The document discusses how using visual assets like Hover, a tool that creates 3D models from smartphone photos, can help contractors build meaningful customer relationships and win more business. Hover transforms photos into fully measured, customizable 3D models so contractors can provide accurate measurements and design options to homeowners. Testimonials from contractors note that Hover increases close rates and average revenue per job by helping homeowners visualize renovations. The document encourages contractors to get a complimentary marketing consultation from Surefire Local to learn how Hover and other tools can boost their business.

1. Building Meaningful Customer Relationships
Using Hover to Win More Business
marketing@surefirelocal.com
05/11/17

2. ABOUT US
The Surefire Local Marketing Cloud
● Simple & complete operating system that “just works”
● Unified “best of breed” essential tools in one place
● Perspective/ROI with reporting on leads & sales
● Choice to pick & choose services via the Marketplace
● Support with personalized account services support
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OUR CLIENTS

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Today’s Speakers
Dena Nejad
Director of Marketing
Jeff White
VP, Client Services

4. Agenda
● Understand today’s homeowner journey & their
expectations
● How visual assets such as project photos can drive
quicker decision making
● Establish credibility using the latest in technology
during in-home consultations
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5. Sales process has gone online
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● Submit contact forms
● Chat live via online chat
● Look up your business on
review sites and social media
● Click to call features on mobile
websites

6. Homeowner expectations
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Want to see as close to possible what the
final product will look like before buying in
They research online and form an opinion
about your business far before they
consider calling you

7. Visual content wins
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People want to see
what they’re getting
for their money

8. Start with the basics
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Share project photos on your website, online directories,
and social media

9. Then there are tools like Hover
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10. MODERN TECHNOLOGY
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HOVER transforms smartphone photos of any
home into a fully measured, customizable 3D
model so contractors can save time, gain a
competitive edge and win more business.

11. The scope will depend on whether you select
‘ROOF-ONLY’ or ‘COMPLETE’ measurements in the app:
Roof-Only measurements include:
- Square footage, pitch and key line segments for the full
roof and by each roof facet
ACCURATE MEASUREMENTS
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HOVER’s measurements are accurate (within +/- 5%) and
reliable to quote any job
Complete measurements include:
- Everything in Roof-Only
- Square footage measurements for siding, windows,
doors, brick, stone, trim, and all other material types
- Specific line segments for corners, soffit, fascia and
more

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Interactive 3D measurements accessible in the mobile app and online
Printable PDF measurements, including all the measurements mentioned on the
previous slide, can be handy on the job site
ACCURATE MEASUREMENTS

13. CUSTOMIZABLE 3D MODEL
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Create the perfect home, and show homeowners what different products
and colors will look like on an interactive 3D model
Design new roofs, siding, soffits, trims, fascias, shutters and windows within seconds
HOVER design features take out the guesswork by showing you exactly
what your next project will look like

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• Largest asset they own
• Homeowners are visual
• They want transparency
• Technology is key
WHY IS THIS IMPORTANT?

15. TESTIMONIALS
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“As a sales tool, HOVER is critically important. The ability
to show our clients a visual rendering of their home with
different roofing and siding choices really helps and
eases the decision making process.”
Gary Kearns
Kearns Brothers
Sales & Marketing Manager
“HOVER shows a level of professionalism that sets us
apart from our competition. It helps to show that we are
not just a Pete in the pickup.”
Paul Trautman
Timberland Exteriors
Owner

16. SUCCESS METRICS
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Higher Close Rates:
close rates increase by
10-15%
Increased Average
Revenue per Job:
contractors are selling
more premium grade
products and cross selling
other upgrades
Decrease Estimating &
Material List Build Time:
contractors have shaved
an hour on average from
both of these processes
Increased # of Estimates
Per Day:
average exterior
contractor can expect to
run an additional 1-2
leads per day

17. Get a Complimentary
Digital Marketing Consult
Call
(888) 804-8685
Email
marketing@surefirelocal.com
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