of your business, you’ll be able to ensure that it contains all the information that it should: Your people , services, products, locations and so on are entities that should be represented by pages
and the relationships between those entities should be clearly shown by links and link text. This helps Google better understand your brand.
2018, Google announced that it has added topical layers on its knowledge graph, which brings more of the real world into focus.
This topical layer for example, shows the nutrients in vegetables.
Imagine a topical layer about a particular location or industry or about a particular business.
So the knowledge graph laid the foundation for ranking entities rather than just ranking pages or websites.
And to rank your business entity, you must optimize your brand.
From 2011 to 2015, GMB features pretty much stagnated.
But in 2015, Google really started doubling down on local search and Google My Business.
From 2015 to 2019, Google worked on how it was representing businesses in the SERPs.
It was critical for it to figure out how to give searchers the info they most want about a business on small mobile screens.
There was also a greatly increased focus on reviews. And not just Google reviews, but reviews from across the web.
In 2015 the influence of a business’s reputation and the sentiment in reviews gained power in the Local algorithm. Google told us this in the Google Quality Rater Guidelines
And every update of that document emphasizes reputation more than the one before it.
From 2015- 2019, a transaction and engagement layer started showing and growing in the Local results, enabling searchers to use the SERPs to interact with businesses.
And Local ads were greatly expanded in that same time frame. There are now ads seen in every screen that Google shows us and more all the time
In the last 2 years, there have been an average of 2 new or improved GMB features every month.
So why has Google jumped into local with both feet?
The current Google CEO told us just a few months ago that it intends to move from answers in the SERPs into actions in the SERPs
So now Google’s giving answers and enabling engagement and transactions in the SERPs. It’s working to prove it’s value to businesses, but that’s a double-edged sword.
When it proves value, it can and will extract more profit from Local Search.
By inserting itself into transactions, Google makes more money and gets more valuable data.
Selling more ads is obvious and
certain industries are being coerced into buying paid ads in order to gain any meaningful exposure in the results.
And quite possibly to create a subscription model of some type that will likely be driven by what it can get away with.
Google can now recognize and reward you for having a strong local brand,
so our answer to this evolution in Local Search is to shift efforts towards boosting your brand within your own local market place. The stronger your brand is, the less reliant you’ll be on Google for new customers.
So start thinking in terms of improving your local brand
That’s simply awareness – do people in your market area know about your business, where it is and what it does or sells?
and reputation: what do people in your local market area think about your business?
I mentioned before Google’s emphasis has shifted from ranking pages and websites to ranking entities or brands.
And Google loves brands.
In 2008, the Google CEO said “The internet is a cesspool where false information thrives…
Brands are how you sort out the cesspool.”
This is because Google can rely on the marketplace to do the incredibly difficult job of vetting brands.
So what’s your brand’s story on Google? How do others see your brand online? Do you see your business as king when others are seeing a pawn?
You can get a pretty good sample of the answers and opportunities Google provides for your brand in the SERPs by searching for your brand name and location in Google and examining what’s on the page. In Local search, we’re calling this your brand page
Be certain to check your brand page on mobile, too.
While this is just a snapshot, it does reveal what: Google knows about your business,
what searchers think is important to know about your type of business and a overview of your reputation.
By doing this for your competitors, you’ll also see how they are doing and opportunities you may be missing. If you improve what searchers see on this page, you are improving your presence all across Google.
Control what you can on this page. I generally break down brand pages into the things the business controls, which are in yellow here.
reviews and reputation, highlighted in green, which you have the least control of, but can influence and listings and news about your business on other websites. You generally have a lot of control over listings and you can influence the news searchers see about you.
First take a look at your page titles and metadescriptions, which I like to refer to as organic ads.
If you’ve done the work to rank well, don’t drop the ball here. I never ceased to be amazed at the volume of crummy old school “ads” out there.
Your titles and metadescription should focus on the customer and include your phone number, service area and a CTA
Google now allows us to choose a cover photo (even though they don’t always get it right. It’s your most seen photo and it should showcase the brand.
