Mozinar Slides - "How U-Do Local for Enterprise"

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Discussion of the philosophy and structure behind our approach to localized content and SEO across 18,000 locations in North America.

Marketing

How U-Do Local for Enterprise
by Ryan Glass
Join us on Twitter at #Mozinar
Questions or problems? Email community@moz.com

HOW U-DO LOCAL
FOR ENTERPRISE
PRESENTED BY: RYAN GLASS | @RYANGPHX | #MOZINAR

Program Manager
Online Marketing & Strategy
RYAN GLASS | @RYANGPHX | #MOZINAR

1999 2011
A HISTORY OF
Customer Service
RYAN GLASS | @RYANGPHX | #MOZINAR

WHY WE DO LOCAL
RYAN GLASS | @RYANGPHX | #MOZINAR

COMPANY ETHOS
Mr. | Mrs. U-Haul
RYAN GLASS | @RYANGPHX | #MOZINAR

MISTL
Mobile
Informational
Site Health
Transactional
Local
RYAN GLASS | @RYANGPHX | #MOZINAR

The Customer Demand
Local Pages CONVERT
(BIG
TIME)
RYAN GLASS | @RYANGPHX | #MOZINAR

HOW WE DO LOCAL
RYAN GLASS | @RYANGPHX | #MOZINAR

HOW WE DO LOCAL
City vs. Zip
RYAN GLASS | @RYANGPHX | #MOZINAR

City vs. Zip
MOBILEBRANDED
RYAN GLASS | @RYANGPHX | #MOZINAR

HOW WE DO LOCAL
Location Details Pages
RYAN GLASS | @RYANGPHX | #MOZINAR

Location Details
RYAN GLASS | @RYANGPHX | #MOZINAR

Location Details
HONESTY:
For Better or Worse
RYAN GLASS | @RYANGPHX | #MOZINAR

Location Details
Hyper-Local
Friendly
RYAN GLASS | @RYANGPHX | #MOZINAR

HOW WE DO LOCAL
Center Naming
RYAN GLASS | @RYANGPHX | #MOZINAR

Center Naming
Hyperlocal Naming
Reflects Community
RYAN GLASS | @RYANGPHX | #MOZINAR

Center Naming
City-Wide
hierarchy
RYAN GLASS | @RYANGPHX | #MOZINAR

HOW WE DO LOCAL
Major City Pages
RYAN GLASS | @RYANGPHX | #MOZINAR

Major City Pages
ADDRESS
weakness
RYAN GLASS | @RYANGPHX | #MOZINAR

Major City Pages
Based on Customer Migration Data
RYAN GLASS | @RYANGPHX | #MOZINAR

Major City Pages
HTML Sitemap
Useful Resource
RYAN GLASS | @RYANGPHX | #MOZINAR

HOW WE DO LOCAL
Historic Reuse Blogs
RYAN GLASS | @RYANGPHX | #MOZINAR

Historic Reuse Blogs
Physical Commitment
to our Community
STAYINGPOWER
RYAN GLASS | @RYANGPHX | #MOZINAR

HOW WE DO LOCAL
WANT TO DO MORE
RYAN GLASS | @RYANGPHX | #MOZINAR

Location Specific Copy
General Manager Quotes
RYAN GLASS | @RYANGPHX | #MOZINAR

Location Specific Copy
Uniquely Valuable Offers
RYAN GLASS | @RYANGPHX | #MOZINAR

3rd Party Site Reviews
Help Customers
spread the good word
RYAN GLASS | @RYANGPHX | #MOZINAR

Customer Intent
The Golden Goose:
Better Understanding
of Customer Intent
RYAN GLASS | @RYANGPHX | #MOZINAR

Be Less Shy
Community Involvement
Disaster Relief
Charity Work
RYAN GLASS | @RYANGPHX | #MOZINAR

Off-Page Content
Less Press releases; More Articles
Better Teaming w/ SocMed & PR
RYAN GLASS | @RYANGPHX | #MOZINAR

Email: Ryan_Glass@uhaul.com
Twitter: @RyanGPHX
Website: www.uhaul.com
Find this recorded #Mozinar and slide deck at http://moz.com/webinars very soon!