With your other photos on GMB, think about what prospects WANT to see. If you’re a caterer, they want to see food and party photos, if you’re a water park, they want to see kids having fun.
If you’re an adult entertainment store, like the one in this photo, you want to show people that it’s not a scary place, but a clean, well-lit, and modern retail store.
For listings that appear in the SERPs with stars,
Check to see that info is complete and correct,
Respond to at least some of the more recent reviews on those sites and
you may wish to encourage more reviews in those places
For listings without stars, Google thinks these sites are important in your industry and/or location.
Again, make sure the info is correct and complete
If reviews are possible, you may wish to encourage some on these sites.
If you’ve done a really good job of soliciting and publishing reviews on your own website, it can show up in the “Reviews from the web” section of the knowledge panel.
In order to make that happen:
Use proper schema
No review-gating- Publish all comments
Easiest w/ a Google- compliant platform
Google Posts allow businesses to write directly into their brand search results. Google’s messed around a lot with Posts since it was introduced. Greg Gifford will go into the details of Posts and Q&A tomorrow.
Q & A is now a feature on local knowledge panels.
It’s not fully baked, yet and bears watching.
In any case monitor it and answer any questions you get.
It’s possible to ask and answer questions for your brand.
I see many, many instances of lost sales opportunities when looking at Q & A
Many people think they are texting in real time with the brand and expect a timely answer.
Don’t be one of those businesses that effectively refers customers to their competitors just by ignoring them.
And you can text with them in real time! Enabling text messaging directly from a GMB profile offers you a way to communicate directly with customers.
You’d be crazy not to take advantage of this feature whenever you can. And you can easily toggle it on and off via the GMB app.
Take a look at Lloyds GMB for a great example of how this can be used. Think about how many phone calls something like this save you in your business? And when you look at it from the searchers point of view, how great is it to be able to quickly schedule appointments yourself?
Google Products has just recently been made available to nearly all local businesses. Everyone who has access to this should use it. It’s quite flexible as to what info & images you include and it enables you to feed answers into the Knowledge Graph.
We added Trane products to this HVAC company’s profile and it now gets many more views from people searching for the Trane brand than previously.
This is really powerful!
After you add products, make sure you have content on the site to reinforce it. For example, we are currently adding pages for each of the brands they carry to their website.
And if the product manufacturer has a dealer directory, ensure you’re included in it with accurate info.
The Services feature works the same way as the Products tab. You can get very detailed about what you do and where you do it with services.
The more information you provide to Google in ways it can easily understand, the more relevant your business becomes for the products you sell,
the services you provide and your attributes. Whether they have a single location or many locations, for a lot of local businesses, Google My Business
and the business website provide the best opportunities for growing the KG for your brand.
Google loves brands and it’s gotten to the point where it can get a good understanding of a brand and how it fits into its local marketplace when we give it the information it needs. I see this as Google giving us gifts of opportunity to boost our local brands.
Here are a couple of bonus tips. Think about what you can do offline to encourage online searches for your brand. This can be done via ads in traditional media or suggestions from your staff.
Encourage visits to your location, even if you are a service area business. This can be done with sales, Contests or special events held at your business location. Any kind of business can have a customer appreciation day like the one seen here.
And also think about teaming up with local non-profits to hold events at your location.
As someone who’s been involved with optimizing for some thing in some place since before local Search even had a name,
I can assure you , it has been a very long and winding road for Google to get good at local search.
But in 2019, we are approaching the reality of the best businesses ranking the best on Google
And as one of my LocalU partners Will Scott says,
“The key for us to remember, SEO was never really about search engines.
It’s always been about optimizing the business.”
So your best strategy to win in Local Search is to actually be the best business of its kind in the local market area.
Be a local brand that people love and Google can now understand that better every day.
while your competitors are worried about getting clicks, you’ll be getting more customers and more sales.
Because you’ll be building your Local Brand and ruling in the new era of Local Search.