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Mozinar Slides - "How U-Do Local for Enterprise"

1. How U-Do Local for Enterprise by Ryan Glass Join us on Twitter at #Mozinar Questions or problems? Email community@moz.com

2. HOW U-DO LOCAL FOR ENTERPRISE PRESENTED BY: RYAN GLASS | @RYANGPHX | #MOZINAR

3. Program Manager Online Marketing & Strategy RYAN GLASS | @RYANGPHX | #MOZINAR

4. 1999 2011 A HISTORY OF Customer Service RYAN GLASS | @RYANGPHX | #MOZINAR

5. WHY WE DO LOCAL RYAN GLASS | @RYANGPHX | #MOZINAR

6. COMPANY ETHOS Mr. | Mrs. U-Haul RYAN GLASS | @RYANGPHX | #MOZINAR

7. MISTL Mobile Informational Site Health Transactional Local RYAN GLASS | @RYANGPHX | #MOZINAR

8. The Customer Demand Local Pages CONVERT (BIG TIME) RYAN GLASS | @RYANGPHX | #MOZINAR

9. HOW WE DO LOCAL RYAN GLASS | @RYANGPHX | #MOZINAR

10. HOW WE DO LOCAL City vs. Zip RYAN GLASS | @RYANGPHX | #MOZINAR

11. City vs. Zip The Other Guys U-Haul PHX

12. City vs. Zip MOBILEBRANDED RYAN GLASS | @RYANGPHX | #MOZINAR

13. HOW WE DO LOCAL Location Details Pages RYAN GLASS | @RYANGPHX | #MOZINAR

14. Location Details RYAN GLASS | @RYANGPHX | #MOZINAR

15. Location Details HONESTY: For Better or Worse RYAN GLASS | @RYANGPHX | #MOZINAR

16. Location Details Hyper-Local Friendly RYAN GLASS | @RYANGPHX | #MOZINAR

17. HOW WE DO LOCAL Center Naming RYAN GLASS | @RYANGPHX | #MOZINAR

18. Center Naming Hyperlocal Naming Reflects Community RYAN GLASS | @RYANGPHX | #MOZINAR

19. Center Naming City-Wide hierarchy RYAN GLASS | @RYANGPHX | #MOZINAR

20. HOW WE DO LOCAL Major City Pages RYAN GLASS | @RYANGPHX | #MOZINAR

21. Major City Pages ADDRESS weakness RYAN GLASS | @RYANGPHX | #MOZINAR

22. Major City Pages Based on Customer Migration Data RYAN GLASS | @RYANGPHX | #MOZINAR

23. Major City Pages HTML Sitemap Useful Resource RYAN GLASS | @RYANGPHX | #MOZINAR

24. HOW WE DO LOCAL Historic Reuse Blogs RYAN GLASS | @RYANGPHX | #MOZINAR

25. Historic Reuse Blogs Physical Commitment to our Community STAYINGPOWER RYAN GLASS | @RYANGPHX | #MOZINAR

26. HOW WE DO LOCAL WANT TO DO MORE RYAN GLASS | @RYANGPHX | #MOZINAR

27. Location Specific Copy General Manager Quotes RYAN GLASS | @RYANGPHX | #MOZINAR

28. Location Specific Copy Uniquely Valuable Offers RYAN GLASS | @RYANGPHX | #MOZINAR

29. 3rd Party Site Reviews Help Customers spread the good word RYAN GLASS | @RYANGPHX | #MOZINAR

30. Customer Intent The Golden Goose: Better Understanding of Customer Intent RYAN GLASS | @RYANGPHX | #MOZINAR

31. Be Less Shy Community Involvement Disaster Relief Charity Work RYAN GLASS | @RYANGPHX | #MOZINAR

32. Off-Page Content Less Press releases; More Articles Better Teaming w/ SocMed & PR RYAN GLASS | @RYANGPHX | #MOZINAR

33. Email: Ryan_Glass@uhaul.com Twitter: @RyanGPHX Website: www.uhaul.com Find this recorded #Mozinar and slide deck at http://moz.com/webinars very soon!

Mozinar Slides - "How U-Do Local for Enterprise"

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